Group Members:

● Ma. Angelica V. Banastao

● Elijah Jasareno
● Paulo Asejo
Research/Brainstorming/Idea Screening:
1. Group Brainstorming:
- Collaborative idea generation through online group chat for diverse perspectives. We all agreed
that the title of our business or website is Crafted Knots & Thread.

2. Product Customization:
- Creative brainstorming for unique and personalized crafting thread options.

3. Eco-friendly Materials Research:

- Investigation into sustainable materials to align with environmentally conscious practices.

4. Social Media Trend Analysis

- Examination of crafting and thread trends on social platforms to inform marketing strategies.

5. SWOT Analysis
- Internal and external evaluation to identify strengths, weaknesses, opportunities, and threats for
strategic planning.
Levels and Types of Analysis:
● Market analysis
- Overview of the crafting and thread market, identifying key trends and target
demographics.
● Competitor analysis
- Assessment of rivals in the industry, focusing on strengths, weaknesses, and market
positioning.
● SWOT analysis (Strengths, Weaknesses, Opportunities, Threats).
- Internal and external evaluation to pinpoint strengths, weaknesses, opportunities,
and threats.
● Trend analysis in crafting and thread industry.
- Examination of current and emerging trends in crafting and thread usage.
● Customer behavior analysis in the crafting and thread market.
- Study of customer preferences and behavior within the crafting and thread market.