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competitiors

Competitive Background of Parle

The Indian food products company known for its biscuits and confectionery, faces
competition from various brands in the market. Here are five of its competitors:
Britannia Industries is one of the leading players in the Indian biscuit and confectionery
market. Britannia offers a wide range of products, including biscuits, cakes, and dairy
products, catering to different consumer preferences.
ITC Limited (Sunfeast) is a significant competitor to Parle in the biscuit segment. ITC’s
Sunfeast offers a diverse portfolio of biscuits, including both traditional and innovative
flavours.
Mondelez India (formerly Cadbury India), the global confectionery giant, has a strong
presence in the Indian market through its subsidiary, Mondelez India. Mondelez‘s product
portfolio includes popular brands like Cadbury Dairy Milk, Bournvita biscuits, and Oreo
cookies.
Anmol Industries is another prominent player in the Indian biscuit
market. Anmol Industries offers a variety of biscuits and cookies, catering to different
consumer segments.
Patanjali Ayurved, a well-known Indian brand founded by Baba Ramdev, has also
entered the biscuit and confectionery market. Patanjali offers a range of ayurvedic and
herbal biscuits along with other food products.

Mrket Segment of Parle products

Parle-G Gluco
Parle-G biscuits are consumed by people of all ages, from all income groups, and from all
socio-economic classes. The brand's target audience is primarily children, who find the
jingle to be catchy and fun. Parle-G is also consumed by people living in cities, villages,
and semi-urban areas.
Parle-G
Parle-G's main target audience is six to twelve-year-olds and their mothers. However, the
biscuits are adaptable to different age groups and are consumed by people of all ages,
from the rich to the poor, living in cities and in villages. Some eat it for breakfast, while
others eat it as a wholesome meal. For some, it's the best accompaniment for tea, while
for some it's a way of getting charged whenever they are low on energy.
20-20 Cookies

Mass Market: Parle biscuits are often priced competitively to appeal to the mass
market, making them affordable for a broad range of consumers.

Children and Families: Parle often markets its products as family snacks, suitable
for children and adults alike. They may focus on flavors and packaging that
appeal to children.

Urban and Rural Consumers: Parle products are available across urban and rural
areas of India, catering to diverse consumer demographics.

Health-conscious Consumers: Some of Parle's products may target health-

conscious consumers by offering options with reduced sugar, high fiber, or other
health-oriented features.

Snacking and Tea-time: Parle biscuits and cookies are commonly consumed as
snacks with tea or coffee, so they target consumers looking for convenient and
tasty snack options.
KrackJack