OUTCOMES-BASED SYLLABUS

PURPOSIVE COMMUNICATIONS
No. of Hours
No. of
Academic Year Semester SUBJECT TITLE: Theoretical Practical
2nd Weeks
2023 – 2024 PURPOSIVE COMMUNICATIONS 3 hours/week = 19 weeks
54 hours
CORE SUBJECT DESCRIPTION

Purposive Communication is about writing, speaking, and presenting to different audiences and for various purposes. (CMO 20 s 2013)

Purposive Communication is a three-unit course that develops students' communicative competence and enhances their cultural and intercultural awareness through
multimodal tasks that provide them opportunities for communicating effectively and appropriately to a multicultural audience in a local or global context. It equips students
with tools for critical evaluation of a variety of texts and focuses on the power of language and the impact of images to emphasize the importance of conveying messages
responsibly. The knowledge, skills, and insights that students gain from this course may be used in their other academic endeavors, their chosen disciplines, and their future
careers as they compose and produce relevant oral, written, audio-visual and/or web-based output for various purposes.

CORE SUBJECT INTENDED LEARNING OUTCOMES (CILOs)

At the end of the semester, the learners should be able to do the following:
OUTCOMES At the end of the semester, the students can:
1. Describe the nature, elements, and functions of verbal and non-verbal communication in various and multicultural
contexts
2. Explain how cultural and global issues affect communication
Knowledge
3. Determine culturally appropriate terms, expressions, and images
4. Evaluate multimodal texts critically to enhance receptive (listening, reading, viewing) skills.
5. Summarize the principles of academic text structure
Skills 1. Convey ideas through oral audio-visual, and/or web-based presentations for different target audiences in local and global
settings using appropriate registers
2. Create clear, coherent, and effective communication materials
3. Present ideas persuasively using appropriate language registers, tone, facial expressions, and gestures
4. Write and present academic papers using appropriate tone, style, conventions, and reference styles
Values 1. Adopt cultural and intercultural awareness and sensitivity in communication of ideas
2. Appreciate the differences of the varieties of spoken and written language
3. Adopt awareness of audience and context in presenting ideas
4. Appreciate the impact of communication on society and the world

CORE SUBJECT REFERENCES

Books:
1. Adler, R., Elmhorst, J.M, & Lucas, K. (2012).
2. Biber, D. & Conrad S. (2009). Register, genre, and style. Cambridge Univ. Press.
3. Bullock, R. & Goggin, M. (2013). The Norton Field Guide to Writing 3rd Edition. W.W. Norton and Company.
4. Chase, R. & Shamo, S. (2013). Elements of effective communication, 4th ed. Washington, Utah: Plain and Precious Publishing.
5. Communicating at work: Strategies for success in business and the professions. NY: McGraw Hill.
6. Dainton, M. & Zelley E. (2015). Applying communication theory of professional life. A practical introduction 3rd ed. Sage Publications.
7. Mooney, A., Peccei, J.S., La Belle, S, et.al. (2010). Language, society, and power: An introduction, 3rd ed. London:
 8. Searles, G. (2014). Workplace Communication: The Basics. Boston: Allyn & Bacon. 6th ed.
Links:
1. http://atlantablackstar.com/2013/11/19/9-racist-ads-commercials-that-promote-negative-images-of-black-people/3/
2. http://hplengr.engr.wisc.edu/Prof_Comm.pdf
3. http://i.telegraph.co.uk/multimedia/archive/01440/burger_1440211c.jpg
4. http://tawanmandi.org.af/knowledge-portal/Media/Workplace_communication_chapter_in_communications.pdf
5. http://www.britishcouncil.org/blog/which-variety-english-should-you-speak
6. http://www.capmembers.com/media/cms/l2l_mod2_ch8_effective_communication_63afca8970d43.pdf
7. http://www.dol.gov/odep/topics/youth/softskills/Communication.pdf
8. http://www.icaltefl.com/category/varities-of-english
9. http://www.kwintessential.co.uk/cultural-services/articles/cultural-sensitivity.html
10. http://www.monash.edu.au/lls/llonline/writing/medicine/reflective/5.xml
11. http://www.nytimes.com/2012/04/22/opinion/sunday/the-flight-from-conservation.html?_r=0
12. http://www.omafra.gov.on.ca/english /rural/facts/03-033.htm
13. http://www.personhighered.com/samplechapter/0205524214.pdf
14. http://www.really-learn-english.com/language-register.html
15. http://www.ted.com/talks/gordon_brown
16. http://www.ted.com/talks/sherry_turkle_alone_together
17. https://celsalangues.wordpress.com/2015/01/19/it-aint-right-innit-about-language-register-in-english
18. https://mindspaceintuition.files.wordpress.com/2015/01/cross-cultural.jpg
19. https://www.ted.com/talks/clay_shirky_how_cellphone_twitter_facebook_can_make_history
20. https://www.ted.com/talks/shereen_in_the_arab_world
21. https://www.uni-due.de/SVE/
22. https://www.vuu.edu/Uploads/files/SampleMeetingMinutes.pdf
23. https://www.youtube.com/watch?v=nSGqp4-bZQY

COURSE OUTLINE
WEEK TOPICS
1 INTRODUCTION
Communication processes, principles, and ethics
2
Communication and Globalization
3 Local and global communication in multicultural settings Varieties and Registers of Spoken and Written Languages
3 Evaluating messages and/or images of different types of texts reflecting different cultures
4 Communication aids and strategies using tools of technology
5 PRELIMINARY EXAMINATION
6–8 Communication for Various Purposes
9 MIDTERM EXAMINATION
10 – 12 Communication for Work Purposes
13 PRE-FINAL EXAMINATION
14 – 17 Communication for Academic Purposes
18 FINAL EXAMINATION

INTENDED
LEARNING
Week / OUTCOME
METHODOLOGY ASSESSMENT AND
Inclusive TOPICS (ILO) REFERENCES AND TEACHING DEVICES
TASKS/ CRITERIA
Dates (At the end of the
topic, the learners
are expected to:
 INTRODUCTION • Course • Class activity: Getting to • Oral participation • PowerPoint Presentation
orientation know me and you • Student’s Handbook
1. Virtual • Class discussion:
Classroom Raising fundamental
policies and questions regarding the
regulation course
2. Grading • Surfacing students’
1 system beliefs and concerns
regarding the course
• Discussion of the
mechanics of the course
• Introducing the
requirements and
integrative papers.
Communication • Describe the • Lecture and class • Quizzes • Chase, R. & Shamo, S. (2013). Elements of effective
processes, nature, elements, discussion • Individual activity and communication, 4th ed. Washington, Utah: Plain
principles, and and functions of • Individual work on seatwork and Precious Publishing.
ethics verbal and non- identifying elements of
verbal communication in Links:
communication various texts
2
in various and • http://www.healthknowlegde.org.uk./public-
multicultural health-textbook/organization-management/5a-
contexts understanding-ttd/effective-communication
• http://promeng.eu/downloads/training-
materials/ebooks/soft-skills/effective-
communication-skills.pdf
Communication • Explain how • Class discussion of • Reaction paper and/or Links:
and Globalization cultural and essay, “Flight from discussion forum on
global issues conversation’’ or the the impact of • Article “Flight from conversation”
affect video ‘’Connected but globalization on how http://www.nytimes.com/2012/04/22/opinion/su
communication. Alone” and ‘’How social people communicate, nday/the-flight-from-conservation.html?_r=0
• Appreciate the media can make history’’ and vice versa • Video “Connected but alone” in TED talks
2 impact of for Wiring a wed for http://www.ted.com/talks/sherry_turkle_alone_tog
communication global good. ether
on society and • Video “How social media can make history”
the world https://www.ted.com/talks/clay_shirky_how_cellph
one_twitter_facebook_can_make_history
• Video “Wiring a web for global good”
http://www.ted.com/talks/gordon_brown
Local and global • Determine • Dramatization on using • Big Group Sharing on • Dainton, M. & Zelley E. (2015). Applying
communication culturally culturally appropriate using culturally communication theory of professional life. A
in multicultural appropriate terms, expressions, and appropriate terms, practical introduction 3rd ed. Sage Publications.
settings terms, images; varieties and expressions, and • Biber, D. & Conrad S. (2009). Register, genre, and
expressions, and registers of language images; varieties and style. Cambridge Univ. Press.
3
Varieties and images registers of language
Registers of (sensitivity to • Small group sharing of Links:
Spoken and gender, race, cultural appropriateness • Dramatization
Written class, etc.) in communicating as showing the
Languages tackled in film/video adaptation of cultural
 • Adopt cultural and intercultural • See TED Talks “Pop culture in the Arab world”
and intercultural • Exercises on using awareness and https://www.ted.com/talks/shereen_in_the_arab_w
awareness and culturally appropriate sensitivity (e.g., orld
sensitivity in terms, expressions, and words/gestures used • See
communication images in a particular region https://celsalangues.wordpress.com/2015/01/19/
of ideas. or country to show it-aint-right-innit-about-language-register-in-
• Interview invited respect) and/or english
speakers/students various issues in • See http://www.really-learn-english.com/language-
communication (e.g., register.html
use of politically • See https://www.uni-due.de/SVE/
correct words in • See http://www.icaltefl.com/category/varities-of-
today’s world; gender english
sensitivity through • See http://www.britishcouncil.org/blog/which-
language) variety-english-should-you-speak
Evaluating • Evaluate • Group Activity • Think-pair Share • Mooney, A., Peccei, J.S., La Belle, S, et.al.(2010).
messages and/or multimodal texts Language, society and power: An introduction, 3rd
images of critically to • Class discussion • Speech, Song, Poem ed. London: Routledge.
different types of enhance Recitation
texts reflecting receptive • Oral, audio-visual Links:
different (listening, presentation for different • Invitation for people to
cultures reading, viewing) target audiences join cause-oriented • See sample:
skills. events using various http://www.kwintessential.co.uk/cultural-
media such as email, services/articles/cultural-sensitivity.html
• Convey ideas social media, print • See sample:
through oral, and/or electronic https://mindspaceintuition.files.wordpress.com/20
audio-visual, advertisements 15/01/cross-cultural.jpg
and/or web- • See sample:
3
based http://i.telegraph.co.uk/multimedia/archive/0144
presentations for 0/burger_1440211c.jpg
different target • See sample:
audiences in http://atlantablackstar.com/2013/11/19/9-racist-
local and global ads-commercials-that-promote-negative-images-of-
settings using black-people/3/
appropriate
registers.

• Adopt awareness
of audience and
context in
presenting ideas.
Communication • Convey ideas • Lecture and class • Lecture and class • Adler, R., Elmhorst, J.M, & Lucas, K. (2012).
aids and through oral, discussion on preparing discussion on • Communicating at work: Strategies for success in
strategies using audio-visual, audio visual and web- preparing audio visual business and the professions. NY: McGraw Hill.
tools of and/or web- based presentations and web-based
technology based presentations Links:
4
presentations for • Group work and class
different target discussion on identifying • Group work and class • See http://creatingmultimodaltexts.com
audiences in problems with the discussion on • The world’s worst research presentation”
local and global research presentation in identifying problems https://www.youtube.com/watch?v=nSGqp4-bZQY
settings using the video with the research
 appropriate presentation in the
registers. video

• Adopt awareness
of audience and
context in
presenting ideas.
5 PRELIMINARY EXAMINATION
Communication • Convey ideas • Lecture and class • Public announcements • Searles, G. (2014). Communication: the Basics.
for Various through oral, discussion on (audio/video, social Boston: Allyn & Bacon, 6th ed.
Purposes audio-visual, informative, persuasive, media) about disaster • Daiiton, M. & Zelley E. (2015) Applying
and/or web- and argumentative preparedness communication theory for professional life. A
based communication practical introduction. 3rd ed.Sage Publications.
presentations for • Editorial about • Lucas, S. (2011). The art of public speaking. NY:
different target • Lecture and discussion environmental issues McGraw Hill.
audiences in of Types of Speeches and • Video of “The Most Important cannot be Said”:
local and global Public Speaking (Read, • Formal one-minute Eddie Calasanz at TEDxaDMU (youtube)
settings using Memorized, Impromptu/ Speech based on
appropriate Extemporaneous) current issues Links:
registers. (Extemporaneous) • See http://www.omafra.gov.on.ca/english
• Short exercises: asking /rural/facts/03-033.htm
• Create clear, for information through • See
coherent, and inquiry letter or http://www.capmembers.com/media/cms/l2l_mod
affective interview, response to 2_ch8_effective_communication_63afca8970d43.pdf
6–8
communication queries, incident reports • See http://hplengr.engr.wisc.edu/Prof_Comm.pdf
materials • See
http://www.personhighered.com/samplechapter/0
• Present ideas 205524214.pdf
persuasively
using
appropriate
registers, tone,
facial
expressions, and
gestures

• Adopt awareness
of audience and
context in
presenting ideas
9 MIDTERM EXAMINATION
Communication • Create clear, • Lecture and class • Workplace documents • Daiton, M. & Zelley E. (2015). Applying
for Work coherent, and discussion on effective (e.g., minutes; memo) communication theory for professional life. A
Purposes effective communication and oral practical introduction 3rd edition., Sage
communicatio presentations in the • Written and/or oral Publications
10 – 12 n materials. workplace presentation (group • Searles, G. (2014). Workplace Communication: The
reporting) of a medical Basics. Boston: Allyn & Bacon. 6th ed.
• 2. Present • Analysis of different case/ business
ideas communication proposal/ media Links:
persuasively materials campaign proposal/
 using program or project • See
appropriate • Writing exercises or proposal for https://www.vuu.edu/Uploads/files/SampleMeetin
language communication addressing a health gMinutes.pdf
registers, materials for the issue/problem (using • See
tone, facial workplace (e.g., minutes, communication aids http://www.monash.edu.au/lls/llonline/writing/m
expressions, memo, request, and strategies-tools of edicine/reflective/5.xml
and gestures. business/technical/inci technology) • See http://tawanmandi.org.af/knowledge-
dent reports, letters) portal/Media/Workplace_communication_chapter_i
• 3. Adopt n_communications.pdf
awareness of • See
audience and http://www.dol.gov/odep/topics/youth/softskills/
context in Communication.pdf
presenting
ideas.

13 PRE-FINAL EXAMINATION
Communication • Write and • Lecture and class • Analysis papers (e.g., • Bullock, R. & Goggin, M. (2013). The Norton Field
for Academic present academic discussion on literary analysis, Guide to Writing 3rd Edition. W.W. Norton and
Purposes papers using communication for political science Company.
appropriate tone, academic purposes. analysis) and/or
style, technical papers (for
conventions, and • Independent Research journal article or
reference styles. (topic proposal, magazine article) on
literature review, data political, cultural,
• Adopt awareness gathering, data analysis social, economic,
of audience and health, and
context in environmental issue)
presenting ideas
• Academic
• Convey ideas presentations (e.g.,
through oral, paper presentations
audio-visual, for a
14 – 17 and/or web- local/international
based forum) of
presentations for analysis/technical
different target paper)
audiences in
local and global • Final project:
settings using Multimodal advocacy
appropriate campaign (print,
registers audio, visual, web-
based) addressing
issues tackled in
previous tasks (e.g.,
good governance,
responsible
citizenship, disaster
preparedness,
environmental
 preservation, poverty
reduction, etc.)

18 FINAL EXAMINATION

PURPOSIVE
GE LEARNING OUTCOMES
COMMUNICATION
KNOWLEDGE
1. Analyze "texts" written, visual, oral, etc. critically L
2. Demonstrate proficient and effective communication (writing, speaking, and use of new technologies) L
3. Use basic concepts across the domains of knowledge L
4. Demonstrate critical, analytical, and creative thinking L
5. Apply different analytical models in problem solving L
VALUES
1 Appreciate the complexity of the human condition O
2. Inter ret the human experience from various perspectives O
3. Examine the contemporary world from both Philippine and globalperspectives O
4. Take responsibility for knowing and being Filipino O
5. Reflect critically on shared concerns O
6 Generate innovative practices and solutions guided b ethical standards O
7. Make decisions based on moral norms and imperatives O
8 Appreciate various art forms O
9. Contribute to aesthetics O
10. Advocate respect for human rights O
11. Contribute personally and meaningfully to the count 's development O
SKILLS
1. Work effectively in a group O
2. Apply computing tools to process information effectively L
3. Use current technology to assist and facilitate learning and research L
4. Negotiate the world of technology responsibly P
5. Create solutions to problems in various fields P
6 Manage one's knowledge, skills, and values for responsible and productive living O
7. Organize oneself for lifelong learning O
LEGEND: L = Learned P = Practiced O = Opportunity to Learn
CORE SUBJECT REQUIREMENTS: BASES OF GRADING:
WRITTEN TASKS 20%
1. Quizzes • Activity Outputs
2. Major Examinations • Quizzes
3. Outputs PERFORMANCE TASKS 10%
4. 80% of Attendance and participation • Class Participation/Recitation
• Projects
Attendance 10%
• Participation in School Activities
MAJOR EXAMINATION 60%
 TOTAL 100%

PREPARED AND SUBMITTED BY: REVIEWED BY: APPROVED BY:

CHELLO ANN P. ASUNCION, LPT
Teacher
VERONICA CALUBHAY
BMD Coordinator
JOAN P. PASOQUIN
MARY JOANNE B. OLINO Vice President for Academic Affairs and Students
ICTD Coordinator Development

JAMES RAPHAEL E. SANTIAGO

THD Coordinator
Date: February 16, 2024 Date:
CSB –AA Form 01-01-2018