Group 1 ADV 2101

(M 8:00 AM – 11:00 AM)

BFA-Advertising Arts

Name: MARGARITA THERESE IRIBERRI Date: SEPTEMBER 11, 2022

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Types of Advertising
First Activity
1.

a. Company: Lafarge Semento

b. Product: Cement & Aggregate Supplies
c. Source: Real Living Home Magazine
d. Type of Advertising: Strategic Advertising
e. Explanation: Does an impeccable job at promoting the
significance of its brand and builds its trust on its product
quality/reliability.

2.

a. Company: Uniqlo
b. Product: Clothing Apparel
c. Source: Ayala Center Cebu
d. Type of Advertising: Tactical Advertising
e. Explanation: I chose the print as it promotes a short-term
response to potential customers through the special offer it displays.
3.

a. Company: 7 Eleven
b. Product: Products of
Convenience
c. Source: 7 Eleven
(Window Advertisement)
d. Type of Advertising:
Retail Advertising
e. Explanation:
Captures the potential
customer’s attention by
affordable price-led offers to
increase sales from solely
being a retail/convenience
brand.

4.

a. Company: Leni-Kiko Political Party

b. Product: Political Campaigning
c. Source: Campaigning Organization
d. Type of Advertising: Political Advertising
e. Explanation: A good piece of political advertisement to inform voters of
specific candidates/political parties running for their position, and influence their
decision making towards potential electorates.

5.

a. Company: Cathay Pacific

a. Product:Airline Services
b. Source: Discovery Magazine (Cathay Pacific)
c. Type of Advertising: Corporate Advertising
d. Explanation: Publicizes the company’s corporate values
and orients its message on their commitment in health
regulation/care of its customers to try and draw solace/trust to the
brand’s image.
6.

a. Company: Pineda Medical Clinics

b. Product: Hair Transplant/Aesthetic Treatments
c. Source: Real Living Magazine
d. Type of Advertising: Directory Advertising
e. Explanation: A good example that allows an audience of people be in
contact with what the brand offers and how to be in contact with them through its
different branches.`

7.

a. Company: Various Organizations (FICCI, India Business Forum, EEPCINDIA,

MAP, Federation of Indian Chambers of Commerce (Phil.) Inc, Etc.)
b. Product: Online Webinar
c. Source: BusinessWorld
d. Type of Advertising: Business-to-Business Advertising
e. Explanation: A public invitation to a Business-to-business event for the
demographic of people interested in its subject. And using it as a medium to promote the
many companies involved in the project to spark interest in their brand.

8.

a. Company: FoodPanda
b. Product: Online Food Delivery
c. Source: Ayala Center Cebu
d. Type of Advertising: Direct-Response Advertising
e. Explanation: A coupon that encourages and elicits a response to the
public by encouraging specific prospects that involve consumer centricity. It
sparks interest to potential customers, and using the response campaigns to
 have them immediately be in contact with their services- by the peripheral offers established by the brand
they deem as beneficial and useful to them.

9.

a. Company: Davidoff
b. Product: Tobacco Cigarettes
c. Source: Mabuhay (Philippine Airline Magazine)
d. Type of Advertising: Public Service Advertising
e. Explanation: The brands efforts to implicate government health protocols
on promoting the dangers of smoking.

10.

a. Company: Globe Telecom

b. Product: Telecommunications services
c. Source: Ayala Center Cebu
d. Type of Advertising: Interactive Advertising
e. Explanation: Physical Arcades that help immerse you through various
stalls that provide entertainment and brings the audience in contact with the brand’s
services. Along with developing the company's likability through this tactic.