When I wrote my account of those years, The Game, I thought it was my

last word on the subject. I wanted to walk away gracefully. Even though I
inadvertently became the top-ranked expert in the pickup community, I prefer
to be a student of life, not a professor. I write not to teach but because I enjoy
storytelling.
However, this book is not a story, at least not in the proper sense of the
word. It is a how-to book. The story is not mine to write, but yours to live.
The pages are turned not by plot, but by your own motivation.
The fitness and health industries offer thousands of programs designed to
help you reach your physical goals. And there is an enormous and well-
established self-help industry for women. The pages of Cosmopolitan, the
characters on Sex and the City, and countless books, talk shows, and
businesses exist almost solely to help cope with the challenges that come with
being a woman in this world.
The landscape for men, however, is very different. Male sexuality is
catered to everywhere in society—from the pages of Maxim to billboards
selling the good life to the $97 billion porn industry. Everywhere they turn,
men are shown images of women they are supposed to desire. Yet there is
little advice of substance available to help them learn to attract these women,
to figure out who they are, to help them improve their lifestyle and social
skills. And considering that our social skills determine the course of our lives
—our careers, our friends, our family, our children, our happiness—that’s a
big area to neglect.
So, even though I had no such intentions when I wrote The Game, I
started doing a few things in my spare time to help the many guys who
reached out to me after its publication, with emails, calls, and letters full of
heart-wrenching stories. I coached frustrated teenagers, thirty-year-old
virgins, recently divorced businessmen, even rock stars and billionaires.
However, the more people I helped, the faster my inbox filled with requests
from every corner of the world. Hundreds turned to thousands turned to tens
of thousands turned to hundreds of thousands. And most of these guys were
not assholes and creeps, but nice guys—the ones women always say they’re
looking for yet at the same time never seem attracted to.
So I decided to bite the bullet. You’re now holding that bullet in your
hands.
The Stylelife Challenge is a simple, easy-to-follow guide to approaching
and attracting women of quality. Though it is designed for the hardest cases, it