Values

 Influence attitudes and behavior. It forms the basis for

determining how satisfied people are with their jobs.
 Refer to the importance a person attaches to things or ideas
that serves as guide to action
 Enduring beliefs that one’s mode of conduct is better than
the opposite mode of conduct.
 Values are made of a set of beliefs. It may have attached to
things or ideas like loyalty, teamwork, honor, obedience,
honesty and the like
For example: importance placed by a person on academic titles and the
doubt casted on the ability of a person without sufficient academic
qualifications

MOTIVATION
 Is one of the requisites of performance, a basic
understanding of what motivation is and how it facilitates the
achievement of goals would benefit both managers and
individual employees.
 It is defined as the process of activating behavior, sustaining
it, and directing it toward a particular goal.
 It moves people to act and accomplish
 The set of internal and external forces that cause a worker
or employee to choose a course of action and engage in a
certain behavior.

COMMUNICATION
 It is a requirement for survival and growth not only of people
but also organizations.
 Modern armies consider it as an important factor in waging a
successful attempt to defeat the enemy. It is also
considered as an important factor in motivating their
employees to improve productivity and to meet competition.
 It is also defined as the transfer of information including
feelings, and ideas, from one person to another.