Meaningful

Experiences

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Profile

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Branding Erretres is a branding and digital consultancy based in
Madrid and New York, which works with an international
Excellence ambition and a vocation to build brands which become
leaders within their respective sectors.

With clients and projects in Europe, Asia and America, the

value we contribute is supported by three fundamental
tools: strategy, innovation and digital transformation.

At Erretres, good design is the lingua franca which allows

us to successfully tackle increasingly complicated
problems in the most diverse of markets.

We are a team which is fully committed to each project

that we take on, putting the end user at the centre and
our clients by our side. We work as a team to exceed all
expectations, going further than could ever be expected.

We offer unique Strategy + Branding + Digital expertise.

Erretres. The Strategic Design Company 2

Why ¬ Top Talent Senior Team
¬ Multi Award Winning Design Excellence
Erretres? ¬ Multi Sector International Expertise
¬ End to End Projects
¬ 360º Strategic Branding Projects
¬ Top International Connections
¬ In-House Digital Excellence
¬ Tailor-Made Methodology
¬ A Focus on International Expansion
¬ Customer-Centric Approach

Erretres. The Strategic Design Company 3

Clients

Erretres. The Strategic Design Company 5

International
Expertise Intu Group
Since 2003 Erretres has developed Visa Europe
projects around the world Virgin Money

UK

Madrid, Main Office

Tokyo, Commercial Office
NY ES
JPN
United Nations CHN
LA El País
Canal + Hitachi
Viesgo UAE NetEase Asics
Quantum Squares Barceló Sido Japan
Meliá Hotels Eko Instruments
Banco Everis Methabook NTT Data
Pichincha Museo del Prado
Museo Lasar McKinsey
Segall KPMG
ECU
Camper
BR Unicef
Matador
PE Pachá Group
Mango
Bankia
Banco
El Corte Inglés
Financiero

Madrid, Main Office. Commercial Office.

Awards

BARCELONA LONDON

30+ Laus D&AD

Awards. Awards.

LONDON MADRID

The Lovie Best Branding

Awards Agency.
Erretres in
Projects

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Canal+
CANAL+ Spain, the pay television satellite
network, asked Erretres to radically
renew the branding of a company that
had lost its prestige and visibility.

Research & Analysis

Brand Strategy
Visual Identity
Verbal Identity
Brand Architecture
Vision & Values
Mission & Attributes
Brand Manual
Naming
Brand Implementation
Audiovisual Branding
Internal Communications
Branded Spaces
Tone of Voice
Brand Platform
Merchandise

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 360º Branding

Total Repositioning of the Visual & Verbal Identity

Top Market Awards

Increased brand value and market recognition

Bought by Telefónica for 796m €

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Viesgo
E.ON is the most important power
company in Europe. In May 2015,
the business in Spain was sold,
leading to the decision by the
shareholders to update the brand.

Research & Analysis

Brand Strategy
Visual Identity
Verbal Identity
Brand Architecture
Vision & Values
Mission & Attributes
Brand Manual
Internal Communications
Signage
Brand Implementation
The look and feel of the website
Brand Launch
Brand Platform
Tone of Voice
Naming
Merchandise

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 Reformation of an energy company
which is more than 100 years old

More than 730.000 clients in Spain

A global communication campaign for all stakeholders

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Banco Pichincha
Banco Pichincha is the largest
private bank, by capitalization and
number of depositors, in Ecuador.
Main bank of the Pichincha Group.
In March 2010, it became the first
Latin American bank to receive
the license from the Spanish
authorities to operate directly
as a commercial bank in Spain.

Research & Analysis

Brand Strategy
Visual Identity
Verbal Identity
Brand Architecture
Vision & Values
Mission & Attributes
Brand Manual
Naming
Brand Implementation
Internal Communications
Signage
Tone of Voice
The look and feel of the website

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Rebranding the most important bank in Ecuador

A brand which is more than 110 years old

A new monolithic Brand Architecture

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LifeStart
LifeStart is the new challenge platform,
an initiative by Virgin Money which
will give students the opportunity to
improve their career prospects, engage
with employers and business leaders,
manage their money more smartly, and
learn how to grow or start a business.

Research & Analysis

Brand Strategy
Visual Identity
Verbal Identity

A project by

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 Brand Sprint for a Virgin Money project.

Brand identity for a digital education project

in the United Kingdom.

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Quantum
Quantum Energy Squares is a company
based out of Santa Monica, California.
The product is a range of energy bars
infused with as much natural caffeine as
a cup of coffee and the same amount
of protein as a whole egg, plus macros
for long-lasting energy (100% Vegan,
Gluten-Free, Soy-Free, Non-GMO, Non
Dairy, No Artificial Colors or Flavors).

Analysis and research

Brand strategy
Visual identity
Verbal identity
Vision and values
Mission and attributes
Positioning
Strategic concept
Tone of voice
Brand platform
Merchandise

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360º rebranding project & packaging & web design

Positioning strategy, storytelling and communication

Energy squares brand in Santa Monica, California

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Hamman Al-Ándalus
Hammam Al-Ándalus is the modern
interpretation of the Arab baths of
Al-Ándalus. With locations in various
Spanish cities, the baths are situated
on top of singular archeological
ruins and recreated through
exceptionally beautiful architecture.

Research & Analysis

Brand Strategy
Visual Identity
Verbal Identity
Brand Architecture
Vision & Values
Mission & Attributes
Brand Manual
Brand Implementation
Communication applications
The look and feel of the website
Audiovisual Branding
Brand Launch
Brand Platform
Tone of Voice
Naming
Merchandise

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 360º Experiential Rebrand

Consultancy & Audit of Services

Improving the value of the brand

and the profile of the customers

Average spend up 38+%

Visitas web 47%+

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Ramses Life
Located in the emblematic Puerta
de Alcalá (Madrid) and designed by
Phillipe Starck, Ramses is the setting
of this exclusive concept, one which
brings together the most complete
lifestyle and gastronomy offer in the
city. Divided into seven different areas,
each is devoted to providing a unique,
distinct and immersive experience.

Research & Analysis

Brand Strategy
Visual Identity
Verbal Identity
Brand Architecture
Brand Manual
Internal Communications
Branded Spaces
Brand Implementation
The look and feel of the website

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 360º brand experience ecosystem

 Multifaceted lifestyle scenario

Philippe Starck interior design concept

meets Erretres experiential design

Madrid’s top VIP landmark

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Civitatis
Civitatis is a digital company of
tourism services and vacation
experiences that has two
business units: tourist guides and
complementary services, such as
hotel reservations and excursions.

Research & Analysis

Brand Strategy
Visual Identity
Brand Architecture
Brand Manual
Brand Implementation
The look and feel of the website

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 Tourist services website

Identity and digital platform

Closed 2017 with 28.8 million in sales, a growth of 62%

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Ecoalf
Ecoalf is a sustainable fashion
company that was born in 2009
with the aim of creating a clothing
brand with style and values,
placing itself at the forefront
of textile research with intense
innovation development in its
work process. It has active
partnerships all over the world.

Web Design
Ecommerce
Packaging
Retail Strategy
Research
Visuals
Style Guide

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 Revenue Income 52+%

Average Spend 25+%

Conversions 57+%

Average Time Spent on Website 188+%

Visitors 48+%

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Sido Japan
SIDO is a brand of Japanese
fashion underwear whose
incredible quality is the result of
the innovative patented material
Hohtai, as well as the weaving,
dying, pattern making and sewing
processes, which are carried
out in their entirety in Japan.

Research & Analysis

Brand Strategy
Visual Identity
Brand Architecture
Brand Manual
Brand Implementation
Packaging

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Rebranding for a Japanese fashion underwear brand

360º Rebranding

Strengthening Brand Recognition

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Yessing
Yessing is a new fashion apparel
brand founded under NetEase,
a leading China-based Internet
technology company that
pioneered the development of
applications, services and other
technologies for the Internet in
China. The net income of NetEase
was 549.9bn USD in 2016.

Strategy Audit
Vision & Values
Mission & Attributes
Visual Identity
Brand Architecture
Brand Manual

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A Chinese sports fashion brand belonging
to NetEase relies on Erretres

A clearly differentiated brand

compared to the competition

Strengthening Brand Recognition

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