No.

of puges 16
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COMMON PRE-B0ARD (M)

SCHOOL EXAMINATION (2022-23)
CLASS: XII
SUBJECT: BUSINESS STUDIES (054)
Time Allowed : 3 hours
F4: 3 T Maximum Marks : 80
7477-1T 3fraa4 3i%: 80
2.

5. yP7HT 25-30 73 3TT T-II A 4 ¥

7.

General Instructions:
There are 34 questions in the
question paper.
Al questions are compulsory
ston o a 20 curry I
mark each.
. ues'n o . 21-24 are short answer type-l questions
Ouestion no. 25-30 are short ans wer type-ll carrying 3 marks each.
questions
Question no. 31-34 are long answer type quuestions carrying 4 marks each.
7. There is no overall choice. carrying marks each.
6
However, an internal choice has been
of three marks, 2 provided
questions of four marks and 2 questions of six marks.
in 2 questions
**********

(a)
tb)
(c)
(d)
The organisation structure can be defined as a framework within
which
(a) Sequence of job positions is given
(b) Managerial and operational tasks are performed
 (c) Formal relationships are specified
(d) Coordination is obtained
*******

2
fE
(a) 3fi aTHT (b) T-ATT5 AAArUT
(c) (d)T5ti amrary
Beti Bacho Beti Padho Yojana' started by the government of India is a part

of
(a) Economic Environment (b) Political Environment
c) Social Environment (d) Technological Environment
3.

(a) HTA zT (b)

(c) (d)
ONIDA INDIA Ltd., is engaged in manufacturing of washing machines.
The target of the organisation is to manufacture 500 washing machines, in a
day.There is an occupational specialisation in the organisation which
promotes efficiency of employees. There is no duplication of efforts in such
type of organisation structure.
Identify the type of organisation structure described above.
(a) Divisional structure (6) Functional structure
(c) Informal organisation (d) All of the above

N oP l a s t i c
Bags

2 XIH-BUSINESS STU,
 (a) (b) b
(c) (d) HHl5
Identify the dimension of the business environment illustrated by the picture
given above.
(a) Legal (b) Technological
(c) Economic Social
(d)
5

(a) (b) yq Hd5

(c) TYTHT (d)
Ravi joined a
marketing
firm as a Sales manager. On his first day in the
company, during the orientation programme, the CEO of the company told
Ravi that he will have to
simultaneously perform the functions of
management (planning, organizing staffing, directing, controlling) all the
time. Which characteristic of
management was the CEO referring to?
(a) Management is a continuous process
(b) Management is all pervasive
(c) Management is multidimensional
(d) Management is goal oriented
6
(a) UNITHA 3YT4
(b)
(c)
(d) 347T FYT
Which of the following is/are features of
demonetization?
(a) Tax administration measure
(b) Channelizing savings into the formal financial system
(c) Development of cash-less economy
(d) All of the above

XII-BUSINESS STUDIES-M
 HT
7.

AI (b)
(a) tatk2 3R FIHTR

(d)
(c)
for many Ayurvedic medicines, Health products
The increase in the demand
related to the need for building
and services in the past
few months,
1s the spread of
awareness IOr heath care due to
increased
immunity and an

Corona virus.
business
environment being discussed above.
Identify the feature of
(a) Specific and general
forces (b) interrelatedness

(d) All of the above

(c) Relativity
8.

(a) (b)

(c)
(d)
the required capital at 12% interest while
A manager immediatcly arranges
the prevailing rate of interest in the market
is 10%. How would you describe
such a manager?
Efficient (b) Effective
(a)
Efficient and Effective both (d) None of the above
(c)
9.

34tatpta z7 2% 4H5 414T 5% TI TYA AI 15 Ta

(a) T t a eta 1 H4

(b)
(c) faaA I favau
(d) T I H TAI

Xli-BUSINESS STUDIES-M
 While scrutiniz
records it is found that in a particular
batch, the rejectionProduction
rejection ate
rate 5% against the standard of 2%. The
management found Ou
management out th. was due to negligence of quality control
staff. This action is u that this was
part of which step in the controlling proceSs.
(a) Measurement of actual
(b) performance standards
Comparing actual performance with
(c) Analysing deviations
(d) Taking corrective action
10.

(a) TTSA (b)

(c) FgHAR (d) eT
To make sure employees focus on work and follow the method of
production as per plan, the management of Jai Ltd. decided to install CCTV
(close circuit television) in. the factory for monitoring the activity of
Workers. ldentify the function of management highlighted in the above.
(a) Planning (b) Controlling
(c) Staffing (d) Directing
1

(c)
(d)
Which of the following is not a feature of formal organisation?
(a) It specifies the relationships among various job positions.
(b) The standards of behaviour of employees are evolved from group
norms.
(c) It is deliberately designed by the top management.
(d) It places less emphasis on interpersonal relationships among the
employees.

5 XI1-BUSINESS STUDIES-M
12.

R II TTA
(a) 51 IH
(b)
(c)
(d) can be brand n a m e .
spoken, is called a
Statement-I That part of
brand, which be
which can be recognized but which can't
Statement-II That part
of brand
trademark.
spoken is called from options
the given below:
Choose the correct option
and II is false
Statement I is true
(a) I is false
Statement II is true and
(b) true
statements are
(C) Both the
statements are false
(d) Both the

13.

hiT4-I
(a) TT a9R ) 39hU

(b) (ii)
(c) 1 H arSR iii)

(a) a-(ii), b-(ii), c-(i) (b) a-i), b-(ii), c-(ii)

(c) a-(ii), b-(i), c-(ii) (d) a-(), b-(1i), c-(1ii)
in Column-l with their
Match the various terms of Financial Markets
respective Statements in Column-II. Column-II
Column- much safer with
(a) Capital Market )Instruments are generally
of default,
aminimum risk
traded.
securities are
(b) Money Market (ii) Only new respect
are riskier both with
(c) Primary Market (iii) Instruments
repayment.
to return and

XII-BUSINESS STUDIES-M1
6
 (a) a-(ii), b-(ii), c-(i) (b) a-(i), b-(ii), c-(ii)
(c) a-(i), b-(i), c-(ii) (d) a-(i), b-(ii), c-(iii)
4

(b)
(c)
(d)
Which of the following statements is not true with regard to stock exchangc?
(a) t provIdes a platform for buying and selling of new securities.
(b) It curbs the marketability of the securities.
(C)By providing a ready market, it extends liquidity to the securities.
(d) lt provides a platform for buying and selling of old securities
15.

(a) fastry (b) femTA fa

(c) HY (d) f a Haa
"Buy two get one free" is printed on the label of the package of toothpaste. It
is an example of which element of promotion mix.
(a) Advertising (b) Personal Selling
(c) Public relation (d) Sales Promotion
16.

(a)

(b)

(c)

(d)
Which of the following statements is true with regard to financial markets?
(a) They link the households which save funds and business firms which
invest these funds.
 intermediary bee
tne savers and the investors by
(b) Thev work as an
between them
mobilising funds
available for investment into their most
allocate funds
(c) They
productive investment opportunity.

(d) All of the above

17.

(a) 3 4 7 4qerUN (b)

( c ) 3 T E A3qYTTUT (d) tavUTA HaTRUI
done to reauce ne
average cost of production is the
Large scale production
of Marketing Management.
essence of
(a) Product Concept b) Selling Concept
(c) Production Concept (d) Marketing Concept
18.

fayu (b) fa
(a)
(c) fayu f4syy (d) aA f4sy
Name the term used for combination of variables chosen by a firm to prepare
its market offering.
(a) Marketing (b) Selling
Marketing Mix (d) Promotion Mix
(c)
19.

(a) 3 (b)
(c) (d)
Snreya decided to start the hugimece of selling dress materials. She did some
research to find out the preferences of prospective customers. Based on this,

XII-BUSINESS STUDIES-M
8
 she prepared a detailed
about the Ieaures, plan. She then ade important decisions
business
quality naekding, Jabeling and branding of the dress
materal. Whieh of the
discussed here?
followinu clements of Marketing Mix is being
() Product
(b) Price
(e) Place
(d Promotion
20.

i) (ii)
(ii) 3 (iv)
(a) (ii). (iv), (ii). (i) (b) (i), (i). (ii), (i)
(c) (ii). (ii), (iv). (i) (d) (i), (iv), (ii). (ii)
Arrange the major
steps involved in trading procedure at the stock
in reverse scquence (last to exchange
first)
(i) Settlement of order (ii) Opening of Demat Account
(ii) Placing of order (iv) Execution of order
(a) (ii), (iv), (i). (i) b) (ii), (i), (ii), (i)
(c) (i), (ii), (iv), (i) (d) (i). (iv), (ii), (i)
21.

.
Kashish Ltd. is facing a lot of problems these days. It manufactures
electronic goods like washing macnines, microwave ovens, refrigeration and
air-conditioners. The company's pront margins are under pressure and the
marketing department blames proauction department for producing gcods,
which are not of good quality to meet customers' expectationo T
nance

XI1-1SUS! iAES-M
 roduction andd marketing departments for
department blames both keting.
declining
return on investment and
o f management
marke do you think the company is lacking?
managemcnt

1. p tof
Which concept
State any
Justify
Justifv oneanswer
your point ofimportanc.
954T of8ItheREi
concept5T
identificdf in Part-(1).
aAHT
2
22. 45 T. fafHRs V yRI

(a)

(b)
3
Its book on Business Studies for
Sankalp Pvt. Ltd is a publishing company.
AS a result, the employees in the marketing
class XII is in great demand.
time. The employees have to work
department are always racing against
overtime and on holidays to cater to the demand. Managers in the marketing
to handle more than two territories.
department are under stress as they have
the employees and
The work stress has led to dissatisfaction among
managers.
which has not been
(a) Name and explain the step of staffing process
performed properly.
State the next two steps immediately following the step identifiedin
(b)
part 'a'.
23. 3

Describe briefly the relationshin hetween controlling and planning

OR
Controlling is Do you agree?
spensable function of management,
Explain any twe reasons in support of your answe

XII-BUSINESS STUDIES-M
10
24.

tf 3

371

The overall objective of SEBI is to

promote the development of, and
regulate the securities market." In light of the given statement, state any
three objectives of SEBI
OR
Distinguish between 'Capital Market' and 'Money Market on any three
basis.
25.
4

3747T

Explain 'Internship training' and 'vestibule training' and classify them as

on-the-job and off-the-job methods of training.
OR .

Explain any four extermal sources of recruitment.

26.
4

"Directing is the heart of management". Explain this statement with the help
of any four points.
OR
State the meaning of communiçation and explain any three measures to
overcome the barriers to improve its effectiveness.
27. , H i T, H Hafon fa HTR

11 XII-BUSINESS STUDIES-M
 4
Three friends Rajat, Raman and Ansh, after completing their MBA from a
reputed business school at Mumbai, were discussing about the type of
organization they would like to join. Rajat was very clear that he would like
to take up a government job as it gives stability about the future income and
work which will help him to work with greater zeal. It will also provide him
pension when he will retire from his service. Raman wanted to work in a
company, which has appropriate skill development plans for its employees
and helps the employees to grow to higher levels in the organisation. In
addition to this, the. company should also provide facilities like housing,
medical aid, etc. Ansh said that he would prefer to work in an organisation,
which has the culture of individual autonomy, is considerate to employees
and provides the employees with opportunity for personal growth and a
meaningful work experience.
Identify and explain any two financial and wo non-financial incentives
discussed by the three firiends in the above conversation.
28.
4

How does Trading on Equity affect the Capital structure of a company?

Explain with the help of a suitable numerical exampic.

XII-BUSINESS STUDIES-M
12
29.
fgeni a 38% THTNT YKAAT

Chandra Ltd is 4
a
The directOrs have manufacturer ofLaptops. It made
a profit of 1000 crores.
proposed a dividend of 38%. As a finance
Company, explan any four factors which manager or tne
formulating dividend policy of the you would consider while
30. company

4
Mr. Verma who was a
vegetarian went to a snack bar for having French fries
later found out that it had
nor the packing of the
non-vegetarian content. Neither the advertisement
product displayed that the product has
content. Will Mr. Verma be able to claim non-vegetarian
consumer is violated here? Explain with compensation? Which right of the
reason.

(i) (i) HHI

(i) (iv)

Explain the following Fayol's principBes of management with examples.

() Unity of direction (ii) Equity
ii) Esprit de corps (iv) Initiative
OR
Explain the Principles of Scientific management given by Taylor.
32

13
XI-BUSINESS STVDIES-M
 377T

important
toor
o anagement, yet it is not a remedy
Though planning is an
with this statement? Give anyfive
agree
for all types of problems", Do you
reasons in support of your answer.
OR
metnous and rules as types of plan with
Explain policy, procedure,
examples.
33

(a)

(6)
6
Dinesh joined as a lower level manager in the Production department of a
textile company in the year 2005. Because of his good work, he became the
Deputy ProductionManager of the
company in the year 2010. He had status
and prestige and was well respected by all in the company. On 1° March,
2019, he was promoted as the General Manager of the company. Kunal was
of
very happy on his promotion as now he had become what he was capable
becoming. As a good manager, Kunal decided to motivate his subordinates,
after
understanding the Need Hierarchy theory which is based on various
assumptions. He realised that people's behaviour is based on their needs and

XII-BUSINESS STUDIES-M
14
 the
needs
manager can ence
intluence the be
behaviour of his employees by satisfying their
(a) One of the
above SSumptions of Need Hierarchy theory is stated in the
paragraph.
(b)
()
Explan the needsState
of
the other three assumptions of this
Dinesh which
theory.
through promotion as are being satisfied by the company
34. discussed in above case.
)
T 377TRT
(i) HT-(i) TE
6
and skills on starting an Aloe Vera
After acquiring the necessary knowleds
manufacturer of Aloe Vera products
Farm, Ashok wanted to be the leading
as the demand of
worldwide. He observed that the producisS were expensive
i e was also keen to promote the
the products was more than the suppiy.
sound
methods and that were economically viable, environmentally
practices
hcalth. Ashok's main consideration
and at the same time protecting public
the consumers in consideration of
was about the amount of money paid by
the purchase of Aloe Vera products. He also thought that competitor's prices
must also be considered for this. After
and their anticipated reactions
gathering and information and doing correct marketing planning,
analyzing
he came to know that the consumers compare the value
of a product to the
value of money they are required to pay. Ihe consumers will be ready to buy
a product when they perceived that the value of the product is at least equal
to the value of money which they would pay. Since he was entering into a
new market, he felt that he may not be able to cover all costs. He knew that
in the long run the business will not be able to survive unless all costs are
covered in addition to a minimum profit. He examined the quality and
features of the products of the competitors and the anticipated reactions of
the consumers. Considering the same he decided to add some unique
features to the packaging and also decided to provide free home delivery of
the products.
The above case related to a concept which is considered to be an effective
competitive marketing weapon. In conditions of perfect competition most of
the firms compete with each other on this concept in the marketing of goods
and services.
i) Identify the element of marketing mix discussed in above case.
(ii) Explain briefly any five factors discussed in the above case related to
the concept so identified in Part-(i).