An Internship Report on Marketing Practices in Unique Foods (A

unit of R K Agribiz LLP)

A Project Report

Submitted by,

Aditya Raj

Registration no. - 21315302021

BATCH (2021-2024)

In partial fulfillment for the award of degree

Of

Bachelor of Business Administration – International Business [BBA(IB)]

21315302021

ST. XAVIER’S COLLEGE OF MANAGEMENT & TECHNOLOGY

Digha-Aashiyana Road, Digha Ghat, Patna-800011, Bihar
NAAC accredited with B++ GRADE(1ST CYCLE)

Aryabhatta Knowledge University, Patna

1
 March 2023

Certificate from the internal guide

This is to certify that Mr. Aditya Raj, Registration No. 21315302021 has successfully
completed this project under my supervision titled Marketing done in Unique Foods (A
unit of R K Agribiz LLP) 29 June to 29 July, is a part of his/her summer internship
programme.

This is an original work and finds less scope for any other duplication and has not been submitted
for the award of any degree/diploma from any other university.

Fr. Dr. Martin Poras SJ Dr. Kalpana Kumari Dr. Niharika Kumari
Principle Guide Coordinator Of Economics

2
Fig.1

3
 Declaration

This is to certify that this internship report has been prepared by me after undergoing work from
29/06/2023 to 29/07/2023 in Unique Foods (A unit of R K Agribiz LLP). This report is my
original work and is being submitted for the partial fulfillment of the requirements of the award of
the Degree of BBA(IB).

This report has not been submitted earlier to this College or any other
Universities/Institutions for the fulfillment of the requirements of the course of the study.

Date: Signature
Place: Muzaffarpur Aditya Raj
Reg. No. 21315302021

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CONTENTS

S. NO. TITLE PAGE NO.

1. EXECUTIVE SUMMARY 05

2. CHAPTER 1: INTRODUCTION 06-09

3. CHAPTER 2: COMPANY PROFILE 10-19

4. CHAPTER 3: COLLECTION OF DATA 20-25

5. CHAPTER 4: INTERNSHIP SUMMARY 26-33

6. CHAPTER 5 INTERNSHIP WORK 34-39

7. CHAPTER 6: LEARNING 40-43

8. CHAPTER 7: CONCLUSION 44-45

9. REFERENCES 46

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 CHAPTER – I
INTRODUCTION

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 INTRODUCTION
1.1 Background

Internships give the students an opportunity to relate their practical

knowledge with the tough real world environments.
Through a process of continuous evolution we have been able to establish
a reliable and sustainable FARM to MARKET operation. Over the years
KEDIAFRESH has emerged as a reliable B2B partner for some of the
largest food brands in JUICE, BEVERAGE, DAIRY,
CONFECTIONERY, BABY FOOD, NEUTRACITICALS,
CONDIMENTS, READY TO COOK and READY TO EAT sectors.

1.2 B2B COMPANY

Unique Food, a unit of R K Agribiz LLP, is an exemplary B2B company
that specializes in providing unique and high-quality food products to its
business customers. With a strong focus on innovation and customer
satisfaction, Unique Food has established itself as a trusted partner in the
food industry.
Unique Food understands the importance of building strong relationships
with its B2B customers. The company believes in open communication
and collaboration, working closely with its clients to understand their
unique requirements and preferences.

1.3 Chain of Activities in the operation includes:

• Food Production
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 Unique Food engages in the production of various food products,
including snacks, ready-to-eat meals, sauces, condiments, and
other packaged food items. They ensure that all the products are
made using fresh and quality ingredients while maintaining high
standards of hygiene and food safety.
• Product Development
The company focuses on developing new and unique food
products to meet the changing preferences and demands of
customers. They constantly innovate and experiment with different
flavors, ingredients, and packaging formats to offer something
distinctive and appealing to consumers.

• Distribution and Retail

Unique Food ensures that their products reach a wide

customer base by establishing an efficient distribution
network. They collaborate with retailers, supermarkets, and
online platforms to make their products easily accessible to
consumers in Muzaffarpur and surrounding areas.

• Quality Assurance
The company places great emphasis on quality
assurance and follows strict quality control measures at every stage of
production. They conduct regular inspections, tests, and audits to ensure
that the products meet the highest standards of quality, taste, and
nutritional value.

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 • Customer Satisfaction

Unique Food strives to provide excellent customer service

and ensure customer satisfaction. They welcome feedback
and suggestions from their customers, which helps them
improve their products and services continuously.

1.4 Scope
The Scope of Unique Food (A unit of RK Agribiz LLP) in Muzaffarpur
is to provide a unique and diverse range of food products to customers.
The company aims to cater to the culinary needs of individuals by
offering high-quality and innovative food items. Unique Food in
Muzaffarpur is to offer a wide range of unique, delicious, and high-
quality food products while prioritizing customer satisfaction and
innovation.

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 CHAPTER-2

Company’s Profile

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2.1 About

Unique Food, a unit of RK Agribiz LLP, is a leading food production

company based in Muzaffarpur. With a focus on providing unique and
diverse food products, the company aims to cater to the culinary needs of
individuals by offering high-quality and innovative food items.

Established with a vision to revolutionize the food industry, Unique Food

engages in the production of various food products, including snacks,
ready-to-eat meals, sauces, condiments, and other packaged food items.
The company ensures that all its products are made using fresh and quality
ingredients while maintaining high standards of hygiene and food safety.

Innovation is at the core of Unique Food's operations. The company

focuses on developing new and unique food products to meet the changing
preferences and demands of customers. They constantly innovate and
experiment with different flavors, ingredients, and packaging formats to
offer something distinctive and appealing to consumers.

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Fig.2.1

2.1.1 Vision and Mission

They provided different services like:-

• High-quality and innovative food items.

• Packaged food items

• Highest standards of quality, taste, and nutritional value.

• Excellent customer service and continuously improve their products and

services

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With a commitment to excellence, innovation, and customer satisfaction,
Unique Food has become a trusted name in the food industry in
Muzaffarpur.

Fig.2.2

2.1.2 REGISTERED DETAILS

TYPE: Unlisted Private Company
AUTHORIZED CAPITAL: INR 200.0 Lacs
REGISTERED ADDRESS C/O RAJ KUMAR KEDIA,
SRI RADHA KRISHNA NIWAS, SIKANDARPUR
MUZAFFARPUR
Muzaffarpur - 842001
Bihar - India

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Country: India
Category: Food Processing

2.1.3 LOCATION
National Highway 102, near Fakira Chowk, Bazidpur Kodaria, Bihar
843113

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India
Fig.2.3

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2.2 COMPANY NETWORK
Company Network •

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 COMPANY CULTURE AND CARRYING OUT
2.3 Department: Marketing
The department of Marketing areas is Pradeep Mishra. Here all the
Marketing projects of Unique Food are done.
2.4 Working Environments & Protocols
Working environment here is great. I had my own desk. There were
20employee working together on this unit. Office time starts at 10 am End
5 pm.
2.4.1 Rules & Regulations
➢ I ought not to- Abuse, or be imprudent with, instruments and gear
bringing about harm to office property;
➢ Neglect to watch security precautionary measures, bringing about
the loss of office assets or property;
➢ Use company property to which you have not been allocated;
➢ Leaves
➢ I may not
➢ Absent myself without my supervisor’s permission,
➢ Fail to notify my supervisor immediately in case of absence due to
sickness emergency.

2.4.2 Motto of the Organization

The motto of an organization of Unique Foods (A unit of R K Agribiz
LLP) could be:

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 • Unique Foods: Where taste meets quality.
• Unique Foods: Your one-stop shop for delicious and nutritious
food.
• Unique Foods: Providing our customers with a unique dining
experience.
• Unique Foods: Committed to providing our customers with the
best possible food products and services.
• Unique Foods: Where freshness meets flavor.

2.4.3 Facilities
1. Medical Insurance
2. Life Insurance
3. Disability Insurance
4. Retirement Benefits
5. Vacation
6. Family Leave
7. Tuition Benefits

2.4.4 Entertainments & Refreshments

In our office we use to have fun Friday. On every Friday everyone works
half day and other half day games were selected by the members and
everyone has to play and have fun.

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2.4.5 Professional Environment
Professional environment here is great. Everyone here in this office does
follow the rules and regulations. The cope up with every situation and
give maximum effort. If someone got stuck in one place another helps for
overcoming that situation.

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 CHAPTER – 3
COLLECTION OF DATA

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3.1 DATA COLLECTION

Data collected is useful only after analysis. Data Analysis involves

converting a series of recorded observations into descriptive statements
and inferences about relationships. The types of analysis that can be
conducted depend on the nature of the measurement instrument and the
data collected method.

If the researcher selects the analytical techniques prior to collecting data,

the researcher should generate fictional responses to the measurement
instrument, these dummy data are then analyzed the results of this
analysis will provide the information required by the problem at hand.

Questionnaire is made based on some variable that have directly or

indirectly influence on the customer satisfaction level

3.2 DATA SOURCE

Research included gathering both Primary and Secondary data. Primary

data is the first hand data, which are selected a fresh and thus happen to
be original in character.

Secondary data are those which has been collected by someone else and
which already have been passed through statistical process.

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The data source in a feedback for content study project is the source
from where we collect feedback on our content. This could be from a
variety of sources, such as:

• Surveys: We can create a survey and send it to our target audience

to collect their feedback on our content.
• Interviews: We can interview your target audience to get their
feedback on our content.
• Focus groups: We can conduct a focus group with our target
audience to discuss their feedback on our content.
• Social media: We can monitor social media to see what people are
saying about our content.
• Customer support tickets: We can review customer support tickets
to see what feedback people are providing about our content.

Fig no. 3.1

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The focus of this report will be on the Data Collection process, Once we
have collected feedback from our target audience, we can use it to
improve our content.

It is important to consider who our target audience is and how we

can reach them. It is also important to choose a data source that
will provide with the type of feedback we need.

3.3 QUESTIONNAIRE DESIGN

Questionnaire design is the process of creating a structured set of

questions to gather information or data from respondents. To design an
effective questionnaire, you should:

• Set Objectives: Clearly define your research goals and what

information you need to collect.
• Know Your Audience: Understand the characteristics and
demographics of your target respondents.
• Choose Question Types: Decide on the types of questions, such as
closed-ended (multiple choice) and open-ended (free-text)
questions.
• Structure Questions: Word questions clearly, neutrally, and without
bias, avoiding double-barreled questions.
• Organize Flow: Arrange questions logically and use a funnel
approach, moving from general to specific.

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 • Test and Revise: Pilot test the questionnaire and make necessary
revisions based on feedback
• Consider Length: Keep the questionnaire concise to prevent
respondent fatigue.
• Provide Instructions: Include clear instructions for completing the
questionnaire.
• Design and Layout: Create a clean and readable format, considering
device accessibility for online surveys.

3.4 DATA COMPLETION AND ANALYSIS

Data completion and analysis is the process of ensuring that a dataset is

complete and accurate, and then using that dataset to gain insights.

Data completion is the process of filling in any missing values in a

dataset. This can be done manually, or by using statistical methods to
impute the missing values.

Data analysis is the process of using data to answer questions and gain
insights. This can be done using a variety of statistical and machine
learning methods.

Data completion and analysis is important because it allows us to make

informed decisions based on data. For example, a company might use
data completion and analysis to identify its most profitable customers, or
to develop new products and services.

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3.5 Research Report

A research report is a document that describes the findings of a research

project. Research reports are typically written in a formal style and
include a variety of sections, such as:

• Introduction: This section provides background information on the

research topic and states the research question or hypothesis.
• Literature review: This section summarizes the existing research
on the topic.
• Methodology: This section describes the methods that were used to
collect and analyze the data.
• Results: This section presents the findings of the research.
• Discussion: This section interprets the results of the research and
discusses their implications.

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 CHAPTER – 4
INTERNSHIP SUMMARY

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WEEKLY REPORT
So, here is a weekly internship report of all the day an internee work in
Unique Food by Kediafresh. This weekly report includes all the work
done by an internee during the internship period.

WEEK1
Work Assigned
Date Day (Planned) Work Done (Actual)
03-
07- Got to know about the
2023 Monday Introduction Organizational culture
04-
07- In this session we discussed
2023 Tuesday Theoretical Session about our internship role
05-
07- Here we discussed about
2023 Wednesday Theoretical session market strategies
06- We have to prepare
07- questionnaire for the I have to prepare
2023 Thursday survey questionnaire to collect data
07-
07- Work on the previous
2023 Friday Survey Conducted questionnaire

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 08-
07-
2023 Saturday Survey Conducted Statistical data collection
09-
07-
2023 Sunday No work

WEEK2
Work Assigned
Date Day (Planned) Work Done (Actual)
10-
07-
2023 Monday Survey Conducted Work on statistical data
11-
07- Questionnaire prepared for the
2023 Tuesday Survey Conducted survey
12- Discussion on all the
07- questionnaire which i have
2023 Wednesday Theoretical session prepared previously
13-
07- Discussion on the importance
2023 Thursday Theoretical session of marketing in business
14-
07-
2023 Friday Survey Conducted Statistical data collection
15-
07- Discussion on overall work
2023 Saturday Theoretical session done
16-
07-
2023 Sunday No work

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WEEK3
Work Assigned
Date (Planned) Work Done (Actual)
17.07.2023 Market Visit Market Visit(Kalyani
Chowk)
19.07.2023 Market Visit Market
Visit(Motijheel)
20.07.2023 Market Visit Market Visit(Arya
Samaj Road)
21.07.2023 Market Visit Market Visit(Lenin
Chowk)

WEEK4
24.07.2023 Research on the topic Research on the
Topic
25.07.2023 Compiling all the Collection of all the
Information for data and compile it in
making report. the report
26.07.2023 Making Internship Preparation of
Report Internship Report
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27.07.2023 Submission of Submission of
internship report Internship Report
28.07.2023 Collection of Collection of
certificate Certificate for the
completion of the
Internship

Week 1

I Explored organizational culture and deep discussions about how

organizations work and the roles of internships. At the same time, I looked
at how market strategies affect how organizations function and how
internships are set up. I carefully went over an old questionnaire, making
it better and more relevant.

Now, I'm working on a new questionnaire. It's designed very carefully to

gather a lot of information, especially about how the organization works,
what interns do, and how market strategies play a role. I know it's
important to use strong methods to analyze the data, so I'm focusing on
using Spss Software. This way, I can find important patterns and

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connections in the information we collect. This helps us make decisions
and plan for the future based on real facts.

Week 2

I've been working hard to look at numbers and data to understand things
better. I finished making a big questionnaire for a survey. We talked a lot
about the questions we made before and why they matter. We also looked
at how marketing is really important for how businesses run. Right now,
I'm busy collecting more data using statistics.

At the end of the week, we had a big talk about how everything was going.
We discussed what we did during the internship and how far we've come.
It's been a week of putting in a lot of effort, especially in figuring out the
numbers and making sure our questions are just right.

We're making good progress, and I'm excited about what's coming next.

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Week 3

We're surveying to understand what people like when it comes to food—

what they prefer, how much they eat, and what makes them choose certain
foods. We want to know the important things that affect why people pick
one food over another. The goal is to get a good understanding of what
matters most to people when they're choosing what to eat.

In this survey, we're asking questions to find out what factors are really
important to people when they decide what food to buy. We want to know
about their habits, what they like, and what makes them choose one
specific food over another. This way, we can learn more about what's
crucial to people when they're picking out their food.

The main idea is to get insights into why people make the food choices
they do. By understanding this, we can figure out what factors and
information are most important to them. So, this survey is all about
learning what matters to people when it comes to the food they eat.

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Week 4

I wrapped up the week by collecting and putting together all the

information needed for my internship report. I started getting everything
organized and began the important task of creating a detailed report about
what I did during the internship. It's like putting all the pieces together to
show what I learned and accomplished.

At the same time, I started the process of getting a certificate that shows I
completed the internship. This certificate is like a formal recognition that
I finished the program. It's a big deal because it marks a significant step
forward in my whole internship experience. It's like saying, "I did it, and
I have proof!"

So, the end of the week was about gathering up all the information and
making sense of it for the report. It's a bit like telling the story of my time
during the internship—what I did, what I learned, and how it all adds up.
And, of course, getting that certificate feels like a great achievement, sort
of like getting a badge of honor for completing the internship successfully.

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 CHAPTER – 5
INTERNSHIP WORK

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5.1 WORK DONE

A) Feedback Collection

A key element of taking surgery in a market is setting clear and

measurable marketing objectives. These objectives should be aligned with
the overall business goals and should be specific, measurable, achievable,
relevant, and time-bound (SMART). By establishing clear objectives,

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companies can focus their efforts and resources on activities that will
drive results and contribute to the overall success of the business.

B) Preparing Questionnaire for the Survey

- How did you first hear about Unique Foods?

- What type of product from Unique Foods do you find most valuable to
your sales?

- How many packets are sold in a day?

- Have you ever made a purchase from Unique Foods as a result of their
marketing efforts?

- On a scale of 1 to 5, with 1 being strongly disagree and 5 being strongly

agree, please rate your overall satisfaction with Unique Foods' marketing
efforts.

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5.2 Survey Question and Response

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A) Graph of the Survey Response

How many packets are sold in a day ?

16

14

12

10

0
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40

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 How many packets and types of product are sold in a
day ?
16 15 15 15 15
14 14 14 14 14
14 13 13
12 12 12 12 12 12 12
12 11 11 11 1111
10 10 10 10 10 10 10
10 9 9 9 9
8 8
8
6 6 6
6 5

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CHAPTER – 6
LEARNING

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6.1 Learning from Internship

A. Facing real-world situations

The first and foremost thing that I have learned throughout the
internship period was to deal with real-world situations and how
to work and behave in the corporate world.

B. Dealing with customers/clients

Dealing with customers/clients is one of the most interesting

learning opportunities yet challenging and critical. Convincing
customers and dealing with clients enables them to learn
influential skills and think from the customer's perspective.

C. Working procedure of marketing

Learned the working procedure of client servicing and operations

departments, PR, and marketing departments. It provides
information on products, rates, and audience demographics.

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 D. Developed interpersonal skills

Improved and developed interpersonal skills, learned how to speak,

function, and work in a corporate way. Learned how to deal with
clients effectively and efficiently by using both soft and hard skills.

E. Handling work Pressure

Handling the work pressure was one of the important attitudes

learned and developed while working as an intern at Unique Food
by Kediafresh. Connect with the marketing professionals who
have experience with that company for the in-depth analysis of
marketing.

6.2 GHP PROCESS

Good hygiene practice is a fundamental measure and condition applied

at any step within the food chain to provide safe and suitable food. Good
hygiene practices are the set of requirements to prevent contamination of
food in order to provide safe food to consumers.

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Marketing Research

Market research is the foundation of any successful marketing strategy.

The marketing department conducts in-depth market research to gain
insights into industry trends, customer preferences, and the competitive
landscape. This research helps in making informed decisions regarding
the company’s positioning and target audience.

Social Media Marketing

Leveraging social media platforms like Facebook, Twitter, Instagram, and

LinkedIn to connect with and influence a specific audience. Social media
marketing often involves posting content, running paid ads, and engaging
with followers.

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CHAPTER – 7
CONCLUSION

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Unique Food, a unit of RK Agribiz LLP, is dedicated to providing high-
quality and innovative food products to customers. They are committed
to sourcing the finest ingredients and using sustainable and ethical
practices in the production process.

Our range of unique and delicious food products cater to a variety of tastes
and preferences, ensuring that there is something for everyone to enjoy.
They can take pride in their ability to create products that stand out in the
market and offer a truly unique experience for the customers.

At Unique Food, They will understand the importance of food safety and
quality, which is why adhere to strict standards and regulations to ensure
that the products are of the highest standard.

The value of relationships with the customers, suppliers, and partners, and
strive to build long-lasting and mutually beneficial connections within the
food industry. The commitment of customer satisfaction and continuous
improvement drives us to always deliver the best products and services.

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 REFERENCES

Kediafresh (https://kediafresh.com/)

https://www.tofler.in/kedia-fresh-agro-processors-
private-limited/company/U15400BR2022PTC057034

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