Module 4 - Example Exercise - Joining Facebook

Groups

Instructions: ​Watch the corresponding video to see how you can find relevant Facebook
groups which your target audience might be part of.

Step 1: ​Use the search bar in the top left to search for keywords that describe your target
audience.

For example:​ meditation / single parents / students / pregnancy

Step 2: ​Select “Groups” to see groups only.
Step 3: ​Go through the list of groups and join groups that seem ​relevant​ (should have ​more
than 500 members)

Join as many groups as possible.

Step 4:​ After you’ve joined the group / been approved add these groups to your favorites -
this way they’ll always appear in your Facebook sidebar on the left.

Note 1: ​Facebook is a great indicator for target audiences. If there’s no Facebook group for
your audience it might be a sign that your target audience doesn’t exist (the way you
defined it) - at least not on Facebook!

In this case try searching for ​different keywords​. If you still can’t find groups it might be a
sign that you actually picked the wrong kind of target audience.

Note 2:​ You can conduct the same kind of search on ​B2B platforms​ such as XING or
LinkedIn in case your target audience is comprised more of businesses and/or managers.