WARBY PARKER

WE'VE GOT
YOUR EYES
COVERED
Presented By:
Haseeb Jahangir
&
Farmanullah
 Industry or
Market Analysis

The eye wear market is a lucrative market with potential for

high profit margins. Its worth $100 Billion. Manufacturers profit
ranged from 10x to 25x while retail profits were 3x to 5x

Main competitors for Warby Parker were

Luxottica Group (LUX) and Essilor International.
 US Eyewear Market
Contact Lenses
7%

Sunglasses
15.4%

The eyewear market was mainly dominated

by LUX and Essilor. LUX had high market share
in the frames category while Essilor primarily
focused on optical glasses/lenses

Lux had eyewear licenses of all major designer

wear brands such as Chanel, Ralph Lauren,
Ray-Ban, Persol and Oakley. Essilor had over
70 Labs.
Spectacles
77.6%
 Warby Parker

01 Branded
Warby Parker aimed at launching
branded eye wear that was
02 High Quality
Warby parker used cellulose
acetate for making frames
aesthetically pleasing and bold. because it was the best quality
material available at that time.

03 Low Priced
Their glasses start at $95 including
Rx Lenses which if compared to
competition was very cheap.
How did they enter the market?
Going Online
US market was dominated by brick
and mortar stores which had 29.9%
market share with high margins for
manufacturer and retailer. Warby
Parker decided to sell to the the
consumer directly.
30 Day Free Return
Warby Parker offered 30 Day no
questions asked return policy.
Free Shipping
Retailers did not provide the
shipping facility and the consumer
had to go physically to the shop to
collect their eye wear - long lead
times.
Virtual and Home Try-on
Warby Parker hired the best virtual
try on technology available so that
costumers can try eye wear
virtually and further sent 5 frames
to the consumer via mail to try at
home and decide.
As-Is
To-Be Canvas