Professional Documents
Culture Documents
1 Application
1 Application
1 Application
Canli et al
• The findings of this study may be useful for advertising agencies. If emotionally intense
information is more likely to be recognized or recalled at a later date then the advertisements that
will appear on television or magazines may be designed specifically to contain intense imagery.
Andrade
• This could be useful for teachers as they can let students doodle while watching a documentary.
• People can doodle while listening to a podcast to remember the contents of it better
Bandura et al
• As children are more likely to imitate a verbal/physical aggression from a model, TV programme
makers who makes shows for kids might want to ensure that their characters are not aggressive to
reduce the amount of aggressive behaviour that is imitated
• This study shows that children imitate same-sex models so it might be useful in schools. Women
can teach girls and men can teach boys how to behave more efficiently
Pepperberg
• The procedure used in this study may be useful for people who wish to or need to train animals to
perform certain tasks. For example, if they use the ideas of observation and imitation, zoo keepers
may be able to introduce new animals to groups more easily by encouraging role models to show
the new group member what behaviours are acceptable.
Milgram
• A government official could get the general public to be more obedient by changing clothing.
Wearing clothes that show authority like a technician’s coat.
• The general public could be encouraged to be more obedient vocally. As an authority figure can
give out commands in a firm tone / stern voice.
• Milgram found that an authoritative figure was obeyed. So the government official needs to be
stern and firm to show their authority so the public follow new guidelines / get scientists to wear
lab coats to show their authority when giving a vaccine for instance