SOCIAL MEDIA ASSISTANT

INTERVIEW PRESENTATION

NAZAL NOUSHAD
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 BIOGRAPHY & ACHIEVEMENTS
EDUCATION
§ BBA Business Management
Heriot-Watt University, Dubai
§ MBA Marketing
University of Sunderland in London
CAREER BACKGROUND
§ Marketing Assistant (Intern)
University of Sunderland in London
§ Careers Services Intern
University of Sunderland in London
NOTABLE ACHIEVEMENTS
§ Tripled Instagram Reach
Through
- team efforts, we managed to triple the university's Instagram
reach to 81.8K users
§ Maximized Content Interactions and Follower Growth on Instagram
Achieved 100% interaction rate for the university’s Instagram content along
with an increased follower count by 2K followers
§ SharePoint Page Redesign
Successfully revamped the Careers Services SharePoint page, aiming to
improve user experience and accessibility
§ Career Support Workshops
Supported promotion and execution of around 100 career support
workshops in 8 months
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 SOCIAL MEDIA PLATFORMS
IN HIGHER EDUCATION

Unique Features (Instagram):

§ Stories & Highlights
Unique Features:
Behind-the-scenes, campus life, events etc
§ Facebook Groups
Departments and Alumni Engagement § Reels
Long duration content
§ Facebook Events
Promotion for wider reach Unique Features (Threads):
§ Integration with Instagram
Audience:
Helps with reposting content to Instagram
§ Diverse age groups including prospective
§ Reposts and Replies
or current students and their family
Encourage engagement and discussions
Audience:
§ Younger demographic, making it suitable for
attracting prospective students
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 SOCIAL MEDIA PLATFORMS
IN HIGHER EDUCATION

Unique Features: Unique Features:

§ Company Page § Hashtags
Showcase university news, achievements Specific hashtags for events and trending
and any industry collaborations topics
§ Articles § Retweets and Replies
Research updates, Informative articles Encourage engagement and discussions
and success stories
Audience:
Audience:
§ Broad demographic looking for real-time
§ Mainly professionals and students news and updates
seeking career opportunities.
§ Alumni and Industry Partners

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 SOCIAL MEDIA PLATFORMS
IN HIGHER EDUCATION

Unique Features: Unique Features:

§ Longer Duration Videos § Trending Challenges
Event highlights, case study interviews, Video challenges related to university culture
and campus tours showcasing facilities or academics
§ Live Streaming § Video Duets
Stream events like graduation Encourage student participation and
ceremonies collaboration
Audience: Audience:
§ Wide audience, especially those who § Younger audience seeking entertaining and
prefer visual and interactive content creative content

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BLOG POST
UNIVERSITY OF CENTRAL LANCASHIRE
CLEARING CAMPAIGN 2022

§ Social Media Reach

5 million people across various social
media platforms
§ Engagement Rate
Exceeded 20% than their average
engagement rate
§ Applications Surge
30% increase in clearing applications
compared to the previous year
THANK YOU