Concillium Automations

COMPANY OVERVIEW
Concilium Automations Private limited – A start-up to introduce fresh
minimally processed premium tender coconuts.

We plan to shift the paradigm by making tender coconuts as 1st

choice of drink over all carbonated drink.

Cocomug is Flagship product of Concillium Automations

Plant address: Plot 317 - D Harohalli Industrial Area Phase 2

Kanakapura Ramanagara district Karnataka 562112 India

CIN: U28999KA2020PTC131816
PAN: AAICC5944Q
GSTNIN: 29AAICC5944Q1ZS
Start up India certificate:DIPP102155
Udyog AADHAR: KR03A0128527
Udyam Regs:UDYAM-KR-29-0001301

www.cocomug.com Private & Confidential

 Our Vision
The vision of the company is to become one
coconut company, the leading coconut
processing company in the country, and to
produce products derived from coconuts and
showcase our Indian coconut products
globally.

Our Mission
To create, develop and nurture our team
constantly in setting global benchmarks and
make sure we deliver the best always
ensuring safety and quality.

www.cocomug.com Private & Confidential

 The Timeline
Market Entry B2B Tie-Ups Expansion
➢ Production was flagged off in 2021 ➢ Multiple Product tie up and ➢ Ready for rising funds
➢ Partnership with reputed FnVs increasing the product line

Start Export Market Entry B2C

➢ Company incorporated in Jan 2020 ➢ Achieved our first milestone in 2022 of ➢ B2C was Flagged off in 2023
➢ Product development exporting our Cocomug to overseas

www.cocomug.com Private & Confidential

Problems vs. Solution
Problem Solution

• Old or aged or matured tender • Fresh tender coconuts day to day

coconuts harvest process & next day delivery

• Unhygienic storage Places and • Processed and stored in Hygiene

opening methodology place and ease of opening

• Mixed grade nuts • Graded handpicked nuts

• Quality issue for export market • Export quality processing

• Waste management • Reuse of waste generated

www.cocomug.com Private & Confidential

Our Strength
➢ Capacity up-to 25000 Nuts per shift

➢ Automation – consistency, high capacity

➢ Machine designing

➢ Processing technology

➢ Direct farmers contact

➢ Agronomy expertise

www.cocomug.com Private & Confidential

USP
➢ Zero preservative technology – 100% Natural

➢ Shelf life as per requirement

➢ Products from wastage

➢ Unique cafe concept – one of a kind products

www.cocomug.com Private & Confidential

Facility & Cafe Photo

www.cocomug.com Private & Confidential

Our Products
COCOMUG - Trimmed Tender Coconut

Introducing a new premium tender coconut handpicked straight from quality farms across Karnataka,
which undergo processing with the outer husk trimmed and packed for the ease of storage and opening.
Having shelf life of 30 days when stored in 2 to 8 degrees Celsius. Having different variants like half and full
trim with customization Keeping health benefits alongside.

Raw Tender Coconuts

We have a strong in house channel to source premium various types and grades of tender coconuts to any
required number. Our harvesting team ensures that each tender coconut is harvested at optimum time to
maintain size, shape quality and quantity of the coconut water.

Bottled Coconut Water

We offer Bottled Cocomug tender coconut water in places which require substitutes for Cocomug tender
coconut, which is a 100% natural water extracted from fresh tender coconuts and dropped into a bottle
with zero preservatives and a shelf life of three days when stored in refrigerator.

www.cocomug.com Private & Confidential

Our Products
Cocopeat & coconut fibre compost
Cocopeat and coconut fibre compost are the secondary products derived from our tender coconuts processing.
Cocopeat is a compressed organic coconut fibre, an ideal application to be used in vertical gardens, green walls and
also to pot plants. The fibre from coconut husk is a great additive for compost, the trimming waste from the
processing unit is transported to compost processing plant to undergo biological process and fetch the organic
material.

Soil Conditioner
The soil is over fed with fertilizers or overdosed to enhance the yield, which in turn results in the pH alteration of the
soil, phosphates get locked and the nutrients at roots doesn’t reaches the plants at sufficient level and the plants
are stressed and yield goes down. product the soil pH level is controlled, nutrition retention capacity increased,
water retaining capacity increases, unlocking the phosphates in the soil by cation exchange and making the
nutrients available for roots to absorb and resulting in minimum of 30% yield increase in the crops. Further on
consecutive usage of soil conditioner additional of fertilizers can be reduced.

Cutlery
To create a sustainable packing, we have developed biodegradable cutlery made from the coconut husk waste.
We have various cutlery like plates, spoons, glasses, boxes, etc

www.cocomug.com Private & Confidential

 Revenue Streams
Concillium Automations

B2B B2C and D2C Cocomug cafe Soil Conditioner Coco Fiber waste

Cocomug Cocomug Milk Shakes Coco Fiber Manure

Bottled Tender Coconut Grated coconuts Malai shakes Cutlery

Water

Coconut Milk Coconut chunks

Trading

Coconut Flakes Softie and Ice Cream

Coconut Pickle

Coconut Chunks

Pouched Tender Coconut Water

www.cocomug.com Private & Confidential

 Why Now

● Currently unique concept of Cocomug cafe

● Setting up B2B supply to corporate

● Setting up D2C supply

● Rise in consumer preference to high

quality and hygiene healthy food

● Has a great potential for export overseas

www.cocomug.com Private & Confidential

Market Insight
40%
15% Karnataka is the largest
Tender coconut account producer of tender
for 15 % of the total coconuts in the country
production of over 15 with nearly 40 % of its
billion coconuts in India production of 160 crore
with sales peaking coconuts going as
during summer months. tender coconuts
…………………………………………………………………………………………………………………….
India's Coconut Production Trend (million
nuts)
India is the largest coconut-producing
25000
country in the world and accounted for
23904
24000
23798
about 31.45% of the world’s total
23000
22000
22167
21288
production during 2021-22, with a
21207
21000 20309 production of 19,247 million nuts. The crop
20000
19000
contributes around Rs. 307,498 million
18000 (US$ 3.88 billion) to the country’s gross
2015-2016 2016-2017 2017-2018 2018-2019 2019-2020 2020-2021
Source: Horticulture Division, Dept. of agriculture & Co-
domestic product (GDP).
operation, Ministry of Agriculture & Farmers welfare

www.cocomug.com Private & Confidential

Market Insight
Indian Coconut Export Trend (US $ India plays a prominent role in the global
Million) 418
coconut and related products supplies.
CAGR 13%
298 Between 2015-16 and 2021-22, the total
268 266
229 229 coconut exports from India grew at a
189
CAGR of 13%. During 2021-22, the coconut
exports of India crossed Rs. 3,236.83 crore
(US$ 393 million) mark, an increase of 41%
2015-2016 2016-2017 2017-2018 2018-2019 2019-2020 2020-2021 2021-2022
from the previous year.
SOURCE: COCONUT BOARD OF INDIA

…………………………………………………………………………………………………………………….
Global Coconut Market
2028
2026
2024 The global coconut products market size
2022
2020
was valued at $11.5 billion in 2018 and is
2018 estimated to reach $31.1 billion by 2026.
2016
2014
$ 11.5 Billion $ 31.1 Billion

www.cocomug.com Private & Confidential

Market Insight
India exports coconut to 140
countries around the world. The
major importers of coconut from
India are:
Vietnam valued at US$ 29.6 million

UAE valued at US$ 16.61 million

Bangladesh valued at US$ 14.63 million

Malaysia valued at US$ 11.27 million

USA valued at US$ 5.84 million

www.cocomug.com Private & Confidential

Our B2B Clients

www.cocomug.com Private & Confidential

Path so Far and Road Ahead

Total Fund Infused Current ask Equity Dilution Offer

Rs. 19.5 Rs.153 31.02% at

Rs. 495.7 million
million million valuation

www.cocomug.com Private & Confidential

Projections
COGS PROJECTIONS INR crores

………………....................
TURNOVER PROJECTIONS
300 300
266.7635939
241.8915869
TURNOVER IN Rs. crores

250 250

200 200

150 150

97.65116894 88.77978931
100 100

47.87452003 43.39448102
50 50

0 0
1st Year 2nd Year 3rd Year 1st Year 2nd Year 3rd Year
……………………………………………………................................................................................
EBITDA PROJECTIONS INR crores
25.00
20.00 19.50 EBITDA Details
15.00
Details 1st year 2nd year 3rd year
10.00
5.00
Revenue 47.87 97.65 266.76
4.04
0.00 Expenditure 63.32 93.61 247.27
1st year 2nd year 3rd year
-5.00 Total -15.44 4.04 19.50
-10.00 EBITDA
-15.00 -15.44 Margins -32% 4% 7%
-20.00
www.cocomug.com Private & Confidential
Fund Deployment
Till Break Even Deployment of Funds
11%
1% 2%
4%
Details Amount %wise

14%
Capex 66930000 11%
Salary 26496000 4%
Office 6996000 1%
69%
Marketing 10000000 2%
Working Capital 88800000 14%
COGS 433944810 69%

Capex Salary Office Marketing Working Capital COGS Total 633166810 100%

As Nuts are procured directly from Farmers, upfront payment for nuts need to be made
hence the COGS occupies 69% of funds deployment

www.cocomug.com Private & Confidential

Burn to Growth Ratio
70%
60%
60%

50%
40%
40%
1 to 12 Months -154421610
30%

20% 13 to 36 Months 235342346

10%

0%
Burn Ratio Growth Ratio Growth 235342346
……………………………………………………......
300000000 Burn 154421610
250000000 235342346
Total 389763956
200000000
150000000 Burn Ratio 40%
100000000
50000000 Growth Ratio 60%
0
1 to 12 Months 13 to 36 Months
-50000000
-100000000
-150000000
-154421610
-200000000
www.cocomug.com Private & Confidential
Projections
Quarterly Run Rate INR crores
35.00
32.45
30.00
25.00 24.38
20.00
18.32
15.00 13.76
10.00 11.13
8.84
7.01
5.00 4.24 4.91 5.57
3.15 3.65
0.00
1st Qtr 2nd Qtr 3rd Qtr 4th Qtr 5th Qtr 6th Qtr 7th Qtr 8th Qtr 9th Qtr 10th Qtr 11th Qtr 12th Qtr

……………………………………………………..........................................................................
BREAK EVEN OPERATIONAL
40000000

20000000

-20000000

-40000000

-60000000

-80000000

-100000000
www.cocomug.com Private & Confidential
Our Team

Raghavendra BJ Dheeraj K Sriram S

Founder & CEO Co-Founder & CMO Co-Founder & COO
• B.Tech Civil Engineering B.Tech Civil Engineering
• B.Tech E&C Engineering •
• M.Tech Structural Engineering Worked in rice mill industry
• Worked in supermarket chain •
• Machine Designing, Business as operations head
for marketing and expansion
planning & Strategy planning. 4 plus years experience
• 4 plus years experience •
• 3 plus years experience

www.cocomug.com Private & Confidential

Thank You
Concillium Automations Private Limited
raghavendrabj@concilliumgroup.com
business@concilliumautomations.com
+91 8904753796
Cocomug.com