QUESTIONNAIRE:

Name
Age
Education
Family size
Marital status
1. Why do you go for Britannia and not any other brand?

- Easy Availability
- Budget Friendly
- Childhood Resemblance
- Any other reason?

2. Do you have any specific occasions in which you purchase Britannia other than your regular brand?

3. Have you ever switched from another brand to Britannia for any of the following reasons? (Select
all that apply)
a. Better quality
b. Lower price
c. More appealing packaging
d. Healthier/nutritious options
e. Other reasons (please specify)

4. What according to you is your decision-making process?

a. Routine Response Behavior – like it’s a habit
b. Limited Decision Making – not enough information about the different brands
c. Extensive Decision-Making – thinking a lot about the product (like nutrient value, sugar, etc)
d. Impulsive Purchasing – Spontaneous purchasing

5. How often do you try new Britannia products when they are introduced in the market?
Always
Often
Sometimes
Rarely
Never
6. Do you actively seek out Britannia products or are they primarily purchased when encountered
during shopping trips?
Actively seek out
Encountered during shopping trips
Both

7. How satisfied are u with Britannia Biscuits?

A. Very Satisfied
B. Satisfied
C. Neutral
D. Dissatisfied
E. Very Dissatisfied

Interview questions:
1. Do you remember the 1st time you ever bought a Britannia product? And what is the reason you
stuck to this brand?
2. What makes Britannia special for you?
3. What factors do you consider when deciding to purchase Britannia products? Can you describe
the decision-making process?
4. Do you feel that Britannia should make some new changes or bring something back?