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This 'omnichannel' strategy provides a consistent experience throughout the entire customer journey.
The Impact of Brand Image on the Customer Retention: A Mediating Role of Cust. Due to the
overwhelming response of opinions the respondents had during the qualitative questions. In this
research, our marketing research problem was to determine consumer. However, a research paper is
essential in the way it allows the maker of the paper to gather information and data that they would
not have known about in any other circumstances. Almost half of the students eat everyday at the
Square. The researchers goal was to map out the best way to reach the precise demographic in such a
way that handles the issues of brand loyalty with complexity and fluidity to thoroughly explain the
thinking of the respondents. The respondents stated that they purchased the generic brand because of
the price. 4.9 Q8: If a brand that you currently use was not available, would you consider buying the
generic brand. The researcher also emailed the survey instruments, as well as telephoned different
respondents who were willing to participate in the study. The respondents stated that they purchased
the generic brand because of the price. 4.9 Q8: If a brand that you currently use was not available,
would you consider buying the generic brand. Whether it’s being gluten free, organic, or offer an
advantage over the competition, this is the information consumers are looking for. Research papers
are one of the most common assignments many teachers require from their students. Provide the
results of the survey instruments and give unbiased opinions of the researcher. 2.0 REVIEW OF
RELATED LITERATURE 2.1 Brand Loyalty Defined “Brand Loyalty exists when customers feel
some loyalty to the brand behind the products they are buying. Number of times a week students eat
in Square Canteen. This question was more of an opinionated question to really understand on how
the respondent felt about generic brands. The mode in this statement is 5 which gave the value of the
most used in this question of the survey. 4.18 Q17: Do you buy a certain brand because it is what
your parents bought when you were a kid. From table 2 we know that ?50% of the participants were
interested in using the. The researcher was curious to know if advertising influences the respondents
shopping choices. The information is being tested from the hypotheses that were in the proposal. 4.0
FINDINGS 4.1 Findings In this chapter the findings will be introduced. CITATION Rei93 1033
(Reicheld 1993). 2.3 Measure Brand Loyalty “A popular model that provides a view of customer
loyalty is the Harvard Business Reviews Apostle Model, which segments customers into four
quadrants (Figure 1). Are UTD Students willing to buy Vegan Baked Goods? 14. As a methodology,
it can be applied to deepen a Marketers’ understanding of brand loyalty while explaining the
opinions, influences and attitudes that lies behind the respondents’ opinion about a brand, the
product and the reason behind the purchase. This question is important in the survey because this is
one to test the hypothesis. Women’s loyalty to both national brands and private labels increased with
age, though loyalty to national brands was consistently stronger. The reliability with the results will
be proven in the following chapter. Facebook, Instagram and Twitter should be the primary focus for
marketing. They literally make a product (such as salad dressing) and then send it off to different
bottling companies. Young people (under 35) were generally more likely than their elders to cross-
shop between brand types. Brand loyalty can be enforced perhaps by a carefully constructed lock in
device in the products sold which serves to make it harder for customers to leave a brand ideally
though customers would feel loyalty to a brand because the products of services have been good in
providing solutions to their needs.” CITATION Sti04 1033 (Sticky-Marketing.net 2004). 2.1.1“The
degree to which consumers prefer and continue to purchase the same brand within a product or
service category. The researchers will find out if store design really is.
The role of brand personality congruity (bpc) on brand loyalty mediated by cu. The original brand
makes their price high because of supply and demand. 41. No, as far as I’m concerned generic is just
as good without all the hype. The results for this question were that 70% of the respondents had
purchased a generic product. They are Hardcore Loyals, Soft-core Loyals, Shifting Loyals, and
Switchers. Two hypotheses of the three were accepted and one was rejected from the recently
discovered research on brand loyalty. 5.3 Researcher’s Opinion The researcher felt that many
respondents’ answers were predictable. The difficulty was that the respondents do not all think the
same when purchasing a product nor do they have the same amount of money to spend. The results
are arranged according to the survey number. The findings in this section prove to be false when
looking at the hypotheses. 4.11 Q10: Do your friends or family influence your decisions on what
brands you purchase. A pen for 150,000 points might not be as appealing as you think. The
independent variable is student’s perception on the. The respondents could choose from the
following: 1-strongly disagree, 2-disagree, 3-neutral, 4-agree and 5-strongly agree. There is no
prearranged plan with how the methodology or typologies would be formed. The understanding of
all the research and findings of the survey instruments concludes that there are lots of different
opinions on generic brands versus name brands. For convenience, survey questionnaires will be
distributed to. If it was taken away many of us would have a very hard time with the little money
we make now-a-days to make ends meet. 42. No because it is cheaper. 43. I actually called Conagra
Foods and spoke with a representative about the foods that they manufacture. Brand names should
be easy for customers to visualize, and this involves pronunciation and spelling.” (Manhaimer 2007).
2.22Perceived Quality “A brand will have associated with it a perception of overall quality, which is
not necessarily based on knowledge of detailed specifications. Most respondents that were surveyed
were between the ages of thirty six or older. Take notes and keep track of your sources for citations.
Number of times a week students eat in Square Canteen. Purchase and related Decision: the
consumer decides to buy or not to buy and makes other decision related to the purchase. In 2000, 18-
to 29-year-olds were the least brand loyal; in the intervening nine years, many of them brought their
brand switching behavior into the 30-to-44 bracket.” (Burnett 2009). 2.26Measuring Brand Loyalty
to Brand Types ”Consumers are loyal to denim jeans brand types: over the past three years, more than
8 of 10 of denim jeans customers purchased exclusively either national brands or private labels,
based on survey data from STS Market Research. This is because up to 50 percent of customers are
willing to pay an increase of 20-25 percent on the premium to the brands they are most loyal to.
(Beal 2009). 2.10 Branding Power ”A company that has a valuable brand can decrease employee
turnover. If an incentive program gives points in increments of two and a prize offering starts at
150,000 points, then consumers will not be motivated. (Reicheld 1993). 2.16.3The rewards have to
be great. Price was a top 5 decision criteria for 83% of UTD students surveyed. ?Price. The role of
brand personality congruity (bpc) on brand loyalty mediated by cu. QR Codes Generate QR Codes
for your digital content. It was also used to determine how each age range differed on the answers
that were given. However, majority who eats almost every day in the Square Canteen, only 8 out of.
Samaan Al-Msallam THE IMPACT OF SERVICE QUALITY AND BRAND AWARENESS ON
BRAND LOYALTY: (A STUDY. The results came to be with a mean (average) of 3.54. Most
respondents felt neutral with the statement that was given.
Impact of Brand Image, Trust and Affect on Consumer Brand Extension Attitude. Provide the
results of the survey instruments and give unbiased opinions of the researcher. 2.0 REVIEW OF
RELATED LITERATURE 2.1 Brand Loyalty Defined “Brand Loyalty exists when customers feel
some loyalty to the brand behind the products they are buying. It can be said that a thesis statement
is the “why” factor of your paper. Regardless of your experience in writing research paper topics, be
prepared for the instructor to suggest revisions on your paper. However, expenses such as
promotional costs must be taken into account when using this method to measure brand equity.
2.20.2Brand extensions - A successful brand can be used as a platform to launch related products.
The beginning process is to pass out ten of survey instruments. Data analysis, Decision making,
Qualitative marketing research 985 Words 4 Pages restaurant in order to cope with a flow of future
daily customers. The results were sixty-seven percent of the respondents were not influenced by
advertising when choosing a brand. The Table 3 above shows that 17 out of 29 (58.62%) don’t want
vegan ice cream is. How to publish your research paper pdf boutique startup business plan pdf solar
panels business planning business planning templates free examples of a good literature review. This
is the main reason why this particular question was vital in conducting this study. This goes without
saying that people in the immediate area are the primary consumers of the furniture. Food Quality
And The Microbiological And Chemical Analysis. The next stage of the research was to continue
passing out the survey instruments to make sure a variety of opinions would be represented in the
research. This information is very useful because you go the results yourself and you are able to give
your own opinion of results which you have obtained. CITATION PKo91 1033 (Kotler 1991).
2.1.6Another example of exceptional Brand Loyalty is the program Pepsi had called “Pepsi Stuff”.
Source: Close, 2009 2.4Strategies for Each Customer Segment 2.4.1Loyalists report both high
satisfaction and high loyalty. Major trade barriers and their effects on international trade are
discussed in the paper. Table 4. Dietary Preference and Ice Cream Preference. Out of the 100
respondents, 5 didn’t indicate their weekly. Thus far, there is very little scientific research relating
recommend intention to actual recommendations. The choices were: 1-strongly disagree, 2-disagree,
3-neutral, 4-agree and 5-strongly agree. To write a detailed conclusion, here are what you should do:
Restate your hypothesis. We observed that 73% of the undergraduate participants and 55% of the
graduate. Biased Opinion When conducting the survey there were no biased opinions. Depending on
a customer's perception a company develops its branding strategy.” CITATION Bra09 1033 (Brand
Loyalty can Increase Saes 2009). 2.33Attitudinal Brand Loyalty “Attitudinal brand loyalty should be
the ultimate goal of any company. If the respondent was not affected by the recession, then the
respondent probably would not mind spending a few extra dollars for a name brand product. The
chapters will discuss the literature that has been published. With the current state of the economy,
you really need to hang onto the customers you have. “(Beal 2009). 2.7 What Influences Brand
Loyalty For advertisers to achieve their ultimate goal of brand loyalty, the consumer must perceive
that the brand offers the right combination of quality and price. It should be specific enough to be
manageable but broad enough to find ample information.
The most staggering of all is a brand that is not sure of them and their brand may run off their
investors. The role of brand personality congruity (bpc) on brand loyalty mediated by cu. No prices
are great. 96. No because they offer competitive cheap alternative. 97. No they keep the originals
affordable. 98. I wish they would get rid of those damn things. 99. I enjoy generic brands. How to
publish your research paper pdf boutique startup business plan pdf solar panels business planning
business planning templates free examples of a good literature review. The only difference is the
packaging. 25. No, I think generics are just as good of quality as the name brands. 26. No, because
some generic brands are pretty much consistent with brand names. The negative press was causing an
opening for competing brands to market as the cheaper coffee choice. If it was taken away many of
us would have a very hard time with the little money we make now-a-days to make ends meet. 42.
No because it is cheaper. 43. I actually called Conagra Foods and spoke with a representative about
the foods that they manufacture. The strategy of the marketing campaign is to increase the target
customer's awareness of Passion Soles. Perceived quality means something different for Compaq or
IBM than for Coca-Cola or Pepsi. The reliability with the results will be proven in the following
chapter. As shown above in the chart, 67% of the respondents stated that they would consider buying
the generic brand if a brand that they currently use is not available. 33% of the respondents said they
would not consider buying a generic brand. 4.10 Q9: If your brand increased in price, would you
continue to be a loyal customer. If you want to have an effective research paper follow this step-by-
step guide in research paper writing which serves as a supplement to Free Templates. But at times it
might not be true and the customer might be forced to buy your products because of situational
constrains. Also, customer feedback and satisfaction is difficult to track. Chances are, most will say
because it is a requirement made by the teachers or is a very important part of your grade. The results
are arranged according to the survey number. This particular question was vital in the research to
determine if purchasing decisions are based upon influence of friends and family. In 2.0 Review of
Literature, it explains in detail that a lot of times a buying decision is made based upon the influence
of a friend or family member. But check out these tips on how you could make starting a research
paper less of a pain: 1. A research paper, like any other document, has a certain format to follow.
They will be ready to pay high for a product when they know that the company offers value for
money. This situation typically appears when there is little competition or a high risk associated with
changing suppliers, such as economic costs or time investments 2.5Customer Expectations “Customer
satisfaction is strongly influenced by customer expectations. The researchers goal was to map out the
best way to reach the precise demographic in such a way that handles the issues of brand loyalty
with complexity and fluidity to thoroughly explain the thinking of the respondents. The difficulty
was that the respondents do not all think the same when purchasing a product nor do they have the
same amount of money to spend. To measure the attitudes that result in this model, customers are
asked to rate their overall satisfaction on a scale of 1 to 10 (horizontal axis) and their likelihood to
continue to do business with you on a scale of Definitely Will to Definitely Will Not (vertical axis).
This importance of actual experience by the customer implies that trial samples are more effective
than advertising in the early stages of building a strong brand. Understand, serve, and protect these
customers and focus on developing communities for (and with) them. 2.4.2Because relationships
with loyalists tend to last longer and because of their role in generating referrals, customer
acquisition costs for loyalists tend to be lower than those for other customers. Due to the
overwhelming response of opinions the respondents had during the qualitative questions. The results
that were calculated with were the mean 3.16. The medium resulted in 3, neutral. Even the second
runner up was ages twenty six to thirty five and that range was not far behind with 30%.
They should be kept to keep costs down and promote competition between brands. 91. No if it is the
same product for less price why do away with it? 93. I have tried some generic foods that are just
nasty. The next objective is to discover if consumers are willing to buy the generic brand versus the
name brand. Food Quality And The Microbiological And Chemical Analysis. Also, customer
feedback and satisfaction is difficult to track. It is also very costly advertising wise to keep a
customer loyal for long periods of time. Data show that students see wall color as the most important
factor that makes a. Once you find something that you like, you can download them as they are free.
We observed that 67% of the male respondents and 53% of the female respondents. CITATION
Sal09 1033 (Burnett 2009). 2.1.4“For any business, it is expensive to gain new customers and
relatively inexpensive to retain existing ones, especially when the existing customers are satisfied or
happy with the brand. However, expenses such as promotional costs must be taken into account
when using this method to measure brand equity. 2.20.2Brand extensions - A successful brand can
be used as a platform to launch related products. They would usually announce the topics you can
select as your research paper. Marketing Managing marketing information to gain customer insights.
The respondents were strictly voluntary and gave the most honest answers for the survey. Of
consumers who bought denim jeans, 53% bought only national brands, 28% bought only private
labels, and 19% bought both (i.e., cross shopped between brand types). “(Cotton Incorporated 2004).
2.27The Roots of Brand Loyalty “Brand-type loyalty may be influenced by such attributes as
quality, style, and labeling. The researcher was curious to know if advertising influences the
respondents shopping choices. These brands should ensure availability in every grocery store which
surrounds military bases. (ICC Decision devices 2009). 2.14.4Offer free samples and coupons to get
a better response to your brand. If the respondent had never purchased a generic brand then the
survey was not as relevant to them as others. The understanding of all the research and findings of
the survey instruments concludes that there are lots of different opinions on generic brands versus
name brands. Understand, serve, and protect these customers and focus on developing communities
for (and with) them. 2.4.2Because relationships with loyalists tend to last longer and because of their
role in generating referrals, customer acquisition costs for loyalists tend to be lower than those for
other customers. With that in mind the purpose is to understand what makes consumers loyal and if
brand loyalty exists at all. Percentage of students whose purchasing decision are influenced by store
design. Yes, they are a “knock off” of the original, no they shouldn’t be done away with because of
price. 26. Most are knock offs but I do believe they are necessary in today’s financial times. 27. Yes,
I have sold both and seen firsthand the difference in quality. 28. No because it may have the same
ingredients as the original brand. 29. No everything has more than one way to reach the same result.
Many times when you buy branded products, you pay extra for the name. 22. No, many times they
are just as good as the brand and cheaper. 23. No they have the same ingredients as the brand name.
(22) 24. No some generic products produce the same benefits 25. Kotler and London Business
School's views on Brand equity, brand loyalty. Instead, write the body and conclusion of your paper
and write the introduction last. Effect of the impact of customer loyalty on marketing performance
of business. Initially, this means advertising and sales, followed by customer service, then the actual
performance of the product or quality of the service. Some consumers are forced to buy a product
because of lack of a better alternative product or out of convenience. The chapters will discuss the
literature that has been published.