CULTURAL THEORIES OF

HEALTH
COMMUNICATION
Group 17
Bermejo, Raymund
Gacer, Ira May
Bebat, Myka Veberly
 HEALTH
COMMUNICATION

Examples Relevance
Doctor to patient Avoid misinformation
Policy makers to Disease prevention
hospital Health promotion and
Hospital to community quality of life
 HEALTH COMMUNICATION
THEORIES IN CULTURE

Culturally Sensitive Approach

Culture-Centered Approach
 CULTURALLY SENSITIVE
APPROACH

Focuses on developing
communication materials that
are responsive to the
characteristics of the culture.
To create the most effective
messages to the target
community.

To utilize the concept of culture

to develop more efficient health
communication programs.
 Health
Communication CULTURE Community
Scholars
Health Programs
Health Programs
 Culture-Centered Health
Communication
In response to the criticism articulated by Deborah Lupton
and Colins Airhihenbunwa
Discursive Space
Subjective
Cultural participants are agents in seeking out making
sense of and transforming unhealthy social structures.
transformative in nature
 Culture-Centered Health
Communication

Communication in the Culture-Centered Approach lies at the

intersection of Culture, Structure and Agency

Mobilization of the product of discourse between health

communication scholars and the community through cultural
leaders
 Conclusion

Culturally Sensitive Approach

-takes cultural variables into account in the development of culturally
appropriate health interventions.

Cultured-Centered Approach
-takes culture as an entry point for listening to the voices of local
communities that aims to address unhealthy social structures.
THANK YOU FOR LISTENING

References:
p. 273-276 Encyclopedia of
Communication Theories