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7169 21116 1 PB
7169 21116 1 PB
Djudiyah
Department of Psychology, University of Muhammadiyah Malang, Indonesia
Email: djudiyah@umm.ac.id
Corresponding Author:
Djudiyah
Department of Psychology,
University of Muhammadiyah Malang, Indonesia
Email: djudiyah@umm.ac.id
100
PSIKOSTUDIA: Jurnal Psikologi | Volume 11 No. 1 | March 2022: 100-110
al, 2016; Eren.et al, 2012). When a person has shopping. Emotional distress experienced
high self control then tends to be more able by individuals affects the process of
to control impulse buying that arises achieving individual goals in the process of
because they consider in advance whether spending. Inability to regulate emotions is
the item to be purchased suits his needs. one of the characteristics of compulsive
Research conducted by LaRose, Lin shopping that can explain to be
and Eastin (2003) on 465 students at the continuously enganged to behaviors that
Midwestern University's communication ultimately produce negative outcomes.
study program found that there is a positive The results of this study are
correlation between the inability to regulate corroborated by the findings of Zahra,
emotions and self-regulation with addiction Kazemi, and Khosravy (2013). That
behavior to internet use. Research dimension of emotional dysreguality is
conducted by William and Grisham (2011) on positively correlated with addiction
49 individuals who like compulsive shopping behavior. This study was conducted in
found that compulsive shopping is Australia on research subjects who have a
associated with several domains of shopping addiction, but how studies in
impulsivity and lack of emotion regulation. individuals who have compulsive shopping
Individuals who experience intense tendencies in young children, especially
emotional states tend to be more reactive students who have addiction shopping at
and are at greater risk of experiencing moderate and low levels still need empirical
emotional dysregulation (Gratz, 2007). proof because compulsive shopping has also
This emotional dysregulation or occurred in developing countries (Dittmar &
inability to regulate emotions can lead to Kapur, 2011) as well as Indonesia. Based on
impulsive spending behavior and the results of previous research, researchers
compulsive spending on clothing, are interested in reviewing the regulation of
cosmetics, etc. Compulsive spending is done emotions associated with compulsive
to repair the negative emotions that are shopping, especially students. Which
being experienced (William, 2012b). dimension of emotional regulatory
Compulsive shopping is characterized by incompetence most influences compulsive
impulsivity, emotional vulnerability, and spending tendencies in college students is
weak emotional regulation processes. This interesting to study.
plays an important role in developing and Based on the above description it can
maintaining compulsive shopping. The be concluded that compulsive spending of
results of this study show that the ability of clothing is done because individuals are less
individuals to regulate emotions plays a big able to regulate emotions properly.
role in the spending process. Individuals Individuals who are unable to regulate
who could regulate high emotions can emotions (emotion dysregulation) tend to
minimize the occurrence of compulsive do high compulsive spending. Individuals
spending (William & Grisham, 2011). tend to be less able to properly assess their
William and Grisham (2011) found that emotions, less able to accept their
the inability to properly regulate emotions emotions, and less flexible in using emotion
had a profound effect on compulsive regulation strategies, due to experiencing
shopping. One dimension of the inability to very intense emotional states. The inability
regulate emotions that have a major effect to regulate these emotions can lead to
on compulsive shopping is the difficulty to compulsive shopping.
enganged in directing behavioral goals so The purpose of this study was to find
that individuals tend to do compulsive out the effect of emotion regulation on
The Role of Emotion Regulation on Compulsive Shopping of Clothing 102
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PSIKOSTUDIA: Jurnal Psikologi | Volume 11 No. 1 | March 2022: 100-110
Regression analysis also found that of refusing to realize emotions (β = 0.970 with
the 6 dimensions of inability to regulate p = 0.008). Thus, it can be concluded that
emotions (difficulties of emotion regulation) difficulty controlling impulses and refusing
there are 2 dimensions that have a strong to realize emotions is a dimension that has a
effect on compulsive shopping of clothing in strong effect on compulsive shopping of
students, namely: difficulty controlling clothing.
impulses (β = 1,002 with p = 0.003) and
Table 3. Compulsive Clothing Shopping and Emotion Regulation Reviewed from Gender
Gender Difficulty regulation of emotions Compulsive Shopping of Clothing
Man Mean 77.609 34.848
N 46 46
Standar Deviasi 17.9784 9.5568
Woman Mean 82.317 48.500
N 120 120
Standar Deviasi 20.0193 14.5209
Total Mean 81.012 44.717
N 166 166
Standar Deviasi 19.5361 14.6473
The results of the analysis showed that (2011) which found that compulsive
compulsive clothing was performed by shopping is done because individuals are
female students (Mean =48,500) compared less able to perform effective emotion
to male students (Mean=34,848). Emotional regulation, especially when in a state of
regulation difficulties are experienced by psychological distress. They tend to behave
many female students (Mean = 82,317) impulsively, reject emotional awareness,
compared to students (Mean = 77,609). reject emotional clarity, have difficulty
directing behavioral goals.
DISCUSSION The results of this study also support
the findings of Grant et al., (2010) that
The results of the data analysis found
addiction behavior is often caused by
that the ability to regulate emotions
individuals less able to regulate emotions
influenced compulsive shopping of clothing
effectively when faced with psychological
in students. This supports the results of
distress. Individuals who experience an
research conducted by William and Grisham
The Role of Emotion Regulation on Compulsive Shopping of Clothing 104
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PSIKOSTUDIA: Jurnal Psikologi | Volume 11 No. 1 | March 2022: 100-110
Positive Emotion will give rise to two psychological and emotional factors. Men
dominant feelings, namely feelings of shop as a self-repair strategy, while women
pleasure and arousing desires, either a arise are more for fear of social and cultural
from the psychological set or sudden desires doubt. This can be used to explain and
(Setiadi and Ketut, 2015). Consumers with predict why high compulsive shopping
positive emotions show a greater incentive tendencies are carried out by women more
in buying, the high drive makes someone than men (Dittmar & Drury, 2000).
make an impulsive purchase (Andriyanto, et Clothing is a symbol of self-image and
al., 2016). self-presentation for women. Shopping for
The results of the study (Hetharie, clothes for women is a way to convey the
2012) showed that consumers who have ideal image and to increase their confidence.
impulse buying properties are more (Dittmar & Drury, 2000). Women learn from
emotional than non-impulse buyers, their social environment that to get praise
because purchase behavior without and attention from others is judged by their
planning shows greater positive feelings and appearance. Compulsive shopping of
often spends more money when shopping. clothes is a way to gain approval and
The results of the study (Leba, 2015) prove recognition from others. The clothing
that positive emotion variables have a industry is considered to increase the low
positive and significant influence on self-esteem of women in addition to
impulsive buying variables. Impulse increasing the purchase of products.
purchases often occur in everyday products, Students who like to follow things related to
especially fashion products. Many shopping clothing (fashion) and focus on appearance
centers that sell a variety of fashion are also at risk of compulsive spending on
products that cause high fashion clothing (Trautmann-Atmann and Johnson,
involvement (Setiadi and Ketut, 2015). 2009).
Chusniasari (2015) stated that the higher the The results also found that women
level of fashion involvement will further have difficulty doing higher emotional
increase impulse buying. regulation compared to men. The results
Motivation to shop for clothing support the finding that men are taught by
products is related to an individual's desire their social environment to think logically
to improve their physical appearance, when faced with a problem and are not
change identity, approach the ideal image, expected to involve an excess emotional
and always try to model others (Ureta, element compared to women. This is what
2007). Compulsively purchased products are makes men have an inability to do low
compensation for unmet ownership needs emotional regulation (Feldman, 2013).
but are done in different ways. Individuals
seek to acquire objects they believe can CONCLUSIONS AND SUGGESTIONS
alleviate the grief associated with unmet The results of the study found that the
ownership needs (Norberg, et all., 2020). inability to regulate emotions influenced
The results also showed that women compulsive spending of clothing. The
have a higher tendency to compulsive dimensions of an individual's inability to
shopping of clothes compared to men. The
control impulses and resisting to realize
results of this study are supported by the emotions are the two dimensions that most
results of research (Otero-Lopes & influence compulsive shopping of clothing in
Villardefracos, 2014) that women are more college students. Women have a greater
prone to compulsive shopping than men. qualifiedness to spend compulsively than
Men's shopping is motivated by
The Role of Emotion Regulation on Compulsive Shopping of Clothing 106
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PSIKOSTUDIA: Jurnal Psikologi | Volume 11 No. 1 | March 2022: 100-110
men. Women also have more difficulty Cao, W., Fang, Z., Hou, G., Han, M., Xu, X.,
inulating their emotions than men. Dong, J., & Zheng, J. (2020). The
The results of this study can be used psychological impact of the Covid-19
by: epidemic on collage students in China.
1. Students of the Faculty of Psychology. Psychiatry Research, 287, 1-5.
Students can train themselves to always https://doi.org/10.1016/j.psychres.2020
improve emotional management and .112934
self-awareness in all situations, especially Chusniasari, P. (2015). Pengaruh Shopping
when spending clothes. This continuous lifestyle Fashion Involvement &
self-forging can improve the skill of doing Hedonic Shopping terhadap Impulse
emotion regulation. Buying Pelanggan. Jurnal Ilmu & Riset
2. Faculty of Psychology Manajemen. Vol.4, No. 12, hal. 1-21.
The results of this research can be used by Diba. S. (2014). Peran Self control terhadap
the Assistant Dean of 3 Faculties of Pembelian Impulsif pada Remaja
Pskology as the basis for the preparation berdasarkan Perbedaan Jenis Kelamin
of student coaching programs, especially di Samarinda. E-journal Psikologi. Vol.1,
to increase the skills to regulate emsoi No. 2, hal. 313-323.
and self-awareness (mindfulness) in Dittmar, H. & Drury, J. (2000). Self-image – is
students. it in the bag? a qualitative comparison
3. Next Researcher between “ordinary” and “excessive
Researchers who want to study emotion consumers”. Journal of Economic
regulation can use the latest DERS scale Psychology, 21, 109-142.
(2007). Dittmar, H. & Kapur, P. (2011). Consumerism
and well-being in India and the UK:
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