Digital Marketing

MMS Marketing
Batch 2022-2024
By Mohseen Shaikh
 What is Digital Marketing?
Digital marketing refers to any marketing strategy that uses an
electronic device that may or may not be connected to the internet.
Even radio ads and television commercials are digital marketing
strategies.Digital marketing is important when it comes to being
competitive and relevant within your industry.
Importance of Digital Marketing
• Digital marketing is on the rise – since 2015, marketing professionals report
spending steadily more of their budgets on digital marketing methods,
while at the same time, reducing spending on traditional marketing
outlets.
• This is because consumers are increasingly present on online channels,
giving businesses more opportunities to reach their ideal customers, all
day, every day.
• The world has 7.9billion people and 5.03 billion of those people use the
internet regularly
• This means that 63% of the world’s entire population can be reached online
via digital marketing
• Nearly 30 percent of consumers would rather interact with brands online,
via social channels, versus going to a store.
Continue…
• Here are a few more reasons why digital platforms can be an asset to your
business:
• You can build an online community to represent your organization across all
platforms.
• 45% of consumers prefer to purchase online, then pick up in a store -
meaning their buying decisions come primarily from a business’ digital
presence.
• Digital marketing allows for personalized exchanges between consumers
and producers. These personalized exchanges make customers feel heard
and understood by a business, which ultimately increases online revenue.
• An online presence, particularly across social media platforms, increases
appeal for consumers and establishes trust between buyers and sellers.
• The use of APIs allows a 3rd party to facilitate the exchange for users.
Types Of Digital Marketing
• Content Marketing
• Search Engine Optimization
• Search Engine Marketing/Pay-per-Click
• Social Media Marketing
• Affiliate and Influencer Marketing
• Email Marketing
• Mobile Marketing
• Video Marketing
• Audio Marketing
• Chatbot Marketing
• Publisher Ads
• Online Reputation Management
• Crisis Management
• Digital PR
Types of Platform
• Meta (Facebook) Owned Platform
• Google Ads
• Twitter
• Linkedin
• Bing etc
• Yahoo
• Tiktok
Digital Marketing Tools
Analytic Tools

Marketing Tool

Web Tool

App Marketing and Analytic Tool

Benefits of Digital Marketing Platforms to
Businesses?
• Track and Allocate Spend
• The Right Ads to Drive Conversions
• Correlate Qualitative and
Quantitative Results
• Effective and Ready to engage
communication
• Customization on the go.
• Abundance of Data
Digital Marketing Asset
• Social Media Profiles
• Website
• Images and Video Content
• Blog Posts and eBooks
• Reviews and Customer Testimonials
• Branded Logos, Images, or Icons
Glimpse of HUL Digital Marketing
• FMCG major Hindustan Unilever reported a 12.74% increase in net
profit to Rs 2601 crore for the quarter ended March 31, 2023,
compared to Rs 2307 crore in the same quarter of the previous year.
• The company’s advertising and promotion expenses grew marginally
1.16% to Rs 1311 crore for the quarter ended March 31, 2023 as
compared to Rs 1296 crore for the quarter ended March 31, 2022. For
the quarter ended December 31, 2022, ad spends of the company
stood at Rs 1209 crore.
• HUL's total income for the quarter was Rs 15, 375 crore against Rs
13,846 crore in the same quarter previous year.
Product Categories

HUL Sell maximum Categories through their digital and

implementing native and market place strategy along traditional
offline marketing strategy.
Digital Marketing Report - Nyka
https://www.nykaa.com/media/wysiwyg/2021/Investors-Relations/pdfs/annual-report/21-22/integrated-report-2021-22.pdf
Thank You
Any Question

Mohseen Shaikh
mohseen211115@gmail.com