Email Marketing

MMS Marketing
Batch 2022-2024
By Mohseen Shaikh
What is Email Marketing in Digital
Marketing?
Advantages & Disadvantages
Advantages Disadvantages
• Build a relationship • Spam
• Drive Traffic • Size
• Segment Your Communication • Competition
• Drive Customer Loyalty • Engagement
• Target customer with wider • Design
communication • Cost
Trends in Email Marketing
• Creating hyper-personalized emails
• Focusing on email automation

• Making email designs engaging

• Leveraging AI in your strategy

• Including user-generated content

• Using responsive email templates

• Making your strategy agile

• Saying goodbye to open rates

 Lead Generation Email

Types of Email Marketing

• Welcome Emails
• Email Newsletters
• Dedicated Emails (Stand Alone Email)
• Lead Nurturing Emails
• Sponsorship Emails
• Transactional Emails
• Re-Engagement Emails
• Brand Story Emails
• Video Emails
• Review Request Emails
Planning and Designing
Lets have a look at the Video
https://www.youtube.com/watch?v=BtNncmGsrOU
How to Measure Success in Email Marketing
• Open rate – Helps understand which of the subject line is working the best
• Click-through rate – best way to understand effectiveness of content
• Conversion rate – To understand the success of email Marketing Strategy.
• Unsubscribe rate – To understand disliking towards your content
Thank You
Any Question

Mohseen Shaikh
mohseen211115@gmail.com