Ungating Guide

Ungating Basics: Documents required

● Need an invoice from a valid retailer showing a purchasing quantity of at least 10 units of the branded
product.
○ Can have multiple invoices that add up to 10 units in total.
○ Can be different products but must be the same brand. (For easy processing, buy 10 units of the
same product)
○ Can hide pricing information (Use Black highlight).
○ Can highlight product title/name, UPC (if applicable), quantity (Use semi-translucent yellow).
○ *Billing address must be the same as the address associated with your seller central account.
Shipping address can be different.

* : For Canadians, Address on invoice needs to match the seller account’s address.
● Product images
○ 1 image showing the quantity that is matching the quantity displayed on the invoice.
○ Multiple images showing the product on all sides.
○ 1 image showing the expiration date information.
○ 1-2 images showing texts that are in small fonts (if applicable).
○ 1 images showing the UPC.
○ 1 image showing the NDC code (Only applicable to OTC products).
Product Images Example
Invoice Example
Prep Center Ungating Procedures
● Case 1 (US sellers Only): You billing address is your home address and your
shipping address is the prep center’s address. You will need to ship the items for
ungating to your home address and follow the “Ungating Basics”.

● Case 2 (Outside of US sellers): Your billing address is either your home address or
the prep center’s address. You will ship the items for ungating to your prep center
and work with them to get you photos for ungating. (Charges for taking photos may
apply) Then follow the “Ungating Basics”.

● Case 3: Your billing address and shipping address is the same as your prep center’s
address. SAME ungating process as Case 2.
Brand Ungating Issues: Transparency Code

What is a “Transparency Code”?

Ans: It’s a type of QR code on the product label that is
different from the UPC/barcode. It’s used for the purpose of
anti-counterfeiting.
 Transparency Code Continued

● Recommending just avoid selling products that

requires transparency code entirely.
● To ungate:
○ Other than the ungating basics.
○ Need 5 different transparency codes
uploaded along with the application.
○ Transparency code needs to be scannable
by Barcode Scanners
 Ungating Issues: Generic Brand
● Generic Brands are products that are not associated with any particular brand.
● Selling GB = Selling Counterfeits.
Generic Brands Continued

● Look for “GB” in Selle Amp SAS alerts.

● Look for Brand: Generic.
● A product can be generic even if there’s no “GB” alerts in Seller Amp.
● A product can be generic even if the product images show that it is not.
● The other sellers selling on a GB product may have gotten on the listing before it became
generic, yes, a listing can be changed from non-GB to GB.
● We cannot list generic brands.
● Being approved to list generic brand will impose consequences to your seller account. For
instance, Amazon may suspend your account.
● ALWAYS add a product to your inventory after getting ungated to check for any errors.
Ungating Issues: OTC Category

● Follow the guide in the discord “#otc-ungate” channel.

● Amazon will look at your account age, account health, units
sold, product group sold in, etc to determine whether you are
eligible or not.
● You may not be eligible to sell if you are a new seller.
OTC Ungate Continued
● How to find the “FDA registration” of the product in the FDA Orange Book?
○ Search by Pharmaceutical Drug Name.
○ Search by NDC Code (Easiest), shown below.
○ Search by Manufacturer Name.
○ Search by Active Ingredients Name.
Ungating Issues: Grocery & Gourmet Food

● Follow the ungating basics.

● Item’s expiration dates need to be at least 105 days from expiration.
● The easiest way is through Frontier Coop Wholesale.
● Same qualifying criteria as ungating OTC medications.
● DO NOT ungate with coffee K-cups or any coffee products in general.
Ungating Issues: Delays in Q4

● It’s common knowledge that Amazon tends to tighten up their policies on ungating
applications in Q4.
○ This causes longer wait time.
○ Not accepting more applications for certain brands.
○ There really isn’t much we can do except just to wait patiently.
○ Open a case with Amazon if your application is “Under Review” for more than 7 days.
Ungating Issues: A2A Ungate

● Yes, you can use Amazon to ungate a brand on Amazon.

● How to do it?
○ Buy the branded product directly from “Sold by Amazon”. Not sold by any other FBA or FBM
sellers.
○ Use Non-prime shipping.
○ Use the invoice after the items are shipped.
○ Follow the ungating basics.
Ungating Issues: Autoungate

How to determine if you can

autoungate a brand?
Common Ungating FAQ:
● If I’m ungated in a category, why am I not able to sell all products in this category?
○ Getting approved to sell in a category doesn’t mean you are eligible to sell all brands alike
in its category.
○ You will still need to ungate each brand if necessary.
● I’m ungated for a brand, why is it asking me to ungate again?
○ Check to see if there are any “$” sign in front of the brand name or any “.” separating the
letters.
■ For instance, you will need to ungate twice for $Crayola and Crayola, MAC and
M.A.C Beauty
○ Ungating as much as Amazon asks you to, no way around this.
○ If none of the above, there may be a technical issue that’s specific to your account. Call
seller support for further assistance.
● I’m ungated for a brand before and weeks later, I’m gated again. What is happening?
○ You may be re-gated and this can happen if the brand requires it or Amazon periodically
reviews the ASINs.
● By submitting a receipt of my purchase, will I be ungated?
○ No, receipts do not work for ungating, it must be an invoice.
○ Items must be ordered online and get them shipped to your *address.
○ You will need to follow the “Ungating Basics”.
Ungating Issues: Tough to ungate categories

● The following categories are tough to get ungated in:

○ Baby Products.
○ OTC Medication.
○ Grocery & Gourmet Food.
○ Pesticides.
 Ungating Tips: Trusted Retailers per Category
● Toys & Games:
○ www.LEGO.com
○ EE Distribution (Needs a business and resale certificate if
applicable)
● Shoes & Apparel:
○ Champs
○ Academy Sports
○ Nike.com
● Beauty & Personal Care
○ Target
● Health & Household
○ Vitacost
● Grocery & Gourmet Food
○ Frontier Coop Wholesale
○ Webstaurantstore (also for Home & Kitchen)
● Office Supplies
○ www.officesupply.com (Also for pesticides)
● Tools & Home Improvement
○ Grainger
● General Merchandise Go-To
○ Target
○ Amazon, sold by Amazon, ship Non-prime
Ungating Tips: Retailers that doesn’t work for
Ungating

● Walmart
● Chewy, petco, petsmart
● Gamestop
● Staples
● Homedepot, Lowe’s
● Sam’s Club, Costco
● myotcstore
● Kroger
● Sephora, Ulta
● iHerb
● Footlocker, finishline
● Bath & Bodyworks
Walgreen