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ippi
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tol
omeSangal angNati
onalHighSchool
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AResearch
Pr
esentedtot
heFacil
i
tyof
TheSeniorHi
ghSchoolDepart
mentof
Bart
olomeSangalangNat
ionalHi
ghSchool
,
GuimbaNuevaEcij
a

I
NFLUENCEOFSOCI
ALMEDI
AAPPSTOTHECOMMUNI
CATI
ONSKI
LLS

I
nPar
ti
alFul
fi
l
lmentoft
heRequi
rement
sforResear
ch

Pr
esent
edBy:

Leader
:
Nar
te,Cr
isbel
lEsmer
alda

Co-
Leader
:
Sosi
ng,Jhi
m Pat
ri
ckD.
C.

Member
s:
Car
iazo,JhonGemi
l

Espi
nos
a,Al
vi
nDanao

Pagador
,Ki
m Edr
ian

Pascua,KentFi
l
mor
eD.
C.

Pr
esent
edt
o:
Mr
.Fer
nandoT.Gacos
ta,Ph.
D.

(
Resear
ch1
2Teacher
)

2023

ACKNOWLEDGEMENT

We,t
her
esear
cher
s,woul
dli
ket
oexpr
essourdeepsenseofgr
ati
tudet
othe

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tol
omeSangal angNati
onalHighSchool
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foll
owingthathel
pedust omaket hi
sworkpossibl
e.
Ouri
mmens eappreciati
ongoestoourResearchTeacher,DoctorFernandoT.
Gacost a,Ph.
D,forthenon-endingsupportt
oourstudy,f
orhismotivati
on,pati
ence,and
tremendousknowledge.Hisguidancehelpsusallt
hroughoutourr
es earchandwr i
ti
ng
thisst
udy.Wecoul dnotimagineanyotherbett
eradvis
orandment orforourresearch
study.

Ourspecialandpr ofoundgrati
tudegoestoourwonder ful
andbel ovedpar ents,
Mr.andMr s.Ronal dM.Nar te;Mr.andMr s.Nanett
eSosing;Mr.andMr s.Nenit
a
Pasccua;Mr.andMr s.DaisyPagador ;Mr.andMr s.GemmaCar iazo;Mr .andMr s.
AureaEspinosa,fortheiruncondit
ionall
ove,tr
ustandunderst
anding,mor alandf
inancial
support
,forustoacqui r
ehi ghereducati
oninthepreparat
ionforthef ut
ure,andfor
servi
ngasourins pi
rati
on.

Ourgenuinegrat
it
udegoest
otheJuni
orHi ghSchool
student
s,f
orgi
vi
ngt
hei
r
t
imeandeffor
tinansweri
ngoursur
veyquest
ionnair
e.

Aboveall,wegivebackal l
thegl
orytoourAlmightyGod,forgi
vi
ngthestr
ength,
det
erminat
ion,wisdom,pat
ience,andknowledgeinsuccessf
ull
yaccompli
shi
ngthis
st
udy,f
ortheguidancethathelpedussurpassal
lt
hetrial
swehaveencountered.

TheResear
cher
s

DEDI
CATI
ON

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onalHighSchool
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Wit
hloveandaf
fect
ion,wewouldl
iketosharethes
uccessoft
hisr
esear
chwor
k
t
othepeopl
ewhohelpedtofini
shourr
esearchpaper:

Mr .andMr s.Nar
te;Mr.andMr s.NanetteSosi
ng;Mr .andMr s.Neni
taPasccua;
Mr.andMr s.DaisyPagador ;Mr.andMr s.GemmaCar iazo;Mr .andMrs.Aurea
Espinosa,ourlovingands upport
iveparents;Al
might
yGod,oursour ceofinspi
rat
ion,
wisdom andknowl edge.

Nar
te,et
,al
.2023

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TABLEOFCONTENTS

Pr
eli
minar
ies

Ti
tl
ePage………………………………………………………………. i
Approval Sheet………………………………………………………….ii
Acknowl edgement ………………………………………………………ii
i
Dedicati
on………………………………………………………………. i
v
Tabl
eofCont ents………………………………………………………..
v
Li
stofTabl es…………………………………………………………….vi
Li
stofFi gures……………………………………………………………vii
AbstractoftheStudy……………………………………………………. .
vii
i

Chapt
er

Page
BACKGROUNDOFTHESTUDYANDLI TERATUREREVI
EW
I
ntroduct i
on
Li
teratureReview
Theoret i
calFr
amewor k
Concept ualFramewor k
Statementoft heProblem
Hypot hesisoftheStudy
Signif
icanceoft heStudy
ScopeandDel imit
ati
onoftheSt
udy
Defini
tionofTer ms

RESEARCHMETHODOLOGY
Resear chDes i
gn
Part
icipantsoftheStudy
Resear chInstr
uments
Reli
abili
tyandValidi
ty
Admi nist
rati
onoftheInstr
ument
s
Procedur eandAnalysis
Et
hical Research

PRESENTATI ON,INTERPRETATIONANDANALYSI SOFDATA

Prof
il
eofRes pondent
s
St
udentsSatisf
acti
ononBlendedLearni
ng
Rest
rict
ionst
oSuccess f
ulBl
endedLearni
ng
Compar i
sonsoftheTwoRes pondent
s’Per
cept
ionont
heSt
udents’Sat
isf
act
ionon
Bl
endedLear ni
ng
Compar i
sonsoftheTwoRes pondent
s’Per
cept
ionont
heRest
ri
cti
onstoSuccessf
ul

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BlendedLearni
ng
Relat
ionshi
pBetweent
heSt
udent
s’Sat
isf
act
ionandRest
ri
cti
onst
oSuccessf
ulBl
ended
Learning

SUMMARYOFFI NDI
NGS,CONCLUSI
ONSANDRECOMMENDATI
ONS
SummaryofFi
ndings
Concl
usi
ons
Recommendat
ions
Refer
ences

APENDI
CES

DATAGATHERI
NGTOOLS

LETTEROFREQUESTTOADMI
NISTER

CURRI
ICULUM VI
TALE

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onalHighSchool
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LI
STOFTABLES
Tabl
e Ti
tl
e
Page
1
. Di
str
ibut
ionofRespondent
s

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LI
STOFFI
GURES
Fi
gure Ti
tl
e
Page
1. Concept
ual
Framewor
k

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“
Inf
luenceofSoci
alMedi
aAppst
otheCommuni
cat
ionSki
l
ls”

ABSTRACT

Thegener alobj ectiveoft hisr esearchist oident i

fythes ocial medi ausageof
Grade1 1andGr ade1 2s tudent sofBar t
olomeSangal angNat ional Hi ghSchool andtheir
acqui redef f
ectivecommuni cations kil
l
spr edomi nant lyintheirver bal ,non- verbal,and
writtencommuni cations kill
s.Ther es earcherssel ectedt hemostappr opriatedes i
gnf or
thest udywhi chisquant itati
ver es ear ch,speci f
icall
yanddescr iptiver esear chdes i
gn
whi chai mst oaccur atelyandsys temat i
call
ydescr i
beapopul ation,si tuati
onor
phenomenon.Thet ar getr es pondent softhiss t
udywi l
lcomef rom Gr ade1 1andGr ade
12Seni orHighSchool st
udent sofBar t
olomeSangal angNat ional Hi ghSchool STEM,
ABM,HUMMS,TVL,SPORTS,andATRSDESs tudent s.Thet otal popul ati
onofGr ade1 2
BSNHSs t
udent sis1 11 5inwhi ch1 00r espondent swer eidentifi
edt hrought heus eof
str
at i
fi
edr andom s ampl i
ngwhi chi nvolvesdi vi
sionofpopul ati
oni nt os mal lergr oupsor
str
at aandSl ovin’sformul awhi chcal culatetheappr opr i
ates ampl es izefrom t he
popul ation.Surveyques tionnai rewi llbeusedast her esear chinst rumentoft hi
sst udy.A
tot
al oft wenty-item ( 20)s urveyquest i
onnairewi llbeusedt oansweranddet erminehow
social medi ausagei mpact sther es pondent s’ef f
ectivever bal,non- ver bal,andwr i
tt
en
communi cationskill
s .Inor dert oi dent i
fyther esultofGr ade1 2st udent s’ef fecti
ve
communi cationskill
sacqui redandt hei rusageofsoci almedi a,ther esear cher swi ll
be
usingwei ghtedmean.

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CHAPTER1:BACKGROUNDOFTHESTUDYANDLI
TERATUREREVI
EW
I
ntr
oduct
ion

Technol
ogyi nfl
uencesthepeopl
eint
eract
,readandthi
nk.Insociet
ytoday,i
t
st
pl
aysasigni
fi
cantrole(All
en,2019)
.Li
vi
nginthe21 centur
y,di
gitaldevi
ceshavemade
ourl
i
vesapparentl
yeastwher einweusedif
fer
entsocial
mediaplatf
ormsto
communicat
eeffectivel
y.

Socialmedi ai sawi deonli

nepl atf
ormf ormanypeopl ethatcanhel pwitht hei
r
dail
ylifest
yle.Accor di ngtoCl emet( 2020),inmor ethanadecade,t hei mpactofsoci al
medi ahasgonef r
om bei ngaf unaddi ti
ontobei ngacompl etelyint
egr atedporti
onof
almos teveryas pectofl i
fe.Theinfl
uenceofsoci almediai ssucht hatby2023,t he
numberofgl obal us ersispr oj
ectedt oexceedsome3. 43bi ll
ionmont hl
yus er
s,around
thethirdofthet otal populat i
onofthepl anet.Bhemar e(2020)addedt hatemer geof
soci
al medi ahascr eat edanewval ueoff acil
i
tati
ngdailyinformat i
onandcommuni cation
needed.Byus ings oci almedi ainvar i
ouswaysofcommuni cation,i
thel pstocreate
oppor t
uniti
estoi nter actwithotherpeopl eeas i
lybyshar i
ngi nformation.Therefore,soci al
medi aissteadil
ybuts urelyimpacti
ngt hepeopl eliveandcommuni cat ewithoneanot her.

Peoplearever ymuchawar ethatcommuni cati

onist helif
ebl oodofex i
stenceand
reali
zehowi mpor t
anti ti
sint heirl
i
ves .Communi cati
onisnott echnicall
yj ustabout
changi nginformation.Itismor eaboutbei ngabletounder standtheemot i
onand
i
nt ent
ionsbehi ndthei nformat i
on.Tocommuni catewelli
stounder stand,andbe
under stood(Bequiri,201 7).Avitall
i
feski l
landonthatshouldnotbeunder est
imatedis
theabi l
ityt
oconveyi nformat i
oncor r
ectly,si
mplyandasexpect ed.Bei ngabl etoclear
ly
conveyames sageorl i
steninginawayt hatmakest heotherper sonf eelhear dand
under stood.Bylear ni
ngt hese,itcandeepenyourconnect iont oother s;buil
dgreater
trustandr espect,andover all
social&communi cati
onhealth.

I
nas tudent’
sper specti
ve,predominantlytoGrade12Bar tolomeSangal ang
Nati
onalHighSchool students,s oci
almediaplaysani mport
antr oleandbecomesa
communi cat
iontoolforthem.Theyus esocialmedi at
ocommuni cat ewi tht
heir
cl
assmateandt eachers.I nadditi
on,usi
ngs ocialmediamaydevel opef fect
ive
communi cat
ionskil
l
.Byt headventofsocialmedi a,anewwayt opr omot eeveryday
knowledgeandconnect i
vityneedshasbeenenabl ed.Ontheot herhand,asdes cri
bed,
communi cat
ionskil
l
sar ei mportanttool
sforindivi
dual
stoeffecti
vel ytransmitorreceive
messagesandi nfor
mat ioninacl earandconci semanner.Effecti
vecommuni cation

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requi
reslear
ningsomeimport
antskil
l
s(Ski
l
lsYouNeed,2020)
.Fur
ther
mor e,devel
opi
ng
communi cat
ionski
ll
scanhel
pallaspect
sofli
fe,f
rom t
heprof
essi
onall
if
etos oci
al
gatheri
ngsandeverythi
ngi
nbetween.

Ther esearcherswanttodeterminethei mpactsofsocialmediaint

ermsof
st
udents’
effecti
vecommuni cat
ionski
ll
s.Mor eover,r
esearchersoughttoknowt heir
pref
err
eds ocial
medi aplat
form.Asar esult
,thestudyaimstoi dent
if
ytheeffecti
ve
communicationskil
lsofGrade1 1andGr ade1 2SeniorHighstudentsandtheirusageof
soci
almedia.

Li
ter
atur
eRevi
ew

Thefirs
ttrues ocialmediapl atf
ormlaunchedi n1997afterSixDegreesfounder
AndrewWei nr
eich,knownast hef atherofsocial
networking,appl
iedforthefi
rstsocial
networki
ngpat ent.Therear edes cri
bed,“anetwor ki
ngdatabasecontaini
ngapl ural
it
yof
recordsfordif
ferenti
ndi vi
dual
si nwhom i ndi
vidualsareconnectedtooneanot herinthe
databasebydef inedrelati
onships.”

Weinri
chnamedt hefir
stwebsi t
eforsocialmediaaft
erthe“si
xdegreesof
separ at
ion”t
heory,whichpr oposesthateveryonei nt
hewor l
disconnectedtoever
yone
elsebynomor ethansixdegr eesofs epar
ati
on.Si xDegreesmightnothavelast
edl
ong
asitsownsoci al
networ kingsit
e,expiri
ngin2001 ,butthei
deasetthestageofsoci
al
medi a'srapi
devolut
iontocome.

Soci
almediasawit
sor i
ginsi
ntradit
ionalformsofwr i
tt
encommunicati
on.The
earl
i
estmethodsofcommuni cati
ngacrossgr eatdistancesreli
edonhand-del
i
vered
corr
espondencesuchasletters.Theearli
estpos t
al servi
cebeganasearl
yas550B. C.E.
,
andtheprimi
ti
vedeli
verysystem ult
imatel
ygr ew,wi des pr
ead,andst
reaml
inedacross
thefol
l
owingcenturi
es.

Thetelegr
aphwasi nvent
edin1792,andital
l
owedper sonalmessagestobe
deli
veredoverlongdist
ancesmuchf ast
erthanahorseandri
dercouldcarrythem.
Alt
hought el
egraphmes sageswer eshort
,theywerearevol
uti
onarywayt oconveynews
andinformati
on.Inf
act,manycl aimtheebirt
hofsocial
mediacorrespondedwitht
he
developmentofthetel
egr aph.

Developedi
n1 865,t
hepneumaticpostcr
eatedanotherwayf orlet
terst
obe
deli
ver
edqui ckl
ybet
weenr eci
pient
s.Al
thoughnolongerpopularout
s i
deofdr i
ve-
thr
oughpar ki
ngthepneumaticpostut
il
i
zesundergroundpressuri
zedairtubestocar
ry
capsul
esfrom oneareatoanother.

Twoimport
antdi
scover
iesoccur
redinthef
inaldecadeofthe1800s:The
t
elephonein1890andtheradi
oin1891.Tel
ephoneli
nesandr adi
osignal
senabled

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peopl
etocommuni cateacrossgreatdist
ancesi
nstantaneously,somethi
ngthatmanki
nd
haveneverbefor
eexperienced.Bothtechnol
ogi
esar estil
li
nus etoday,al
thought
he
modernversi
onsarefarmor esophist
icat
edthanthei
rpr edecessors.

Technologybegantochangerapi
dlyi
nthe20thCentur
y,andsodi
dt heevol
ution
ofsoci
almedia.Aft
erthefi
rsts
uper
computerswerecreat
edinthe1940s
,scient
ist
sand
engi
neersbegantodevelopnetwor
ksbetweenthosecomputers,whi
chl
aterwouldlead
tot
hebirt
hoftheinter
netandtheWorldWideWeb.

Theear l
iestform oftheinter
net,suchasCompuSer ve,wasdevelopedi nthe
160’s.Pri
mi t
ivef or
msofel ect
roniccommuni cati
onalsower edevel
opeddur ingthisti
me.
Bythe70’ s,networ kingtechnologyhasi mproved,i
nthe1979UseNetal l
owedus ersto
communi cat
et oanewvi r t
ualnewslet
teranddigit
albul
let
inboar dsyst
ems .Bythe1 890’s,
personalcomput erswer emor ecommon,andsoci almediawasgr owingmor e
sophisti
cated.Internetrelaychats,orI
RCs,wer efir
stusedin1 988andremai nedpopul ar
welli
ntot he1 990s .

Bef oretheendoft hecentury,soci

almediaaswenowknowi tbegant otake
shape.Thef i
rstr
ecognizablesoci
almedi asi
te,Si
xDegreeslaunchedi n1 997.Itenables
userstoupl oadapr ofi
leandmakef r
iendswithot
herusers.I
n1 999,thefirstblogging
sit
esbecamepopul arforuser
-generatedcontent
,creat
ingas ocialmediasensat ion
that’
ssti
l
l populartoday.Provi
derssuchasAmer i
caOnli
nealsoi ntr
oducedwi dely
popularinstantmes sagingappsattheendoft helastmi
ll
ennium.

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Theor
eti
cal
Framewor
k

Thebackboneoft hi
sstudyi
sguidedbyanAr chet
ypalTheor
y–Gof f
man’s
symbol
icint
eract
ioni
sm.Theconceptissel
ect
edf ori
tspotent
ial
rel
evancet
otheusage
ofsoci
almediaoneffect
ivecommunicati
onski
ll
s;

Gof
fman’
spr
esent
ati
onofs
elf

ErvingGof f
man’ sThePr es entati
onofSel finEverydayLi fe,publi
shedi n1 959,
providesadet aileddes cri
ptionandanal ysi
sofpr ocessandmeani nginmundane
i
nteractionwhi chintr
oducest he“ wayt opr esent”.Regardlessoft hepar t
icularobjecti
ve
whicht hei ndividualhasi nmi ndandwhenani ndividualappear sinthepr esenceof
others,ther ewi l
lusuall
ybes omer easonf orhimt omobi l
i
zehi sact i
vi
tysot hatitwil
l
conveyani mpr essi
ont oother swhi chisini nt
ereststoconvey.I nteracti
oni sviewedasa
“performance, ”shapedbyenvi ronmentandaudi ence,const ructedt oprovideot herswit
h
“i
mpr ess i
ons ”thatarecons onantwi ththedes i
redgoal softheact or.Goffman’ sbooki s
thereforeal labouttheappear anceofact i
on.Theanal ogyofCar tesi
andual ism –
betweent het hinki
ngs ubjectandt hewor l
dasaspaceort err
itorythatthes ubjectwill
i
nfluence–i sf ull
yrelevant.Ther elevantisconf ir
medbyt hef actthat,“t
hiscont roli
s
achievedl argel ybyinfluencingt hedef init
ionoft hes it
uati
onwhi chtheother scomet o
formulate.”

Inr
elati
ontot hestudy’sres
ear
chproblem,thetheoryofGoffman’
spresentati
on
ofsel
fhel
pss upportandgivecompar i
sontothewayaper sonpresenthi
mselfandthe
usageofsoci
al mediaineffecti
vecommunicati
on.Social
mediaisli
keatheatr
epl ay
whereapersonconduct saper for
mance;pl
aysar ol
e.Iti
saboutsel
f-pr
esent
ation,

I
nfl
uenceofSoci
alMedi
aAppst
otheCommuni
cat
ionSki
l
ls
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cofthePhil
ippi
nes
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on
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II
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sionofNuevaEcij
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tol
omeSangal angNati
onalHighSchool
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i
mpressi
onmanagement,at
tempt
ingtoactonaccor
dancewi
tht
hepl
anwhi
chcan
makeapersonanef
fect
ivecommunicat
or.

Concept
ual
Framewor
k

I
nfl
uenceofSoci
alMedi
aAppst
otheCommuni
cat
ionSki
l
ls
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cofthePhil
ippi
nes
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on
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II
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sionofNuevaEcij
a
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tol
omeSangal angNati
onalHighSchool
St.John,Guimba,NuevaEcija

Fi
gur
e1.
Concept
ual
Framewor
k
Theconcept ualframeworkusedi nputpr ocess-
out puttopresentthevari
able
beings tudi
ed.The“ i
nput ”vari
abl
eswer ethes ocialmediapl atf
ormsthattherespondent
s
usedt ogetherwithitsimpactsontheireffect
ivecommuni cat i
onski
ll
s.Theboxi st
he
“process”var i
ableswhi chincl
udetheinstrumentandmet hodvali
dati
on,s ur
vey
ques t
ionnair
esdis t
ri
bution,datagat
hering,andi nter
ception.Thelastpartwil
lbethe
“output”vari
ableswhi charetheresul
t,conclusion,andr ecommendat i
on.

I
nfl
uenceofSoci
alMedi
aAppst
otheCommuni
cat
ionSki
l
ls
 Republi
cofthePhil
ippi
nes
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on
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II
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sionofNuevaEcij
a
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tol
omeSangal angNati
onalHighSchool
St.John,Guimba,NuevaEcija

St
atementoft
hePr
obl
em

Thi
squant
it
ati
ver es
earchs
tudypurposel
yintendst
odet ermi
nethei
mpact
sofsoci
al
mediausageonef f
ecti
vecommunicat
ionski
ll
sofSeniorHighSchoolSt
udent
sin
Bart
olomeSangalangNati
onalHi
ghSchool,predominant
ly;thes
tudyai
mstoanswert
he
fol
l
owingquest
ions:

1
. Howmayt
hedemogr
aphi
cpr
ofi
l
eoft
heseni
orhi
ghschool
student
sbedescr
ibe
i
nter
msof
:

1
.1GRADELEVEL

1
.2Tr
ackst
rands
:

1
.3Sex:

1
.4Fami
l
ymont
hlyi
ncome:

1
.5Gr
ade?

2.Whatar
ethes
oci
almedi
aappsdot
her
espondent
sus
e?

3.Howmayt
hel
evel
ofs
oci
almedi
ausageoft
her
espondent
sbemeas
ured?

4.I
sthereas
igni
fi
canti
nfl
uenceofs
oci
almedi
atot
hest
udent
scommuni
cat
ion
ski
l
ls

I
nfl
uenceofSoci
alMedi
aAppst
otheCommuni
cat
ionSki
l
ls
 Republi
cofthePhil
ippi
nes
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on
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II
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sionofNuevaEcij
a
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tol
omeSangal angNati
onalHighSchool
St.John,Guimba,NuevaEcija

Hypot
hesi
soft
hest
udy

Ther
eisasi
gni
fi
canti
nfl
uenceofs
oci
almedi
atot
hest
udent
s’communi
cat
ion
ski
l
ls.

Si
gni
fi
canceoft
heSt
udy

I
nfl
uenceofSoci
alMedi
aAppst
otheCommuni
cat
ionSki
l
ls
 Republi
cofthePhil
ippi
nes
DepartmentofEducati
on
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II
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sionofNuevaEcij
a
Bar
tol
omeSangal angNati
onalHighSchool
St.John,Guimba,NuevaEcija

WhySt
udyCommuni
cat
ion?
1
. Studyi
ngCommunicat
ioncanimprovesel
f-knowl
edgeandself
-percept
ion
becausemosts
elf
-knowledgecomestoust hr
oughcommunicati
on.

2.Studyi
ngCommuni
cat
ioncanimprovehowwes eeother
sascommunicat
ionis
thewaywemeetot
hers,andmanagerelat
ionshi
psandworkeff
ect
ivel
ywith
others
.

3.StudyingCommunicat
ioncanincreaseourunderst
andingofrel
ationshi
ps.
StudyingCommunicat
iondevelopsimpor t
antl
i
feski
ll
s.Cri
ti
calt
hinking,pr
obl
em
solvi
ng,conf
li
ctr
esol
uti
on,team buil
ding,publ
i
cspeaking.

4.StudyingCommuni cati
oncanhelpyousucceedpr
ofess
ional
ly.Cr
eat
ingst
rong
oralandwr i
tt
enmess ages
,workingwell
withot
her
s,managingyouri
mage,
researchi
ng,anal
yzingandsol
vingprobl
emsarekeyabil
i
ti
esemployersl
ookfor
.

5.St
udyi
ngCommuni
cat
ionhel
psyouexer
cis
eyourni
ght
sandbecomeanef
fect
ive
ci
ti
zen

ScopeandDel
i
mit
ati
onoft
heSt
udy

Scopes
I
twi
ll
notbepossi
blefort
her espondentst
ocommuni catewithot
herswhower
e
usi
ngothert
echnol
ogi
esiftheynothaveast abl
esignal
.Wer ecommendt hatt
hey
shoul
dhaveanydataoraccessintheinter
netconnecti
onf
ort hem t
ohaveastabl
e

I
nfl
uenceofSoci
alMedi
aAppst
otheCommuni
cat
ionSki
l
ls
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cofthePhil
ippi
nes
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on
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II
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sionofNuevaEcij
a
Bar
tol
omeSangal angNati
onalHighSchool
St.John,Guimba,NuevaEcija

net
wor
kespeci
all
yfort
hos
ewhoar
eseni
orhi
ghschool
.

Li
mit
ati
ons
We,resear
chers,consi
der
edthatalackofaccessingadgetsdecr
easesthe
knowledgeoflear
ningaboutcommunicati
on,ti
meforthi
ngsthatisimpor
tant
,and
shouldfocuscommunicatewit
hother
swi t
houthavi
nglacksinanythi
ng.Wethinkt
hat
thi
sisthemostcommonpr obl
em i
nusingthesoci
almedia.

Def
ini
ti
onofTer
ms

Analphabeti
cal
li
s tofsi
gnif
icanttermsoracronymst hatyouidenti
fypar
ti
cul
arl
y
usedterms(HarvardExtensionSchool,n.d.)
.Defi
nit
ionoftermsmakesi teasyto
underst
andvaguedef i
niti
onsofwor dsthatcanotherwisebeinterpr
etedinvari
ousways;
thesewordsshouldbecl ear
lydefi
nedaccor dingt
ohowt heyareusedinthestudy

I
nfl
uenceofSoci
alMedi
aAppst
otheCommuni
cat
ionSki
l
ls
 Republi
cofthePhil
ippi
nes
DepartmentofEducati
on
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II
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sionofNuevaEcij
a
Bar
tol
omeSangal angNati
onalHighSchool
St.John,Guimba,NuevaEcija

(
Thes
isNot
es,2009)
.

Archet
ypalTheor
y–archet
ypalcr
it
ici
sm ar
guest
hatar
chet
ypesdet
ermi
net
hef
orm and
acti
onofl
it
erarywor
ks.(
Del
ahoyd,2002)

Communi cat
ion–accor dingtotheMer ri
am-Webs t
erDict
ionary,i
tisaprocessbywhich
i
nformati
oni sexchangedt hroughacommons yst
em ofsymbol s,si
gns,oracti
ons
betweenpeopl e.Thus,canbedef inedasunderst
andingands hari
ngmeani ng(Bequi
ri
,
2017).I
tisusedasani ntroductor
yf ort
hisst
udy.

Communi cati
onSkil
l
s–isessent
ial
inordert
orapidl
yandaccuratel
ydeliverand
i
nterpr
etdata.Bei
ngabl
etocommuni cat
eeasil
yisacruci
alabi
li
tyinli
feands houl
dnot
beignored(Bequi
ri
,201
7).I
nthi
sstudy,t
hisi
sthedependentvari
able.

Communi
cat
ionSt
yle–i
sthepr
ocessconveyi
ngandt
aki
ngi
nideasandopi
nions.

Communi cati
onTechnology–r eferstoallthet
ool
susedtosend,recei
ve,andpr
ocess
i
nformati
on.Intoday’
sfastcl
imate,effi
ciencyandconveni
encearethekeysto
successf
ulcommuni cat
iontechnology.

Conf erencingTechnol ogy–Conf erencingtechnol ogyallowsmul ti

plepeopl eto
communi catei
nrealtimefrom dif
ferentlocati
ons .Often,conf erencingt echnology
i
ncludesaudi oandvideof eatur
es,maki nginteracti
onsus i
ngt histechnol ogyfeelmore
personalthancommuni cati
ngviaaphonecal l.Youmi ghtus econf erencingtechnology
tocommuni cat
ewi t
hf ri
endsandf amily.Compani escanal sous econf erencing
technologytoconductbus inesswithclient
swor ki
ngindi stantlocations.Forex ample,a
mar ket
ingcompanyi nonecount r
ywor ki
ngwi thacl i
entinanot heri sli
kelytous e
conferencingtechnologytoconductbusi ness.

Ef
fect
iveCommunicat
ion–i saboutunder
standi
ngtheemot
ionandint
ent
ionsbehi
nd
t
heinf
ormati
on.Aswel
l asbeingabl
etoclearl
yconveyamessage.

I
nfor
mation–isthei
nfor
mati
onacquir
edbyr
esear
ch,st
udyori
nst
ruct
ion.Aswel
las,
messagerecei
vedandunder
stood.

I
nter
actioni
sm –isatheoret
ical
perspecti
vet
hatderi
vess
ocialprocesses(
suchas
conf
li
ct,cooper
ati
on,ident
if
iesi
nfor
mat i
on)f
rom humani
nteract
ion.

MassMedi
a–meanst
echnol
ogyt
hati
sint
endedt
oreachamas
saudi
ence(
Study.
com,
201
5)

Non-ver
balSki
ll
s–t hetransf
erofinf
ormati
ont
hroughtheuseofbodyl
anguage
i
ncl
udingeyecontact,f
acial
ex pr
essi
onsandgest
ures.

I
nfl
uenceofSoci
alMedi
aAppst
otheCommuni
cat
ionSki
l
ls
 Republi
cofthePhil
ippi
nes
DepartmentofEducati
on
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II
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sionofNuevaEcij
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tol
omeSangal angNati
onalHighSchool
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Phenomenol ogy–t hesci

enceofphenomenaasdi
sti
nctf
rom t
hatoft
henat
ureofbei
ng
(Pl
ato.
stanf
ord.edu,2003)

Ski
l
l–i
tist
heabi
l
it
ytodos
omet
hingwel
l(Oxf
ordDi
cti
onar
y,n.
d.)

SocialMediaPlat
form –knownast helovechi
ldoftheWor l
dWi deWebwhi chcomesi n
manyf ormssuchasblogs,for
um,phot o-shar
ing,soci
algaming,chatapps,andsoci
al
networks(Cl
ement,2020).Speci
all
y,thoseareFacebook,Twitt
er,Google,YouTube,
I
nstagram,Snapchat,et
c.i
nthi
sstudy,iti
susedt odeter
minethes oci
almediaplat
for
ms
thatt
herespondentsuse.

VerbalCommuni cat
ionSki
ll
s–requiremor et
hanjusttalking.Verbalcommunicat
ion
concernsbothhowyous endmes sageandhowt heyar einterpret
edbyyou( Doyl
e,
2020).Int
hisst
udy,iti
soneoftheeffect
ivecommuni cations ki
l
lsthatt
heres
pondents
acquir
ewiththeuseofthesoci
almedi a.

Wr i
tt
enCommuni cat
ionSki l
l
s–accor dingt
oInc.com,wr
it
tencommunicat
ionincl
udes
anykindofcommunicationthatall
owstheuseofwr i
tt
enword.I
nthi
sst
udy,iti
soneof
theeffect
ivecommunicati
onskil
lsthatt
herespondent
sacqui
rewit
htheuseofs oci
al
media.

I
nfl
uenceofSoci
alMedi
aAppst
otheCommuni
cat
ionSki
l
ls
 Republi
cofthePhil
ippi
nes
DepartmentofEducati
on
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II
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sionofNuevaEcij
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tol
omeSangal angNati
onalHighSchool
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CHAPTER2:RESEARCHMETHODOLOGY

Resear
chDesi
gn

Exper
iment
alResear
chDesi
gn

Basedonourr esearchthatweconduct,theresultwasthatmos tst

udenttend
l
earns oftandcommuni cat
ionskil
l
s,sothati
twil
lgreatlyhel
pthem ont hei
rfutur
ecareer
,
andsomes t
udentsthatweas kaboutthequesti
onans werthatmos tofSeniorHigh
School Student
s( SHS)knowhowt ousecommuni cationbutdidnotknowhowt ouse
anykindofs oftskil
l
s.

Bl
ogs
Bl ogsarepers onalwebsit
esthatyoumi ghtuset osharecontentwithanyone
i
nterestedi nthesubjectfr
om anywher eintheworld.Youcanusebl ogsforlei
sureor
businesspur poses.Forex ample,i
ndivi
dualswhoenj oywr i
ti
ngfan-fict
ionaboutthei
r
favori
teani matedseriesmaybegi nabl ogtosharetheirwri
ti
ng.Conver sel
y,a
professionalbiggerwithalargefoll
owingmaygener atemoneyt hr
oughaf fi
li
ate
mar ket
ingmayr ecommendapr oductorservi
cetotheirreaders.

Emai
l
Peoplehavebeenus ingemai ls
incetheearl
y1970s ,anditremainsawi del
y
popularmethodofcommuni cati
ontoady.Emai l
saremes sagesthatas i
nglecomputer
userdist
ri
buteselect
ronicall
ytooneormor erecipi
ent
soveranet wor k.Sendingand
recei
vingemai l
forpersonalus e,suchassendingmes sagestofriendsandf amil
y
member s.Often,j
obcandi datessendt hei
rresumestopot ent
ial
empl oyersviaemail
.

Typical
l
y,companiesprovidetheiremployeeswi thbusines semailaddresses,
al
lowingthem tocommuni cat
ewi thcol
leaguesandcl i
ents.Forex ample,t
eachersmay
usetheirschoolemai
laddressestocont actt
heirstudent’
spar entswithprogressupdates.
Busi
ness escanacqui
reemai ll
ist
stohelpgr owt heirbr
andandi ncreasesales.

Podcast
Apodcas
tisadigitalaudi
of i
l
et hatyoucanshar ewi thalist
enerviaint
ernet .
Li
stenerscandownloadors t
ream yourpodcas tatt
hei
rconveni enceusinglaptopsor
smar t
phonesonitsparti
cularsubj
ects.Listenerscansubs cri
betopodcastt hatthey
enjoy.Thepodcastcanthenaut omaticall
ynot i
fythem whenanewepi sodebecomes
avail
able.Car
eerpathsinpodcastingcani ncl
udepodcas tproducers,searchengi ne
optimizat
ion(
SEO)s peci
alist
,audi
oedi tors,contentwri
ters,andwebdevel opers.

Radi
o
Radi
os ystem tr
ansmitsandr eceiveselectr
omagnet icwaves,t ypi cal
l
ycar r
ying
speech,dat a,orvi deo.Themostwi despr eaduseofr adioisbroadcas ting,usingas ingle
transmitt
ertos har econvers
ationandmusi c.Forexampl e,youcanl istent oAM orFM
radioinyourvehi cle.Asyou’reli
stening,thevehicl
e’sradiosystem recei vesradio
frequenciesf r
om as i
ngler
adiotransmi t
terwithi
nther angeoft hesef r
equenci es.
Car eer
sthatr equireat r
oughunder standingofradiowavesmi ghtincludemet eorol
ogi st
,
seismologist,electroni
csengineers,andsonogr aphyt echni
cians.

I
nfl
uenceofSoci
alMedi
aAppst
otheCommuni
cat
ionSki
l
ls
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cofthePhil
ippi
nes
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on
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II
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sionofNuevaEcij
a
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tol
omeSangal angNati
onalHighSchool
St.John,Guimba,NuevaEcija

Smar
tspeaker
s
Smar tspeaker sareinternet-enableds peakerst
hatyoucancont rolusingonl y
yourvoice.Thepur pos eofs mar tspeakersistomakeus er
’sli
veseasi
er.Theyachi eve
thi
sbycompl et
ingrout i
netasksusi ngsimpl evoicecommandsi nst
eadofmul t
iple
physi
cal actions.Youcanuses mar tspeaker stostr
eam audio,sharei
nformat i
on,and
communi catewi t
hot herdevices ,suchast hermostatsandlight
s.Forexampl e,ifyouset
upyou’reyours mar tspeakert ocont r
olthelighti
nginyourhomeyoucant urnof fal i
ght
bysaying,“ Turnofftheki t
chenl ight”
.

Soci
almedi
apl
atf
orms
Inr
ecentyears,soci
almediahasbecomeal eadingcommuni cat
iontool.I
thas
becomeal eadingcommuni cati
ontool
.Youcanusevar i
ouss oci
almedi
aplatformsto
creat
eaper sonalpr
ofil
eands hareyourdai
lycontaini
ngphotos,mediaplat
formsallow
userstodi
ctatewhocanvi ewandi nt
eractwit
htheircontent
.

Whilemanypeopl euses ocialmediaforper

sonaluse,it
’si
mpor tantf
orbusi
ness
tocreat
eas t
rongsocialmedi apresence.Forexample,aclothi
ngcompanymay
advert
iseit
spr oductsusi
nganof f
icialsoci
almedi
aprofi
l
e.Inaddi t
ion,companiesmay
sendindivi
dualswithalarges oci
al medi af
oll
owi
ngfreeproducts,hopingtoreacha
broaderaudienceandi ncreasesales .

Wear
abl
etechnol
ogy
Wear abletechnologyorwear abl
esareelect
ronicdevicesyoucanwearasaccess or
ies
orincorporateint
oyourclot
hing.Youmi ghtusewear ablet
echnol
ogiesforvar
ious
purpos es,suchasfit
nesstr
acking,pl
ayi
ngvi deogames,andevenenhanci ngyour
hearing.Microprocessor
spowert hes
ehands -
freegadgets.Wearabl
esoftenrequi
re
i
nternetacces stosendandr ecei
vedata.Someex amplesofwearablet
echnologi
es
i
nclude:

Smartwatches
SmartEyewear
WorkoutBandswi thFit
nessTr
acker
s
AugmentedReal i
ty(AR)andMixedReal
i
ty(
MR)Heads
et
AIHeari
ngAi ds
Body-MountedSens ors
MedicalAler
tMoni t
ors

I
nfl
uenceofSoci
alMedi
aAppst
otheCommuni
cat
ionSki
l
ls
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cofthePhil
ippi
nes
DepartmentofEducati
on
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II
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sionofNuevaEcij
a
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tol
omeSangal angNati
onalHighSchool
St.John,Guimba,NuevaEcija

Par
ti
cipant
soft
heSt
udy
Par
ti
cipant
sar
esel
ect
edbasedonneces
sar
ysampl
i
ngpr
ocedur
es.

Part
ici
pant
s–Seni
orHi
ghSchool
Student
sfr
om Bar
tol
omeSangal
angNat
ional
High
School

TypesofSampl
i
ngTechni
ques/Pr
ocedur
e

Typi
calSample
TVLStudent
s–thes
ear
ethepar
ti
cipant
swhoar
ehi
ghl
yrel
evantt
othes
tudyar
e
i
nter
viewed.

HomogeneousSample
OtherSeni
orHi
ghSchool
Str
ands(
Beaut
yCar
e,Cooker
y,Agr
icul
tur
e)–
thesearethepart
ici
pantswhohavethesameexper
iencesaswel
laseachofthem has
commongr ound.(Theyar
esel
ectedbecauset
heyhavethesameage,race,gender
,
place,et
c.)

Pur
posi
veSample
ABM,STEM andHUMMSSt
udent
s–t
hesear
ethepar
ti
cipant
swhohavet
he
mostpotentsampl
ewhi
cht
hepar
ti
cipant
scancont
ri
but
esubst
ant
ial
ideasand
exper
iences.

I
nfl
uenceofSoci
alMedi
aAppst
otheCommuni
cat
ionSki
l
ls
 Republi
cofthePhil
ippi
nes
DepartmentofEducati
on
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II
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sionofNuevaEcij
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tol
omeSangal angNati
onalHighSchool
St.John,Guimba,NuevaEcija

Resear
chI
nst
rument
s
Sur
veyquest
ionnai
rewi
l
lbeus
edast
her
esear
chi
nst
rumentoft
hisst
udy.

Rel
i
abi
l
it
yandVal
i
dit
y

Duet
oitshi
ghsensi
ti
vi
ty,Cronbach’
salpha(Cr
onbach,1
951)wasusedfor
detect
ingmeasur
ementerr
orsourcesthatar
eat t
ri
but
abl
etothesampl
ingofsi
tuat
ional
fact
ors.

Table#?presentstherel
iabi
li
tyindexescorrespondingtoeachofthefourmajor
f
actors.Thesefourrel
iabi
l
ityi
ndexescanbeconsi deredacceptableaccor
dingto
Her
nandez,Fer nandezandBapt ist
a(Her nandezetal.,2006),s
incethehi
ghest
t
heoretical
valueofalphais???isgener al
lyconsi
deredanaccept abl
evalue,t
heref
ore
t
hehighval ueofalpha,i
ncreasesreli
abili
ty(
Bogli
accinietal.
,2005).

Regardi
ngthecontentvali
dit
yoftheevaluatedquest
ionnaire,asui
tablef
actor
sol
uti
onwi t
hfourfact
orsthatexpl
ainup???% oft hevari
anceoft hemeas uredconst
ruct
wasfound;inthi
scase,thevulner
abili
tyofi
nfor
mat ioni
nsocialnetworks.

Thepercentageoftheobt
ainedvari
ance,alt
houghnotsat
isf
act
ory,r
epr
es ent
san
i
mport
antst
epi nvali
dat
ingthequesti
onnai
re,consi
deri
ngthenovel
tyoft
hecontexti
n
whi
chitwasappli
ed.

Accordi
ngt
otheobtai
nedresponses,t
hepossi
blemergeroftwof
actor
s,soci
al
andpsychologi
cal
aspect
s,wasobserved,becaus
epsychol
ogicalas
pect
sincr
easethe
soci
alaspects.

Ontheotherhand,iti
spossi
blet
oadaptandval
i
datemeas ur
ementquest
ionnai
re
scal
esoni
nfor
mat i
onvulnerabi
l
it
yasneeded,i
nthecaseofsoci
alnetwor
ks.

Therel
iabi
l
it
yindexesofeachinf
ormat i
onvulner
abi
l
it
yques
tionnai
rescal
eson
soci
alnetworkscanbecons i
deredassati
sfact
ory.

I
nfl
uenceofSoci
alMedi
aAppst
otheCommuni
cat
ionSki
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 Republi
cofthePhil
ippi
nes
DepartmentofEducati
on
RegionI
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Divi
sionofNuevaEcij
a
Bar
tol
omeSangal angNati
onalHighSchool
St.John,Guimba,NuevaEcija

Admi
nist
rat
ionoft
heI
nst
rument
s

Whenus edpr operl

y,soci
al mediacanbeval uabl
eadditi
ontoadepar t
ment’
s
communi cati
onsstrat
egy.Becaus emanyempl oyeeshaveexpressedanint
eresti
n
devel
opingandmai nt
aini
ngas ocialmediapresenceinpersonalandprof
essional
capaci
ti
es,theOf f
iceofUniversi
tyCommuni cationsandMar ket
inghascr
aftedthe
fol
l
owingi nt
roduct
iontosocialmedi a.

Socialmediaisanint
ernet-basedfor
m ofcommuni cati
on.Socialmediaplatf
orms
al
lowuserstohaveconversati
ons,sharei
nformati
onandcr eatewebcont ent
.Therear e
manyformsofs oci
almediaincl
udingblogs,micr
o-blogs,wiki
s,soci
alnetworkingsi
tes,
phot
o-shari
ngsites,i
nst
antmes sagi
ng,vi
deo-shari
ngs i
tes,podcast
s,widgets,vi
rt
ual
worl
dsandmor e.

Bil
li
onsofpeopl earoundt hewor lduses oci
almedi atoshareinf
or mationand
makeconnect i
ons .Onaper sonal l
evel,socialmediaallowsyout ocommuni cat
ewi t
h
fr
iendsandf amily,learnnewt hings,devel opyourinterests,andbeentertai
ned.Ona
professi
onallevel,youcanuses ocial
medi atobroadenyourknowl edgei napar t
icul
ar
fi
eldandbui l
dyourpr ofes
sional networ kbyconnect i
ngwi thotherpr
ofess i
onalsi
nyour
i
ndus t
ry.Atthecompanyl evel ,social
medi aall
owsyout ohaveaconver sati
onwi t
hyour
audience,gaincus tomerf eedback,andel evateyourbr and.

I
nfl
uenceofSoci
alMedi
aAppst
otheCommuni
cat
ionSki
l
ls
 Republi
cofthePhil
ippi
nes
DepartmentofEducati
on
RegionI
II
Divi
sionofNuevaEcij
a
Bar
tol
omeSangal angNati
onalHighSchool
St.John,Guimba,NuevaEcija

Pr
ocedur
eandAnal
ysi
s

I
nfl
uenceofSoci
alMedi
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otheCommuni
cat
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 Republi
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DepartmentofEducati
on
RegionI
II
Divi
sionofNuevaEcij
a
Bar
tol
omeSangal angNati
onalHighSchool
St.John,Guimba,NuevaEcija

Et
hical
Resear
ch

MediaEt hi
csisimport
antinordertomai nt
ainadecentr eputat
ionwit
hinyour
i
ndus t
ry,generatecontentwi
thinmediathatisunbi ased,andpracti
ceacodeofet hi
cs
thatactsi
nalignmentwi t
hyourcompany’ svalues.Byf oll
owingtheseguidel
ines,your
audiencewill
beabl etobuil
dtrustandyouwi l
l generatebrandawar eness.

I
fyouar eint
eres t
edindeepeningyourknowledgeinmedi aethi
cs,i
nmas s
communi cat
ion,orifyouwoul dli
ket
obeaj ournal
ist
,writ
er,orartdi
rect
oryoushould
consi
derlookingint
oFl ori
daInter
nat
ional
Universi
ty’
sGlobalStr
ategi
cCommuni cati
ons
Creat
iveTrackprogram.

TheGl obalStrategicCommuni cati

onsCr eativeTr ackprogram isa39- credi
t
program thatcul
minat esinaMas terofSciencei nMas sCommuni cati
onsdegr ee
awardedbyFl ori
daI nternati
onal
Universit
yandgr aduationf r
om wor l
d-renownedMi ami
AdSchool ’sport
fol
iopr ogram.Theinterdi
scipli
narypr ogr am combinesgraduate- l
evel
academi ccourseswi ththecreat
iveskil
ls-
buildi
ngcur riculum taughtbytheleading
port
foli
os chooli
nthewor ld.

I
nfl
uenceofSoci
alMedi
aAppst
otheCommuni
cat
ionSki
l
ls