Environment Analysis

and Diagnosis
Discover the importance of conducting an environmental analysis and learn
about various methods and tools used in this process.
Definition and Importance
Understand what environment analysis and diagnosis entail and grasp their
significance in strategic decision-making.
Methods and Tools
SWOT Analysis PESTEL Analysis
Examine internal strengths and weaknesses as Analyze political, economic, sociocultural,
well as external opportunities and threats. technological, environmental, and legal factors.

Industry Analysis Competitive Analysis

Study the overall industry dynamics, including Evaluate direct and indirect competitors and
market trends and competitive landscape. their positioning in the market.
Steps in Conducting Analysis
Analyze Internal Factors
Assess organizational resources,
capabilities, and core competencies.
1 Identify External Factors
Identify and evaluate external forces that
impact the business, such as market
2 trends and regulatory changes.
3 Evaluate Impact
Understand the implications of external
and internal factors on the business's
current and future performance.
Key Findings and Insights
1 Strengths,
Weaknesses,
2 Trends and Market
Conditions
Opportunities, and Gain insights into emerging
Threats trends and prevailing market
Discover the organization's conditions that influence the
internal strengths and business environment.
weaknesses, along with
external opportunities and
threats.
3 Competitive Landscape Analysis
Obtain a comprehensive understanding of the competitive landscape
and identify market positioning opportunities.
Implications and Conclusion
1 Strategic
Making
Decision- 2 Identification of
Potential Threats and
Learn how the insights Opportunities
obtained from the Identify potential risks and
environmental analysis inform opportunities arising from the
strategic decision-making. environmental analysis to
facilitate proactive measures.
3 Call to Action
Encourage the application of environmental analysis and emphasize
its impact on successful decision-making.