An Internship Report on Sales Department of

Om Enterprises.

Submitted by – Prateek Roy

in partial fulfilment for the award of the degree
Bachelor of Business Administration (International
Business) 21315302056

ST. XAVIER’S COLLEGE OF MANAGEMENT & TECHNOLOGY,

PATNA
NAAC Accredited with B++ Grade (1st cycle)
Affiliated by
ARYABHATTA KNOWLEDGE UNIVERSITY, PATNA
July 2023
CERTIFICATE FROM THE INTERNAL GUIDE
This is to certify that Mr. Prateek Roy, Registration No. 21315302056 has
successfully completed this project under my supervision titled Sales
&Marketing done in Om Enterprises.
30 June to 30 July, is a part of his/her summer internship programme.

This is an original work and finds less scope for any other duplication and has not
been submitted for the award of any degree/diploma from any other university.

Fr. Dr. Martin Poras Vidyanand Choudhary Dr. Niharika Kumari

SJ
Principle Guide Coordinator
CERTIFICATE OF INTERNSHIP
 TABLE OF CONTENTS

S.NO. TITLE PAGE.NO.

1. Abstract
2. Introduction to OJT
3. Objective of OJT
4. Importance of OJT
5. Chapter - 1
1.1. The Company Profile
1.2. Key features
1.3. Vision & Mission
1.4. Objectives of the Org
1.5. The organization’s core values
1.6. Products & Services
6. Chapter - 2
2.1. Work Assigned
2.2. Report of Task Completed
6.2.1 Weekly data reports
2.3. Conclusion
7. Chapter - 3
3.1. Learnings
8. SWOC Analysis
9. Annexure
10. Conclusion
11. References
 ACKNOWLEDGEMENT

I would like to express my sincere gratitude to Om Enterprises for providing me

with the opportunity to intern at their esteemed organization. The experience has
been invaluable and has significantly contributed to my personal and professional
growth. I am deeply appreciative of the guidance, support, and mentorship
provided by the entire team during my tenure.
I extend my heartfelt thanks to [Supervisor/Manager's Name] for their continuous
support and encouragement throughout my internship. Their insights and expertise
have been instrumental in shaping my understanding of the sales department and
the nuances within the veterinary pharmaceutical industry.
Furthermore, I am grateful to every team member at Om Enterprises who
generously shared their knowledge and offered guidance during my internship. The
collaborative environment and the opportunity to work alongside such a dedicated
team have been enriching.
Lastly, I am thankful to the entire organization for their warmth, hospitality, and
for providing me with a platform to apply my skills and learn from practical
experiences. This internship has been a transformative learning journey, and I am
deeply appreciative of the chance to be a part of the Om Enterprises team.
Thank you.
 ABSTRACT

This internship report provides a comprehensive overview of the operations and

business activities of Om Enterprises, a leading private organization specializing in
veterinary medicines in Bihar, India. With an impressive annual turnover of Rs.
2,00,00,000, Om Enterprises has established a prominent presence in the veterinary
pharmaceutical industry. The report delves into the core aspects of the company's
operations, focusing on both the distribution and manufacturing sectors.

The report commences by elucidating Om Enterprises' role as a distributor of

veterinary medicines across Bihar, highlighting their extensive product range and
market reach. It explores the various challenges faced in the distribution process,
including supply chain management, market demand fluctuations, and regulatory
compliance. Through this analysis, a nuanced understanding of the intricacies
involved in the distribution of veterinary medicines in Bihar is provided.

Additionally, the report offers a detailed insight into Om Enterprises'

manufacturing division, situated in Bikram, Bihar. The manufacturing plant boasts
a robust capacity, capable of producing one million pills of diverse varieties
annually. The report meticulously examines the manufacturing processes, quality
control measures, and technological advancements implemented in the production
of veterinary medicines. Special emphasis is placed on the innovative approaches
adopted by the company to enhance manufacturing efficiency and product quality.

Furthermore, the report sheds light on the regulatory landscape governing the
veterinary pharmaceutical industry in Bihar. It discusses the compliance
requirements, licensing procedures, and standards set forth by regulatory
authorities. An analysis of Om Enterprises' adherence to these regulations is
provided, underscoring the organization's commitment to maintaining ethical and
legal standards in its operations.
The internship experience at Om Enterprises also provided an opportunity to gain
practical insights into the challenges faced by the organization. This report
explores the internship journey, highlighting the hands-on experiences, learning
opportunities, and professional growth achieved during the tenure. It reflects on the
valuable skills acquired, ranging from market research and data analysis to
interpersonal communication and problem-solving abilities.
In conclusion, this internship report offers a holistic perspective on Om
Enterprises' operations, encompassing both the distribution and manufacturing
facets of their veterinary pharmaceutical business. By delving into the complexities
of the industry, regulatory compliance, and the practical aspects of the internship.
 INTRODUCTION TO OJT

Internship program has become the bridge for those who want to enter to corporate
level from the college life, through internship I got to know the real working
environment that was very much different from my course study. During my
internship, I got a chance to work in the department to know about how an
Organization work as a whole. All my experience helped me realize parts like
grouping work, work environment, peering support, carried out in the organization.
Thus, the internship duration provided me with the opportunity to broaden my
knowledge, acknowledge my strengths/weakness that would be more helpful to
shape up my career in the future.

Internship program is an educational requirement of BBA (IB) Program under an

assigned faculty of St. Xavier’s College of Management and Technology, which is
a professional degree. BBA (IB) students have to do an internship program as a
practical orientation to the workplace where he/she can amalgamate the traditional
hypothetical knowledge with practical work experience.
 OBJECTIVE OF OJT

The primary objective of On-the-Job Training (OJT) is to provide a hands-on

learning experience in a real-world work environment. This training methodology
aims to equip individuals with practical skills, knowledge, and competencies
specific to a particular job or industry. Through direct involvement in day-to-day
tasks, OJT aims to bridge the gap between theoretical learning and practical
application, allowing individuals to gain invaluable insights, improve job-related
skills, and adapt to workplace dynamics. The key goal is to enhance the trainee's
expertise, confidence, and proficiency by immersing them in the actual work
environment, thereby preparing them for the demands and expectations of their
role within the organization. Its primary objective is to facilitate a direct and
hands-on learning experience within a real workplace environment. This
methodology is structured to supplement theoretical knowledge with practical
skills, allowing trainees to gain valuable insights and proficiency in the intricacies
of their designated roles. By actively engaging in day-to-day tasks and
responsibilities, OJT aims to not only enhance technical competencies but also
foster adaptability, problem-solving abilities, and a deeper understanding of the
workplace culture and practices. The core goal of OJT is to offer a structured
learning platform that enables individuals to gain practical experience, thereby
preparing them for successful integration into their professional roles and
responsibilities.
 IMPORTANCE OF OJT

On-the-job training (OJT) plays a pivotal role in shaping competent professionals

and fostering a skilled workforce. Unlike traditional classroom learning, OJT
offers hands-on experience in real-world work environments. This practical
exposure is invaluable as it allows individuals to apply theoretical knowledge to
actual tasks, enhancing their understanding and proficiency. Moreover, OJT
provides a platform for individuals to learn from seasoned professionals, gaining
insights into industry best practices, problem-solving techniques, and effective
communication skills. It also cultivates a sense of responsibility, teamwork, and
adaptability, essential qualities in today's dynamic job market. Additionally, OJT
bridges the gap between academia and industry, ensuring that graduates are well-
equipped with practical skills demanded by employers. Furthermore, companies
benefit from OJT programs as well, as they can tailor training to meet specific
organizational needs, leading to increased productivity and efficiency. Ultimately,
OJT serves as a linchpin in the learning and development landscape, nurturing
skilled professionals and fostering a symbiotic relationship between education
institutions and industries.
 CHAPTER – 1
COMPANY PROFILE
 Chapter - 1
COMPANY PROFILE
Om Enterprises is a private organization which deals in vet medicines all across
Bihar. Om enterprises is a leading animal manufacturing company dedicated to
improving the health and well-being of animal across the Bihar. . With a
commitment to quality manufacturing and ethical practices, we are a trusted name
in the veterinary pharmaceutical industry. Their annual turnover is Rs.20000000.
Apart from the medicines, Om Enterprises also deals with manufacturing
veterinary medicines. Their manufacturing plant is located in Bikram, Bihar. They
have manufacturing capacity of 1 million pills of different variety in a year.

Key Information:

 Name: Om Enterprises
 Location: Headquarters in Bihar, Manufacturing Plant in Bikram, Bihar
 Business Focus: Distribution and Manufacturing of Veterinary Medicines
 Annual Turnover: Rs. 2,00,00,000
 Manufacturing Capacity: 1 million pills of various varieties per year

Early Days

Om Enterprises was founded in the early 2000s by a group of passionate

individuals with backgrounds in veterinary science, pharmaceuticals, and business
management. Their collective vision was to bridge the gap in the availability of
high-quality veterinary medicines in Bihar. Understanding the crucial role these
medicines played in ensuring the health and well-being of livestock, the founders
set out to establish a company that prioritized both efficacy and affordability.

Growth and Expansion

In its initial years, Om Enterprises faced numerous challenges typical of a growing

business: limited resources, market competition, and regulatory hurdles. However,
the company persevered, focusing on research and development to formulate
innovative veterinary medicines tailored to the specific needs of Bihar's diverse
livestock population. This dedication to innovation quickly gained attention, and
Om Enterprises started expanding its market presence.

ADDRESS OF THE ORGANIZATION: Srichand Residential , 2h/23,perfection

Public School, mahatama Gandhi Nagar, kankarbagh, Patna-800026, Bihar, India.

1.2 - KEY FEATURES OF THE ORGANIZATION

 Ethical Practices: The organization operates on a foundation of ethical
practices, ensuring transparency and integrity in all its dealings, from
manufacturing to distribution. Om Enterprises is dedicated to providing safe
and reliable veterinary medicines for animal welfare.

 Wide Range of Veterinary Medicines: Om Enterprises offers a diverse

range of veterinary medicines catering to various animal health needs. This
includes pills, vaccines, supplements, and other pharmaceutical products
designed to improve the health and well-being of animals.

 Industry-Leading Manufacturing Facility: The organization boasts a

state-of-the-art manufacturing plant situated in Bikram, Bihar. The facility is
equipped with advanced technology and has a substantial production
capacity of 1 million pills of different varieties annually.

 Trusted Name in Bihar: Om Enterprises is recognized as a trusted and

leading name in the veterinary pharmaceutical industry across Bihar. Their
dedication to quality and efficacy has garnered them a reputable position in
the market.
 Environmental Responsibility: Om Enterprises is committed to eco-
friendly practices and waste reduction strategies in their manufacturing
processes, ensuring minimal environmental impact. These key features
collectively highlight the company's commitment to animal health,
 innovation, ethical practices, and its significant role in the veterinary
pharmaceutical industry in Bihar.

1.3 - VISION:
Our vision is to provide VT medicines to the cattle's of Bihar and Jharkhand at a
reasonable price with maximum availability. To discover, develop and trade
pharmaceutical products to prevent, diagnose, alleviate and cure disease. To work
and manufacture in alignment with our consumer’s changing wants and needs. We
are dedicated to leveraging our expertise in ethical manufacturing practices and
innovative research to produce a diverse range of pharmaceutical solutions that
ensure the health, happiness, and longevity of animals. Committed to excellence
and sustainability, we aim to continually improve and expand our product
offerings, maintaining our position as a trusted name in the veterinary
pharmaceutical industry.

MISSION:
Our mission is to manufacture and distribute our medicines all across Bihar and
Jharkhand cater the rural market where medicines and medical facilities are not
available. Our mission is to enhance the lives of animals through the development
and production of high-quality, safe, and effective medicines. We strive to bridge
the gap between human and animal health by delivering cutting-edge solutions that
address a wide range of medical needs for companion animals, livestock, and
exotic species. Our mission at Om Enterprises is to enhance animal health and
well-being by developing and manufacturing innovative, safe, and effective
medicines. We are committed to providing the highest quality products while
upholding ethical and sustainable practices. Our goal is to be a trusted partner in
animal healthcare, supporting the welfare of animals worldwide.
1.4 - OBJECTIVES OF OM ENTERPRISES:

 Product Diversification: Expand the range of veterinary medicines to cater

to a wider spectrum of animal health needs, introducing new formulations
and remedies.

 Market Expansion: Extend the distribution network to reach remote and

underserved areas within Bihar, ensuring easy access to quality veterinary
medicines.

 Research and Development: Invest in ongoing research to develop

advanced, innovative products that are more effective and safer for animals,
aligning with industry trends and needs.

 Quality Assurance: Maintain and continuously enhance stringent quality

control measures in manufacturing processes to ensure the highest standards
of safety and efficacy in all products.

 Environmental Sustainability: Implement eco-friendly practices in the

manufacturing unit, focusing on waste reduction, energy efficiency, and
environmentally responsible operations.

 Community Outreach and Education: Collaborate with veterinary

professionals and local communities to provide educational programs and
support initiatives that raise awareness about animal health and proper
medication usage.

 Employee Development: Foster a conducive work environment that

promotes continuous learning and growth opportunities for employees,
ensuring a skilled and motivated workforce.

 Financial Growth and Stability: Aim for a steady increase in turnover and
profitability while maintaining financial stability and prudent fiscal
management.
  Ethical Business Practices: Uphold the highest ethical standards in all
business operations, ensuring transparency, integrity, and fairness in
dealings with stakeholders, customers, and partners.

 Regulatory Compliance: Adhere strictly to all regulatory and legal

requirements, consistently meeting industry standards and certifications,
ensuring compliance with government regulations.

1.5 - THE ORGANIZATION’s CORE VALUES:

 Quality Assurance: Om Enterprises places paramount importance on

maintaining the highest standards of quality in the manufacturing of
veterinary medicines, ensuring efficacy, safety, and reliability in every
product.
 Ethical Integrity: Upholding strong ethical values, the organization
conducts its operations with honesty, transparency, and fairness, ensuring
trust and credibility among all stakeholders.
 Innovation and Research: Embracing innovation and a culture of
continuous research and development to improve and advance veterinary
medicines, aiming to introduce effective and safe solutions for animal
health.
 Customer and Community Focus: Prioritizing the well-being of animals
and their caregivers, the company remains dedicated to understanding and
fulfilling the needs of customers while actively engaging with local
communities for their betterment.
 Employee Empowerment: Valuing and supporting a diverse and talented
workforce by providing opportunities for growth, fostering a culture of
respect, collaboration, and innovation.
 Regulatory Adherence: Committing to strict compliance with industry
regulations, certifications, and legal standards, ensuring that the company
operates within the boundaries of the law.
 Community Health and Welfare: Demonstrating a commitment to the
health and welfare of animals by supporting community initiatives,
education, and programs that advocate for better animal care and health
standards.
1.6 - PRODUCTS & SERVICES

Ruchikar Batista: It is a medicine used in appetite, stimulant and is tonic for

digestion.

Gasto-vet: Panacea for flatulence, a quick remedy for inflammation in stomach

because of excessive gas formation or air in the stomach or intestine.
R-min forte: A medicine which helps cattle's to have a good health which helps to
have a good reproductive system for milk producing Cows.

Probust Bolus: A unique combination of lactic acid, live yeast liver extract,
sodium bio carbonate and amino and bolus.
Omiliv forte: ‘Unique combination of silymarin, enzymes with live extract Bolus.’

SALES DEPARTMENT AT OM ENTERPRISES: The sales department of Om

Enterprises plays a critical role in the company's operations and growth. It serves
as the bridge between the company's high-quality animal medicines and the
customers who rely on these products for the health and well-being of animals.

SOME KEY FUNCTIONS:

1. Customer Relationship Management: Building and maintaining strong
relationships with existing clients, veterinarians, livestock owners, and
animal care facilities to understand their needs and provide personalized
service.

2. Sales Strategy Development: Designing effective sales strategies and plans

to maximize the market reach of the company's veterinary medicines,
ensuring a competitive edge in the industry.
3. Product Knowledge and Training: Equipping sales personnel with
comprehensive knowledge about the company's range of veterinary
medicines through ongoing training and updates, enabling them to
effectively communicate the value and benefits of the products to potential
customers.
 4. Market Research and Analysis: Conducting market research to understand
industry trends, customer preferences, and the competitive landscape,
enabling the sales team to adapt strategies and offerings accordingly.

5. Sales Forecasting and Planning: Analyzing sales data and trends to

forecast future sales, assisting in inventory planning and ensuring adequate
stock levels to meet demand.

6. Customer Support and After-Sales Service: Providing exceptional

customer support, addressing queries, and ensuring prompt resolution of
issues post-sales to maintain customer satisfaction.

7. New Client Acquisition: Actively seeking and acquiring new clients and
accounts through targeted outreach, networking, and participation in
industry events to expand the customer base.

8. Feedback: The sales department plays a vital role in collecting customer

feedback and insights, which can be used for product improvement and
development.

IMPORTANCE: The sales department at Om Enterprises holds pivotal

significance within the organization, functioning as the vital bridge between the
company's high-quality veterinary medicines and the customers who rely on these
products. Responsible for revenue generation, market expansion, and customer
acquisition, the sales team not only drives revenue but also fosters lasting client
relationships crucial for long-term success. Through their direct interactions with
customers, the sales department gathers essential market insights, guides marketing
strategies, and ensures the company remains adaptable to industry changes.
Ultimately, their efforts are fundamental in meeting revenue targets, building brand
trust, and positioning Om Enterprises as a reputable and competitive force within
Bihar's veterinary pharmaceutical industry.
MARKETING STRATEGY AT OMENTERPRISES-

 Affordable medicines:
 Om enterprises produces goods with a proper qualitative raw materials and it
also focuses on selling it in market in decent price and a reasonable price as
their product can be afforded by maximum customers.

 Ethical practices:
 We are committed to sustainability and environmental responsibility. Our
manufacturing processes are designed to minimize our carbon footprint, and
we prioritize eco-friendly packaging.
 Local Community Engagement: Engage in local community programs and
events related to animal health. Conducting workshops, health camps, or
sponsorships in animal-related events can enhance the company's visibility
and show commitment to community welfare.

 Customer Referral Programs: Implement customer referral programs to

incentivize existing clients to refer the company's products to others. This
can be in the form of discounts, rewards, or loyalty programs.

 Sales Promotion and Discounts: Periodic sales promotions, discounts, or

bundled offers can attract new customers and encourage existing ones to
purchase in larger quantities, fostering increased sales.

 Quick response to customers queries: If customers want to clarify any

queries related to any products which Om enterprises produce, Om
enterprise always solve customer queries related to any product.

 Market Research and Feedback Loop: Continuously gather customer

feedback and conduct market research to adapt strategies, improve products,
and align offerings with evolving market needs.
 JOB PROFILE & ACTIVITIES:

I had the privilege of interning at Om Enterprises, a leading animal medicines

manufacturing company. As per requirement for bachelor of business
administration (international business) degree, graduate of St. Xavier’s College of
management & technology, Aryabhata University are required to go for an
internship program. As my major is marketing, I have worked with Om Enterprises
in marketing activities. Being a student of BBA(IB) I was assigned for an
internship of 1 month duration. My internship at Om Enterprises taught me the
importance of precision and attention to detail in pharmaceutical research and
development. I learned the significance of teamwork and effective communication
in a professional environment and how to deals with customer which helped me to
improve my skills in sales.
CHAPTER – 2
 CHAPTER - 2

WORK ASSIGNED-
WEEK-1

Date- Work Assigned Actual Work

03/07/23 Learn about 3 different Learned about different
products for sale. medicines.
04/07/23 Learn about 2 different Learned about different
products for sale. medicines.
05/07/23 Visit Market. Give an oral brief about
product to Sales
Manager.
06/07/23 Know the perspective of Visited Market.
the Market.

07/07/23 Visit Market Learned how to deal with

customers.
08/07/23 Submit Report Submitted Report.

WEEK-1
During my first week as an intern at Om Enterprises, I headfirst into this new
experience of the sales department within this vet medicine manufacturing
company. The experience was an exhilarating whirlwind of learning and hands-on
engagement. Each passing day provided a fresh array of insights and experiences,
marking a crucial turning point in my journey.
1-3rd JULY-
I began my internship in the sale department at Om enterprises. This report
outlines my experience, observation and activities during my first day as an intern
in sales department.

1. Orientation and Induction:

When I arrived at the company, I was warmly welcomed by the sales Team. They
provided me with an overview of the company’s history, mission and
organizational structure. This helped me to gain a better understanding of the
company’s values and goals.

2. Introduction to Sales Team: 22/07/2023 Submit Report Submitted report I was

introduced to the members of the sales team, including their roles and
responsibilities. This gave me an insight into the various functions within the sales
department, such as communication skills, public speaking and more.

3. Company policies and compliance:

Om enterprises told us their rules and regulations which we have to go through

during our internship as an intern, which will show discipline and a proper
hierarchy of the company. We have to go through the company guidelines as an
intern in the sales department.
4.Work done:

On the very first day of internship, we learned about three different products
produced by Om enterprises. Our sales manager told us about the three products
which are produced by the company to animals for their required use and company
get to know so much about different raw materials which will use in the
manufacturing process during the production of that particular products. We
learned how the products produces by Om enterprises and their manufacturing
process and so on. So, we get the work assignment as learning about 3 different
products for sale and we did learned about the particular products. Our sales
manager gave us some brief knowledge about the three products which we learned
on the very first day as an intern for the internship. The name of the products were:
OMILIV FORTE, PROBUST BOLUS and R-MIN FORTE.

5. About products:

OMILIV FORTE:

Omiliv forte is used for the Unique combination of silymarin, enzymes with liver
extract Bolus.

PROBUST BOLUSA:

Probust Bolusa is a unique combination of lactic acid, live yeast liver extract,
sodium bio carbonate and amino and bolus. R-MIN FORTEA medicine which
helps cattle to have a good health which helps to have a good reproductive system
for milk producing Cows.
WEEK-2

10/07/23 Learn how to promote Learned how to promote

product at B2B buisness. product at B2B buisness.
11/07/23 Market Visit. Promoted products by
communication skills.
12/07/23 Market Visit. Took few orders by using
effective communication
13/07/23 Market Visit. Promoted products by
communication skills.
14/07/23 Submit Report. Submitted report.

WEEK-2

2-4th JULY-

The second day of my internship at Om Enterprises was filled with enthusiasm, as

it marked my continued immersion into the world of animal medicine, a core
product line of the company. Building upon the foundation laid on the first day, I
delved deeper into the intricacies of these medicines and their role within the
company's ecosystem.

1. SALES DEPARTMENT:
Having already acquired a basic understanding of the product categories the
company offered, I was eager to explore the specifics of the medicines. These
pharmaceuticals played a crucial role in the company's offerings, and gaining a
comprehensive understanding of them was essential for my role in the sales
department. I started the day by engaging with the comprehensive product catalog
that Om Enterprises had developed over the years. The catalog was a compendium
of medicines, each designed for specific animals, ailments, and conditions. There
was a wide array of products, ranging from antibiotics to vitamins, and
supplements to more specialized formulations for treating various animal diseases.
To navigate this extensive catalog, I was provided with a structured orientation led
by a senior member of the sales team. This orientation session served as a roadmap
to the world of animal medicines. During this session, I learned how the products
were organized, their primary use cases, and the unique features of each medicine.
2. ABOUT THE PRODUCTS:

What became evident throughout the orientation was the company's dedication to
quality and innovation. I was introduced to the rigorous quality control processes
that ensured the safety and efficacy of the medicines. The emphasis on product
safety and efficacy underscored the company's commitment to the welfare of the
animals that would benefit from their products. Additionally, the innovation that
went into the development of these medicines was impressive. While the
orientation provided a solid theoretical understanding of the products, it was
essential to complement this knowledge with practical insights.

3. PACKAGING OF THE PRODUCTS:

This hands-on experience helped me connect the theoretical knowledge gained

during the orientation with tangible products. It allowed me to recognize the key
differentiators of each medicine, which would later prove invaluable in customer
interactions. Being able to distinguish the products visually and understanding their
packaging helped me appreciate the importance of product presentation and the
role it played in creating a positive first impression. Furthermore, the hands-on
exploration gave me insights into the storage and handling requirements of the
medicines. I learned how the temperature, humidity, and storage conditions could
impact the effectiveness of the products. This awareness would be crucial when
advising customers on the proper care and handling of the medicines. This report
outlines my experience and activities during my second day as an intern in the
sales department at Om enterprises. I had the opportunity to build on the
knowledge gained from my first day and dive deeper into various sales functions.
The name of the products were:
GASTO-VET, RUCHIKAR BATISTA.
WEEK-3

17/03/23 Visit Order Places. Taken follow up of the

orders.
18/07/23 Get orders & do Visited new market
promotion. places got to know about
market.
19/07/23 Submit Follow up. Submitted the follow up
of the sales done to the
sales Manager.
20/07/23 Visit Market. Did Promotion.
21/07/23 Follow up the last orders Followed up the last
from sales person. orders from the sales
person.
22/07/23 Submit Report. Followed up the last
orders from the sales
person.

17/07/23: Visit Order Places, Taken follow up of the orders:

This was an engaging day. Accompanying the sales team to various order places, I
had the chance to witness the sales process firsthand. It was a fantastic learning
opportunity, observing how orders were taken and understanding the critical
follow-up steps essential for maintaining a strong customer relationship. The day
was filled with interactions, insights, and a firsthand look at the sales pipeline.

18/07/23: Get orders & do promotion, Visited new market places got to know
about the market:

Today was incredibly exciting as I explored new marketplaces! Engaging in

obtaining orders and promoting products allowed me to understand customer
behavior and preferences in a different market setting. It was a day of new
discoveries, understanding the dynamics of a fresh market, and actively promoting
our products. Learning about tailored promotional strategies and customer
reactions was truly insightful.
19/07/23: Submit Follow up:

Submitting the follow-up of the sales activities to the sales manager was the key
task for the day. I meticulously compiled the outcomes of our interactions and
activities, putting together a detailed report. It was a great learning experience in
effective communication and how to present crucial information to the sales
manager.

20/07/23: Visit Market, Did Promotion:

Revisiting the market for further promotional activities was exciting. I continued
engaging with customers, promoting our products, and adapting our strategies
based on direct feedback. Learning to pivot promotional efforts based on real-time
market responses was an invaluable experience.

21/07/23: Follow up the last orders from the salesperson:

Today was about maintaining the sales pipeline. I focused on following up on the
previous orders. It was a great chance to understand the importance of consistent
communication with customers and ensuring that orders progressed smoothly.

22/07/23: Submit Report:

The final day of the week involved compiling and submitting a comprehensive
report. I dedicated time to summarizing the week's activities and detailing the
outcomes.

WEEK-4-

24//07/23 Visit market and take Visited Market and took

orders. orders.
25/07/23 Follow up the orders. Followed up the last
orders from the
salesperson.
26/07/23 Supply the products. Supplied the order
products.
27/07/23 Submit the final report. Submitted the Final
Report and got some
remarks.

24/07/23: Visit market and take orders:

Stepping into the market was an immersive experience. It was an opportunity to

witness the diverse needs and expectations of our customers firsthand. Engaging
with clients allowed me to comprehend the various factors influencing their
decisions, the specific features they sought in our products, and the significance of
personalizing our approach to cater to their needs. The interactions provided
invaluable insights into the dynamics of customer behavior, the importance of
empathy in sales, and the impact of a tailored sales pitch in securing orders.
Observing the sales team navigate these conversations offered a profound learning
experience in customer engagement and effective sales strategies. It reinforced the
value of listening attentively, asking pertinent questions, and aligning our products
with the customers' expectations.
25/07/23: Follow up the orders:

Following up on the previous day's orders allowed me to deepen my understanding

of customer relationships beyond the initial sale. It was an opportunity to reinforce
our commitment to excellent customer service by addressing any concerns or
queries related to their orders. I recognized the significance of maintaining
communication channels with clients, ensuring their satisfaction, and building
long-term rapport. It was a moment of introspection into the post-sales phase,
realizing the importance of customer delight and its impact on loyalty and brand
advocacy.

26/07/23: Supply the products:

Engaging in the product supply process provided a comprehensive view of the

operational aspects involved in meeting customer demands. Witnessing the
logistical operations, from order processing to dispatch, highlighted the importance
of streamlined and efficient supply chain management. Observing the coordination
between different departments underscored the need for smooth workflow to
ensure timely product delivery. Understanding the intricacies of inventory
management, logistics, and the operational side of fulfilling orders was crucial. It
underscored the direct link between operational efficiency and customer
satisfaction.
27/07/23: Submit the final report:

Preparing and submitting the final report was a culmination of the week's
experiences. Receiving remarks and feedback was a moment of reflection. The
feedback received highlighted areas for improvement in my reporting, guiding me
toward a more refined and structured presentation style. It emphasized the
significance of comprehensive and insightful reporting for effective
communication and decision-making. It was a key moment for personal growth
and development, learning to synthesize data into meaningful reports that
contribute to the organization's strategic understanding and decision-making
processes.
This week was a comprehensive journey into the nuances of the sales process and
customer relations at Om Enterprises. Each day was an opportunity for
introspection, learning, and personal development, offering invaluable insights into
customer behavior, operational workflows, and effective communication within a
sales-oriented environment. The feedback received acted as a compass for ongoing
refinement and improvement, contributing significantly to my professional growth
within the sales domain.

TEAM COLLABORATION:

At the end of the day, there was a team debriefing session. This was an opportunity
to share insights and experiences from the field, seek feedback, and discuss
strategies for addressing customer needs effectively. During the debriefing, I had
the chance to share some of the challenges I encountered and the strategies I
employed to overcome them. My colleagues and the Sales Manager provided
feedback and suggestions for improvement. The team collaboration was a
testament to the company's commitment to continuous learning and the value it
placed on the insights and experiences of each team member.
CONCLUSION-

Concluding my internship at Om Enterprises has been an enlightening experience.

Engaging in sales activities, customer interactions, and operational processes
provided invaluable insights into the complexities of the animal pharmaceutical
industry. Learning to communicate effectively, compile comprehensive reports,
and adapt to feedback has enhanced my skills.
CHAPTER – 3
Learnings
 CHAPTER – 3

LEARNINGS

Sales Department - here are some key learnings derived from the experience at
Om Enterprises, related to its sales department:

 Customer-Centric Approach:

Understanding the importance of catering to customer needs and preferences is

crucial. The experience at Om Enterprises emphasized the significance of an
empathetic and customer-centric approach in sales. Learning to actively listen to
customers, tailor product presentations, and maintain strong relationships after the
sale was a fundamental aspect of successful sales operations.

 Importance of Follow-Up and After-Sales Service:

Recognizing the impact of follow-up activities and after-sales service was a

significant learning. It highlighted the role of consistent communication,
addressing customer concerns promptly, and ensuring a positive post-purchase
experience. Building trust and maintaining strong customer relationships through
continuous support and service were paramount.

 Operational Understanding:

Gaining insights into the operational aspects of order fulfillment, supply chain
management, and logistics within the sales department was crucial. Understanding
the interconnectedness of various departments in fulfilling orders, ensuring timely
delivery, and maintaining inventory levels provided a holistic perspective on
operational efficiency.

 Effective Communication and Reporting Skills:

Learning to compile comprehensive reports and present data effectively was an

essential learning outcome. It underscored the importance of clear, structured, and
insightful reporting for efficient communication and decision-making processes
within the sales department.
  Adaptability and Learning from Feedback:

Embracing feedback as a tool for improvement was a vital learning. It highlighted

the necessity of adaptability and continuous improvement. Understanding that
feedback serves as a guide for refining approaches, strategies, and reporting styles
was crucial for personal and professional growth within the sales domain.

These learnings encompass the essential aspects of sales operations, customer

relations, operational efficiency, effective communication, and the significance of
continuous learning and adaptability within a sales-oriented environment at Om
Enterprises.

KEY LEARNINGS-

 Customer-Centric Focus: Understanding the importance of aligning

products and services with customer needs and preferences was a key
takeaway. Engaging with customers, observing their behavior, and adapting
sales strategies accordingly was an enlightening experience.
 Operational Insights: Gaining an understanding of the internal workings of
a company in fulfilling orders, managing supply chains, and operational
processes provided insights into the complexities of delivering products to
customers. Witnessing these operational intricacies was invaluable.

 Communication and Reporting Skills: Learning the importance of clear

and concise communication through report writing and presentation skills.
Compiling comprehensive reports and receiving feedback was a crucial
lesson in effective communication within a professional environment.

 Adaptability and Resilience: Embracing challenges and being adaptable in

various situations was a significant learning outcome. The internship
experience likely exposed you to diverse scenarios, each necessitating
adaptability and resilience.
  Professional Growth and Development: Personal and professional growth
were key takeaways. The experience provided practical exposure, guiding
your understanding of real-world scenarios, and contributing to your overall
development within the sales domain.

 Feedback and Improvement: Appreciating the significance of feedback

and using it as a tool for improvement was another important learning.
Understanding that feedback serves as a guide for refining strategies,
approaches, and personal development was a crucial aspect of the internship
experience.

KEY LEARNINGS WITHIN THE PAYROLL PROCESS:

Commission Structures:

Understanding and implementing various commission structures for sales

representatives based on performance metrics, sales targets, and achievements.
Learning about the importance of accurate commission calculations and their
impact on motivating the sales team.

Payroll Processing:

Gaining insights into the payroll processing system specific to the sales
department. Understanding how sales incentives, bonuses, and commissions are
integrated into the payroll system, ensuring accuracy and timeliness in payment
disbursements.
Sales Performance Analysis:

Learning to link payroll data with sales performance metrics. This involves
analyzing the correlation between compensation, sales figures, and individual/team
performance to make informed decisions on remuneration strategies.

Regulatory Compliance:

Understanding the legal and regulatory requirements specific to sales department

payroll, such as commission structures compliant with labor laws and company
policies. This includes adhering to tax regulations and industry-specific
compensation standards.

Systematic Record-Keeping:

Grasping the importance of meticulous record-keeping in payroll. Learning to

maintain accurate records of sales performance, bonuses, incentives, and
commission structures for transparency and future reference.

Communication and Transparency:

Recognizing the significance of clear and transparent communication with the

sales team regarding payroll policies, structures, and any changes. Building trust
and clarity in payment processes fosters a positive work environment.

Adaptability and Refinement:

Learning to adapt payroll strategies based on the changing dynamics of the sales
department. Understanding the need for periodic review and refinement of the
payroll system to align with evolving business goals and sales targets.
Market Dynamics and Trends:

Understanding market dynamics, trends, and consumer behavior within the

veterinary pharmaceutical industry. Learning to identify shifts in customer
preferences, market trends, and adapting sales strategies accordingly.

Product Knowledge and Presentation Skills:

Acquiring in-depth knowledge about the various veterinary medicines and honing
presentation skills to effectively communicate product features, benefits, and their
relevance to potential customers.

Client Relationship Management:

Emphasizing the importance of fostering and maintaining long-term relationships

with clients. Learning effective client engagement, providing personalized
solutions, and ensuring ongoing satisfaction.

Sales Strategies and Techniques:

Learning diverse sales strategies and techniques, such as cold calling, networking,
and negotiation skills. Understanding how to approach different customer types
and tailor sales approaches accordingly.

Team Collaboration and Coordination:

Understanding the significance of teamwork within the sales department. Learning

effective collaboration, information sharing, and coordinated efforts to achieve
collective sales goals.
Resilience and Adaptability:

Embracing resilience and adaptability when facing sales challenges or rejections.

Learning from setbacks and understanding the importance of persistence and
adaptability in achieving sales success.

Data Analysis and Reporting:

Gaining skills in analyzing sales data and generating reports. Understanding how
to interpret sales analytics to make informed decisions and drive future strategies.
SWOC Analysis

 What is SWOC Analysis?

 SWOT analysis is a technique for assessing the performance,

competition, risk, and potential of a business, as well as part of a
business such as a product line or division, an industry, or other
entity.
 Using internal and external data, the technique can guide businesses
toward strategies more likely to be successful, and away from those
in which they have been, or are likely to be, less successful.
Independent SWOT analysts, investors, or competitors can also guide
them on whether a company, product line, or industry might be strong
or weak and why.
 Components of SWOT Analysis.

 Every SWOT analysis will include the following four categories.

Though the elements and discoveries within these categories will
vary from company to company, a SWOT analysis is not complete
without each of these elements:

 Strengths
Strengths describe what an organization excels at and what separates it from
the competition a strong brand, loyal customer base, a strong balance sheet,
unique technology, and so on. For example, a hedge fund may have
developed a proprietary trading strategy that returns market-beating results.
It must then decide how to use those results to attract new investors.

 Weaknesses
Weaknesses stop an organization from performing at its optimum level.
They are areas where the business needs to improve to remain competitive:
a weak brand, higher-than-average turnover, high levels of debt, an
inadequate supply chain, or lack of capital.

 Opportunities
Opportunities refer to favorable external factors that could give an
organization a competitive advantage. For example, if a country cuts tariffs,
a car manufacturer can export its cars into a new market, increasing sales
and market share.

 Threats
Threats refer to factors that have the potential to harm an organization. For
example, a drought is a threat to a wheat-producing company, as it may
destroy or reduce the crop yield.
SWOC Analysis for Om Enterprises:

Strengths:

 Quality Assurance:

Om Enterprises places a strong emphasis on quality control, adhering to

rigorous standards in manufacturing and distribution. This commitment
to quality has established the company as a trusted name in the industry.

 Comprehensive Product Range:

The company offers a diverse range of veterinary medicines, catering to the

varied needs of veterinarians, farmers, and animal healthcare professionals.
This broad product portfolio enhances its market presence.

 State-of-the-Art Manufacturing Facility :

The cutting-edge manufacturing plant in Bikram, Bihar, equipped with

advanced technology, positions Om Enterprises as a leader in the
production of veterinary medicines, ensuring scalability and efficiency.

 Customer-Centric Approach:

Om Enterprises values customer feedback and continuously works on

improving its products and services. This customer-centric approach has
contributed to the establishment of long-standing relationships with clients.
Weaknesses:

 Limited Manufacturing Capacity:

While the manufacturing facility has a capacity of 1 million pills annually,

this may become a limitation as the demand for veterinary medicines grows.
Consideration for expansion may be necessary.

 Dependency on Bihar Market:

Om Enterprises' primary focus on Bihar may pose a vulnerability.

Diversifying into other regions or markets could mitigate risks associated
with regional economic fluctuations.

 Resource Limitations:

The company's early years involved overcoming challenges related to

limited resources. Continued growth may be constrained by resource
availability for research and development and expansion initiatives.
Opportunities:

 Research and Development Initiatives:

Investing further in research and development can lead to the creation of

innovative veterinary medicines. This can not only address specific regional
needs but also open avenues for new market segments.

 International Expansion:

Exploring international markets can broaden Om Enterprises' reach and

contribute to revenue growth. Establishing partnerships with global
distributors or engaging in collaborative research can facilitate international
expansion.

 Specialized Medicines:

Developing specialized medicines for specific animal health issues can

create a niche market. This approach aligns with the company's
commitment to continuous innovation.

 Technological Integration:

Continued adoption of digital solutions can enhance operational efficiency.

Implementing advanced technologies for inventory management, online
ordering, and customer relationship management can improve customer
satisfaction.
Challenges:

 Market Competition:

In the early days of its establishment, Om Enterprises likely faced stiff

competition from existing players in the veterinary medicine industry.
Building a market presence and gaining a competitive edge would have been
a considerable challenge.

 Limited Resources:

Like many startups, Om Enterprises might have experienced constraints in

terms of financial resources, manpower, and infrastructure. This would have
required careful financial management and strategic decision-making to
overcome.

 Research and Development:

Developing innovative and effective veterinary medicines requires ongoing

research and development. Om Enterprises likely faced challenges in staying
abreast of the latest advancements in veterinary science and investing in
R&D initiatives.
 Distribution Challenges:

Ensuring that veterinary medicines reach remote areas can be logistically

challenging. Om Enterprises may have encountered obstacles in establishing
and maintaining an efficient distribution network to reach farmers and
veterinarians in every corner of Bihar.

 Customer Education:

Educating farmers and veterinarians about the importance of veterinary

medicines and the specific products offered by Om Enterprises would have
been crucial. Overcoming any misconceptions or lack of awareness about
the benefits of their products may have been a challenge.

 Sustainability Initiatives:

The commitment to sustainability and ethical practices could have been

challenging to uphold. Implementing eco-friendly manufacturing processes
and responsible sourcing might have required additional investments and
changes in operational practices.
 Global Standards Compliance:

If Om Enterprises aimed at international markets or collaborations, ensuring

compliance with global standards and regulations would have been a
challenge, necessitating additional efforts and resources.
  Economic Factors:

External economic factors, such as fluctuations in currency exchange rates

or changes in government policies, could have posed challenges to Om
Enterprises' financial stability and growth.

Despite these challenges, the company's resilience, commitment to quality, and

customer-centric approach have allowed it to overcome obstacles and establish
itself as a leader in the veterinary medicine industry in Bihar.
ANNEXURE
 CONCLUSION

Interning at Om Enterprises has been an

enlightening and enriching experience,
providing me with a profound
understanding of the veterinary medicine
industry and the company's pivotal role
within it. Throughout my internship, I
have witnessed firsthand Om Enterprises'
unwavering commitment to animal
welfare, quality assurance, and
community engagement.

The company's dedication to producing

high-quality veterinary medicines is
evident in its state-of-the-art manufacturing facility in Bikram, Bihar. The
emphasis on adherence to rigorous quality standards, continuous research and
development, and technological integration reflects Om Enterprises' forward-
thinking approach to staying at the forefront of advancements in animal
healthcare.

As I delved into the company's history, I learned about the challenges it faced
during its early days and the strategic decisions that led to its growth and success.
The establishment of the manufacturing plant marked a turning point, showcasing
the company's investment in cutting-edge technology and its commitment to
meeting the diverse needs of Bihar's livestock population.

Om Enterprises' engagement in community development initiatives and

educational programs demonstrates its understanding of the broader impact of its
work. The company actively contributes to society, not only by providing essential
veterinary medicines but also by empowering local farmers and veterinarians with
knowledge and best practices in animal healthcare.
Moreover, the company's focus on sustainability and ethical business practices is
commendable. Om Enterprises doesn't merely prioritize profit; it actively seeks to
minimize its environmental impact, contributing to a greener and more responsible
future.

This internship has been a holistic learning experience, allowing me to appreciate

the complexities and nuances of running a successful business in the veterinary
medicine sector. The company's values of integrity, customer satisfaction, and
social responsibility have left a lasting impression on me, and I am grateful for the
opportunity to have been part of Om Enterprises during this period of its
impressive journey.

As I conclude my internship, I look ahead with optimism, knowing that Om

Enterprises will continue to shape a healthier future for animals, contribute to the
agricultural and livestock sectors, and uphold its legacy of excellence and
innovation in the field of veterinary medicines.
 REFERENCES

While preparing this report for my reference I have used the following
sources for data:-

 https://iide.co/blog/swoc-analysis-of-om-enterptises/
 https://www.omenterpises.com/in-en/
 https://en.wikipedia.org/wiki/Om Enterprises
 https://twitter.com/omenterprises?lang=en