Wharton - Business Analytics - Week 8 - Summary Transcripts

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Week 8 – Prescriptive Analytics: Determining the Most Favorable Outcomes

Introduction to IDEA

IDEA: Decision Parameters


The choice of supplier affects the capacity and costs

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€ €

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Building Blocks of Decision Tree


Decision Tree for IDEA


The decision for IDEA is seen below:
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o €

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• € €

o €

€ € €
o €
€ €
€ €


IDEA Decision Tree: Risk Strategies






Maxi-Min and Maxi-Max Strategies



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IDEA Decision Tree: Maxi-Min Strategy and Maxi-Max Strategy


Expected-Value-Maximizing Strategy







IDEA Decision Tree: Expected-Value-Maximizing Strategy

Analyzing IDEA Decision Tree


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Decision Tree: Application




IDEA: Original problem

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€ €



IDEA: Complex Demand Model



Understand IDEA: Formula for Simulation

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Understand IDEA: Simulation



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Simulation Result: Weak Market Supplier S

IDEA: Expected Value Based on Simulation


IDEA: Decision Result Based on Simulation
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€ €

IDEA: Updating Demand Model

IDEA: New Conditions by Supplier P


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o ≤ €
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o
IDEA: Weak Market With Supplier P Simulation





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IDEA: Weak Market With Supplier P Simulation Results

IDEA: Simulated Expected Profit and Flexible Q

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Returning to the Newsvendor Problem

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Excel Simulation for Newsvendor Problem


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Newsvendor Problem: Constraints on Risk


Patent Litigation Example: Cellectis

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Patent Litigation: Analyzing Cellectis’s Decision Tree

Advanced Optimization
IDEA’s Optimal Solution: Recap



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• π € €

IDEA: Linear Optimization


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Algebraic Formulation of the Optimization Problem

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≤ ≤

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≤ ≤


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IDEA: Linear Optimization



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