Remember

these?
and them...?
 Feeling Nostalgic?
Brands connect with their audience
through elements that hold strong
feelings to past memories

NOSTALGIA
ADVERTISING

Reboot
Evoked Remake
by
Throwback
Reboot Thums Up reunites Aamir Khan & Darsheel
Safary after 17 years to launch their new
Strawberry flavor

Campaign features the iconic duo highlighting the product

while empowering Gen Z to embrace and overcome life's
challenges.
Remake Oppo India taps into Wake Up Sid's
fandom to connect with millennials

The goal was to associate 'Wake up Sid' with the brand, and
build a long-term association with the audience and create a
stronger brand recall.