TABLE OF CONTENTS

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STATEMENT OF AUTHORSHIP.................................................................................... i
TABLE OF CONTENTS....................................................................................................ii
I. INTRODUCTION..........................................................................................................1
1. Overall/Overview of Nike........................................................................................ 1
2. Milestones/Development timeline of Nike.............................................................. 3
II. BODY PARAGRAPH..................................................................................................5
1. Eight steps making process of Nike company........................................................ 5
2. Identify the leadership used..................................................................................... 8
3. Explain why the HRM process is important........................................................ 10
4. The three key elements of motivation................................................................... 11
5. SWOT (Strengths, Weaknesses, Opportunities, Threats)............................13
5.1. Nike’s Strengths – Internal Strategic Factors….…................................. 14
5.2. Nike’s Weaknesses – Internal Strategic Factors ….…............................ 15
5.3. Nike’s Opportunities – External Strategic Factors ….…........................ 17
5.4. Nike’s Threats – External Strategic Factors ….….................................. 19
III. CONCLUSION..........................................................................................................21
IV. REFERENCES..........................................................................................................22