ACKNOWLEDGMENT

A special debt is due to our respected faculty and course instructor Mrs Nabila Kamal Promy.

For giving us such opportunity and providing valuable guidance, suggesting us about

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accumulating the preparation of this report. We would also like to thank him for assigning with

an exclusive topic that has helped to develop information knowledge in a truly unique way.

Moreover, we have benefited from the help of many people who have gleesomely supplied

insightful comments, suggestions, and contribution all, which have progressively enhanced this

report. The selection of this specific organization is important for our successful study. I am

particularly beholden to my group members. Without their support it would not have been

possible in our past to complete the report.

EXECUTIVE SUMMARY

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3|Page
INTRODUCTION
PRAN group has 24 registered companies and PRAN Beverage Limited is one of them. PRAN

Beverage Limited have a wide range of products and they have grouped the products as

Carbonated Soft Drinks Carbonated soft drinks include Cola, Lime, and Lemon.

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Drinking Water PRAN drinking water is produced using 13 steps of purification with

hygienically optimistic quality.

PRAN Beverages is now exporting their products to INDIA, North America and more than 140

countries in the world. It has set an exceptional benchmark in the home market, and it also

helped to the economy of Bangladesh.

COMPANY PROFILE
PRAN-RFL Group contains two Groups, called PRAN-Group and RFL Group. In 1991, Mr.

Amjad Khan Chowdhury launched his geoprocessing business PRAN (Program for Rural

Advancement Nationally) with sliced pineapples in cans, moving on to mango drinks, jams, and

jellies, with plans to cater to both local and foreign consumers that have become one of the

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largest food and beverage brands in Bangladesh. Over the years, the company has not only

grown in stature but also contributed significantly to the overall socio-economic development of

the country. PRAN is presently perhaps the most respected food and refreshments brand among

the large numbers of individuals of Bangladesh and other 145 countries of the world where

products are regularly being exported. Pran-Group perceived itself in each class of food industry.

It has a wide range of brands including “Beverages”. It plans to grow their business on each edge

of the world. As an international brand has been serving their 200 brands in 10 unique

classifications to more than 400 million clients in 110 nations covering 5 geographic areas all

throughout the planet through their circulation organization. Alongside 16 manufacturing

factories in Bangladesh, PRAN has an industrial unit in India and new units will be opened in

Nepal and UAE. It has got undeniable workplaces, stockroom, dispersion vehicles and deals

power with devoted help in India, Malaysia, UAE, KSA, Oman, Qatar, Ghana, USA, Canada,

Spain, Italy, and Singapore. With a committed group of 1500 individuals for worldwide deals,

PRAN is eagerly forceful to infiltrate the global market and conveys the name to address the

organization as the leader food brand of Bangladesh. More than 150% fare development

demonstrates interest for various PRAN items are developing bit by bit all throughout the planet

particularly for the bundled agro food varieties and beverages alongside confectionary and snack

things.

HUMAN RESOURCE MANAGEMENT DEPARTMENT

In modern times, the achievement of an organization relies upon its human resources. If an

organization does not look after its human resources but focuses on other assets, the organization

will be fruitless. In this manner, with respect to human resources it should be essentially more

wary. HRM Practices in PRAN Beverages Ltd. always consider their representatives as their best

resource. They offer qualities to their workers' inventiveness and development to receive best

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yield consequently. To make the HRM department more strategic they have organized the HR

department in a very structured way. The chief HRM is the main and the sub departments are the

recruitment section, personnel section, training section. These are the main categorized

departments that are coordinated by the chief HRM of PRAN Beverages Ltd.

Head of HR: Ayon Ahmed Number of employees in HR department: 25.

HR PLANNING AND FORECASTING

HR planning, in the opinion of PRAN Beverages Ltd.'s HR team, is a continuous process. There

is no substitute for a higher degree of planning to create an effective organizational structure for

the business, determine the number and kinds of workers the business requires at any given time,

and determine the employee's source.

Establishing organizational goals: PRAN Beverages Ltd. is aware of its business

objectives. The HR department at PRAN Beverages Ltd. ascertains the required

workforce size and composition based on past performance.

Information Gathering and Analysis: HRP department of PRAN Beverages Ltd is

directly involved with all departments and different parties. After making a draft the HR

team first collects various data and analyzes data to make it usable. Then make a planned

list by processed data. HRP starts working through processed data analysis on the

company's employee arrival and turnover rates, employee skills, training, experience,

education, etc.

Forecasting the number of employees: Each year, they calculated the number and type

of workers required to meet the company's strategic objectives. They employ ratio

analysis as a method of forecasting. They base it on the proportion of volume of sales to

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 the number of employees needed. Based on the outside world, they also evaluate the

difficulties they will face in fulfilling their hiring requirements.

Labor market analysis: The HR department now chooses where to find the workers the

company needs. then examines the data gathered from multiple sources to identify the

best and most advantageous source for hiring the needed staff member while taking the

organization's overall problems into account.

Surveying turnover possibilities: PRAN Beverages Ltd. constantly pays close attention

to this turnover problem. Because an organization with a higher turnover rate performs

worse. For a variety of reasons, employees of the company quit their current jobs. So that

the organization can lower turnover, they survey potential reasons for turnover to

ascertain the cause.

Recruitment program: Hiring knowledgeable and experienced employees for the company is

its primary goal. The necessary hiring, selection, placement, training, development, promotion,

transfer, dismissal, demotion, retrenchment, etc. of employees are carried out through this kind

of program.

 Co-ordinate Plan: Through appropriate coordination, the organization manages

relationships between its various departments, the overall program it has adopted, and all

other policies.

 Setting and analyzing duties and responsibilities: At this stage, what the employee will

do, what will be the range of responsibilities and duties are properly distributed.

 Cost of HRP: At this stage, they determine the possible least cost so that they can

accomplish their plan readily.

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  Audit and Adjustment: Finally, check whether everything is working as planned and

corrects any deviations, and takes necessary steps for implementation.

INCENTIVES AND BENEFITES

Functions

Usually, employees are compensated in 2 ways:

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1. Direct Compensation. 2. Indirect

Compensation.

1. DIRECT COMPENSATION

a) Benefits: Festival Bonus.

b) Incentive Pay: Profit Sharing, Gain Sharing, Commission.

Compensation for manager and non-managerial employees.

Fig: Compensation for Outlet Manager

A. Consultant/ RMO

 Festival Bonus: 2

 Lunch Facilities: Partially Subsidize

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  Salary Review: Yearly

 Full furnished family accommodation.

 Other benefits as per company policy.

B. Brand Promoter (Female)

 T/A, Mobile bill.

 Festival Bonus: 2 - As per company Policy.

C. Veterinary Doctor – DVM

 T/A, Mobile bill, Profit share, Provident fund.

 Lunch Facilities: Partially Subsidize.

 Salary Review: Yearly.

 Festival Bonus: 2.

 Others as per company policy.

D. Territory Sales Manager (TSM)

 T/A, Mobile bill, Tour allowance.

 Salary Review: Yearly.

 Festival Bonus: 2.

 Attractive Salary package.

 Monthly Sales commission.

 Sales Incentive (as per program).

 Salary increments after successful completion of probationary period.

 Laptop & mobile phone with limited ceiling.

 Transportation allowance.

 Long career path.

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  Other benefits as per Company & Sales policy.

E. Assistant Product Manager (APM)

 Monthly Sales commission on overall national sales.

 Attractive Salary package.

 Sales Incentive as per program.

 Executive workstation in the Head Office.

 Corporate Common transportation facility in particular routes of Dhaka

City.

 Subsidized Lunch with minimum cost.

 Individual Salary Account under Corporate Banking privilege.

 Other benefits as per Company policy.

2. INDIRECT COMPENSATION.

a) Protection Program: Medical insurance, social security.

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b) Supplemental pay: Sick Leave (14 days in a year), Casual Leave (10 days in a year,

max. 5 days at a time).

c) Services and Perquisites: Mobile bill, Accommodation, Laptop and mobile phone,

Transportation facility, Lunch facilities (Partially Subsidize).

d) Retirement benefits: Provident fund.

e) Family-Friendly (Work–Life) Benefits: Maternity Leave (4 months).

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HR COMPLIANCE
As a leading company, PRAN group obeys rules, laws, and acts to consider, such as the Fair

Labor Standards Act (FLSA), Occupational Safety and Health Administration (OSHA). PRAN

has achieved many certificates. Such as:

• BS OHAS: British Standard Occupational Health and Safety Assessment Series.

• ISO 9001: Quality Management System

• BRC: British Retail Consortium (BRC is an international Food Safety Management Systems

standard).

Employment standards and workplace conduct:

Recruitment & Selection process: As we have already learned, PRAN takes great care

and thoroughness in the recruitment and selection process. Employees benefit from

having more resources and flexibility to advance in their careers.

Working hours & overtime: The Company operates on the same regular business hours

as any other company. There will be eight hours of work every day and six days a week.

Regular business hours are from Saturday through Thursday, from 9:00 am to 5:00 pm,

with a one-hour lunch break from 1:00 to 2:00 pm. The PRAN organization covers the

cost of the work and encourages staff to schedule their work, so they are not required to

work long hours outside of regular business hours on a regular basis. If you work past

office hours, you won't receive overtime pay unless your employment contract expressly

states otherwise.

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Housing facilities: Every employee of PRAN will have a single room in the project area.

3.7.8.2 All employees who wish to use the accommodation must pay a maintenance fee

of Taka 100.00 per person in addition to the electricity bill. 3.7.8.3 Employees are

required to stay at PRAN Guesthouse when traveling outside of their assigned duty

station. Here, he or she is only able to bill for the role-specific food allowance.

Leave: Every employee will report for duty on all days of work, excluding government

holidays. Every employee is entitled to fifteen (15) days of annual leave per year. One

can only use six (six) days of casual leave at a time. The immediate supervisor has the

power to approve casual leave. If an employee needs to take an annual leave of absence

lasting five working days or longer, they must apply two weeks in advance; if only a

three-day leave, they must apply five days in advance. However, the employee's

immediate supervisor can grant permission for a leave of absence in an emergency.

Female employees are entitled to two (two) calendar months of paid maternity leave,

which includes Fridays and holidays, provided they have worked for at least twelve (12)

months.

Flexibility: PRAN exhibits great flexibility in its intended use. Bicycles are provided for

employees who need them. However, they must sign a reasonable bicycle contract with

PRAN. Additionally, they offer cars and motorcycles for official use only. Private use of

government vehicles is typically prohibited. The PRAN offices' phones are exclusively

for official use. If staff members need to make private calls, they can get permission from

the relevant office's authority, but these calls should only last briefly. Except in cases of

emergency, personal trunk calls are not permitted.

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Discrimination prevention: PRAN has a policy on equal opportunities. As an equal opportunity

employer, PRAN is dedicated to establishing and maintaining a work environment free from

discrimination and unacceptable illegal behavior, while also respecting each person's right to

personal dignity. The company is dedicated to treating every employee fairly and cherishes

diversity. We want to make sure that no one is subjected to unfair treatment or discrimination in

any of our workplaces because of their age, marital status, sex, gender, disability, or religious or

philosophical beliefs. The PRAN company has a comprehensive procedure to stop this kind of

behavior and punish employees who have committed serious offenses. It also accepts formal

complaints.

Workplace harassment prevention: PRAN is dedicated to creating an environment that will

allow any employee who believes they have the right to report harassment against any person

connected to their job to do so, while also making sure that all claims are taken seriously,

sympathetically, and, when feasible, in confidence. The aim is to eradicate workplace

harassment, bullying, and other undesirable conduct, and establish a constructive work

atmosphere that enables staff members to reach their maximum potential. Employees should

understand that regardless of how other employees feel about a situation, it is the responsibility

of everyone to determine what conduct is unacceptable.

Occupational Health and Safety: PRAN prioritizes the health and safety of its employees

above all else. The company is constantly trying to make the workplace better for its workers.

Employees of PRAN Company work in a secure and hygienic environment. Every facility has a

fire extinguisher and a fire exit. PRAN has a reputation for upholding industrial hygiene and has

received numerous awards for it. Every workplace has first aid and medical facilities. PRAN

offers a canteen for its staff members, aiming to feed them wholesome food. Every establishment

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has a supply of clean drinking water as well. Some establishments even have kid-friendly rooms.

PRAN maintains machinery and equipment safely and promptly inspects it to prevent any kind

of accident because it is primarily based in factories.

Misconduct and disciplinary action: The PRAN group takes disciplinary action and any form

of misconduct seriously. Thus, the organization will investigate any such circumstances before

acting. Discipline-related issues should always be handled in a way that upholds the honor of

both the organization and the employee. Disciplinary warnings are intended to alert the employee

to the gravity of the offense and motivate them to take immediate corrective action. If the

situation persists, the employer may fire the worker. Furthermore, if the situation calls for it,

PRAN management retains the right to sue a dismissed employee for serious misconduct in

accordance with Bangladeshi law.

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CONCLUSION

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REFERENCE
bdjobs. (2021, August 29). Retrieved from bdjobs: https://jobs.bdjobs.com/jobdetails.asp?
id=986117&ln=1

Bdjobscareers. (2021, August 04). bdjobscareers. Retrieved from bdjobscareers:

https://www.bdjobscareers.com/pran-group-job-circular/

Kalra, S. (2021, January 01). Come 2021, AI-based tools will shortlist your resume. Retrieved from Indian
Express: https://indianexpress.com/article/jobs/come-2021-ai-based-toolswillshortlist-your-resume-
7119609/

Wikipedia. (2021, July 09). PRAN-RFL Group. Retrieved from Wikipedia:

https://en.wikipedia.org/wiki/PRAN-RFL_Group

Bdjobs. (2021, August). Company Information. Retrieved from Bdjobs:

https://jobs.bdjobs.com/jobdetails.asp?id=986142&fcatId=-1&ln=1&JobKeyword=Pran

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