PAMANTASAN NG LUNGSOD NG SAN PABLO

Brgy San Jose San Pablo City

OFFICE OF THE VICE PRESIDENT FOR RESEARCH

AND INNOVATION

Feasibility Study of

“Acceptability of Homemade Cucurbita (squash) Flour as Substitute for All

Purpose Flour in Making Dough in Bakeries in San Pablo Public Market”

Presented to the College of Business Administration

Pamantasan ng Lungsod ng San Pablo
Brgy. San Jose San Pablo City, Laguna

In Partial Fulfillment of
Requirements for the Degree of
Bachelor of Science in Business Administration
Major in Financial Management

Presented By:
Alidio, Danica Kyle C.
Kalaw, Alissandra Collin B.
Ostonal, Jane
Velina, Nina

Submitted To:
Mr. Bernard Suministrado

COLLEGE OF BUSINESS
ADMINISTRATION
 PAMANTASAN NG LUNGSOD NG SAN PABLO
Brgy San Jose San Pablo City

OFFICE OF THE VICE PRESIDENT FOR RESEARCH

AND INNOVATION

March 11, 2024

COLLEGE OF BUSINESS
ADMINISTRATION
 PAMANTASAN NG LUNGSOD NG SAN PABLO
Brgy San Jose San Pablo City

OFFICE OF THE VICE PRESIDENT FOR RESEARCH

AND INNOVATION

Business Name

Business Logo

Mission
To continue our dedication to provide our customer the best product and
experience possible and to transform the flour industry by innovating a new
category of nutritious and flavorful flour.

Vision
To serve and provide our customers a substitutes product that will benefit not
only our business but also our customers and to form a lifelong relationship with
the customer and consumers.

Core Values

COLLEGE OF BUSINESS
ADMINISTRATION
 PAMANTASAN NG LUNGSOD NG SAN PABLO
Brgy San Jose San Pablo City

OFFICE OF THE VICE PRESIDENT FOR RESEARCH

AND INNOVATION

COLLEGE OF BUSINESS
ADMINISTRATION
 PAMANTASAN NG LUNGSOD NG SAN PABLO
Brgy San Jose San Pablo City

OFFICE OF THE VICE PRESIDENT FOR RESEARCH

AND INNOVATION

APPROVAL SHEET

In partial fulfillment of the requirements for Feasibility Study, the

undergraduate researchers proposed business product entitled ‘“Acceptability
of Homemade Cucurbita(squash) Flour as Substitute for All Purpose Flour
in Making Dough in Bakeries in San Pablo Public Market” that has been
prepared and submitted by Group 5 including f Alidio, Danica Kyle C., Kalaw,
Alissandra Collin B., Ostonal, Jane, Velina, Nina, 3rd year students of
Bachelor of Science in Business Administration (BSBA) Major in Financial
Management of Pamantasan ng Lungsod ng San Pablo, San Pablo City, Laguna.

COLLEGE OF BUSINESS
ADMINISTRATION
 PAMANTASAN NG LUNGSOD NG SAN PABLO
Brgy San Jose San Pablo City

OFFICE OF THE VICE PRESIDENT FOR RESEARCH

AND INNOVATION

CERTIFICATION OF VALIDATION

This is to certify that the product to be used and in the Feasibility Study /
Business Plan Proposal titled “Acceptability of Homemade Cucurbita(squash)
Flour as Substitute for All Purpose Flour in Making Dough in Bakeries in
San Pablo Public Market” was evaluated and validated, based on the
competency and expertise on field specialization of the undersigned, and
believes that the product will aid the researchers in continuing their business
plan.

This certification is issued on _____________ upon the request of Alidio,

Danica Kyle C., Kalaw, Alissandra Collin B., Ostonal, Jane, Velina, Nina, 3rd
year students of Bachelor of Science in Business Administration (BSBA) Major in
Financial Management of Pamantasan ng Lungsod ng San Pablo, San Pablo
City, Laguna.

Prof. Abegail M. Torres

Pamantasan ng Lungsod ng San Pablo (PLSP)

COLLEGE OF BUSINESS
ADMINISTRATION
 PAMANTASAN NG LUNGSOD NG SAN PABLO
Brgy San Jose San Pablo City

OFFICE OF THE VICE PRESIDENT FOR RESEARCH

AND INNOVATION

CERTIFICATION OF VALIDATION

This is to certify that the questionnaires to be used and in the Feasibility

Study / Business Plan Proposal titled “Acceptability of Homemade
Cucurbita(squash) Flour as Substitute for All Purpose Flour in Making
Dough in Bakeries in San Pablo Public Market” was evaluated and validated,
based on the competency and expertise on field specialization of the
undersigned, and believes that the instrument will contribute to the researchers in
gathering substantial data that will support their investigation and analysis.

This certification is issued on _____________ upon the request of Alidio,

Danica Kyle C., Kalaw, Alissandra Collin B., Ostonal, Jane, Velina, Nina, 3rd
year students of Bachelor of Science in Business Administration (BSBA) Major in
Financial Management of Pamantasan ng Lungsod ng San Pablo, San Pablo
City, Laguna.

Prof. Abegail M. Torres

Pamantasan ng Lungsod ng San Pablo (PLSP)

COLLEGE OF BUSINESS
ADMINISTRATION
 PAMANTASAN NG LUNGSOD NG SAN PABLO
Brgy San Jose San Pablo City

OFFICE OF THE VICE PRESIDENT FOR RESEARCH

AND INNOVATION

Objectives of the Study

 Increasing market share by attracting new customers or convincing
existing customers to use more of our product.
 We ensure that our product meets or exceeds our customer expectations
in terms of quality and value.
 Since our product is new to the market it serves as an alternative or the
innovative product as our product introduces new quality, features that
keep the existing or the product relevant and competitive in the market
 Managing the production and operational costs to ensure that our product
remains profitable and competitively priced.
 To gain profit and achieve the highest possible profit margin.

Ingredients

 Squash

 Water

Materials

 Chopping Board

 Knife set

 Blender

 Spatula (set)

 Mixing bowl

 Tray

COLLEGE OF BUSINESS
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 PAMANTASAN NG LUNGSOD NG SAN PABLO
Brgy San Jose San Pablo City

OFFICE OF THE VICE PRESIDENT FOR RESEARCH

AND INNOVATION

 Gloves

 Gloves

 Parchment paper (100 sheets)

 Pressure Cooker

Processing

Step 1 : First, cut the squash into two and remove the seeds. Blanch all the
squash for 5 to 10 minutes.
Step 2 : Then turn the squash into puree by using a blender.
Step 3 : Flattened the puree in a parchment sheet to prevent them from
sticking.
Step 4 : Dehydrate or dry the squash puree in oven at 140 degrees F(60
degree C) until it turns crispy.
Step 5 : In a blender or food processor, put the dry squash and turn into
powder.

Target Market

Homemade Cucurbita Flour business’ target market is the bakeries in San Pablo
Marketplace who wants to make new pastries made out of new invented flour.
They are looking for good quality and efficiently useful as an alternative. These
people are baker who are professional and food taste enthusiast.
Our target market is:
 Concerned about the impact of new invention in environment.
 Committed in sustainable practices in the baking industry.
 Interested on health benefits of Cucurbita flour.

COLLEGE OF BUSINESS
ADMINISTRATION
 PAMANTASAN NG LUNGSOD NG SAN PABLO
Brgy San Jose San Pablo City

OFFICE OF THE VICE PRESIDENT FOR RESEARCH

AND INNOVATION

Target Capital

Homemade Cucurbita Flour business starting capital is ₱ 350 in producing

3 kilos of cucurbita flour. In every one whole squash, weighing 1 kilo is ₱25.00.

Ingredients Quantity Purchased Ingredients / ₱35.00 for

Price quantity every
needed
priced gallon of
Squash 5 kilos 125.00 Php 25 water ,
(25.00 php
per kilo) ₱100.00
Water 1 Gallon 35.00 Php per 35 for the
gallon
parchment
sheet and ₱50.00 for the packaging.

Product Costing

This is the estimated product cost of cucurbita squash (3 kilos)

Total cost of ingredients divides the number of produced:

160 php / 3 kilos = 53.33 or 53 pesos

COLLEGE OF BUSINESS
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 PAMANTASAN NG LUNGSOD NG SAN PABLO
Brgy San Jose San Pablo City

OFFICE OF THE VICE PRESIDENT FOR RESEARCH

AND INNOVATION

Based on our product costing, the total ingredients of CUCURBITA Flour

are 160 pesos that can produced 3 kilos of flour. The pre-operating expenses
and operating expenses are in the following table below:

PRE-OPERATING EXPENSES
Chopping board 70.00 php
Knife set 350.00 php
Blender 500.00 php
Spatula (set) 300.00 php
Mixing bowl 50.00 php
Tray 150.00 php
Gloves 20.00 php
Parchment paper (100 sheets) 100.00 php
Pressure Cooker 1,500.00 php

Production Expenses (good for 1 day)

Production expenses in producing 12 640.00 php

kilos of cucurbita flour for 1 day
TOTAL 640.00 php

Projected Sales

Projected Sales for 5 months.

Month Supply Price per Price Projected sales

April 100 kilos 53.00php per kilo 5,000.00 Php

May 130 kilos 53.00php per kilo 6,500.00 Php

June 110 kilos 53.00php per kilo 5,500.00 Php

July 90 kilos 53.00php per kilo 4,500.00 Php

August 90 kilos 53.00php per kilo 4,500.00 Php

COLLEGE OF BUSINESS
ADMINISTRATION
 PAMANTASAN NG LUNGSOD NG SAN PABLO
Brgy San Jose San Pablo City

OFFICE OF THE VICE PRESIDENT FOR RESEARCH

AND INNOVATION

Based on the sales forecast above, the investment period will be the
second month. It is expected that demand will increase along with the production
capacity of the distribution channel.

Marketing Strategies

COLLEGE OF BUSINESS
ADMINISTRATION
 PAMANTASAN NG LUNGSOD NG SAN PABLO
Brgy San Jose San Pablo City

OFFICE OF THE VICE PRESIDENT FOR RESEARCH

AND INNOVATION

Questionnaires

Name: ( optional ) Gender:

Age: Occupation:
:

This questions are answerable by YES or NO

1. Are you fond of eating pastries?
2. Do you eat squash?
3. Are you familiar with the flour made of squash?
4. Have you ever eaten a bread made of squash?
5. Are you willing to use squash ( cucurbita ) flour in making a dough (pastries)?
6.

COLLEGE OF BUSINESS
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 PAMANTASAN NG LUNGSOD NG SAN PABLO
Brgy San Jose San Pablo City

OFFICE OF THE VICE PRESIDENT FOR RESEARCH

AND INNOVATION

Organizational Structure

MANAGER

PRODUCTION MARKETING

FINANCE

COLLEGE OF BUSINESS
ADMINISTRATION