International Journal of Electrical Engineering & Technology (IJEET)

Volume 11, Issue 2, March-April 2020, pp. 1-6, Article ID: IJEET_11_02_001
Available online at http://www.iaeme.com/IJEET/issues.asp?JType=IJEET&VType=11&IType=2
ISSN Print: 0976-6545 and ISSN Online: 0976-6553
Journal Impact Factor (2020): 10.1935 (Calculated by GISI) www.jifactor.com
© IAEME Publication

A STUDY ON BUILDING BRAND AWARENESS

IN SOCIAL MEDIA INDUSTRY
Gowtham Aashirwad Kumar
Assistant Professor & Research Scholar, Department of Management Studies,
Bharath Institute of Higher Education and Research, Chennai, India

Dr A Ravikumar
Associate Professor & Research Supervisor, Department of Tourism and Hotel Management,
Bharath Institute of Higher Education and Research, Chennai, India

ABSTRACT
The reason of this thesis is to review approximately logo awareness, advertising,
social medias, and Glostars’ marketing strategies. The observe was also aimed to live
the effective stage of Glostars’ marketing activities. The studies regions involved
advertising and marketing strategy, digital marketing, and competitors’ analysis.
The research includes both qualitative and quantitative studies methods. Data for
the quantitative technique had been amassed by using handing a questionnaire for
target respondents. Moreover, the info became gathered at some point of an interview
with Glostars’ team is employed inside the qualitative technique. Based on the
findings, the previous outcomes of this studies suggest during which directions the
agency need to strengthen their advertising strategies. Besides, suggestions for
further studies also are provided within the remaining chapter.
Keywords: Awareness, glostars, social media
Cite this Article: Gowtham Aashirwad Kumar and Dr A Ravikumar, A Study on
Building Brand Awareness in Social Media Industry, International Journal of
Electrical Engineering & Technology, 11(2), 2020, pp. 1-6.
http://www.iaeme.com/IJEET/issues.asp?JType=IJEET&VType=11&IType=2

1. INTRODUCTION
The time of records innovation and virtual media offers huge amounts of most recent
prospects and aides for the market members. Building and propelling a substitution
administrations or items has rise the most extreme sum more straightforward for organizations
than at any other time by taking advantages of such qualities. Therefore, the fluctuation of
start-up offices has been rising startlingly and rivalries among those and current ones had
been more tightly than any time in recent memory likewise. Along these lines, it's fit to be
expressed that virtual innovation is bringing the two probabilities and difficulties for the two
organizations and customers. To make progress , an effective advanced advertising procedure
that allows its serious advantages is that the significant thing to opening such situation.

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 Gowtham Aashirwad Kumar and Dr A Ravikumar

The case association Glostars might be a beginning up mounted by means of understudies

from Lappeenranta University of Technology and Saimaa University of Applied Sciences.
Beginning advertising procedure in 2015, Glostars has been set during an extremely hard and
serious condition. moreover , being in little money related value extend work has pushed the
firm to utilize virtual publicizing techniques, as a base for momentary favorable
circumstances before growing its business venture at more elevated levels. Having started to
work all inclusive once you consider that January 2016, Glostars offers a photograph sharing
web-stage, which permits people, organizations or organizations to share pictures among
worldwide crowd. Until the moment , clients of Glostars can share, star (or vote) transferred
depictions and develop their system several of the overall network. in a few words, Glostars'
key undertaking runs underneath web based life sharing stage, which presents clients chances
to share, assess, end up to be well known and being compensated. In any case, because of its
little business venture scale at this , records for this report were assembled with the assistance
of achieving alittle review among clients and a meeting with Glostars group. By the
utilization of all the loved and valuable records, realities, figures, and accounts of the manner
in which the association can procure its capacity in of late circumstance, the top aftereffects of
this look freely delineate one of a kind experiences of Glostars' publicizing and advertising
methodology and possibly reasonable answers for development.

2. REVIEW OF LITERATURE
Hoffman and Fodor (2010)1
Spend significant time in use of online life with the assistance of innovation based firms and
along these lines.
Kumar and Mirchandani (2012)2
It focus on estimating the arrival on contribute in internet based life showcasing efforts.
De-la-Cruz, and Sastre (2013)3
Our assessment also confirms that internet based life showcase ing has been drawn nearer all
through rather assorted fields as reflected inside the space between some of the articles
examined.

3. OBJECTIVES OF STUDY
3.1. Primary Objective
To study about an consumer attitude towards mobile marketing.

3.2. Secondary Objectives

The most effective method to improve Glostars' computerized publicizing techniques, so on
increment its logo mindfulness.

4. RESEARCH METHODOLOGY
Research Methodology Is Used To Implicit How Research Is To Be Done Scientifically.

4.1. Research Design

The research design used for this study is Descriptive research design.

4.2. Sample Size

The sample size taken for study is 100.

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 A Study on Building Brand Awareness in Social Media Industry

4.3. Population Size

The population size is infinity.

5. DATA ANALYSIS AND INTERPRETATION

Table 1 Website do you used Most from Mobile to Purchase Product
S.NO PARTICULARS RESPONDENTS PERCENTAGE
1 Paytm 10 10%
2 Amazon 50 50%
3 Flipkart 30 30%
4 Jabong 10 10%
Total 100 100%

Inference
Most of the respondents used amazon to purchase product. 30 percent of respondents used
flipkart to purchase product. And only 10 percent of respondents used both paytm and jabong
to purchase product.

WEBSITE DO YOU USED MOST FROM MOBILE TO

PURCHASE PRODUCT
60%

50%

40%

30%

20%

10%

0%
Paytm Amazon Flipkart Jabong

Table 2 Gender
S.NO PARTICULARS RESPONDENTS PERCENTAGE
1 Male 60 60%
2 Female 40 40%
Total 100 100%

Inference
Most of the people were in Male gender to use mobile marketing. And only 40% were female.

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 Gowtham Aashirwad Kumar and Dr A Ravikumar

GENDER
70%

60%

50%

40%

30%

20%

10%

0%
Male Female

Figure 1 Gender

Chi – Square Test

Table 3 Chi Square Test for Website do you used Most from Mobile To Purchase Product
10 50
30 10

Null Hypothesis
There is no significant difference between the persons who used different websites from
mobile to purchase product.

Alternative Hypothesis
There is significant difference between the persons who used different websites from mobile
to purchase product.

Table 4
O E = R.T X C.T [O – E] [O – E]2 [O – E]2
G.T E
10 24 -14 196 8.166
50 36 14 196 5.444
30 16 14 196 12.25
10 24 -14 196 8.166
TOTAL 34.026




Calculated Value (C.V) = 34.026

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 A Study on Building Brand Awareness in Social Media Industry

Degrees of Freedom
V = [r-1] [c-1]
V = [2-1] [2-1]
V=1X1
V=1
Table Value [T.V] = 3.84
Calculated Value [C.V] = 34.026
Therefore, Calculated Value (C.V) > Table Value (T.V)
Therefore, it is significant
Therefore, Null Hypothesis is rejected and alternative hypothesis is accepted.

6. FINDINGS & SUGGESTIONS

 Most of the respondents used amazon to purchase product.
 Most of them were male.

7. CONCLUSION
Most of the respondents used amazon to purchase product. Most of them were male.
Even though Glostars has a modest amount of funding in their advertising activities, the
organisation has received high-quality consequences and reached most of their goals in their
advertising campaigns. However, there are continually rooms for upgrades for startups in
widespread and for Glostars in specific, with a view to continue to exist in a aggressive
environment

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