Video Topics Guidelines

Question:
What is the primary topic(s) of the Reel? Select up to 3.

Topics:
Note: Other should only be chosen if none of the other topics apply.

a. Animals - videos in which the focal point are pets, wildlife, or other
animal related content such as animal sports (ie, horse racing),
fantasy creatures (ie, dragons, unicorns, and mermaids), cartoon
sketches or drawings of animals, and toy animals (ie a stuffed bear).

i. Examples:

 https://www.instagram.com/p/B3JltDJHodk/

 https://www.instagram.com/p/CFxnWZpjNUO/

b. Arts and Crafts - content related to any type of visual art or craft,
including professional, recreational and DIY. Examples may include
clips from a museum or art gallery that include images or references
to fine art, painting, sculpture, photography, drawing, pottery and so
forth; cultural institutions and museums dedicated to other fields
such as science, natural history museums, and libraries; digital art
and graphic design; architecture; art auctions, festivals, restoration;
comic strips and cartoons; homemade crafts such as. knitting, model
airplanes, and children's crafts; special Effects, VFX, and camera
effects or face filters; performance art such as dance, comedy, circus,
spoken word, and theater; and books and literature.

i. Example: https://www.instagram.com/p/BgokebIBILL/

c. Beauty, Style, Fashion: Videos that pertain to hair, make up,

skincare, tattoos or henna, clothing, accessories, perfume, nails and so
forth. Hair, makeup, skincare, perfume, nails. Clips that pertain to
these topics may range from tutorials, unboxing, promotions, reviews
of products or critiques of outfits, clips of fashion-related influencers
and so forth.

i. Example: https://www.instagram.com/p/CFxKSGKpZWf/

d. Casual Hangout: The poster is in the video hanging out with someone
else with no intended or scripted monologue.
 i. Example: https://www.instagram.com/p/B9-ABRuHKRR/

e. Comedy: The poster is participating in a skit, joke, or prank for

comedic purposes. This may include funny clips from movies, tv
shows, or comedians, jokes, slapstick humor, puns, and ‘fail’ videos,
etc.

i. Example: https://www.instagram.com/p/CFrlz8wgfQZ/

f. Commercial Content: Product/service/event showcased +

commercial language, point of sale information, or a call to action for
the user to acquire the item/service on display.

i. Example: https://www.instagram.com/p/CFxwm02pgMb/

g. Dancing: Poster is primarily dancing in Reels; recreational dancing

such as dancing while getting ready or driving; informational,
promotional, comedic, or dance enthusiast related content;
competitive dance related content; and dancing clips from tv
shows/movies.

i. Example: https://www.instagram.com/p/CFrGgiRjh3T/

h. Everyday life: The poster is showing the viewer a slice of their

everyday life; sample content includes chores, driving, etc.

i. Example: https://www.instagram.com/p/CFxaC-Jl9lo/

i. Fandom - content that glorifies a person, character, or group such as

super heroes, actors, world leaders, or clips from movies and/or tv
shows, famous performers

i. Example: https://www.instagram.com/p/CEuFzx8lsZR/

j. Food & Drink: Videos that pertain to food and drinks, whether it is
about cooking, eating, tutorials or restaurants. Additional examples
may include, groceries and street food; clips from food shows,
magazines or chefs; cooking recipes, tips, kitchen accessories and or
promotions; eating and diet advice; and food industry policy,
innovation, farming and manufacturing (e.g. GMO, composting).

i. Example: https://www.instagram.com/p/CFx68tUgLeY/

k. Gaming - content pertaining to games and toys for children and

adults. Games may extend to video games, board and card games, e-
sports, school and playground games (ie tag or hide and seek), puzzles
 and trivia, toys, recreational games such as laser tag and paintball, and
escape rooms.

i. Example: https://www.instagram.com/p/CFw8xGzjYBU/

l. Life Hacks - Day-to-day life improvements or suggestions such as

how to re-grow green onions. This content may be
informational/educational or promotional. Lifehacks involve
interesting/funny tricks to solve issues, like using something (tools or
even non-tools originally) to solve issues in an unexpected/unusual
way. That said, DIY may not involve lifehacks.

i. Example: https://www.instagram.com/p/CFwdwsxJs4c/

m. Lip Syncing: The poster shares a lip syncing performance

i. Example: https://www.instagram.com/p/CEo0YKqAdaN/

n. Music: The poster shares a performance of themselves actually

signing, playing a song, creating music, sharing and listening to music;
reviewing songs/albums; news about musicians, bands and the music
industry; musical theater; instruments and musical equipment; and
music competitions.

i. Examples:

 https://www.instagram.com/p/CAMcPgugiRr/

 https://www.instagram.com/p/B3JltDJHodk/

o. Oddly satisfying - Clips about anything from a perfectly cut cake, a

square tile fitting into a square space perfectly, dominoes being
stacked and knocked over, bright colors and so forth. Most videos that
are ‘oddly satisfying’ will pertain to at least one other category. The
purpose is to amaze the audience.

i. Example: https://www.instagram.com/p/CFr8jWSDWEu/

p. Outdoors / Nature: Related to nature or the outdoors in the form of

outdoor beautiful destinations and (national parks, beaches, etc);
outdoor activities such as hiking, camping and camp fires; and
outdoor sports such as zip-lining or back country skiing.

i. Examples:

 https://www.instagram.com/p/B_vI-d8HSs_/

 https://www.instagram.com/p/CEgsdP_BEFL/
q. Politics: Content focused on politicians, political organizations,
lobbying groups, voting, and other civic topics

i. Examples:

 https://www.instagram.com/p/CFx8vJEDZrZ/

 https://www.instagram.com/p/CFx8eyXndXl/

r. Product Review: Reels is focused on a review of a product or object.

i. Example: https://www.instagram.com/p/CDWkhDTn31h/

s. Religion & Spirituality: Reels about religion, religious institutions,

and spiritual beliefs. Includes the quest for an ultimate/sacred
meaning, religious experience, or an encounter with one's own "inner
dimension”. Includes: spiritual gurus, priests, rabbis, faith, astrology
(e.g horoscopes), meditation and yoga only when focused on spiritual
aspect (Yoga may also be 'Sports & Fitness'), religious teachings (e.g.
Christianity, Scientology, Islam), atheism and agnosticism, religious
discrimination, and cults

i. Example: https://www.instagram.com/p/CFf9PEiDQVo/

t. Science & Education - informational and news worthy content such

as how long you should wash your hands for, how-to properly sneeze
or social distance

i. Example: https://www.instagram.com/p/B1FMHnqAqk8/

u. Sharing an event: The poster shares a life event, celebration, or

special event in a montage or real-time; can pertain to national,
religious, or commercial holidays

i. Example: https://www.instagram.com/p/CFx92BxFGDO/

v. Social Interests: Content focused on social issues and

health/medical-related topics (Birth control, euthanasia,
vaccinations)

i. Example: https://www.instagram.com/p/CFpofSSjWnZ/

w. Sports & Fitness: Showcasing sports and or fitness routine in action

i. Examples:

 https://www.instagram.com/p/CEgSsbvlMsm/
  https://www.instagram.com/p/B_vI-d8HSs_/

 https://www.instagram.com/p/CEZ71r8pIOo/

x. Trick Stunts: Poster is sharing a magic trick, unique stunt, etc.

i. Examples:

 https://www.instagram.com/p/CEQm69spZae/

 https://www.instagram.com/p/CC6KYk5qGV1/

y. Topical monologue: The poster expresses their opinion on a specific

topic

i. Example: https://www.instagram.com/p/CFx0MIlBeyV/

z. Travel - Popular landmarks, travel destinations, travel tips such as

packing videos, planning or travel services, vacation ideas or dream
destination, recreational activities pertaining to travel such a visit
adventure activities (ie scuba diving, amusement parks, food tours),
hotel amenities (room tours, spa services, etc)

i. Examples:

 https://www.instagram.com/p/CEgsdP_BEFL/

 https://www.instagram.com/p/BqnO6iGgrgE/

aa. Tutorial: DIY, demonstration, or instructional type videos for the

viewing audience. The poster has intent teach his/her audience a skill
or explain how to do something. May contain commentary on the step
by step, but is not required

i. Example: https://www.instagram.com/p/CFx7A56Ffbf/

bb. Vehicles & Transportation: Content related primarily to vehicles and

means that people use to transport themselves from one point to another.
Includes: cars, planes, trains, boats, sport vehicles (e.g. ATVs), bikes and
scooters, driverless cars, transportation infrastructure (e.g. roads,
highways, bridges, tunnels), transportation hubs (e.g. airports, train
stations), road traffic, and vehicle accidents (e.g. car accidents and plane
crashes).

i. Excludes: Car/boat/plane racing and other motorsports unless

specifically about the vehicles and cycling when focused on
recreation/sport (label both scenarios as Sports & Fitness)
 ii. Example: https://www.instagram.com/p/CFesOF6hWee/

cc. Other: None of the above