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2024 ABM Applied Economics - Q2 - Module8.2 - Apply SWOT Analysis As A Tool in Evaluating A Business Opportunity
2024 ABM Applied Economics - Q2 - Module8.2 - Apply SWOT Analysis As A Tool in Evaluating A Business Opportunity
Applied Economics
Quarter 2 – Module 8.2:
Business Principles, Tools, and
Techniques in Participating in Various
Types of Industries in the Locality
Writer:
CINDY M. RONQUILLO
T-III, SHS IN APALIT(STAND ALONE 1), Cluster VI
Editors:
JANE P. VALENCIA, EdD – Math/ABM Supervisor
CHAIRMAN
KARINA B. HERNANDEZ – Teacher III
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What I Need to Know
This module was designed and written with you in mind. It is here to help you
apply business principles, tools and techniques in participating in various types of
industries in the locality. The scope of this module permits it to be used in many
different learning situations. The language used recognizes the diverse vocabulary
level of students. The lessons are arranged to follow the standard sequence of the
course. But the order in which you read them can be changed to correspond with
the textbook you are now using.
What I Know
Choose the letter of the best answer. Write your answer on a separate sheet of
paper.
1. Which statement is not true about environmental analysis?
A. It is a process by which organization monitor their relevant environment.
B. It helps identifies opportunities, plan and does not take action.
C. It identifies strengths and weaknesses of the business.
D. It is a careful study of various factors influencing the business.
2. This objective of environmental analysis puts importance that one must be
aware of existing environment and changes in various factors of environment
like changes in economic, technological political and so forth.
A. To provide input for decision-making.
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B. To ensure optimum utilization of resources
C. To identify the threats and opportunities of environment.
D. To understand current and probable change in environment.
3. This objective of environmental analysis means to select an alternate among the
various available alternates so that the best alternate is selected and decided.
A. To provide input for decision-making.
B. To ensure optimum utilization of resources
C. To identify the threats and opportunities of environment.
D. To understand current and probable change in environment.
4. This objective of environmental analysis identifies opportunities and risks in
the environment.
A. To provide input for decision-making.
B. To ensure optimum utilization of resources
C. To identify the threats and opportunities of environment.
D. To understand current and probable change in environment.
5. This objective of environmental analysis put relevance in the maximum
utilization of the company’s resources to make the business successful.
A. To provide input for decision-making.
B. To ensure optimum utilization of resources
C. To identify the threats and opportunities of environment.
D. To understand current and probable change in environment.
6. According to ___________________, “Environmental analysis surveys the business
landscapes to determine how external variables will affect its decision making.”
A. Adam Smith C. John Maynard Keynes
B. Alfred Marshall D. Robert Grant
7. Some authors credit SWOT to _____________, who led a convention at the
Stanford Research Institute (now SRI International) in the 1960s and 1970s
using data from Fortune 500 companies.
A. Adam Smith C. John Maynard Keynes
B. Albert Humphrey D. Robert Grant
C.
8. The acronym for SWOT is _______________.
A. Suppliers, Workers, Overtime, Tool
B. Staff, Workers, Operation, Time
C. Strengths, Weaknesses, Opportunity, Threats
D. Supreme, Weaknesses, Opportunity, Threats
9. Mang Ando business is lechon manok in their community. Aside from Mang
Ando there are other establishments that sell grilled chicken like Chicken
Inasal, Pampanga Lechon, Boy’s Manok Inihaw. Then Mang Ando’s business
has _______________ in the business.
A. Opportunity C. Weakness
B. Strength D. Threat
10. When you encounter a high turnover of employers in your business, then your
business has _______.
A. Opportunity C. Weakness
B. Strength D. Threat
11. In a bookstore business, which of the following can be classified as an
opportunity?
A. Got the idea of using Price Bundling to increase sales.
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B. E-books eliminates need for physical books
C. Customer are supportive
D. Difficulty in hiring due to low salary
12. In a bookstore business, which of the following can be classified as strength?
A. Invite authors for book signing event
B. E-books eliminates need for physical books
C. Customer are supportive
D. Difficulty in hiring due to low salary
13. In a bookstore business, which of the following can be classified as threats?
A. Got the idea of using Price Bundling to increase sales.
B. E-books eliminates need for physical books
C. Customer are supportive
D. Difficulty in hiring due to low salary
14. This pertains to the characteristics of the business or project that gives
advantage over others.
A. Opportunity C. Weakness
B. Strength D. Threat
15. This pertains to the elements in the environment that could cause trouble for
the business or project.
A. Opportunity C. Weakness
B. Strength D. Threat
Lesson
What’s In
In the previous lesson, you have learned about different business industries that
you see in your community and write type of products and services they produced.
Now, read and answer the activity.
Activity: Pick three (3) businesses in your community and interview the business
owners about their business including the opportunity and challenges they
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encounter in starting up their business. Use the format below.
1.
2.
3.
What’s New
Every student knows National Bookstore especially booklovers. But do you know
the owner of National Bookstore? She is Socorro Ramos, the woman behind
National Bookstore. Now, I want you to read her story and answer the questions
below.
Socorro Ramos or Nanay Coring as they simply called her as a young girl helped
her grandmother sell fruits at the local market in their home province. Life was
hard and her mother decided to move to Manila to find better opportunities. She
attended a public school and took on many jobs during summer vacation – from
wrapping bubble gum to sewing buttons on shirts. After finishing high school, her
family did not have enough money to send her to college. She then worked as a
salesgirl at a bookstore. It was there where she met her would be husband, Jose.
They opened a stall shop in Escolta. They named it National Bookstore, after their
cash register. But things did not go uphill from there. In the 1940s, a strict
censorship on books was implemented. Nanay Coring had to put the books away
and resort to selling soap, candies, and slippers. After the war, the whole of Escolta
was burned down. This did not dampen Nanay Coring and Jose’s souls. They
opened another small store. This time, they sold the books they had previously put
away and whisky.
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Gathering their earnings, the couple bought more school supplies and books. They
slowly rebuilt National Bookstore. They ventured into postcards and greeting cards.
They also partnered with international publishing houses and reprinted books at
lower prices. Aside from selling products of well-known brands, National Bookstore
also now manufactures its own school supplies – Best Buy. Keeping up with the
times, they have teamed up with Kobo, a Canadian based e-book seller. National
Bookstore is also visible on social media and customers can even shop online via
their website. Students, office workers, and everyone else will find what they are
looking for at National Bookstore. (Article by M. Tuvida)
Activity.
2. What alternatives did Nanay Coring take when the business encountered
problem?
What is It
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Environmental Analysis
According to Robert Grant, author of “Contemporary Strategy Analysis” an
environmental analysis surveys the business landscapes to determine how
external variables will affect its decision making.
It is the careful study of various factors influencing the business. It is the
process by which organization monitor their relevant environment to identify
opportunities and threats affecting their business.
It helps to identify opportunities, to plan and to take appropriate actions.
It is the study of technological factor, political factors, global factor and so on.
By carefully analyzing the environment, the businessmen come to know the
opportunities provided and threat posed by environment. Keeping in view, its
strengths and weakness, it can avail benefits of available opportunities and
face threats.
Objectives of Environmental Analysis
1. To understand current and probable change in environment. It is
importance that one must be aware of existing environment and changes in
various factors of environment like changes in economic, technological,
political, global environment, and so forth.
2. To provide input for decision – making. Decision – making means to select
an alternate among the various available alternates. In this process, we
need information for analyzing various alternates, so that the best alternate
is selected. Environmental analysis provides such information to decision
maker.
3. To ensure optimum utilization of resources. The key of business success
lies in the most effective utilization of the company’s resources.
Other objectives:
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The external factors may include macroeconomic matters, technological change,
legislation, and socio-cultural changes, as well as changes in the market – place or
in competitive position. The results are often presented in the form of a matrix.
SWOT analysis may also be used in pre – crisis planning and preventive crisis
management. SWOT analysis may also be used in creating recommendations
during a viability study/survey.
HERE are TIPS that will help you in using the SWOT Template
STRENGTHS
WEAKNESSES
OPPORTUNITIES THREATS
Where are the good opportunities facing you? What obstacles do you face?
What are the interesting trends you are aware of? What is your competitor doing that you
What are the external factors that can increase should be worried about?
profits? Could any of your weaknesses threaten
your business?
What’s More
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f. One stop shop for office and school supplies
g. Pandayan and Orchids Bookstore are their competitors
h. Competitors offer rewards points and discounts for
students and teachers
i. Partnership with international publishing house
j. Patronize by the booklovers and students
Directions: Unscramble the letter to come up with the correct word. Use
the meaning in the clue. Write your answer on the line.
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RUBRICS (50 pts.)
Introduction/purpose/company
background (20 pts.)
Assessment
Choose the letter of the best answer. Write the chosen letter on a separate
sheet of paper.
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1. This economist states that environmental analysis surveys the business
landscapes to determine how external variables will affect its decision
making.
A. Adam Smith C. John Maynard Keynes
B. Alfred Marshall D. Robert Grant
2. Which statement is not true about environmental analysis?
A. It is a process by which organization monitor their relevant environment.
B. It helps identifies opportunities, plan and does take action.
C. It identifies strengths and weaknesses of the business.
D. It does not study various factors affecting the business.
3. This objective of environmental analysis puts relevance that one must be
aware of existing environment specifically factors such as changes in
economic, technological political and so forth.
A. To provide input for decision-making.
B. To ensure optimum utilization of resources
C. To identify the threats and opportunities of environment.
D. To understand current and probable change in environment.
4. This objective of environmental analysis means to choose an alternate
among the alternatives so that the best alternates is selected and decided.
A. To provide input for decision-making.
B. To ensure optimum utilization of resources
C. To identify the threats and opportunities of environment.
D. To understand current and probable change in environment.
5. This objective of environmental analysis examines opportunities and threats
in the environment.
A. To provide input for decision-making.
B. To ensure optimum utilization of resources
C. To identify the threats and opportunities of environment.
D. To understand current and probable change in environment.
6. This objective of environmental analysis puts outmost importance in the
proper use of the company’s resources to make the business successful.
A. To provide input for decision-making.
B. To ensure optimum utilization of resources
C. To identify the threats and opportunities of environment.
D. To understand current and probable change in environment.
7. Proponent of SWOT Analysis since he led a convention at the Stanford
Research Institute (now SRI International) in the 1960s and 1970s using
data from Fortune 500 companies.
A. Adam Smith C. John Maynard Keynes
B. Albert Humphrey D. Robert Grant
8. SWOT analysis is a technique use to evaluate business or project. The
acronym for SWOT is _____________________________________.
A. Suppliers, Workers, Overtime, Tool
B. Staff, Workers, Operation, Time
C. Strengths, Weaknesses, Opportunity, Threats
D. Supreme, Weaknesses, Opportunity, Threats
9. If a business has a strong support in the market, then your business has
___________.
A. Opportunity C. Weakness
B. Strength D. Threat
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10.When you receive a proposal for new investor, then your business has
_______.
A. Opportunity C. Weakness
B. Strengths D. Threat
11.In an online business, which of the following can be classified as an
opportunity?
A. Well known blogger patronize your products.
B. Discover a new level of marketing that ca increase your sales
C. Customer are supportive
D. Difficulty in distributing products to rural areas
12.Proponent of Forces Competitive Model
A. Adam Smith C. John Maynard Keynes
B. Albert Humphrey D. Michael Porter
13.In an online business, which of the following can be classified as threats in
the business?
A. Competitors have well known bloggers that patronize products
B. Free shipping fee to your valued clients
C. Customers have freebies
D. Financial difficulties
14.This pertains to the characteristics of the business or project that could
endanger the profitability of the business.
A. Opportunity C. Weakness
B. Strength D. Threat
15.In an online business, when your online site has thousand followers then
your business has _________.
A. Opportunity C. Weakness
B. Strength D. Threat
Additional Activities
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References
Dinio and Villasis 2017: Applied Economics. Rex Bookstore, First Edition.
Leano, Roman D. 2016: Applied Economics for Senior High School.
Mindshapers Co., Inc.
Competency Based Curriculum and CBLM 2019.Entrepreneurship
https://corporatefinanceinstitute.com/resources/knowledge/strategy/
industry-analysis-methods retrieval date June 10, 2020
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