Scribd Logo
Upload

Welcome to Scribd!

  • EMB 823 Marketing

    Uploaded by

    oluwaseun fatukasi
    8 views2 pages

    Copyright

    © © All Rights Reserved

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    8 views2 pages

    EMB 823 Marketing

    Uploaded by

    oluwaseun fatukasi

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    of 2

    Week Topic Activity Facilitator Readings

    1 Introduction to Marketing, Lectures BNDO - Dixon-Ogbechi (2015;


    Concepts and Marketing 2019; 2021) pp. 82 -135;
    Environment. 141-199.
    20/01/2024 (Sat.) – Lecture - Boone & Kurtz (2015) pp.
    (BNDO) 65-82.
    2 Marketing Environment - Lectures BNDO - Dixon-Ogbechi (2015;
    SWOT Model Analysis. & Case 2019; 2021) pp. 82 -135;
    Studies 141-199; 426-427.
    27/01/2024 (Sat.) – Case - Boone & Kurtz (2015) pp.
    study (BNDO) 65-82.

    * Case study 1 – Polaroid:


    Entering Digital Imaging
    (HBR).
    3 Analysis of PESTEL Lectures AO - Dixon-Ogbechi (2015;
    Framework – Political, 2019; 2021) pp. 141-199;
    Economic, Socio-cultural, 338-363.
    Technology, Ecology and - Kotler (2018)
    - Kotler & Armstrong (2017).
    Legal environment, and
    implications for business.
    03/02/2024 (Sat.) – Lecture
    (AO)
    4 Product Decisions: Branding Lectures BNDO - Dixon-Ogbechi (2015;
    Elements and Strategies; 2019; 2021) pp. 106-114;
    Product Development 121-122.
    17/02/2024 (Sat.) – Lecture - Kotler & Armstrong (2017)
    (BNDO) - Read: Petra et al. (2012) pp
    285-305.
    Kotler (2018)

    5 Segmentation, Targeting and Lectures AO - Dixon-Ogbechi (2015;


    Positioning 2019; 2021) pp. 475-477.
    - Kotler & Armstrong (2017).
    24/02/2024 (Sat.) – Lecture Kotler (2018)
    (AO)
    6 Pricing Decisions: Methods Lectures BNDO - Dixon-Ogbechi (2015;
    & Determinants & Case 2019; 2021) pp. 121-122;
    02/03/2024 (Sat.) - Lecture Studies 387-389.
    (BNDO) - Kotler & Armstrong (2017)
    - Read: Petra et al. (2012) pp
    285-305.
    Kotler (2018)
    7 Service Marketing – Lectures AO
    Concepts of Physical Cue, & Case - Dibb et al., (2017), pp. 318-
    Process and People & Studies 339.
    Characteristics of Services - Dixon-Ogbechi (2015;
    2019; 2021) pp. 110-111;
    09/03/2024 (Sat.) – Lecture 113-114; 473-475.
    - Mudie & Pirrie (2006).
    (AO)
    - Kotler (2018)
    15/03/2024 (Fri.) - Case
    Study (AO) * Case study 7 – Pizza Wars
    * Case study 8 – TBA
    8 Promotion (Marketing Lectures BNDO - Dixon-Ogbechi (2015;
    Communication) & Place & Case 2019; 2021) pp. 115-121;
    (Distribution) Decisions Studies 122-130; 435-436.
    - Kotler (2018)
    16/03/2024 (Sat.) – Lecture - Percy (2016)
    (BNDO) - Boone & Kurtz (2015).
    - Dmitri, (2011)
    22/03/2024 (Fri.) – Case
    study (BNDO) *Case study 9 – TBA
    * Case study 10 – Distribution
    Strategy for Chuchu Noodles
    9 Understanding Consumer Lectures BNDO - Dixon-Ogbechi (2015;
    Behaviour & Psychology & Case 2019; 2021) pp. 107; 371,
    25/03/2024 (Mon.) – Studies 376 - 377; 433- 435.
    Lecture/Case study (BNDO) - Boone & Kurtz (2015)
    - Kotler (2018)
    - Morgan et al., (2013)

    * Case 11 – Olly Shoes Nig.


    Ltd.

    You might also like