Business Simulation Reflective

MRKT 3006 – Fall 2023 Page 1

MRKT 3006 Services Marketing Team Business Simulation Reflective – Presentation Component (5%)

Team Reflective Rubric for Business Game Simulation:

Introduction: The purpose of this rubric is to provide guidelines and expectations for team reflective about a business game
simulation. This rubric assesses the team's ability to analyze and reflect on their performance during the simulation, identify
key learnings, and propose strategies for improvement.

Criteria:
1. Reflection and Analysis (20%)
 The team provides a thorough analysis of their performance during the simulation
 The team reflects on their decision-making process and identifies areas for improvement
 The team examines how their decisions impacted the outcome of the simulation
 The team evaluates the effectiveness of their communication and collaboration during the simulation
 The team describes how their understanding of business concepts changed or developed during the simulation

2. Key Learnings (20%)

 The team identifies and articulates key learnings from the simulation
 The team demonstrates a deep understanding of the business concepts learned during the simulation
 The team considers how they can apply these learnings in future business situations

3. Proposed Strategies for Improvement (20%)

 The team proposes concrete and actionable strategies for improving their performance in the simulation
 The team's proposed strategies are grounded in their analysis and reflection
 The team considers how their proposed strategies might be applied in real-world business situations
Business Simulation Reflective
MRKT 3006 – Fall 2023 Page 2

Assessment
Below Average Average Above Average Student’s
Area
Presentation Presentation Presentation Grade
& Weight
Introduction Group members were introduced and the panel Group members were introduced and the panel Group members were introduced and the panel
5 points welcomed. No road map given. welcomed. There was a road map given. welcomed. The road map was presented and
0 – 2 points 3 – 4 points sparked interest in the audience.
5 points
Audience Attendees enjoyed some parts of the Attendees enjoyed most parts of the Attendees enjoyed the entire presentation and
Engagement presentation and were engaged at several points presentation and were engaged during the were engaged throughout.
10 points during the presentation. majority of the presentation. 8 – 10 points
0 – 5 points 6 – 7 points
Speaking Skills A clear and pleasant tone of voice was not A clear and pleasant tone of voice was utilized A clear and pleasant tone of voice was utilized
i.e. volume, utilized throughout the presentation. throughout the presentation. throughout the presentation.
tone, pace,
pronunciation, Spoke fast, too loud, or too soft. Steady pace, needed volume, lacked Poised, clear articulation, proper volume, steady
grammar 0 – 2 points confidence. rate, good posture and confidence.
5 points 3 – 4 points 5 points
Reflection and The team provides a basic analysis of their The team provides a solid analysis of their The team provides a thorough analysis of their
Analysis performance, identifies some key learnings, and performance, identifies key learnings, and performance, identifies key learnings, and
20 points proposes some strategies for improvement. proposes strategies for improvement that are proposes concrete strategies for improvement
0-11 points mostly grounded in their analysis and reflection. that are grounded in their analysis and
12-17 points reflection.
18-20 points
Key Learnings The team provides a basic analysis of their The team provides a solid analysis of their The team provides a thorough analysis of their
20 points performance, identifies some key learnings, and performance, identifies key learnings, and performance, identifies key learnings, and
proposes some strategies for improvement. proposes strategies for improvement that are proposes concrete strategies for improvement
0-11 points mostly grounded in their analysis and reflection. that are grounded in their analysis and
12-17 points reflection.
18-20 points
Proposed The team provides a basic analysis of their The team provides a solid analysis of their The team provides a thorough analysis of their
Strategies for performance, identifies some key learnings, and performance, identifies key learnings, and performance, identifies key learnings, and
Improvement proposes some strategies for improvement. proposes strategies for improvement that are proposes concrete strategies for improvement
20 points 0-11 points mostly grounded in their analysis and reflection. that are grounded in their analysis and
12-17 points reflection.
18-20 points
Business Simulation Reflective
MRKT 3006 – Fall 2023 Page 3

Assessment
Below Average Average Above Average Student’s
Area
Presentation Presentation Presentation Grade
& Weight
Organization Follows the outline with several major flaws. Generally follows the outline with one or two Follows the format provided in the outline.
10 points 0 – 5 points minor flaws. Team introductions and the agenda start the
6 – 7 points formal presentation. The audience has
handouts prior to the presentation.
8 – 10 points
Creativity of Went through the motions of making the Presented the conclusions and Made points in a creative way. Held the
Presentation presentation. recommendations with little or no imagination. audience’s attention throughout.
5 points 0 – 2 points 3 – 4 points 5 points
Effective Conclusion provided. Did not address the main Conclusion provided. Did not address main Summarized the main issues and provided
Conclusion issues or provide closure to the paper. issues. closure to the plan.
5 points 0 – 2 points 3 – 4 points 5 points

Total Points /100

(Total of scores above)

*Management refers to the group to which the students are presenting their case analysis, and the students’ responses to questions asked of them by the listeners.

Student Name Student Number