Title

Dissertation

Submitted in fulfillment of the requirements of the degree of

BACHELOR OF FINE ARTS

by

Student Name
Enrolment No:

Supervised by:

DR. RAKESH KUMAR CHAUDHARY

HoD, Assistant Professor
Amity School of Fine Arts, Amity University Haryana
2023

AMITY SCHOOL OF FINE ARTS

AMITY UNIVERSITY HARYANA

Amity Education Valley Gurugram,
Manesar, Panchgaon, Haryana 122412
 DECLARATION BY THE STUDENT

I hereby declare that the work which is being presented in this dissertation

entitled “Title” is for the fulfilment of the requirement for the award of the Degree of

bachelor’s in fine arts (Applied Art) submitted to the Amity University, Haryana

is an authentic record of my own work carried out under the supervision of Dr.

Rakesh Kumar Chaudhary, HoD, Assistant Professor, Amity School of Fine Arts,

Amity University Haryana.

The work has not formed the basis for the award of any other degree or

diploma, in this or any other Institution or University. In keeping with the ethical

practice of reporting scientific information, due acknowledgments have been made

wherever the findings of others have been cited.

_____________________

Name of Student
Enrolment Number:
Date:

i
 CERTIFICATE BY THE SUPERVISOR

This is to certify that the dissertation entitled “Title” submitted by Student

Name, Enrolment Number- to the Amity University, Haryana in fulfilment for the

award of the degree of bachelor’s in fine arts (Applied Art) Amity School of Fine

Arts is a bona fide record of research work carried out by him under my supervision.

The contents of this dissertation, in full or in parts, have not been submitted to any

other Institution or University for the award of any degree or diploma.

_________________________
Dr. Rakesh Kumar Chaudhary
HoD, Assistant Professor,
Amity School of Fine Arts,
Amity University, Haryana

ii
 ACKNOWLEDGEMENTS

I feel as though a dream has come true with this. a wish to make even a

modest contribution to the design world. Perhaps, this most accessible hardest and the

easiest chapter that we have had to write. It will be simple to thank all those who have

helped us complete the research project, but, on the other hand, it will be hard to

admire them enough. I will try to thank them, but our appreciation cannot be expensed

in a few words.

Heartfelt acknowledgments to Prof. (Dr.) P B Sharma, Hon’ble Vice

Chancellor and Prof. (Dr.) Vikas Madhukar, Hon’ble Pro Vice-Chancellor, Amity

University for providing me with this opportunity to pursue my passion for furthering

my knowledge.

I extend my sincere thanks to Prof. (Dr.) Rakesh Kumar Chaudhary, HoD,

Amity School of Fine Arts, Amity University Haryana for his invaluable guidance
and instrumental support throughout the years and for facilitating the study with
necessary administrative permission and support.

(You can add your other supporting members AND family members in it)

Student Name

iii
 ABSTRACT

Watercolor paint is a versatile art medium. You can use watercolor

paints to apply to everything from fabrics and wood to stone, canvas,
and paper. However, most professional artists usually use watercolor
paper to create paintings. watercolor painting has remained the most
popular art medium in Asia. It made its place in western art in the late
18th century and led to the Golden Age of watercolor painting.
Jmw Turner, john Constable,Richard Parkes Bonington, Maurice
Pendergast, and john Marrtin are some of the most popular names of
watercolor painting world.
Watercolor paints are ..basically the mixture of water-soluble binder
And pigments along with small quantities of solvents

Keywords:

Creative approaches, advertising, the impact of social media, creativity in advertising,

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 TABLE OF CONTENTS

1. Introduction

1. Introduction 2

1.1

1.2

2. Review of Literature

2. Review of Literature 102

2.1 Literature Review 103

3. Research Methodology

3. Research Methodology 125

3.1

3.2

3.3

3.4

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 4. Data Analysis and Discussion

4. Data Analysis and Discussion 139

5. Research Findings, Implications, And Limitations

5. Research Findings, Implications, And Limitations 212

5.1 Findings 212

5.2 Limitations of the Study 219

5.3 The Implication of the Study 220

5.3.1 Industrial Implications 220

5.3.2 Academic Implications 221

5.3.3 Social Implications 222

6. Contribution of Research Scholar

6. Contribution of Research Scholar 226

6.1 Purpose of the Campaign 226

7. Conclusion and Future Scope

7. Conclusion and Future Scope 255

7.1 Conclusion 255

7.2 Future Scope of Research 257

References 258

LIST OF TABLES

1. Social Media Users in India 38

2. Most Used Social Media Platforms in India 2021 38

vi
 LIST OF FIGURES

1. Political Advertising 2
2. Advertising 5
3. Do not Talk While Driving 6
4. Social Media Advertising 7

vii
 LIST OF ABBREVIATIONS

OOH Outdoor Advertisement

TV Television

viii
CHAPTER 1
Introduction

1
 1. Introduction

India is the largest democracy in the world and the selection of politicians and

political parties by voters is a very tough task. If viewers compare an election

campaign and a product campaign planning.

2
 CHAPTER 2
Review of Literature

3
2. Review of Literature

The Review of Literature has examined significant studies carried out by

renowned authorities in the area and has also read well-established political

advertisement campaigns on social media reports and publications. The review was

performed with the intention of exploring the development, beginnings, and history of

political advertising in India. The discussion then moves on to investigate the idea of

"creative approaches in political advertising campaigns," as well as its correlation,

performance and returns when compared to other investment options.

4
 CHAPTER 3
Research Methodology

5
3. Research Methodology

It is exploratory and descriptive research. It has employed both qualitative and

quantitative methods. Qualitative research uses in-depth interviews with specialists

and a specially designed questionnaire that was filled out in person to get the

respondents' full perspectives. Additionally, the questionnaire's questions include

some room for personal comments from the experts because they are rather open-

ended. In contrast, the questionnaire is closed-ended, which has made it possible to

gather data for additional quantitative and statistical research.

6
 CHAPTER 4
Data Analysis and Discussion

7
4. Data Analysis and Discussion

This chapter summarizes the data analysis for the

8
 CHAPTER 5
Research Findings, Implications, and
Limitations

9
5. Research Findings, Implications, and Limitations

This chapter summarizes the key findings of the study, research implications,

and limitations. The present study evaluated the implementation of creative

approaches in a political advertising campaign on social media with reference to their

content and audience feedback.

10
 CHAPTER 6
Contribution of Research Scholar

11
6. Contribution of Research Scholar

The purpose of this research is to analyze

12
 CHAPTER 7
Conclusion and Future Scope

13
7. Conclusion and Future Scope

This chapter summarizes the conclusion of the study and provides ideas for

future studies.

7.1. Conclusion

The research that draws

7.2. Future Scope of Research

This study was completed to examine the

14
 REFERENCES

Ahmad, W., & Mahmood, Z. (2011). An Empirical Investigation of the Association

Between Creative Advertising and Advertising Effectiveness in
Pakistan. International Journal of Marketing Studies, 3(2), 32.
doi:10.5539/ijms. v3n2p32

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