Festival Ramadan Putrajaya - Overview

Date | Time:
8th March - 9th April | 10am - 12am daily

Theme:
1001 Warna Lebaran

Target overall foot fall:

600k (sticker system)

Other Booth and Sponsors:

2024 - Potentially Bank and Ministry
2023 - Bank Muamalat and Ministry of Agriculture

Main Demographics of visitors:

26- 30 years old

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Festival Ramadan Putrajaya - Activities By the Organiser

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Festival Ramadan Putrajaya - Proposed Sponsorship Package: BRONZE

Sponsorship - In-kind: Quaker Oat 3 in 1 Products

Sponsorship RM 60,000
- RM 50,000 in cash In- Kind Sponsorship Value RM 10,000
- RM 10,000 in-kind RRP per packet RM 12.2
Total no. of packets pkt 820
- Less vendor briefing goodie bag pkt 300
- Less media conference goodie bag pkt 50
Balance no. of packets pkt 470
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Festival Ramadan Putrajaya - Booth Locations Allocated For BRONZE Sponsorship (either Section F or I)

Bare Space - 6 x 5 x 5 m
(L x W x H)

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Booth & Walkabout - Proposed Sampling Activities

SAMPLING SACHET COUNT (Both 1 and 2)

Activity 1) Booth - Try Quaker Oat 3 in 1
Target no. of pax daily pax 6000
Time: 7.30pm - 12.00am daily
Cups per Sachet cups 6
Location: Booth
Objective: Try & Buy Total Cups per Packet cups 90

Daily no. of Packets pkt 66

Try Quaker Oat 3 in 1 - Patrons get to try Quaker Oat 3 in 1 at the booth and
Total no. of Packets for 33 days pkt 1200
the end target is to get them to make a purchase. Sampling amount per cup
will be in smaller portions (1 sachet to 6 cups) compared to CNY’s roadshow. Total no. of cartons for 33 days ctn 84

Proposed Activities

Prepare a list of questions related to Quaker products, nutrition and health benefits. To
approach consumer and ask if they want to participate in a quiz to win a sachet packet

Sample of Questions;
1. Quaker 3in1 helps to release energy and it has 7 vitamins, can you name one?
a.
2. How many flavours are available in the 3in1 variant?
a. 6. (Original, Chocolate, Berry Burst, Vanilla, Matcha Green Tea and Mocha)
3. Name three nutritional benefits of Quaker drinks
a. High fibre, source of protein and Multivitamins
4. How long do you take to prepare Quaker 3in?
a. Instantly, just add hot water. Per sachet, add 150ml of hot water

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Indoor Stage - Bronze Sponsor’s Session x 2 sessions

Indoor Stage
- Weekend x 1
- Weekday x 1

Note on no. of AIO packets needed

- In-kind x 820 packets

- Activity 1 - 367 packets
- Activity 2 - 14 packets

Total 1,201 packets x RM 12.20 = RM 14,652.20

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Proposed Booth Design

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Proposed Booth Design

Printed Key Visual

Instagrammable
Photo Opp Area

Product display
Counters for AIO (Reusing from
(Reusing from previous event)
previous event)

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Proposed Booth Design

Confidential - No part of this proposal may be reproduced or transmitted in any form or by any means, electronic or mechanical without prior permission from Mthree Diverse Sdn Bhd
Proposed Booth Design

Confidential - No part of this proposal may be reproduced or transmitted in any form or by any means, electronic or mechanical without prior permission from Mthree Diverse Sdn Bhd
Proposed Booth Design

Confidential - No part of this proposal may be reproduced or transmitted in any form or by any means, electronic or mechanical without prior permission from Mthree Diverse Sdn Bhd
Proposed Booth Design

Confidential - No part of this proposal may be reproduced or transmitted in any form or by any means, electronic or mechanical without prior permission from Mthree Diverse Sdn Bhd
Proposed Booth Props

Pla Cards Pillows

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A1 Commboard

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END OF DOCUMENT