Lahore School of Economics

Export Marketing

Presented to:

Husnain Moshin

Presented by:

Muhammad Shariq Pervez

Talha Zulfiqar

Muhammad ammad

Muhammad Ayyan

Muhammad Akif

Section: L
Objectives:

 Increase brand visibility and recognition in the UK market.

 Combine the delicious tastes of Pakistan with popular British flavors to create unique sweets that
everyone can enjoy.

 Make sure our sweets are always high-quality and truly represent the deliciousness of Pakistan.

 Build a loyal customer base by fostering strong relationships and providing excellent customer
service.

Reasons of country choose:

 People in the UK really like trying foods from different countries. They're open to new flavors,
and that's great for us because we want to introduce traditional Pakistani sweets, and the UK is
the perfect place to do it.

 The other reason to choose UK is there are not proper sweet original brand from Pakistan which
give us a great opportunity.
 The most important the UK is a good place for our business because it has stable rules and a safe
environment. This means we can operate, grow, and plan for the future with confidence.

Competition:

 Royal Sweets, with a 70-year legacy, excels in creating Indian sweets, chilled desserts, and
savory treats. Their diverse range includes everything from classic mithai to street food snacks.

 Sharmilee Sweet Mart, a beloved local brand, is renowned for its commitment to high-quality
sweets and savory delights. Crafted from the finest ingredients, their mithai and snacks showcase
culinary expertise. They provide kaju katli, pista burfi, or savory treats like dhokla, Sharmilee
Sweet Mart has you covered. The advantage they have is that they dilever there order around the
UK in next day.

 Niralla International Sweets crafts an extensive array of delectable treats, appealing to a wide
range of preferences. Their skilled chefs expertly blend timeless classics with innovative flavors,
creating a delightful symphony for your taste buds.
 Mushtaq’s Sweets, established in 1969, embodies Pakistani culinary heritage. Their sweets evoke
nostalgia and cultural connections. With intense yet balanced flavors, whether it’s the richness
of barfi or the syrupy delight of gulab jamun