TRƯỜNG ĐẠI HỌC NGOẠI NGỮ - TIN HỌC ĐỀ THI KẾT THÚC HỌC PHẦN

THÀNH PHỐ HỒ CHÍ MINH BẬC ĐẠI HỌC – HỆ CHÍNH QUY

KHOA NGOẠI NGỮ Học kỳ II - Năm học 2023-2024
_________ BM4A.QT01/KT
Môn: Thương mại điện tử
ĐỀ CHÍNH THỨC
(Đề có 04 trang)

E-COMMERCE FINAL ASSIGNMENT

The technology enabling e-commerce has matured sufficiently. The number of online
retailers indicates society’s acceptance of e-commerce. There is however, still a great
amount of progress that is being in these areas, both in terms of the technology being
developed as well as in terms of the market penetration and method of employment. It
is therefore an area that is rich in E-Commerce Assignment Topics. Because of the
twin issues of maturity and rapid progress, it is very important that careful attention is
paid when an E-Commerce Assignment Topic is chosen. The E-Commerce
Assignment Topic has to be relevant whilst not being in an area that is already well-
known and in practice. This requires a significant amount of awareness of the state of
research in e-commerce, both in terms of technology as well as about what is in
practice. To help you prepare for your Assignment on e-commerce, here are some
suggestions on E-Commerce Assignment Topics that cover the subjects of e-business,
Internet marketing, e-commerce security, mobile e-commerce and e-commerce law.

You can choose 1 (ONE) topic and make the Marketing Plan Report:

1. An analysis of e-commerce strategies for retailer moving on to the Internet

2. How to obtain competitive advantage using service in mobile commerce
3. Advertising strategies for an e-business in hospitality industry.
This assessment is based on selection of an organisation of your choice.

Each group prepares an E-commerce marketing plan (in report format) for their
chosen organization which can secure international expansion for the
organisation.

Here are some key points in such a plan with approximate percentage of effort / focus:

 Title page
 Executive Summary
 Contents page

1. Introduction
2. The company
o Analysis of the organisation’s strategic position
o Determination of their competitive strategy
o Critique of their current marketing mix
3. Market selection
o Justify the country/region selection through PESTLE (e.g. ranking of
suitable options based on market attractiveness)
4. Selection of relevant segmentation criteria
o Development of appropriate segments
o screening of segments to narrow down the list of appropriate
countries/regions (choice of target)
5. Marketing plan for the country/region
o Key product/service decisions
o Specific e-commerce strategies
6. Conclusion and recommendations
7. References (APA format)
8. Appendices (Your FULL analyses will go in here, with summaries in the main
report)
Guidelines

1. This is a group-work report (3 students/group)

2. Students should prepare a report of their analysis and findings. All references
made should be cited accordingly.
3. Plagiarism will not be accepted (Turnitin <30%, AI <40%)
4. Total words: 4000 words. (+/- 10%)
5. Title for report to submit on Moodle: Student1’s name_student2’s
name_student3’s name (Alphabet letter ABC)
Eg: Nguyễn Thị Lan Anh, Ngô Mỹ Duyên, Trần Văn Anh Khoa
 NTL.Anh_NM.Duyen_TVA.Khoa
Students will get 0 if you DO NOT rename correctly.
6. DEADLINE MOODLE: 6PM 02/04/2024
7. Sign for submission: 04/04/2024 Hoc Mon Campus (date may be changed),
please bring your report, student ID, pen.