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Muller Frommeyer Kauffeld 2022 Capturing The Temporal Dynamics of Language Style Matching in Groups and Teams
Muller Frommeyer Kauffeld 2022 Capturing The Temporal Dynamics of Language Style Matching in Groups and Teams
research-article2022
SGRXXX10.1177/10464964211073347Small Group ResearchMüller-Frommeyer and Kauffeld
Article
Small Group Research
and Teams
Lena C. Müller-Frommeyer1
and Simone Kauffeld1
Abstract
This article presents a dynamic conceptualization for the assessment of
language style matching (LSM) over time. LSM is a team’s mutual adaption
of function words like pronouns, articles, or prepositions. LSM is a
nonconsciously but frequently occurring communication behavior allowing
researchers unobtrusive insights into teams’ internal dynamics. Building
on guidelines for the alignment of construct and measurement, a dynamic
conceptualization and method for LSM are introduced. Simulated examples
and interactions of N = 160 individuals in 26 teams indicate that dynamic LSM
allows for a truer estimation of LSM than the hitherto used static method.
Implications for future application are discussed.
Keywords
temporal dynamics, team processes, language style matching, group process,
tutorial
1
Technische Universität Braunschweig, Germany
Corresponding Author:
Lena C. Müller-Frommeyer, RWTH Aachen University, Jägerstraße 17-19, 52066 Aachen,
Germany.
Email: mueller-frommeyer@psych.rwth-aachen.de
504 Small Group Research 53(4)
Example
Technique Explanation Aim of analysis Focus of analysis reference
LSM Assessment Analyze LSM Word-level, Gonzales et al.
of (dynamic) as potential specifically (2010), Heuer
mutual indicator function et al. (2020)
function word of internal words.
use. dynamics or
emergent
group
phenomena.
Interaction Detailed coding Uncover Ranges from Kauffeld and
analysis of specific pre- behavior single words Lehmann-
defined group patterns and to whole Willenbrock
behaviors. dynamics. sentences, (2012),
statements, Lehmann-
emotions or Willenbrock
non-verbal et al. (2011)
behavior.
Content Coding of text Make specific Depends on Arafat et al.
analysis and pre- replicable the aim of the (2020), Karl
defined parts and valid analysis, can et al. (2021)
of text. inferences. range from
specific words
or sentences
to the tone or
emotion of a
text.
Note. This table is meant to provide a first overview of LSM in comparison to other well-
established research techniques that can be applied for the analysis of team communication.
However, this table is not exhaustive in the presentation of research techniques.
When interacting with each other, team members match their language
styles to one another (e.g., Gonzales et al., 2010; Heuer et al., 2020; Scissors
et al., 2008), called LSM. LSM in teams is defined as verbal mimicry repre-
sented by how each team member matches the other team members on spe-
cific categories of function words in a given conversation (e.g., Carmody
et al., 2017; Gonzales et al., 2010; Van Swol & Carlson, 2017; Yilmaz, 2016)
and can, thus, be conceived as a form of behavior coordination. Research
shows that LSM is empirically linked to team inputs (e.g., personality, social
status) and outcomes (e.g., performance, cohesion). For example, Muir et al.
(2016) showed that social power and personality influence LSM in a way that
Müller-Frommeyer and Kauffeld 507
foundation for LSM for the present paper and future research. Building on
this theoretical foundation, we further present a comprehensive conceptual-
ization of LSM.
function words depending on the other team members’ function word use—
and thereby develop LSM over the course of the interaction to meet immedi-
ate common goals throughout the interaction (e.g., solving a common task;
Fusaroli et al., 2014; Riley et al., 2011).
Function Score
Team no. Speaker Linguistic content words (%) rLSM for
1 A So we start? So, they’re 66.67
asking for a brochure.
So, what do you think
could be important
information that we
should include in
brochure?
1 B So as soon as the students 72.73 .96 B
come in, the new the
first and foremost thing
they have to do is a
registration.
1 A Ok. 0 .00 A
1 B So they should be. . . 100 NA B
1 A Timetable registration and 33.33 .50 A
1 B Yeah, the registration 50 .80 B
includes a timetable
and registering in their
courses and. . .
1 A Yes. 0 .00 A
1 B Like enrolling in the 50 NA B
university, you get a
rendered ID-card made,
student ID made. So,
yeah, the foremost
thing should be the
first chapter, the first
bullet point should be
registration.
1 C But there should also be 76.92 .80 C
a map, like a map of the
campus.
rLSM-t .51
Note. Example is taken from an interaction between three team members we recorded in
a research project that had the aim of identifying the relationship between language use
in teams and perceptions of warmth and competence. Team no. = Number that clearly
identifies the team. Speaker = Team member. Linguistic Content = transcribed statement
or documentation of virtual communication. Function Words (%) = percentage of function
words in the text. rLSM = rLSM score for two successive statements. Score For = rLSM score
assigned to the respective team member. NA = no score was calculated due to missing values.
Müller-Frommeyer and Kauffeld 513
Analyzing language styles using the software linguistic inquiry and word count. Once
the team interactions are prepared following the guidelines above, they are
processed using LIWC. LIWC reads all words in each transcript and com-
pares them with a built-in dictionary. The current version of the English dic-
tionary, for example, contains more than 18,000 entries that are assigned to
one or more of 70 nonexclusive categories. Function words are part of the
basic linguistic processes theme in LIWC. Depending on the individual
research question, researchers can choose their level of analysis (e.g., single
words, statements, or complete conversations). When assessing LSM in
teams, the interest is in the dynamic coordination of function words across all
statements of the team interaction—therefore statement is the level of analy-
sis for our successive LSM calculations. Traditionally, static LSM uses whole
conversations as level of analysis. LIWC reports the proportion of words in
the given level of analysis (i.e., a statement) that fall into the category of
interest (i.e., function words). These results are then saved and used for fur-
ther analyses.
Since the introduction of the 2015 LIWC version, the LIWC dictionary
contains a category called function words in addition to the seven individual
function word categories (pronouns, articles, prepositions, auxiliary verbs,
adverbs, conjunctions, and negations). The function word category reports
the overall frequency of function words used in the level of analysis, not
distinguishing between the types of function words used. We acknowledge,
514 Small Group Research 53(4)
that this category is a great addition to the dictionary and that overall function
word use might be interesting to answer specific research questions, such as
investigating if overall individual language style depends on the context (e.g.,
Müller-Frommeyer et al., 2020). However, we clearly recommend using indi-
vidual function word categories for more fine-grained insights into the
dynamics of LSM.
Dimension of
comparison Static LSM-t Dynamic rLSM-t
Construct Overall similarity in function Dynamic matching of
words between team members function words between
(i.e., similarity in language style team members (i.e., turn-
across a whole conversation). by-turn matching) across
the conversation.
Theoretical basis Various, for example, Interpersonal synergy (Riley
interpersonal synchrony et al., 2011)
(Bernieri & Rosenthal, 1991),
behavior mimicry (Chartrand
& Lakin, 2013), communication
accommodation theory
(Shephard et al., 2001).
Shared limitation: Lack of
temporal component.
Methodological Difference score (represented in Difference score
approach equations (1) and (2)) applied (represented by equations
to summarized statements per (3)–(5)) applied to
team member. sequential, temporal
order in the conversation.
C X − CY
LSM X ( C ) = 1 − (1)
C X + CY + 0.0001
where X refers to the team member whose LSM-t score is calculated, C is the
LIWC function word category (e.g., prepositions) we calculate the score for,
CX is the specific LIWC score for the focal team member and CY is the LIWC
score for the remaining team members. In the denominator, the 0.0001 is
added to prevent empty data sets (Ireland & Pennebaker, 2010). LSM-t can
take values between 0 and 1, with 0 representing no and 1 representing per-
fect LSM. This calculation is repeated for each team member and each of the
seven function word categories—resulting in seven LSM-t scores per team
member. To calculate overall LSM-t per team member, these scores are aver-
aged across the seven function word categories. Once one LSM score per
team member is calculated, the team LSM score is calculated following equa-
tion (2):
LSM − tT ( FW ) =
∑ LSM ( FW )
n (2)
n
516 Small Group Research 53(4)
where T represents the team, FW represents the average across all individual
function word categories, ∑LSM ( FW )
n
is the sum of averaged function
word LSM scores of all n members of the team under investigation and,
accordingly, n is the number of team members in the team under
investigation.
This analytic strategy captures similarity in function word use across the
whole conversation between all members. Taking all empirical research that
used this method into account (e.g., Gonzales et al., 2010; Heuer et al., 2020;
Yilmaz, 2016; Yilmaz & Peña, 2015), a similarity in function word use
between team members seems highly relevant as it influences the teams’
interrelatedness and effectiveness. However, this strategy neglects the tempo-
ral dynamics of LSM. As a result, the relationship between dynamic LSM
and a teams’ interrelatedness and effectiveness is still unexplored.
Step 1: Preserving the temporal dynamics of LSM. The first step in calculating
rLSM–t is based on the calculation of rLSM in dyadic interactions (see Müller-
Frommeyer et al., 2019). By investigating each pair of successive statements in
the interaction (e.g., statement 1 and statement 2, statement 2, and statement 3),
this approach preserves the temporal dynamics of the interaction.
To extract the temporal sequence of rLSM, equation (3) is applied to
LIWC results of each pair of successive statements and function word
category.
Müller-Frommeyer and Kauffeld 517
C X − CY
rLSM XY ( C ) = 1 − (3)
C X + CY + 0.0001
shown in column Score For in Table 2. Because each of these scores is poten-
tially relevant depending on your individual research question, we explain
the calculation, function, and meaning of each with the help of an example
we introduced earlier in this paper. In this exemplary study, we worked with
data from 42 newly formed virtual teams who communicated via email to
complete a decision-making task. The main aim of this study was to investi-
gate the relationship between LSM and team satisfaction. In the following,
we add additional information to the basic information provided to better
differentiate between the respective scores.
where n is the team identifier (i.e., team number), and X and Y are the first and
the last statement in the interaction under investigation. Please note that it is
also possible to calculate rLSM-t to phases of a team interaction if you are,
for example, specifically interested in LSM within the first 5 minutes of an
interaction or if you want to compare LSM between different phases of the
interaction. The rLSM-t score is also displayed in Table 2.
rLSM-t is particularly relevant for researchers who want to compare
effects between teams—basically any team researcher interested in the tem-
poral dynamics of function word use in a team. Concerning our example, a
researcher may ask whether LSM has the same assumed effect on team satis-
faction across all 42 teams in the study.
Individual score. The individual score reflects each team member’s LSM to
all other team members. For example, if member B’s statement follows mem-
ber A’s statement, the score is assigned to member B. In contrast to Müller-
Frommeyer et al. (2019), the individual score focuses on the overall adaption
of one team member to all other team members rather than the adaptation
of two specific members to each other. Individual scores are represented by
equation (5):
where X is the individual team member and K is every other team member.
Individual scores can be used to compare LSM between individual team
members, for example, whether member A (leader) shows more LSM than
Müller-Frommeyer and Kauffeld 519
Note. M = Mean. FW = Function Words. LSM-t = score based on equation (2). rLSM–t = score
based on equation 4. A, B, and C mark the respective speakers.
In example two, function words are only used in every other statement. To
calculate LSM-t scores, first, average function word use per speaker is calcu-
lated (MA = .6, MB = .0, MC = .3). In a next step, for each speaker average func-
tion word use for all other team member is calculated (MAB = .3, MAC = .45,
MBC = .24). Then, equation (1) is applied to these average scores and results
in the LSM-t scores displayed in Table 4. To calculate rLSM-t scores, first
rLSM is calculated for each pair of successive function word scores—result-
ing in a score of rLSM = .00002 for all pairs of successive statements.
Averaging these scores results in the individual and overall rLSM-t scores
displayed in Table 4. These results indicate that rLSM-t captures the temporal
dynamics in function word use more appropriately than LSM-t scores.
In example three, the use of function words varies randomly across team
members. When calculating LSM-t this—by chance—results in identical
mean scores for each team member (MA = .4, MB = .4, MC = .4) which results
in identical average scores for the remaining team members (MAB = .4,
MAC = .4, MBC = .4) leading to individual and team LSM-t scores of 1. This
Müller-Frommeyer and Kauffeld 521
score indicates perfect LSM throughout the interaction. The rLSM–t metric,
on the other hand, picks up on the dynamics and results in different scores for
each speaker (rLSM-tA = .89, rLSM-tB = .60, rLSM-tC = .61) and a signifi-
cantly lower rLSM-t team score (rLSM-t = .70).
rLSM-t. For rLSM-t calculations, the temporal order of the transcripts was
maintained. Each transcript was analyzed using LIWC with statements as
level of analysis. To do so, statements by individual speakers were separated
by two presses of the enter key whereas there was no such separation within
a statement. Accordingly, we chose LIWC settings that automatically rec-
ognized this formatting and calculated the proportion of each function word
category for each statement in the transcript. More information on the exact
preparation of transcripts for rLSM-t calculation can be found on the osf. For
the comparison to LSM-t scores, we calculated rLSM-t individual and team
scores following equations (3) and (4).
Data analysis. We performed all analysis using SPSS 25. First, we performed
Shapiro-Wilk tests to assess normality of the data. Results can be found in
Table 5 and indicated, that the assumption of normality was violated for all
individual LSM-t and rLSM-t scores as well as most team LSM-t scores. To
empirically test the differences between rLSM-t and LSM-t, we performed
Wilcoxon signed-rank tests for individual and team scores.
Results. Following Heuer et al. (2020), we only included team members into
our analyses that had verbal contributions in the recorded team meeting
(N = 151). Overall, the sample comprised 125,829 words. On average teams
used 4840 words (SD = 531.37) per meeting. Each speaker used on average
833 words (SD = 919.63) per meeting.
rLSM-t LSM-t
Category D df p D df p
Individual scores
Overall score .95 150 <.001 .44 151 <.001
Pronoun .93 149 <.001 .42 151 <.001
Article .97 150 .004 .39 151 <.001
Preposition .97 149 .003 .55 151 <.001
Auxiliary verbs .95 150 <.001 .41 151 <.001
Adverbs .97 146 .007 .51 151 <.001
Conjunctions .95 149 <.001 .56 151 <.001
Negations .90 142 <.001 .66 151 <.001
Team scores
Overall score .98 26 .56 .78 26 <.001
Pronoun .97 26 .73 .76 26 <.001
Article .97 26 .12 .68 26 <.001
Preposition .94 26 .28 .87 26 .004
Auxiliary verbs .95 26 .79 .74 26 <.001
Adverbs .98 26 .96 .80 26 <.001
Conjunctions .99 26 .11 .81 26 <.001
Negations .94 26 .93 .93 26 .063
Discussion
Assessing team dynamics has allowed researchers important insight into
teams’ functioning. In this vein, research on LSM in teams has begun to
flourish in the last years suggesting that LSM is affected by team inputs like
social power or personality and affects team outputs like cohesion and perfor-
mance (e.g., Gonzales et al., 2010; Heuer et al., 2020; Scissors et al., 2008).
However, theoretical, conceptual, and methodological approaches to date
have treated LSM in teams as static, neglecting the dynamic nature of lan-
guage (style) that unfolds over the course of social interactions (Müller-
Frommeyer & Kauffeld, 2021). In this paper, we integrated existing temporal
frameworks to build a theoretical foundation for LSM that considers tempo-
ral dynamics in function word use. Based on this dynamic theoretical founda-
tion, we further provided an extensive conceptualization of LSM as basis for
the present paper and future work. By providing a solid theoretical and con-
ceptional foundation for LSM, we contribute to standardizing the understand-
ing of LSM and thus strengthen the impact of LSM in team research.
524 Small Group Research 53(4)
rLSM-t LSM-t
defined as multilevel, meaning that they comprise (at least) two different
levels of analysis—the individual level where the phenomenon originates,
and the team level where it manifests (Kozlowski et al., 2013). Higher-
level emergence results from the dynamic social interaction of individual
team members over time and arises in their affect, cognition, behavior, or
individual characteristics (Kozlowski & Klein, 2000). To further advance
our understanding of emergence in teams and to be able to provide work
environments that support positive relationships between LSM and favor-
able team outcomes, the identification of behavioral patterns and adequate
methods that capture the process of emergence is of importance for
researchers and practitioners alike. Assessing verbal micro-behaviors like
LSM could broaden our understanding of the emergence of team phenom-
ena in more detail. In the same vein, clarifying to what extent LSM is an
emergent team phenomenon itself and how different situational and envi-
ronmental factors influence its emergence is of central importance to
design team-work situations.
Fourth, the newly introduced rLSM-t could be used to assess temporal
trends in team interactions. This comprises, for example, a comparison of
LSM (and potentially related emergent phenomena) in (1) early versus late
team interaction, (2) depending on a variety of contextual factors such as the
task, goal, or duration of a team interaction or (3) in newly formed versus
existing teams. All of these examples will eventually help us to broaden our
knowledge and understanding of temporal processes in teams.
Conclusion
This paper introduced a metric that allows researchers in psychological and
communication science to assess the coordination of function words (i.e.,
LSM) over the course of a team interaction. Building on a theoretical and
conceptual revision, we provided a tutorial on how to prepare interaction data
from teams for LIWC analyses. We further reviewed the existing metric to
assess LSM in teams and introduced a new metric that considers the temporal
dynamics of LSM, called rLSM-t. An empirical comparison of both metrics
showed that rLSM-t is a truer and lower estimation of LSM in teams.
Therefore, we recommend the differentiation of both metrics and the use of
rLSM-t when interested in temporal dynamics in teams.
Author’s Note
Lena C. Müller-Frommeyer is now affiliated to RWTH Aachen University.
Simone Kauffeld is now affiliated to Technische Universität Braunschweig, Germany.
Müller-Frommeyer and Kauffeld 527
Funding
The author(s) disclosed receipt of the following financial support for the research,
authorship, and/or publication of this article: This research was supported by a
research grant from the German Federal Ministry of Education and Research (BMBF;
No. 16FWN005, 2013-2019).
ORCID iD
Lena C. Müller-Frommeyer https://orcid.org/0000-0003-3220-1555
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Author Biographies
Lena C. Müller-Frommeyer, PhD, is a postdoctoral research associate at the RWTH
Aachen University. She received her PhD from Technische Universität Braunschweig,
Germany. Her research areas include the dynamic coordination of behavior such as
natural language, communication, or emotion in different forms and contexts of indi-
vidual, dyadic, and team interaction.
Simone Kauffeld is full professor at the Department of Industrial/Organizational and
Social Psychology, Technische Universität Braunschweig, Germany. She received
her PhD from the University of Kassel and held a professorship at the University of
Applied Sciences, Northwestern Switzerland. Her research focuses on team and lead-
ership interaction, career, competence, and change.