Ariana Koblitz

AKOBLITZ.COM | ARIANSKY@GMAIL.COM | +1 (310) 384-7864

I’m excited to join and direct a team of designers, strategists, and big
thinkers to make a vision become a reality. Delivering a user
experience that works over time with a strategic roadmap.

WORK HISTORY | E X P E R I E N C E S T R AT E G Y & D E S I G N

VP, Experience Design Lead, Bank of America - New York, NY | SEP 2021 - present
I lead a portfolio of initiatives across checking, credit card and lending products, managing the
day to day work of interaction, visual designers, and content strategists and ensuring strategic
(and operational) alignment with business, product, and engineering partners.
• Redesigned account opening ows (including logic, look and feel) for home loans, checking,
savings, & credit card accounts
• Introduced new ways to make it easier to fund a checking account as a new client
• Implemented client onboarding experience (fee awareness, recommended account actions)

CVP Experience Design Strategist, New York Life - New York, NY | MAY 2018 - AUG 2021
Built up strategic design as a shared service
• Delivered design thinking training program (to 95% top satisfaction scores)
• Increased agent candidate retention during recruiting through updated communication and
data-model driven assessments
• Introduced new way of setting up Universal Life insurance policy that better establishes and
tracks client goals.

Design Strategy Lead, MetLife - New York | JAN 2015 - APR 2018
• Led cross-department initiatives (design training; journey mapping standards)
• Scaled design practices across global markets (Shanghai, Tokyo, Seoul, Mexico) running
workshops and prototyping low delity proof of concepts.

WORK HISTORY | DESIGN RESEARCH & PROTOTYPING

Designer, InCompass - Phnom Penh, Cambodia | OCT 2013 - MAY 2014
Designer, Design Concepts - Madison, WI | MAR 2013 - OCT 2013
Engineering intern, LUNAR - SF, CA | MAY - SEP 2012
Contract work across design consultancies sharpened my application of design methods across
the design lifecycle. Success here meant convincing stakeholders to change planned
executions, designing concepts and co-creating with end-users.
Ask me about developing study-aid for rst generation college students, introducing farm
irrigation kits, HIV patient care, barre workout kits, IOT scales, and IV infusion pumps

AWARDS
Bank of America Pinnacle Award for excellence in leadership
Presented to 2% of employees (of 200k+) each year
Megan E. Villanella MetLife Marketing Excellence Award honorable mention
Presented annually to 1 marketer (plus 1 honorable mention) of the Global Marketing team
Ernest G. Chilton Award
Presented to 1 Stanford Product Design student at graduation

E D U C AT I O N
Stanford University; California | Product Design, BS Mech Eng 2012
Design School Kolding; Denmark | Course certi cate in Nudge Theory 2012

I M M E R S I O N S T H AT S H A P E W H O I A M
• Aikido instructor (I am co-dojo cho at Genshinkan Aikido Manhattan)
• Year in Urawa, Japan and last two years of high school in Beijing, China
• Born & raised in Berlin Germany to an American-Jewish dad and a Japanese-American mom
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