• At DHL the “I” identity is not displayed and instead the “We” identity is seen giving more

prominence to the collectivistic concept

• So rather than enjoying individual freedom and time they try to achieve their goals to-

gether as a team and work hard for it since they are a part of the DHL family.

• The employees at DHL Sri Lanka are a majority of Sri Lankans

• So although a greater prominence is given to their tasks, they also balance their family

life and responsibilities while making sure that they perform their job at DHL to the best of

their capability.

• This contrasts to Individualistic countries where relationships are neglected while giving

prominence to work life.

MASCULINITY VERSUS FEMININITY

• Sri Lanka is considered a Feminine society.

• In Sri Lankan society managers strive for consensus and people value equality, solidarity

and quality in their working lives.

• Conflicts are resolved by compromising and negotiation.

• Also incentives such as free time and flexibility are favoured.

• Focus is on well-being and status is not shown or emphasized.

• At DHL Sri Lanka, the employees mainly expect and are happy with intrinsic rewards

such as recognition and appreciation rather than monetary and other extrinsic rewards

• This makes them feel like they are part of one big family and they strive to work to bring

glory to the whole organization rather than to themselves.

• So they are not keen to show off their individual successes

• They value equality and there are seldom any conflicts.

• Therefore it is seen that they have sticked with some of the cultural dimensions of Sri

Lanka in this regard

Uncertainty Avoidance

• “A society’s tolerance for uncertainty and ambiguity” This is a dimension that measures

the way a society deals with unknown situations, unexpected events, and the stress of

change. Cultures that score high on this index are less tolerant of change and tend to

minimize the anxiety of the unknown by implementing rigid rules, regulations, and/or

laws. Societies that score low on this index are more open to change and have fewer

rules and laws and more loose guidelines.

This aspect measures how much the culture has made its members feel comfortable or

uncomfortable in unstructured situations. The relatively intermediate score of 45 indicates

that Sri Lanka does not indicate a strong preference in this