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Usability Report Full
Usability Report Full
Sadae K Bell
10 February 2024
Who conducted the test was myself, Sadae Bell. I used a timer to track
the time it took for the participant to navigate through the website, the
laptop that included the Cinnabon website live, and notes that I took while
observing the participant.
Executive Summary
The usability test took place in the office of the home of the participant,
providing comfort reducing nervousness while they are completing tasks. The
purpose of this test is to analyze to usability of the Cinnabon website. By
doing both the upsides and downsides of the websites can be analyzed based
on the perspective of the consumer. The number of participants in this test
was only one. The demographics of the participants is a 45-year-old female
who is a nurse. She spends around 2 hours online daily with daily browsing
behavior. Some of their favorite websites include Facebook and Target. With
that being said, the participant has never visited this website before. As it
relates to this activity, the participants were given a maximum of 15 minutes
to complete each task. For the test, two different tasks were given. The first
task was for the individual to find the allergen chart for Cinnabon’s product.
The second task was to find a link to Cinnabon’s social media website. For the
first task it took the individual 8 minutes to complete. Then for the last task it
took 5 minutes. Based on the results in comparison with the results, it made
sense as to why it took the participant a little longer to complete the task.
This is because the individual is not as computer savvy as a someone of a
younger age, even more specifically because the person has never visited the
site.
Furthermore, some issues found with the website include:
- A lack direct important information, i.e. finding the allergens for different
foods should be listed within the products description, not on a list that
takes a while to locate.
- Important information is listed at the bottom instead of the time.
- Finding external platforms were not easy to navigate as it was shown in
smaller sizing.
- Not all the items on the website that are clickable “look clickable.”
Methodology
The participant was recruited based upon the fact that they were the most
tech savvy person I knew that would be the best candidate for this task. The
session did not take long as I anticipated as the individual was readily
available and willing to do complete the task. The participant was asked to
Participants
There was only one participant for the whole test. The participant was a 45-
year-old female who works as a nurse in a medical institution.
Example of table
Role
Federal State / Public Federal Medical Research * Other
Staff/Agency Health Department Grantee Institution Institution Organization
0 0 0 1 0 0
Evaluation Tasks/Scenarios
The task scenarios were created by a group in which I have been assigned in to
analyze the Cinnabon brand.
The tasks that were given for the participants to complete are:
- Find the allergen chart for Cinnabon’s products.
- Find a link to Cinnabon’s social media pages.
See attachment D to view the results regarding the task completion.
Results
Task Completion Success Rate
I, Sadae Bell, recorded the participants ability to complete tasks (finding the
allergen table and finding the social media links) All task had the same
completion rate as the participant was able to complete both tasks.
1 √ √
Success 1 1
Completion
100% 100%
Rates
Task Ratings
After the completion of each task, participants rated the ease or difficult of
completing the task for three factors:
It was easy to find my way to this information from the homepage.
The information was clear to find on the website.
How much improvement in needed for the website.
The participant agreed that it was easy to find the allergen list (Average mean
on 3) and strongly agreed it was easy to find the social media links (average
mean of 4)
The participant agreed it was easy to find the track the location of the site to
find the allergen chart (average mean of 3). The participant agreed that the
location to find the site was easy as well (Average mean of 3).
Task 1 required the participant to find the allergen chart for the Cinnabon
products (mean = 480 seconds). Task 2 required the individuals to find the
social media links (mean = 300)
Time on Task
P1 Avg. TOT*
Task 1 123.1
Overall Metrics
Overall Ratings
After task session completion, participants rated the site for eight overall
measures (See table below). These measures include:
Ease of use
Frequency of use
Difficulty of keeping track of where they were in the site.
How quickly most people would learn to use the site.
Getting information quickly
Homepage’s content facilities exploration
Relevancy of site content
Site organization
The participant agreed that the website was easy to use but disagreed that
they would use the site frequently as they disagreed the site would keep
them coming back as personally, she would not fit Cinnabon’s target market.
Even the participant average agreement rating was 25% for the simple fact
this participant does not fit the target market, this person would come back
to the homepage to explore the site.
Thought Website
1 4
was easy to use
Would use website
1 2
frequently
Found it difficult to
keep track of
1 3
where they were in
website
Though most
people would learn
1 4
to use website
quickly
Can get
1 3
information quickly
Homepage’s 1 2
Website is well
1 3
organized
Add allergens for a food item Participant strongly agreed that the allergen list Medium
within in a product was not easy to find as it was linked at the
description. bottom of the website. Therefore, is inconvenient
for individuals who are trying to look quickly for
Information regarding the what to order but may have allergies. Th
brand should have better High
placement on the website’s Participant found that certain information should
pages be easily recognized on the website as it was
slight difficult to navigate (i.e. placement of
allergies chart and social media links)
Conclusion
In conclusion the participant agreed that the website needed improvements and
navigation was not the easiest. Although the website was very attractive to the
participant, regarding the colors and its layout, it does still showcase some faults
that can be altered to make it easier for customers who view the site.