Press Release

Vision Care Launches "Vision Care Primary Eye Screening Program" to Empower
Communities During World Optometry Week

26th March 2024, Colombo: Vision Care, Sri Lanka’s largest vision, hearing and eyewear
solutions provider, marked World Optometry Week with the launch of "Vision Care Primary Eye
Screening Program," as well as the introduction of the 'Vision Care Eye Screening and
Educational Toolkit' This nationwide initiative aims to promote eye health awareness among
school-aged children as well as private and public organizations, while empowering
communities with essential tools for eye health promotion. Aligned with the global theme for
World Optometry Week, "Advancing Optometry’s Commitment to Global Eye Care," this
initiative underscores Vision Care's dedication to ensuring accessible and equitable eye care for
all. Emphasizing the pivotal role of optometrists worldwide, this theme highlights the significance
of providing comprehensive eye care services to communities, irrespective of their geographic
location or socioeconomic status.

During the launch event, Vision Care distributed a tailor made 'Vision Care Eye Screening and
Educational Toolkit' to over 100 schools across Sri Lanka. This toolkit comprises essential
components including comprehensive eye screening tools, educational materials, and
guidelines for implementing effective eye health programs within school settings. Additionally, it
provides access to professional support, connecting schools with local optometrists and eye
care professionals for further assessments and treatments if necessary.

Dr. Amila De Alwis, Consultant eye surgeon and President of The College of Ophthalmologists
Sri Lanka, offered an ophthalmological perspective on the importance of optometry in Sri Lanka
stating, “Optometry plays a crucial role in the broader landscape of eye care in Sri Lanka. As the
healthcare landscape evolves, it is imperative to prioritize the advancement of optometry
education, professional training and regulation. In this way we can ensure that they are well-
prepared to address the diverse eye care needs of our population”. He also stated the
importance of increasing general awareness and screening for areas such as glaucoma,
diabetes related eye problems and children’s vision issues to pick these up early, thereby
enabling better outcomes.

Harsha Maduranga, General Manager of Vision Care, expressed his enthusiasm for the
initiative, stating, "At Vision Care, we believe that good eye health is fundamental to overall well-
being. Through this initiative, we aim to empower communities with the necessary tools and
knowledge to prioritize eye health, starting with our younger generation. With 2.2 billion people
in the world experiencing some form of visual impairment, according to WHO, the role of
optometrists is more crucial than ever. In Sri Lanka alone, we have over 1000 optometry
practitioners dedicated to providing primary eye care services. At Vision Care, we are proud to
have nearly 200 optometry practitioners actively conducting primary eye checkups daily,
ensuring that individuals receive timely attention and care for their eye health needs."

Vidya Jayarathna, Head of Academy cum Head of Optometry at Vision Care, emphasized the
company's commitment to nurturing future eye care professionals. "The Optometry Profession,
both globally and locally, plays a crucial role in the frontline against preventable vision
impairment. Discussing the global and local significance of optometry underscores its pivotal
role in ensuring access to eye care services for all individuals. ‘Vision Care Primary Eye
Screening Program' and the 'Vision Care Eye Screening and Educational Toolkit,' serve as
invaluable assets for fostering eye health awareness and enabling early detection of vision
issues. Furthermore, comprehensive information and support are available through the Vision
Care branch network. We encourage schools and organizations to reach out to Vision Care to
leverage these resources and receive additional assistance in establishing effective eye health
initiatives within their communities.”

Any institute interested in acquiring one of these eye screening tool kits for their respective
communities can easily do so by contacting Vision Care through their WhatsApp number
0761253094. Through collaborative efforts, Vision Care envisions a future where every
individual has access to quality eye care, leading to improved overall well-being and quality of
life.

Since its establishment in February 1992, Vision Care has been at the forefront of
revolutionizing Sri Lanka's eye care industry. Through a team of highly trained optometrists and
cutting-edge equipment, the company consistently delivers scientifically driven, world-class
products and services. Vision Care offers an extensive range of internationally acclaimed
brands of spectacles, contact lenses, sunglasses, and hearing aids, catering to diverse budgets
and lifestyles.

-End-
Photo Caption

Image 1 – From left - Chanura Mahindapala - Optometrist Cum Orthoptist in Charge - Orthoptic
& Vision Therapy - 505 Branch, Harsha Maduranga - General Manager, Vision Care, Dr. Amila
De Alwis - Consultant eye surgeon and President of The College of Ophthalmologists Sri Lanka,
Vidya Jayarathna - Head of Academy cum Head of Optometry, Vision Care, Amila
Chandrasekera - Optometrist / Principal Vision Care Academy

Image 2 – Handing over of 'Vision Care Eye Screening and Educational Toolkit’ by Janaka
Fonseka - Managing Director, Vision Care.