K11 ACADEMY OF

FITNESS SCIENCES
CASE STUDY
How ExtraaEdge helped K11 Academy of Fitness Sciences increase
their admissions by 3X

OVERVIEW Spread across 5 locations

What does ExtraaEdge do? in India, with over 42
ExtraaEdge is a venture-backed award-winning users, K 11 is one of the
SaaS product startup with offices in Pune, premium customer bases
Bangalore, New Delhi & Mumbai. We were also of ExtraaEdge.
part of the prestigious accelerator program at
Axilor VC & Zone Startups - BSE Mumbai. We are
building the future of education marketing via
the power of data science. ExtraaEdge is a data
science powered admission management &
marketing automation platform for the
educational industry. We help institutes with
cost-effective & data-driven student acquisition.
 Who is the client?
Founded in 2003 and headquartered in Mumbai,
the K11 Academy of Fitness Sciences has
dedicated itself to the cause of building stellar
careers for individuals who aspire to have a
bright future in the fitness industry.

Known as India’s foremost academic institution

in the space of vocational education, K11 gives
its students premium vocational training through
fitness certification courses in personal training
& sports nutrition.

Every course offered by the academy is

conceptualized through in-depth and exhaustive
scientific research and are benchmarked as
industry standards. They provide:

Diploma in Personal Training (DPT)

CPT for Special Populations (CPT-SP)
Certified Sports Nutritionist (CSN)

THE APPROACH
What were their Challenges?
K-11 was primarily using a software called Fitnessforce
software, a tool used for gym management. Being the
market leader in the industry, they were receiving high
number of enquiries using a number of sources. But it was
becoming difficult to manage such high velocity of
responses from every source.

Overall they had a smooth admission process but the

challenge lied in integrating the enquiries from various
online marketing platforms and with IVR systems.

K11 wanted every lead enquiry on a single platform

however the earlier CRM/ERP tool did not have
integration capabilities. It was then that they decided to
revamp their existing process and this is where
‘ExtraaEdge’ came to the rescue.

“It was easy to get started with
ExtraaEdge. Effective
communication with the
prospects owing to the ready to
use email and SMS templates &
the facility of using WhatsApp
communication through
ExtraaEdge makes our
counsellors’ life easy. I would
highly recommend ExtraaEdge
What was the solution
provided to them? What were
its benefits?
K-11 was primarily using a software called
Fitnessforce software, a tool used for gym
management. Being the market leader in the
industry, they were receiving high number of
enquiries using a number of sources. But it was
becoming difficult to manage such high
velocity of responses from every source.

to our peers in the industry.”

- Bhakti Bhukhanwala
Response Department, K11 Education Private Ltd
Overall they had a smooth admission process
but the challenge lied in integrating the
enquiries from various online marketing
platforms and with IVR systems.

K11 wanted every lead enquiry on a single

platform however the earlier CRM/ERP tool did
not have integration capabilities. It was then
that they decided to revamp their existing
process and this is where ‘ExtraaEdge’ came to
the rescue.

What did K11 like about us the most

and how did our solution help them
reach their admission goals?

K11 loved the fact that the marketing was so

effective and they could connect with the leads
when they wanted to. The counsellors could
follow up with the leads on time and didn’t miss
out on any lead communication because the CRM
sent them timely reminders.

They transitioned from using a basic Excel sheet

to a fitness CRM to ExtraaEdge. They were blown
away by how easy the shift was to our software
and how seamless it made all of their admission
processes.
 The ease of use was very helpful in increasing
“Any tech company that doesn’t
their productivity. From getting the lead lists
have a good support team
ready, getting the follow-up lists ready to
fails…. But I am very confident
getting follow-up reminders 10 mins before the
in saying that I am very happy
time to call made every counsellor efficient in
with the customer support their job.
provided by ExtraaEdge!”
Additionally, K11 loved the customer support
- Kalyani Kapadia
provided by ExtraaEdge. They were delighted
CEO, K11 Education Private Ltd
with Deepak who was very cooperative while
training and getting them started.

KEY RESULTS
A result of the adoption of ExtraaEdge was seen
with an increase in the enquiries by 3X than the
previous years.
“When you have a productive
After a successful tenure with ExtraaEdge, K11 system, your team is also a lot
today doesn’t just love the product but are also more productive!”
major contributors to the development of new
features of the product.
- Kalyani Kapadia
CEO, K11 Education Private Ltd
The CEO, Kalyani Kapadia has recommended
ExtraaEdge to quite a few NSDC partners!
If you feel ExtraaEdge can help you with a few
of our admission tools, don't hesitate to book
a demo or give a call @ 8956226311.

BOOK A DEMO

To learn more about our tools, visit

us @ www.extraaedge.com