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Shelf impact is the assessment of
a package's ability to sell itself in
a competitive market. It takes
into observation the behavior of
various buyers to measure how
customers identify the product
they need and how they choose
from the numerous options of
brands available.
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What Does Shelf Placement Mean To Shoppers?
• Shoppers first look at eye-level shelves.

• Their gaze goes from left to right of the shelf.

• They take fewer than eight seconds to make a purchase.

Types of Shelf Placement?

• Eye-level shelves

• Waist-level shelves (top shelves)

• Knee-level shelves (bottom shelves)

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EYE LEVEL SHELVES
• The bottom shelves are
• New brands destined for bulky, well-
• Placement of premium products
• New products known, slow-moving
on eye-level shelves
• Products yet to establish items that shoppers are
popularity willing to reach out for.
• Products that are placed here are
• Products without the financial
easily recognised and purchased.
fortitude • Besides, bottom shelves
are ideal for displaying
children’s items to easily
pick out what they want.
• Hair colors/Hair
serums
• Room fresheners
• Specific cosmetics
that are not need
based