 Result Analysis(Booth/Village) with Map:

Election consistency research and past election result analysis is a crucial process that involves the comprehensive
examination and interpretation of election-related data booth wise, aiming to understand voter behavior, political
trends, and the outcomes of elections. This research plays an important role in shaping political strategies, policy
decisions, and public conversation.

 Data Analysis: Use statistical and analytical tools to analyze previous election results. This analysis can
involve identifying trends, voter demographics, and other key factors that influence election outcomes.
 Separate support and unsupported booths into four categories based on the analysis. These categories
could be based on the level of support for specific candidates or parties.

 Support and Unsupported booths into four colour on Map:

 Data Collection:
 Gathering election-related data, including turnout rates, candidate profiles, campaign strategies, voter
demographics, consistency over view and political party information.
 Collecting data from various sources, such as official election websites, exit polls, surveys, social media, and
news coverage.

 Analysis
 Summarizing and visualizing key election statistics using graphs, charts, and tables.
 Examining voter turnout trends, regional variations, and demographic patterns.
 Analyzing the distribution of votes among different candidates or parties.
 Analyzing the distribution of votes among different caste, class or age group.

 Sentiment Analysis:
 Utilizing natural language processing (NLP) techniques to analyze public sentiment from social media posts,
news articles, and other textual sources.
 Identifying positive or negative sentiments associated with candidates, parties, or election-related issues.

 Predictive Modeling:
 Developing predictive models to forecast election outcomes based on historical data, polling data, and
other relevant factors. Employing statistical methods such as regression analysis or machine learning
algorithms to make predictions.

 Voter Behavior Analysis:

 Studying voter preferences, motivations, and decision-making processes through surveys and interviews.
Analyzing how demographics, socio-economic factors, and political ideologies influence voting patterns.

 Geospatial Analysis:
 Mapping election results to identify geographic trends, such as urban-rural divides or regional voting blocs.
Overlaying demographic data to understand how voting behavior correlates with spatial distribution.

 Surname Analysis(Booth/Village):
Creating an assembly booth-wise surname report can be useful for understanding the demographic composition of
voters in each assembly booth. To create such a report, you'll need access to voter data that includes surnames and
booth information. Here's a step-by-step guide on how to generate this report:

 Data Collection:

Gather the voter data that includes information about surnames and the respective assembly booth of each voter.
This data is typically collected from electoral commissions and may be available in digital formats or databases.
 Generate the Report:

For each assembly booth, create a report that lists the surnames and, if needed, the number of voters with each
surname. You can use spreadsheet software like Excel or data analysis tools to facilitate this process.

Note: We have undertaken various tasks, including booth-wise result analysis, surname analysis, and surveys, for
more than 35 Assembly constituencies during the last two assembly elections in Gujarat.

 Soul:
 Electoral Data Base
 Forms
 Polls and Analysis
 Trends
 News Updates
 Online Survey
 Booth wise man power
 Booth Locations mapping
 Digital Map
 Analytics (Report Generation)
 Your election manager has a combination of 3 apps:
1. Booth 360 Degree
2. MLA Connect
3. Total Election Management
1. About Anubhuti Media:

Anubhuti Media, a seasoned consultant with 16 years of expertise, specializes in website development,
software development, manpower management, and digital marketing. With extensive experience in
content marketing, social media marketing, data management, bulk WhatsApp marketing, SEO, software,
and website development, Anubhuti Media offers comprehensive solutions.

We specialize in assisting corporate, retail, educational institutes, healthcare companies, and film
production houses to maximize their revenues through optimized marketing strategies.

Our clientele includes corporate entities, retail outlets, semi-government sectors, municipal corporations,
universities, institutes, colleges, media houses, and film promotion houses. We collaborate closely with
these diverse sectors, crafting tailored digital marketing strategies to effectively meet their branding and
marketing objectives.

Our Services:

 Education Website  ERP Solution

 News Website  CRM Solution
 E-Commerce Website  Whatsapp Chatbot
 Mobile Application  Bulk Whatsapp
 Software Development  Bulk SMS
 Corporate Website  Voice Call
 Election Management Software  Survey

2. Software and Website Development:

At Anubhuti Media, we are not just creators of websites; we are architects of digital experiences, pioneers
of innovation, and passionate craftsmen of code. Established in 2007, we have been on a relentless journey
to redefine the standards of web design and development in India.

o Our Mission

We believe in the power of a well-designed digital presence. Our mission is to empower businesses,
startups, and individuals by transforming their visions into compelling online experiences. We strive to
seamlessly blend aesthetics with functionality, creating websites that not only look stunning but also
perform flawlessly.

 The Anubhuti Media Advantage

o Expertise:

Backed by a team of seasoned professionals, our designers, developers, and strategists bring a wealth of
expertise to the table. We specialize in cutting-edge technologies and follow industry best practices to
deliver solutions that stand the test of time.
 o Creativity:

In a world inundated with information, standing out is imperative. Our creative minds thrive on challenges,
consistently pushing boundaries to deliver designs that captivate and functionalities that impress.

o Client-Centric Approach:

Your success is our success. We take a collaborative approach, working closely with our clients to
understand their unique needs and aspirations. This partnership ensures that every project is a true
reflection of your brand identity and goals.

o Our Services:

 Web Design: From concept to execution, we create visually stunning designs tailored to your
brand.
 Web Development: Our developers bring ideas to life, crafting robust, scalable, and secure
websites.
 Search Engine Optimization (SEO): Boost your online visibility and rank higher on search engines
with our comprehensive SEO services.
 E-commerce Solutions: Unlock the potential of online sales with our customized e-commerce
solutions.

3. Survey and Door to Door Campaign

(Manpower Management – On-Ground Activation)

On-ground activation marketing in the context of promotion refers to the strategic use of in-person events,
campaigns, and activities to engage with citizen, promote welfare scheme and create awareness about
government platforms. This approach aims to establish a direct and personal connection between
promotion campaigns and the citizen. Here’s a detailed description of on-ground activation marketing in
the context of welfare scheme:

o Door-to-Door Survey:

Conducting a door-to-door survey is essential to gather fundamental information about beneficiaries of

welfare schemes or users of products. The survey’s outcomes yield real-time, accurate insights into
grassroots citizens’ needs. Analyzing these results enables understanding necessary adjustments in welfare
schemes or product enhancements. Simultaneously, it unveils trends specific to the area, providing
valuable contextual information. This approach facilitates better-informed decisions and improved
outcomes.

o Scientific Data Analysis:

Following the survey of welfare scheme beneficiaries or product users, a scientific analysis of the
questionnaires is conducted. This analysis informs the development of a campaign strategy aimed at
expanding outreach to a larger audience, thereby increasing the number of beneficiaries or product users.
 o Planning and Execution:

Campaigns incorporate diverse on-ground events, including letter posting, door-to-door canvassing, and
street campaigns. These events are strategically organized to target specific areas, regions, or communities.

o Interactive Activities:

Engaging attendees through interactive activities like games, quizzes, or contests related to welfare
schemes or products creates memorable experiences. Digital tools such as QR codes or mobile apps play a
crucial role in enhancing interactivity and facilitating data collection.

o Real-Time Updates and Mobilization:

Marketing events through on-ground activation serve as platforms for real-time updates and mobilization
efforts. They encourage attendees to take immediate action, such as spreading campaign messages.

o Measurement and Evaluation:

Measuring the impact of on-ground activation marketing involves assessing metrics such as event
attendance, social media engagement, post-event surveys, and increases in desired results.

On-ground activation marketing boosts the reach and efficacy of marketing campaigns by directly
connecting with citizens, crafting memorable experiences. It’s a dynamic strategy that complements other
campaign endeavors and contributes significantly to constructing a robust campaign narrative.

4. Digital Marketing
Welcome to Anubhuti Media, your trusted partner in the dynamic world of digital marketing. Based in the
vibrant landscape of India, we are a passionate team of digital enthusiasts committed to helping businesses
thrive in the online realm.

o Our Mission:

At Anubhuti Media, our mission is to empower businesses of all sizes with innovative and effective digital
marketing solutions. We believe in harnessing the power of the internet to connect brands with their
target audience, drive engagement, and achieve remarkable growth.

o What Sets Us Apart?

Strategic Approach: We don’t believe in one-size-fits-all solutions. Our team of experts takes the time to
understand your business, industry, and goals, crafting tailor-made strategies to ensure maximum impact.

o Proven Results:

Our success is measured by the success of our clients. We take pride in delivering measurable results,
whether it’s increased website traffic, higher conversion rates, or enhanced brand visibility.
 o Technological Expertise:

In the ever-evolving digital landscape, staying ahead requires constant innovation. Our team stays abreast
of the latest trends and technologies, ensuring that your brand is always at the forefront of digital
marketing.

o Services We Offer

 Search Engine Optimization (SEO): Boost your online visibility and rank higher on search engines
with our comprehensive SEO services.
 Social Media Marketing: Engage and connect with your audience on platforms that matter. Our
social media strategies drive brand awareness and customer loyalty.
 Pay-Per-Click (PPC) Advertising: Maximize your ROI with targeted and effective PPC campaigns
that drive quality traffic to your website.
 Content Marketing: Tell your brand story with compelling content that resonates. From blog posts
to video content, we create meaningful connections with your audience.
 Email Marketing: Nurture leads and build lasting relationships with strategic email campaigns
designed to convert prospects into customers.

o Our Team:

Behind every successful campaign is a dedicated and skilled team. At Anubhuti Media, we take pride in our
diverse team of digital marketing experts, creative minds, and tech enthusiasts. Together, we bring a
wealth of experience and a passion for delivering excellence.

Let’s Grow Together!

Whether you’re a startup looking to make a mark or an established business aiming for digital dominance,
Anubhuti Media is here to be your partner on the journey to success. Let’s embark on this digital adventure
together and create a lasting impact in the digital realm.

5. Election Management

Anubhuti Media has been actively involved in the field of election analysis and marketing for the past
decade. chhonav.com serves as the dedicated portal for election result management and database. As of
now, the results of the 2019 LokSabha elections, organized by LokSabha constituencies, have been
successfully uploaded on Election.com. Over the next three months, we are committed to uploading
comprehensive historical election results from both national and state-level elections, accompanied by in-
depth analysis.

Anubhuti Media has had a diverse and extensive career in the field of digital marketing and software
development. Here’s a summary of the key highlights and achievements.
 o Professional Background:

Anubhuti Media is a digital marketing consultant with a decade of experience. They specialize in various
aspects of digital marketing, including content marketing, social media marketing, data management, bulk
WhatsApp marketing, SEO, software development, and website development.

o Clientele:

Anubhuti Media works with a wide range of clients, including Political Leader, Corporate Entities, Retail
businesses, Media Institute, Educational Institutions, Healthcare Companies and Film Production Houses.
Anubhuti Media assist these clients in developing and implementing effective digital marketing strategies
to boost their revenues and brand visibility.

6. Anubhuti Media: Prestigious Projects

o Anubhuti Media has a rich history of impactful ventures. In 2007, we pioneered an atomized e-
ticket booking software, covering trains, air travel, mobile recharge, and hotel bookings. This
initiative led to a network of over 3500 agents in Gujarat and 10,000+ agents nationwide.
o From 2013 to 2015, we spearheaded Ahmedabad Municipal Corporation’s monumental project,
including Shree NarendrabhaiModi’s visionary initiative, AravindSabarmati Cyclothon, and the
Reliance Sabarmati Marathon’s online and offline booking portals. Additionally, we managed
AMC’s photo and event galleries and developed the web portal for M.J. Library under Ahmedabad
Municipal Corporation.
o In 2014, partnering with the Gujarat Information Department, Anubhuti Media launched India’s
first e-book on women empowerment, inaugurated by Shree NarendrabhaiModi at Mahatma
Mandir. Subsequently, in 2015, we converted 200+ theses and books into e-books in collaboration
with the Gujarat University Library.
o From 2014 to 2022, we successfully handled numerous government and semi-government
projects. This involved comprehensive training for district superintendents in e-books and
digitalization efforts. Key projects included digitalizing B.J. Institute of Learning’s research books,
Abhiyan magazine’s portalwith e-Magazine(3 Year), Sambhav Metro’s e-paper(3 year),
ShankarsinhVaghela -led Bapu Gujarat Knowledge Village’s web portal, and Samarpan College
Gandhinagar’s web portal.
o During the 2022 elections, leveraging our extensive experience in government and semi-
government projects, Anubhuti Media introduced ‘Saral Digital Marketing,’ a pioneering concept in
the field.
o Anubhuti Media is currently collaborating with Krishna Tech-Innovation Pvt. Ltd. on a door-to-
door survey project for Bharat Sanchar Nigam Limited (BSNL) regarding Copper to Fiber
Migration.
7. Our Major Client:
 Ahmedabad Municipal Corporation (Event & Photograph)
 Sabarmati Marathon (Ahmedabad Municipal Corporation)
 Sabarmati Cyclothon (Ahmedabad Municipal Corporation)
 M J Library, Ahmedabad
 AadarshPrakashan
 Gujarat University Library
 Sambhaav Metro (E-Magazine)
 Bapu Knowledge Village (Website)
 Apanu Gujarat (E-Magazine)
 Young Chronicles (English- E-Magazine)
 Focus the Vision (E-Catalog)
 E Book Publisher
 B. J. Institute of Learning & Research
 Vivaan Rehabilitation
 Samarpan Arts and Commerce Collage
 VR Live News (News Portal and SEO)
 Benchmark Agency Pvt. Ltd.(Digital Marketing and SEO-Search Engine Optimization)
 Krishna Tech-Innovation Pvt. Ltd. (Door-to-door survey project for Bharat Sanchar Nigam Limited
- BSNL)
Phase-1: Data Analysis: Period 3 Days

 Booth Name and Detail of Area

 Updated Data Entry of Voter list
 Booth wise Surname Analysis of Constituency
 Booth wise Result Compression Chart of Last Elections.

(Sample-1)
 Synchronize all the data and separate target groups:
Booth Wise Cast - Result Comparison Chart

(Sample-2)
 For the next phase of research, normally each parliament will have 7 assemblies. In
each assembly, there will be 8 booths divided into 2 booths per favor group.
Phase-2: Research/ Surveys: Period 4 Days
 Booth-Wise Political Research involves a detailed analysis of various factors:
o Ideology
o Government Policy
o Local Issues
o Voter Perception
 This aspect involves gauging the sentiments, opinions, and preferences of voters in real-
time with techniques such as opinion polls, surveys, Assess the needs and requirements
of each booth or local electoral unit within the target geographic areas. Identify specific
tasks and activities that volunteers can engage in.
 Medium:
o On Ground Survey
8 Booth x 7 Assembly x 100 = 5600 Sample
o Telephonic Survey
8 Booth x 7 Assembly x 100 = 5600 Sample
o Social Media Research Geographically

Phase-3: Pushing the Ideology Geographically - Build a Strategic Narrative: Period 7 Days
1. Taglines: Taglines are crucial for building a strategic narrative in Indian politics. A
catchy tagline can make a complex political message more memorable for the
public. In the fast-paced world of politics, where attention spans are short, having a
memorable tagline can help ensure that the core message of a political narrative
sticks in people's minds.

Brand Vehicle: Page Pramukh

This tagline is very useful for creating a strong narrative, particularly the Bharatiya
Janata Party's Page Pramukh Abhiyan, which penetrates the minds of its opponents.

Medium:
o Press Announcement
o Social Media Promotion
o News Article
o YouTube Video
o Registration Campaign
 Suggestion- 2: My Booth - My Constituency
Brand Vehicle: Lok Sabha Candidate

3 Day Trial Period: 150 Booths

For Content Generation to Build a Strategic Narrative
Medium:
o Social Media Reels
o YouTube Channel Coverage Area Centric
o YouTube Video Promotion Geographically
o News Paper Paid Article
o Whatsapp Video Campaign

Phase-4: Communication and Conversion: Period 15 Days

Motivating Supporters/ Volunteers - Voters Conversion

The first communication with targeted political volunteers sets the tone for their
involvement in the campaign and plays a crucial role in motivating them to join the
cause.

Medium:
o On Ground Activation - Canvassing

Day Booth Booth Family Day Family Person

15 1800 1 200 1 24000 200
1 120 120 24000 15 360000 200

o Telephonic – Canvassing/War Room

Day Booth Booth Mobile Day Mobile Person

15 1800 1 30 1 3600 20
1 120 120 3600 15 54000 20
 A Booth Wise Surname 1 Losabha 30000=00 30000=00
B Booth Wise Result 1 Losabha 30000=00 30000=00
Phase-1 Data
c Booth Wise Surname + Result Merge 1 Losabha 10000=00 10000=00

D Voter List Data 1 Losabha 105000=00 105000=00

A On Ground Survey 5600 Sample 50=00 Rs. 280000=00

B Telephonic Survey 5600 Sample 30=00 Rs. 168000
Phase-2 Research
Social Media Research
c 20000=00
Geographically

A Social Media Reels 30 Reels 500=00 Rs. 15000=00

YouTube Channel Coverage Area
B 17 Channel/ 1Time 17000=00
Centric
Phase-3 Pushing
YouTube Video Promotion
the Ideology c 20000 View 10000=00
Geographically
D News Paper Paid Article
E Whatsapp Video Campaign 0.15 Paisa

A On Ground Activation - Canvassing 1 Manpower 1200=00 Rs.

B Telephonic - Canvassing/War Room 1 Caller 1000=00 Rs.

Phase-4
c Social Media Reels 300 Reels 500=00 Rs. 150000=00
Communication
YouTube Channel Coverage Area 17 Channel/10
and Conversion D 75000=00
Centric Time
E Social Media lnfilencer 10 50000=00
F News Paper Paid Article
G Whatsapp Video Campaign 0.15 Paisa