Session 2

Product Hunting
What is Product Hunting?

Amazon Product Hunting is all about analyzing current market

trends to choose “winning” items – something that can generate
high sales. The idea is to search for products that you can get for
cheap and yet sell for competitive prices with a good profit
margin in return.
How to do Product Hunting?

There are many tools in the market that

we use to get the estimated data of a
Niche to analyze its worth, Like

 Jungle Scout
 Helium 10
 Viral Launch
 E-grow (UAE and Australia)
How to use the tools for
Product Hunting?
(Practical)
 Private Label
Product Hunting Criteria
PRODUCT HUNTING CRITERIA FOR USA
STEPS BEFORE ANALYSIS
1. REMOVE IRRELEVNET (NICHE AGAINST YOUR KEYWORD)
2. AVOID DUPLICATION BY COUNTING IT AS 1 SELLER

ANALYSIS CRITERIA
 Reviews : 3 Sellers having LESS Than 400 Reviews in Top 10 Sellers
 Revenue : 5 Sellers in Top 10 having Revenue More Than $7000
 Search Volume : Minimum 10000 EXACT
 Competing Products : No More Than 2000
 Average Price : $11.99 to $ 39.99
 AMZ as Seller : Amazon as Seller No More Than 3 time in Top 10 Sellers
 Brand Domination: A Brand No More Than 3 time in Top 10 Sellers
 Google Trend : Trend Search Frequency Shall Be Above 25 in past 3 years GOOGLE
TRENDS
 Seasonality : Should Show NO Sign of SEASONALITY
 Weight : (NO OVERSIZE) NOT MORE THEN 2 KG
 PRODUCT RATING: AVERAGE RATING OF TOP 10 SHALL BE ABOVE 4.2 JS EXT
 LISTING LIFE LISTING LIFE OF PRODUCTS IN TOP 10 SHOULD BE HIGHER THEN 6
MONTHS
 VALUE ADDITION (IF APPLICABLE) ADD A LOW PRICE PRODUCT AS A VALUE
PRODUCT HUNTING CRITERIA FOR UK
STEPS BEFORE ANALYSIS
1. REMOVE IRRELEVNET (NICHE AGAINST YOUR KEYWORD)
2. AVOID DUPLICATION BY COUNTING IT AS 1 SELLER

ANALYSIS CRITERIA
 Reviews : 3 Sellers having LESS Than 200 Reviews in Top 10 Sellers
 Revenue : 5 Sellers in Top 10 having Revenue More Than GBP 5000
 Search Volume : Minimum 5000 EXACT
 Competing Products : No More Than 1000
 Average Price : GBP 7.99 to GBP 29.99
 AMZ as Seller : Amazon as Seller No More Than 3 time in Top 10 Sellers
 Brand Domination: A Brand No More Than 3 time in Top 10 Sellers
 Google Trend : Trend Search Frequency Shall Be Above 25 in past 3 years GOOGLE
TRENDS
 Seasonality : Should Show NO Sign of SEASONALITY
 Weight : (NO OVERSIZE) NOT MORE THEN 2 KG
 PRODUCT RATING: AVERAGE RATING OF TOP 10 SHALL BE ABOVE 4.2 JS EXT
 LISTING LIFE LISTING LIFE OF PRODUCTS IN TOP 10 SHOULD BE HIGHER THEN 6
MONTHS
 VALUE ADDITION (IF APPLICABLE) ADD A LOW PRICE PRODUCT AS A VALUE
Gated Categories
A gated category is a category that has required Amazon's
approval for sale. Amazon might require performance checks,
additional fees, and other qualification for certain products
and categories
List of Gated Categories
 Automotive
 Baby
 Health and Household
 Beauty
 Toys and Games
 Industrial & Scientific
 Electronics

Any Product in above categories or related to these categories will be

required certain invoices and certificates to sell on amazon, so to avoid
hassle, we do recommend to start with Open Categories.
Products to Avoid
• Oversize Products – With any side greater than 18inches – Comes under
Oversized
• Easily Breakable
• HAZMAT – Which can catch fire easily
• Lithium ION Batteries
• Multiple Variations
• Weapons Related
• Patented – Need to check Patent before ordering with supplier
What is Patent? How to Check?
A product patent provides exclusive right to prevent third parties from
making, using, offering for sale or selling that product. Once your client
select the final product, first check the patent of the product.

At first check the patent of your product on google.patent.com by typing

your product name and read them all and if you found anything match
to your product then note it down, check all web pages on patent of
your product and at one point you will get info if your product is a patent
product or not.

Hire a third Party Patent Checker from Fiverr (Pro_usa) recommended.

Types of Patent:
• Utility Patent
Patent is about usage that how it will use, for example, Glass is use for
liquid intake. If you found utility patent then you don't need to go in this
product and you need to change the product for client.

• Design Patent
Base more on design, you will find patent for each design, for example
you will different design of glass or any product. If you found design
patent in your product, you still have opportunity to go in different design.
Keywords
Keywords:
Keywords are the words and phrases that
describe your product
Difference between Search terms and keywords?
This is a common confusion. The difference is this:
Search terms are what the customer types in the search
bar when looking for a product. Best Desks for Office
(Office Desk is the Keyword)
Keywords are what you use in your listing content or for
advertising.
Amazon matches customer search terms to your
keywords when deciding whether to show you in search
results or not.
 How to do Keyword
Research using different
tools? (Practical)
Competitor Analysis
The process of analyzing the listings of competitors to get all plus and
negative points called competitor research. For example

• Keywords on which competitors are Ranked

• Negative and Positive Reviews of the Competitors (to improve our
product)
• Analysis of listing content (Title, Bullets, Description and Images to
get idea of how our content should be)
• Room for Improvement (May be Color, any feature or Packs)
Action Points
 Get Tools from any tool provider or directly from tools website.

 Shortlist 3 Products on Points Discussed today in the session,

 Also do keyword research for shortlisted products and finalize the keywords lists,
Any Question
Thanks