C NTR VANCE '24

THE HINDU CONSULTING SUMMIT

proudly presents

CASE CRACK 4.0

ANALYSE - CONSULT - PRESENT

in collaboration with

Round 2

/hinduconsulting Ananya Dutt: +91 9999331022

 General Instructions:
This document is an explainer for the Final Round of Case Crack 4.0, the flagship case
competition of Contrivance, the Hindu Consulting Summit- 2024

1. You have time till 6:00 AM, 26th February 2024 (Monday) to submit the case. Late
submissions will either be penalised or disqualified at the discretion of the organizers.

2. The solution should not exceed 8 slides excluding the cover and the reference slide. The cover
slide should have the following information:

Team Name (if any)

Name of the Participant(s)
Email Ids and contact numbers of the team member(s)

3. You are required to submit your final presentation in PDF format on Unstop itself in the
desired format. In case of any inconvenience, you can submit them at casecrack.24@gmail.com

4. The nomenclature for naming the PDF should be Team/Participant Name_Case Crack 4.0

5. You will be judged on your reasoning, analytical skills, logic, innovation, viability and
feasibility of the proposed solution and technique used to solve the case.

6. The solution may include (but not only limited to) market, competitor analysis, financial
projections of the company etc. There is no strict format in which the answer should be
structured. You can use the frameworks as per your discretion.

7. Any assumption(s) made, or calculation(s) done should be clearly shown.

8. Any kind of plagiarism shall be strictly penalized.

9. Only one response is allowed per team.

10. Use of the internet is permitted. However, you are not allowed to directly copy the material.
You must also specify the source of information taken throughout the case in the reference slide.

11. In case of any dispute, the decision of the organizing committee will be final and binding.

12. Top teams will be shortlisted for the presentation round to be held on 29th February 2024 and
will be notified via mail.

For any queries, feel free to write to casecrack.24@gmail.com or contact:

Ananya Dutt : +91 99993 31022
Vrinda Manocha : +91 97294 88240
INTRODUCTION

India has emerged as a hub for medical tourism, attracting around 2 million people from 72
countries annually. This is primarily due to its affordable travel options and superior medical
facilities compared to neighbouring countries. However, while India excels in medical facilities,
there is a gap in immediate help for foreign tourists, especially through Air Ambulance service.

Foreign tourists visiting India for medical purposes often face challenges in accessing immediate
help, especially in air travel. Even if air ambulance services exist, there are various cultural and
linguistic barriers that hinder their efficient utilization. According to a case study by the
Federation of Indian Chambers of Commerce and Industry (FICCI), there is a clear need for
improved air ambulance services to cater to the growing medical tourism industry in India.

Refer to the case study:

https://drive.google.com/drive/folders/17TjhUNJwIITJUYW6sntk2WSyWsnTjBdx

India's medical tourism industry is constantly evolving, with the country becoming a major
market for it. However, the lack of proper facilities for immediate help through air tourism is a
significant challenge. This presents an opportunity for companies to enter the market and offer
specialized air ambulance services. Additionally, there is a regional market within India itself,
where small towns lack proper facilities but have income earners who require access to top-tier
hospitals.

PROBLEM STATEMENT

1. Develop a comprehensive go-to-market strategy for introducing Air Ambulance

Services(AAS) to both local and foreign customers in India. This should include market
research, competitor analysis, pricing strategy, and distribution channels.
2. Identify and address key challenges in the Indian healthcare landscape that can be mitigated
through technology integration. These may include improving access to healthcare in remote
areas, reducing response times in emergencies, and enhancing the overall quality of medical
care concentrated around Air Ambulance Service (AAS).
3. Design a marketing strategy that emphasizes the company's technological capabilities,
medical expertise, and commitment to providing high-quality air ambulance services.
Develop a detailed timeline for market entry, including regulatory approvals, infrastructure
setup, and launch activities.

Note: Additional credit will be awarded for conducting a brief survey similar to FICCI's study,
which can provide valuable insights into market dynamics and customer preferences.