Career Preferences of BS TOURISM MANAGEMENT Edited

Career Preferences of BS TOURISM MANAGEMENT
Students of Lyceum Northern Luzon
A Research Presented to the Faculty of the
College of HRM and Tourism Management
LYCEUM NORTHERN LUZON
In Partial Fulfillment of the Requirements for the

Degree
Bachelor of Science in Tourism Management
BY:
Judy Ann B. Ochinang
Camille P. Madayag
Marjorie Gapasin
ii
College of Tourism Management
APPROVAL SHEET
This thesis entitled:
Career Preferences of Bachelor of Science in Tourism Management
Has been prepared and submitted by:
JUDY ANN B. OCHINANG CAMILLE P. MADAYAG

MARJORIE GAPASIN
ANA PATRICIA B. TABERNERO Mr. Richard Juanito Estaris, RN

THESIS ADVISER RESEARCH TEACHER
In Partial Fulfilment of the requirements for the degree of Bachelor of

Science in Tourism Management (BSTM) has been submitted and recommended
for acceptance and approval for oral examination.
Panel Examiners
Approval by the COMMITTEE on ORAL EXAMINATION with a grade

_______ on March 8, 2017
Mrs.Arlyn C. Pasion, MBA Mr. Roldan F. Cabais

Dean, College of CBE Dean of Students Affairs
Ms. Leslee P. Perez, MBA

Dean, College of HRM And TM
Accepted and Approved in Partial fulfilment of the requirements for the

Degree of Bachelor of Science in Tourism Management.
iii
ABSTRACT
Title : Career Preferences of Bachelor of Science in Tourism Management
Researchers : Judy Ann Ochinang
Camille Madayag
Marjorie Gapasin
Institution : Lyceum Northern Luzon
Degree : Bachelor of Science in Tourism Management
Date : March 8, 2017
Adviser : Ms. Ana Patricia B. Tabernero
Research Teacher: Mr. Richard Juanito V. Estaris, RN
This study is about the Career Preferences of Bachelor of Science in
Tourism Management students of Lyceum Northern Luzon, Urdaneta City.
Specially, to answer the following questions. 1) What is the respondents profile in
terms of sex, age and civil status: 2) The respondents career preferences along
the following industries: Airline Industry; Hospitality Industry, Travel Agency;
Cruise Companies; Food Services and Car Rentals Company.
The study was done in Lyceum Northern Luzon, Urdaneta City. We
interviewed seventeenth (17) respondents.
4
The researchers used the descriptive survey method with the use of
questionnaire to gather data for the study.
Based on the data gathered, The respondents profile shows that the
respondents are composed of 16 or 94.11% female and only 1 male or 5.88%.
All of the respondents are single. 70.88% is within the age bracket of 17-19
years old. 23.52% is within the age bracket of 20-22 years old. There is
only one or 5.88% under the age bracket of 23 and above. We, the researchers
after conducting research on 17 students of BS TOURISM students.
In the Airline Industry, 15 students prefer to work as a flight attendant
which is 88.23%. 1 student prefer to work as a ground attendant which is
5.88%. 1 student also prefer to work as a ticketing agent which is 5.88%.
Nobody prefer to work as a customer service representative and gate agent.
In the hospitality based on our research out of 17 students, 1 student
prefer to work as a room clerk/ room attendant which is 5.88%. 4 students
prefer to work as a receptionist which is 23.52%. 12 students prefer to work as a
front office clerk which is 70.58%. Nobody prefer to work as a concierge and
food and beverages manager.
In the travel agency industry based on our research out of 17 students,
11 students prefer to work as ticketing agent/reservation clerk which is 64.70%.
6 students prefer to work as a Tour guide which is 35.29%. Nobody prefer to
work as a travel agent, outside sale representative and clerical support.
5
In the cruise companies based on our research out of 17 students, 5
students prefer to work as a cruise director which is 29.41%. 2 students prefer
to work as a shore excursion manager which is 11.76%. 1 student prefer as a
food and beverages manager which is 5.88%. 9 students prefer to work as a
chief steward which is 52.94% Nobody prefer to work as a chief purser.
In the food services based on our research out of 17 students, 12
students prefer to work as a restaurant manager which is 70.58%. 2 students
prefer to work as a bartender which is 11.76%. 1 student Prefer to work as a
food and beverages manager which is 5.88%. 1 student prefer to work as a
receptionist which is 5.88%. 1 student also prefer to work as a sommeliers (wine
steward) which is 5.88%.
In Car Rental Company based on our research out of 17 students, 5
students prefer to work as a rental sales agent which is 29.41%. 1O students
prefer to work as a direct sale manager which is 58.82%. Nobody prefer to work
as a clerical support. 1 student prefer to work as an human resource specialist
which is 5.88% and 1 student also prefer to work as a car rental manager
which is also 5.88%.
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DEDICATION:
We whole heartedly delicate this research to all of our professors especially to
Ms. Leslee P. Perez.
To all of our friends,
Classmates and co-tourism students of Lyceum Northern Luzon and above all,
To our almighty God.
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ACKNOWLEDGEMENT
It is our genuine pleasure to extend our deepest gratitude and
appreciation to the following individuals /institutions that help us for making our
research on the Career Preferences of Bachelor of Science in Tourism
Management of Lyceum Northern Luzon.
To the institution where we are studying, Lyceum northern Luzon, where
we are continuously growing as an Bachelor of Science in Tourism Management
students and to Dr. Mariano M. Gandia and family, thank you for serving us a
bridge, to reach our dreams in life.
To our Adviser Mr. Richard Juanito V. Estaris, Thank you for guiding and
teaching us on our Research, Thank you for sharing your knowledge to us, giving
us strength and motivation for fulfilling our dreams in our chosen course.
To Ms. Leslee P. Perez Dean of College of HRM and Tourism Management
thank you for being a second mother to us for the kind and patience, motivation
and advices and for guiding us in pursuing our chosen course.
To our parents and guardian, thank you for the unconditional love and
care to us. Without you, we will never be where we are right now. Thank you for
always providing our needs, financially, morally, physically, socially and
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spiritually. You serve as inspiration to study harder so we can repay you
someday.
To our co-Tourism Students thank you for cooperating on our research for
Career Preferences of Bachelor of Science in Tourism Management.
Lastly and the most important of all to our almighty God thank you for the
life you gave to us. Thank you the strength and good health for the wisdom and
knowledge to perform our research effectively. Thank you for all the blessing you
showered to us each day of our lives. Almighty God we offer to you all things
praise and glory.
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CHAPTER 1
The Problem
Background of the Study
Tourism is travel for pleasure; also the theory and practice of touring, the
business of attracting, accommodating, and entertaining tourists, and the
business of operating tours. Tourism may be international, or within the
traveler's country. The World Tourism Organization defines tourism more
generally, in terms which go "beyond the common perception of tourism as
being limited to holiday activity only ", as people "traveling to and staying in
places outside their usual environment for not more than one consecutive year
for leisure, business and other purposes".
Tourism is travel for recreational, leisure or business purposes. The world
tourism organization defines tourist as people who “ travel to and stay in places
outside their natural environment for more than 24 hours and not more than one
consecutive year for leisure, business and other purposes not related to the
exercise of an activity remunerated, from within the place visited.” Tourist
destination is a country, state, region, city or town which is marketed or
markets itself as a place for tourist to visit. Tourism destination are important
and intellectually fascinating component of the global tourism system, Tourism
has become one of the largest industries in a comparatively short time.
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Nowadays, The Tourism and Hospitality industries perceived as being among the
major providers of jobs and careers in many countries worldwide.
Globally in 2005, the Travel and tourism economy employment is
estimated at 221,568,000 jobs, 8.3 percent of total employment , or 1 in every
12.0 jobs. By 2015, this should total 269,556,000 jobs, 8.9 percent of total
employment or 1 every 11.2 jobs. The world Travel and Tourism economy’s
contribution to growth domestic product is expected to total 10.6 percent ($4.7
trillion) in 2005 and rise to 11.3 percent ($ 7.8 trillion) in 2015. Since Tourism is
one of the largest industries and world’s largest employer today, Career in
tourism offers many challenging employment opportunities. The industry
developed a need for educated professionals and has tried to shape the new
developing curriculum
( Busby and Fiedel , 2015).
In the Philippines, Tourism is fast growing Industry and a major source of
jobs in the country. It consists of many component such as transportation,
accommodations, tourist destinations, tourist attractions, and food services.
Since there are many job opportunities offered in tourism industry, every student
must leave their college life to see their career. Oriented jobs, but before that
they need to choose their career preferences first that will fit to their needs prior
to graduation.
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A career preferences as an opportunity to choose your desired career and it
is not easy to do, because you will need to decide carefully what career are you
planning after you graduate, because if you choose career which doesn’t match
your personality, abilities skills, and interest, you will not enjoy your job.
Choosing a career is one of the most important decisions you make in your life.
Most likely, it will make you confused, vacillation or even anxious as to what
goals and career you should pursue . According to Ozbilgin, Kusku, and
Erdogmus (2005) career choice is a career complex Multifaceted phenomenon,
which makes it difficult to predict and understand. So, you will need to make
your own path to find a great career for yourself is to discover What interest
you, what are your abilities and skills, and what types of roles will suit your
personality and to identify these, it is necessary for you to learn more about
yourself. Because of the numerous employment opportunities available in these
industry, the number of students who are studying at the ground of hospitality,
travel and tourism in Lyceum Northern Luzon is increasing every school year.
That’s why the researchers came up with this study to help them know what are
the career jobs offered to them that are suited to their personality after they
graduate and to find out what are the career preferences of BS Tourism Student
of Lyceum Northern Luzon and the employment opportunities the industry offers.
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Statement of the Problem
This study is about the Career Preferences of Bachelor of Science in
Tourism Management students of Lyceum Northern Luzon, Urdaneta City.
Specially, to answer the following questions.
1. What is the profile of the respondents in terms of :
a. Age
b. Sex and
c. Civil status
2. What are the respondents career preferences along the following
industries:
1. Airline industries
A. Flight Attendant
B. Ground Attendant
C. Ticketing Agent
D. Customer Service Representative
E. Gate Agent
2. Hospitality industries
A. Room clerk/ Room Attendant
B. Receptionist
C. Front Office Clerk
D. Concierge
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E. Food and Beverage Manager
3. Travel agency industry
A. Travel Agency Manager
B. Travel Agent
C. Tour Guide
D. Outside Sales Representative
E. Clerical Support
4. Cruise companies
A. Cruise Director
B. Shore Excursion Manager
C. Chief Purser
D. Food and Beverages Manager
E. Chief Steward
5. Food and beverages
A. Restaurant Manager
B. Bartender
C. Food and Beverages Manager
D. Receptionist
E. Sommeliers (Wine Steward)
6. Car rental company
A. Rental Sales Agent
B. Direct Sales Manager
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C. Clerical Support
D. Human Resource Specialist
E. Car Rental Management
Significance of the Study
This study is deemed significant to the following stakeholders for the following
reasons
PARENTS- This study could help them realize that there are many available
opportunities offered in this industry.
RESEARCHERS- The study will provide great satisfaction to the researchers.
BS TOURISM STUDENTS- though this study, the students will know how
broad the opportunities there are in tourism industry.
BS TOURISM INSTRUCTORS – This study will give information to the
instructors of Lyceum Northern Luzon as to the preferences of the students such
that they focus on the skills needed by the student if ever the latter would
pursue the career they have chosen.
TO THE FUTURE RESEARCHER – This study will eventually help them to
serve as to their future research.
Definition of Terms
AIRLINE INDUSTRY
A. FLIGHT ATTENDANT- a person whose job is to help passengers who are
travelling in an airplane.
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B. GROUND ATTENDANT- assist passenger in the terminal in many different
ways. The ground attendant answers questions about fares, helps locate lost
baggage, explain missed connection and provides assistance to persons who are
ill or in need of wheelchair.
C. TICKETING AGENT- provides front line customer service and are responsible
for assisting passenger with their travel needs.
D. CUSTOMER SERVICE REPRESENTATIVE- interact with the customer on behalf
of an organization. They provide information about products and services, take
orders, respond to customer complaints, and process return.
E. GATE AGENT- work at a the boarding gates of airports where passengers
board their flight and arriving planes drop off passengers.
HOSPITALITY INDUSTRY
A. ROOM CLERK/ROOM ATTENDANT- a hotel clerk who is responsible for room
assistance to guest.
B. RECEPTIONIST- is a person whose job is to deal with the people who call or
enter an office, hotel etc.
C. FRONT OFFICE CLERK- receptionist perform routine clerical , secretarial and
administrative work in answering telephones, receiving the public, providing
customer assistance ,data processing, and record keeping.
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D. CONCEIRGE- assists guest by performing various task such as making
restaurant reservations, booking hotels, arranging for SPA
services ,recommending right life hot spots, booking transportation.
E. FOOD AND BEVERAGES MANAGER- manager forecast, plans and control the
ordating of food and beverages for hospitality property.
TRAVEL AGENCY INDUSTRY
A. TICKETING AGENT/RESERVATION CLERK- provides front line customer
service and are responsible for assisting passenger with their travel needs.
B. TRAVEL AGENT- sells transportation, lodging, and admission to activities to
those planning trips of travel agents is projected to decline.
C. TOURGUIDE- a person employed to show tourist around places of interest “ a
tour guide was very knowledgeable and entertaining”
D. OUTSIDE SALES REPRESENTATIVE- manage a territory, making 8-12 daily
sales calls on automotive repair.
E. CLERICAL SUPPORT- staffers are distinguish by their job titles, which also
office clerks handle such administrative work as answering phones, running
errands ,recording business transactions and typing correspondence.
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CRUISE COMPANIES
A. CRUISE DIRECTOR- is a high ranking or senior officer of a cruise ship with
responsibility for all on board hospitality entertainment and social events, who
acts as the public face of the company.
B. SHORE EXCURSION MANAGER- cruise lines offer their passengers short trips
and excursions on land.
C. CHIEF PURSER- is one of the senior officers aboard ships. He oversees the
work of crew pursers, including updating all passenger and ship accounts at the
end of each cruise.
D. FOOD AND BEVERAGES MANAGER- forecast, plans, and controls the ordering
of food and beverages ( drinks) for a hospitality property.
E. CHIEF STEWARD- is the senior unlicensed crew member working in the
stewards department of a ship.
FOOD AND BEVERAGES
A. RESTAURANT MANAGER- someone who manages the restaurant.
B. RECEPTIONIST- is a employee taking an office or administrative support
position.
C. BARTENDER- Also known as barkeep , barman, barmaid, bar chief, tapster
, alcohol server, or alcohol chief is a person who formulates and serve
alcoholic beverages behind the bar usually in a licensed establishment.
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D. FOOD AND BEVERAGES MANAGER- a forecast, plans and controls the
ordering of food and beverages (drinks) for a hospitality property . he also
manage the finances related to the who process of purchasing food and
drink for the hotel premises.
E. SOMMELIER (WINE STEWARD)- a wine steward is trained and
knowledgeable wine professional normally working in a fine restaurant.
CAR RENTAL COMPANY
A. RENTAL SALE AGENT- look after the administration and inquires
involve with renting vehicles to businesses and the public
B. DIRECT SALE MANAGER- is the marketing and selling of product
directly to consumers away from fixed retail location.
C. CLERICAL SUPPORT- workers provide general office support that assist
in the functioning of a company.
D. HUMAN RESOURCE SPECIALIST- recruit, screen, interview and place
worker.
E. CAR RENTAL MANAGER- a job as a car rental manager falls under the
broader career category of first line supervision of retail sales workers.
Scope and Delimitation of the study
This study focused on the career preferences of BS tourism student of
LNL. The respondents of the study are first year to third year BS tourism
students who were enrolled this second semester, S.Y 2016-2017. The first year
tourism students respondents are 4, while the second year tourism students
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respondents are 10 and the third year tourism students respondents are 3. The
study consists of the respondents profile in terms of age, sex and civil status. It
also involves the career preferences of BS tourism students along the following
Industries: Airline Industry; Hospitality Industry; Travel Agency Industry; Cruise
Company, Food Services, and Car Rental Companies. The delimitation of the
proposed study is the Career Preferences of other courses because the
researcher only focused on the BS tourism student career preferences.
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CHAPTER 2
Review of Related Literature and Studies
This chapter of the study present relevant literature and studies. This
Research contains concepts help the researchers in understanding the study. The
Studies and Literature cites were under taken to gain further insight in the
interpretation of findings.
Related Literature
As cited by Calma (2014), Tourism is viewed as a manifestation of
modern’s society’s need for recreation and leisure. It is a result of paid vacation
and available disposable income of the aging society. It is also an expression of
an informal communication and technological change which makes mass travel
to distant places possible.
The Philippines government is aware of the importance of the tourist in
the country because of the income generated from tourism in the form of tax
and contributions of business operations. Lines the total employment in the
industrial sector in the country is still moderate tourism sectors create possible to
have employment for many people. In fact, there is a claim that developing the
industrial sector is more difficult than tourism (Hogeschool, 2013).
However, when tourism sector was emphasized as a significant
contributor to the countries development especially in the aspect of foreign
21
exchange generation, employment creation, regional development and
promotion of small and medium enterprises. The country experience a boom in
the construction of tourism infrastructure and support facilities. Nevertheless, the
Development was concentrated within Metro Area which possessed the Greater
potential for Growth and Development at that time. ( Calma 2014).
The country’s Tourism industry also has various Limitations that Refrained
them from developing other parts of the Philippines such as cities in the Visayas
and Mindanao. These strains to expansions are the mobility to move large
number of tourist to other cities and place for public and private sector and
finance, land use planning and developing policies that make it difficult to
develop large resort estates and the unpredictable natural calamities and political
crisis ( Calma 2014).
Career Possibilities
Graduates of the Tourism and Recreation Management program may find
employment in winter and summer resorts, hotels, attractions, tour operations,
guest ranches or parks, conference centres, or tourism/recreation-related
associations/organizations.
Tourism today is one of the World’s Largest industries. It is made up of
many segments, the Principal ones being Transportation, accommodation, food
services, shopping, travel arrangement and activities for tourist, such as history,
culture, adventure, sports, recreation, entertainment, and other similar activities.
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The Business that provide these services require knowledgeable business
managers. Familiarity with tourism, recreation, business, and leisure equip one to
pursue a career in a number of tourism related fields. Because tourism are
critically needed , and there are many opportunities. Sustainable in Multitude of
fields. Because tourism diverse and complex and each sector has many job
opportunities. And career paths, it is virtually impossible to list and describe all
the jobs one night consider in this large field.
Students can also begin career planning if their goal is to own their own
business.
EMPLOYMENT OPPORTUNITIES
Some of the prospective areas of future employment in the tourism field
may include
 Heritage Interpreter
 Travel Consultant
 Food & Beverage Manager
 Spa Director
 Travel Writer/Photographer
 Tourism Researcher
 Tour Operator
 Special Events Coordinator
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 Retail Supervisor
 Accommodation Service Manager
Some of the prospective areas of future employment or private
enterprise in the recreation field may include:
 Recreation/Activity Director (Cruise Ships)
 Recreation Facility Programmer
 Aquatic Facility Programmer
 Public Recreation Services
 Special Needs Programmer
 Outdoor camps/school
 College/ University Recreation Departments
 Recreation Facility Administration
Career Paths in Tourism
In Addition, to considering one of the most foregoing kinds of positions
within a particular segments of the tourism sector, it is also useful to examine
the various career paths that might be pursued.
Because the tourism Industry is so large and so diverse, it offers a broad
range of challenging positions. While each of these positions offers it’ s own
unique opportunities and demands, people will find that experience gained from
working in a range of jobs in different subsectors of tourism can strengthen their
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understanding of the industry as a whole depending on ones career objectives,
this broader understanding of tourism can be especially valuable when applying
for certain types of position.
Tourism is a diverse industry which offers long-term career opportunities
for enthusiastic individuals who want to put their education and skills to work in
various environments. People in tourism may work indoors or outdoors, standard
hours or on a flexible schedule, seasonal jobs or all-year-round. It’s one of the
most exciting and diverse career paths out there.
Related Studies
Local Studies
According to the study conducted by Garcez (2013) it was found out by
increasing career development activities, which includes setting career goals,
students had a higher self esteem.
Study conducted by Elmer (2014) states that a career planning is life goal
setting. Without such plan, it is like making a journey to an unfamiliar destination
without a map. He propose a career planning guide that will help the students
in choosing their appropriate course from planning a career, steps in planning
career, goal setting, and self understanding. Also, it reveals that guidance and
counseling is intervention of under employment individuals and career
preferences must be initiated. .
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Foreign Studies
The studies aim at equipping the students with comprehensive theoretical
knowledge, as well as with the indispensable practical skills, making it possible
for the students to choose professional careers on the domestic and international
market of tourist services.
The course of studies provides for work placement (four weeks) and
participation in different events (e.g. tourism fairs) related to the core subjects.
The knowledge, skills, and some of the professional competences acquired in the
course of the studies are certified with international certificates.
The acquired professional competences will make it possible for the graduates to
run their own business activity in the field of tourism, and to undertake work in
the area of tourism organization and management (public administration, local
and economic governments),as well as in hotels, travel agencies, holiday resorts,
and many other entities operating on the market of tourist services.
Professional preparation of the IT graduates for further careers in the tourist
industry is guaranteed by the highly qualified academic staff (theoreticians,
experts, and practitioners). Completion of the first-cycle studies allows the
graduates to go on to second-cycle studies offered by the Andrzej Frycz
Modrzewski Cracow University or other universities at home and abroad.
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Theoretical Framework
INPUT PROCESS OUTPUT

1. What is the profile
of the respondents in
terms of :
Age
Sex and
Civil status
2. What are the
respondents career
preferences along the
following industries:
1. Airline industries
Flight Attendant
Ground Attendant
Ticketing Agent
Customer Service
Representative
Gate Agent
2. Hospitality
industries
Room clerk/ Room
Attendant
Receptionist
Front Office Clerk
Concierge
Food and Beverage
Manager
3. Travel agency Career
industry Descriptive preferences of BS
Ticketing survey method TOURISM
Agent/Reservation
Clerk with the use of MANAGEMENT
Travel Agent the Students of
Tour Guide Lyceum Northern
Outside Sales questionnaire
Luzon
Representative
Clerical Support
4. Cruise companies
Cruise Director
Shore Excursion
Manager
Chief Purser
Food and Beverages
Manager
Chief Steward
5. Food and
beverages
Restaurant Manager
Bartender
Food and Beverages
Manager
Receptionist
Sommeliers (Wine
Steward)
6. Car rental company
Rental Sales Agent
Direct Sales Manager
Clerical Support
Human Resource
Specialist
Car Rental Manager
FIGURE 1- Paradigm of the Study
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CHAPTER 3
Research Design
The Researchers Utilized the Descriptive survey method in conducting the
study this method intended to to find existing facts that shall serve as an
information process in the study. According to Sevilla et. Al (1996) Descriptive
Research is an organized attempt to analyze, interpret and report the present
status of social institutions or group in an Area, it is therefore the most
appropriate method of research for this study because it presents the facts about
the career preferences of BS Tourism students of Lyceum Northern Luzon.
Subjects of the study and Sampling scheme
The subject of the study was the First year, Second year, and Third year
students of Bachelor of Science in Tourism Management Students who were
enrolled in Lyceum Northern Luzon for the Second Semester A.Y 2016-2017.
Data Gathering Instrument
The Researchers Used the Questionnaire – checklist as a main instrument
in Gathering the needed which consisted of two (2) parts. First part is focused on
the profile of the first year, second year, third year BS Tourism Students in
terms of age, sex and civil status. Second part is about the Career Preferences of
Bachelor of Science in Tourism Management students of Lyceum Northern Luzon,
28
along the following Industries: Airline Industry, Hospitality Industry, Travel
Agency, Cruise Companies, Food services and Car Rental Companies.
Statistical Treatment Data
The table 1 shows that the respondents are composed of 16 or 94.11%
female and only 1 male or 5.88%. All of the respondents are single. 70.88% is
within the age bracket of 17-19 years old. 23.52% is within the age bracket of
20-22 years old. There is only one or 5.88% under the age bracket of 23 and
above. We, the researchers after conducting research on 17 students of BS
TOURISM students.
which is 88.23%. 1 student prefer to work as a ground attendant which is
5.88%. 1 student also prefer to work as a ticketing agent which is 5.88%.
Nobody prefer to work as a customer service representative and gate agent.
11 students prefer to work as ticketing agent/reservation clerk which is 64.70%.
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6 students prefer to work as a Tour guide which is 35.29%. Nobody prefer to
work as a travel agent, outside sale representative and clerical support.
food and beverages manager which is 5.88%. 1 student prefer to work as a
receptionist which is 5.88%. 1 student also prefer to work as a sommeliers (wine
steward) which is 5.88%.
students prefer to work as a rental sales agent which is 29.41%. 1O students
30
f
P= ×100
n
Where:
P = Percentage
f = Frequency
n = Number of respondents
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CHAPTER 4
Presentation , Analysis and Interpretation of Data
This chapter shows the tabulation, Readings and Analysis of the data
gathered from among the Respondents according to the career preferences of
Bachelor of Science in Tourism Management students of Lyceum Northern Luzon
during the school year 2016-2017.
After conducting , analysis of data We found out that In the Airline
Industry out of 17 respondents, 15 of them or 88.23% Prefer to work as a
Flight Attendant And Nobody prefer to work as a Customer Service
Representative and Gate Agent.
In Hospitality Industry out of 17 respondents, 12 of them or 70.58%
Prefer to work as a Front Office Clerk and Nobody prefer to work as a Concierge
and Food and Beverages Manager.
In the Travel Agency Industry out of 17 respondents, 11 of them or
64.70% Prefer to work as a Ticketing Agent/Reservation Clerk and Nobody
Prefer to work as a Travel Agent, outside Sales Representative and Clerical
Support.
In Cruise Companies out of 17 Respondents , 9 of them or 52.94% Prefer
to work as a chief steward and Nobody Prefer to work as a Chief Purser.
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In Food and Services, out of 17 respondents ,12 of them or 70.58%
Prefer to work as a Restaurant Manager, 2 Respondents or 11.76% Prefer to
work as a Bartender, 1 respondent or 5.88% prefer to work as a Food and
Beverages Manager, 1 Respondent or 5.88% Prefer to work as a Receptionist
and 1 Respondent or 5.88% Prefer to work as a Sommeliers.
In Car Rental Company, out of 17 respondents , 10 of them or 58.82%
Prefer to work as a Direct Sale Manager and Nobody Prefer to work as a
Clerical Support.
Respondents Profile
Table 1 presents the respondents profile according to age, sex and civil
status with the corresponding frequency count (f) and the percentages
equivalent (%) of each bracket.
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Table 1
Respondents Profile
n= 14
INDICATORS F %
SEX
female 16 94.11%
Male 1 5.88%
TOTAL 17 100%
CIVIL STATUS
single 17 100%
Married
Separated
TOTAL 17 100%
AGE
14- 16 0 0
17-19 12 70.88%
20-22 4 23.52%
23-older 1 5.88%
TOTAL 17 100%
The table 1 shows that the respondents are composed of 16 or 94.11% female
and only 1 male or 5.88%. All of the respondents are single. 70.88% is within
the age bracket of 17-19 years old. 23.52% is within the age bracket of 20-22
years old. There is only one or 5.88% under the age bracket of 23 and above.
We, the researchers after conducting research on 17 students of BS TOURISM
students.
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Respondents Career Preferences
Table 2 presents the respondents career preferences according to Airline
Industry, Hospitality Industry, Travel Agency Industry, Cruise Companies and
Food services and Car Rental Company with the corresponding Frequency count
(f) and percentages equivalent (%) of each bracket.
Table 2
Respondents career preferences
N=14
AIRLINE INDUSTRY
Indicator F %
Flight attendant 15 88.23%
Ground Attendant 1 5.88%
Ticketing Agent 1 5.88%
Customer Service 0 0%
Representative
Gate Agent 0 0%
Total 17 100%
which is 88.23 % . 1 student prefer to work as a ground attendant which is
5.88% . 1 student also prefer to work as a ticketing agent which is 5.88%.
Nobody prefer to work as a customer service representative and gate agent
35
Table 3
N=17
Indicator F %
Room clerk/ room Attendant 1 5.88%
Receptionist 4 23.52%
Front office clerk 12 70.58%
Concierge 0 0%
Food and beverage 0 0%

manager
Total 17 100%
36
Table 4
N=17
Indicator F %
Ticketing Agent/Reservation Clerk 11 64.70%
Travel agent 0 0%
Tour guide 6 35.29%
Outside sales representative 0 0%
Clerical support 0 0%
Total 17 100%
11 students prefer to work as Ticketing Agent/Reservation Clerk which is
64.70%. 6 students prefer to work as a Tour guide which is 35.29%. Nobody
prefer to work as a travel agent, outside sale representative and clerical support.
37
Table 5
N=17
CRUISE COMPANIES
Indicator F %
Cruise director 5 29.41%
Shore excursion manager 2 11.76%
Chief purser 0 0%
Food and beverage manager 1 5.88%
Chief steward 9 52.94%
Total 17 100%
38
Table 6
N=17
FOOD SERVICES
Indicator F %
Restaurant manager 12 70.58%
Bartender 2 11.76%
Food and beverages manager 1 5.88%
Receptionist 1 5.88%
Sommeliers (wine steward) 1 5.88%
Total 17 100%
food and beverages manager which is 5.88% . 1 student prefer to work as a
receptionist which is 5.88% . 1 student also prefer to work as a sommeliers
( wine steward) which is 5.88%.
39
Table 7
N=17
CAR RENTAL COMPANY
Indicator F %
Rental sales agent 5 29.41%
Direct sales manager 10 58.82%
Clerical support 0 0%
Human resources specialist 1 5.88%
Car rental manager 1 5.88%
Total 17 100%
students prefer to work as a rental sales agent which is 29.41%. 10 students
40
CHAPTER 5
SUMMARY, CONCLUSIONS AND RECOMMENDATIONS
Summary and Conclusion
This chapter presents the summary, findings, conclusions and
recommendation that have been established by the researchers based on the
Career Preferences of Bachelor of Science in Tourism Management students of
Lyceum Northern Luzon.
This proposed study aimed to determine the career preferences of
Bachelor of Science in Tourism students of Lyceum Northern Luzon. Specially, it
sought to answer the following questions. 1) what is the respondents profile in
terms of sex, age and civil status: 2) the respondents career preferences along
the following industries: airline industry; travel agency; cruise companies; food
services and car rental company.
We the Researcher after conducting survey based on the our research out
of 17 students we found out under the Airline Industry 15 students prefer to
work to as a flight attendant which is 88.23%, nobody prefer to work as a
Customer Service Representative and Gate agent.
In Hospitality Industry out of 17 respondents, we found out that 12 of
them or 70.58% Prefer to work as a Front Office Clerk and Nobody prefer to
work as a Concierge and Food and Beverages Manager.
41
In the Travel Agency Industry out of 17 respondents 11 of them or
64.70% Prefer to work as a Ticketing Agent/Reservation Clerk and Nobody
Prefer to work as a Travel Agent, outside Sales Representative and Clerical
Support.
In Cruise Companies out of 17 Respondents 5 of them or 29.41% Prefer
to work as a Cruise Director and 2 Respondents or 11.76% Prefer to work as a
Shore Excursion Manager and Nobody Prefer to work as a Chief Purser.
In Food and Services, out of 17 respondents 12 of them or 70.58%
Prefer to work as a Restaurant Manager, 2 Respondents or 11.76% Prefer to
work as a Bartender, 1 respondent or 5.88% prefer to work as a Food and
Beverages Manager, 1 Respondent or 5.88% Prefer to work as a Receptionist
and 1 Respondent or 5.88% Prefer to work as a Sommeliers.
In Car Rental Company, out of 17 respondents, 10 of them or 58.82%
Prefer to work as a Rental Sales Agent and Nobody Prefer to work as a Clerical
Support.
42
Recommendation
In the airline industry, 15 students prefer to work as a flight attendant, we
wanted to discuss more about opportunities in the airline industry not just being
a flight attendant.
We hope that we can give more knowledge or ideas to our co-tourism
students about what is in food service industry, so that they will know a lot about
the fields relating to this career, to help them find a job in the future.
Tourism is not only for female but it can be also for males who wants to
be part in the industry of tourism someday. Tourism industry should be
promoted or should be marketed that it is not just for female but also marketed
to male.
We will join the marketing team so that we will encourage the males to be part
of the Hospitality and Tourism Industry because it has many career job offers
for males.
43
APPENDIX A
QUESTIONNAIRE
CAREER PREFERENCES OF BACHELOR OF SCIENCE IN TOURISM
MANAGEMENT STUDENTS OF LYCEUM NORTHERN LUZON
SURVEY QUESTIONAIRE
STUDENT PROFILE (OPTIONAL)
NAME:
SEX:
CIVIL STATUS
SINGLE MARRIED SEPARATED/ DIVORCE
AGE: ( ) 14-16 YRS. OLD ( ) 20- 22 YRS. OLD
( ) 17-19 YRS. OLD ( ) 23 YRS. OLD AND ABOVE
44
A. CAREER PREFERENCES
DIRECTIONS: Please select and encircle the letter on your desired career
AIRLINE INDUSTRY
A. Flight attendant D. Customer service representative
B. Ground attendant E. Gate agent
C. Ticketing agent
A. Room clerk/ room Attendant D. Concierge
B. Receptionist E. Food and beverage manager
C. Front office clerk
A. Ticketing Agent/Reservation Clerk D. Outside sales representative
B. Travel agent E. Clerical support
C. Tour guide
CRUISE COMPANIES
A. Cruise director C. Chief purser
B. Shore excursion manager D. Food and beverage manager
45
E. Chief steward
FOOD SERVICES
A. Restaurant manager D. Receptionist
B. Bartender E. Sommeliers (wine steward)
C. Food and beverages manager
CAR RENTAL COMPANY
A. Rental sales agent C. Clerical support
B. Direct sales manager D. Human resources specialist
E. Car rental manager
46
Appendix B
CURRICULUM VITAE
Name: Judy Ann B. Ochinang
Age: 19
Gender: Female
Address: #44 Dumayat, Binalonan, Pangasinan
Birthday: July 16, 1997
Place of Birth: Baguio City
EDUCATIONAL ATTAINMENT:
Elementary: Dumayat Elementary School
Secondary: Sta. Maria National High School
Primary: Lyceum Northern Luzon, Urdaneta City Pangasinan
47
CURRICULUM VITAE
Name: Camille P. Madayag
Age: 19
Gender: Female
Address: Sto. Domingo San Manuel Pangasinan
Birthday: March 20, 1997
Place of Birth: Sto. Domingo San Manuel Pangasinan
Elementary: Manuel L. Quezon Elementary School
Secondary: Baguio City National High School
Primary: Lyceum Northern Luzon, Urdaneta City Pangasinan
48
CURRICULUM VITAE
Name: Marjorie Gapasin
Age: 20
Gender: Female
Address: Brgy Sanmiguel Natividad,Pangasinan
Birthday: August 12, 1996
Place of Birth: Tayug Pangasinan
Elementary: Calapugan Elementary School
Secondary: Natividad Oriental Academic School
Primary: Lyceum Northern LuzoN, Urdaneta City Pangasinan
49
BIBLIOGRAPHY
A. BOOK
Costa, P (1991) Managing Tourism
Zenaida lansangan- Cruz Ph. D Principle of Tourism part 1
Lee Jolliffe (2010) Destination and Tourism
Melanie K. Smith Tourism, Culture and Regeneration
Brent W. Ritchie, Peter Burns, Catherine Palmer (2005)
Tourism Research Method
B. UNPUBLISHED THESIS
(2015) The Effects of the Use of Reusable Eco-friendly Bag at Cindy’s Restaurant
Urdaneta City
Kenya G. Tomaselli (2012) Cultural Tourism and Identity
Stephen Pratt, David Harrison (2015) Tourism in Pacific Islands: Current Issues
and Future Challenges
50
C. Electronic Sources
https://en.wikipedia.org/wiki/Tourism
https://www.bcjobs.ca/blog/careers-in-the-tourism-industry/
http://www.cotr.bc.ca/tourismrec/cotr_web.asp?IDNumber=163
https://www.ka.edu.pl/en/studies-in-english/international-tourism/
www.google.com
www.wikipedia.com
http://en.m.wikipedia.org/wiki/Tourism_in_the_Philippines
http://www.reference.com/world-view/importance-tourism-philippines-
1c6e901ca8be668c
https://en.m.wikipedia.org/wiki/travel
www.google.com.ph/search?
q=recreation=programmer=job=description&sa=x&ved
www.google.com.ph/search?
https://hilohawaii.edu./sec/
51

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Career Preferences of BS TOURISM MANAGEMENT

Students of Lyceum Northern Luzon

A Research Presented to the Faculty of the

College of HRM and Tourism Management

LYCEUM NORTHERN LUZON

In Partial Fulfillment of the Requirements for the

Bachelor of Science in Tourism Management

Has been prepared and submitted by:

JUDY ANN B. OCHINANG CAMILLE P. MADAYAG

ANA PATRICIA B. TABERNERO Mr. Richard Juanito Estaris, RN

In Partial Fulfilment of the requirements for the degree of Bachelor of

Approval by the COMMITTEE on ORAL EXAMINATION with a grade

Mrs.Arlyn C. Pasion, MBA Mr. Roldan F. Cabais

Ms. Leslee P. Perez, MBA

Accepted and Approved in Partial fulfilment of the requirements for the

Title : Career Preferences of Bachelor of Science in Tourism Management

Students of Lyceum Northern Luzon

Researchers : Judy Ann Ochinang

Institution : Lyceum Northern Luzon

Degree : Bachelor of Science in Tourism Management

Date : March 8, 2017

Adviser : Ms. Ana Patricia B. Tabernero

Research Teacher: Mr. Richard Juanito V. Estaris, RN

This study is about the Career Preferences of Bachelor of Science in

Tourism Management students of Lyceum Northern Luzon, Urdaneta City.

Specially, to answer the following questions. 1) What is the respondents profile in

the following industries: Airline Industry; Hospitality Industry, Travel Agency;

Cruise Companies; Food Services and Car Rentals Company.

The study was done in Lyceum Northern Luzon, Urdaneta City. We

interviewed seventeenth (17) respondents.

questionnaire to gather data for the study.

respondents are composed of 16 or 94.11% female and only 1 male or 5.88%.

after conducting research on 17 students of BS TOURISM students.

In the Airline Industry, 15 students prefer to work as a flight attendant

which is 88.23%. 1 student prefer to work as a ground attendant which is

5.88%. 1 student also prefer to work as a ticketing agent which is 5.88%.

Nobody prefer to work as a customer service representative and gate agent.

In the hospitality based on our research out of 17 students, 1 student

prefer to work as a room clerk/ room attendant which is 5.88%. 4 students

prefer to work as a receptionist which is 23.52%. 12 students prefer to work as a

food and beverages manager.

In the travel agency industry based on our research out of 17 students,

11 students prefer to work as ticketing agent/reservation clerk which is 64.70%.

6 students prefer to work as a Tour guide which is 35.29%. Nobody prefer to

work as a travel agent, outside sale representative and clerical support.

students prefer to work as a cruise director which is 29.41%. 2 students prefer

to work as a shore excursion manager which is 11.76%. 1 student prefer as a

food and beverages manager which is 5.88%. 9 students prefer to work as a

chief steward which is 52.94% Nobody prefer to work as a chief purser.

In the food services based on our research out of 17 students, 12

students prefer to work as a restaurant manager which is 70.58%. 2 students

prefer to work as a bartender which is 11.76%. 1 student Prefer to work as a

food and beverages manager which is 5.88%. 1 student prefer to work as a

receptionist which is 5.88%. 1 student also prefer to work as a sommeliers (wine

steward) which is 5.88%.

In Car Rental Company based on our research out of 17 students, 5

students prefer to work as a rental sales agent which is 29.41%. 1O students

as a clerical support. 1 student prefer to work as an human resource specialist

which is also 5.88%.

We whole heartedly delicate this research to all of our professors especially to

Ms. Leslee P. Perez.

To all of our friends,

To our almighty God.

It is our genuine pleasure to extend our deepest gratitude and