Soft-skills training program from DCCC

for the Academic counsellors and Marketing team,

CMR University

Case Studies for Role Plays

Case Study 1: Parental Engagement

Background: Mr. and Mrs. Vijay are parents seeking guidance for their daughter, Bhavani,
who is preparing for the university. They are concerned about the long-term benefits and
return on investment.
Role Play Scenario:
 The counsellor highlights the university's strong focus on career growth and stability,
explaining how the courses provide a solid foundation for Bhavani’s future.
 Emphasizes the ROI assurance, assuring the parents that the courses are designed to
ensure a strong return on investment through quality education and future job
opportunities.
 Addresses specific concerns, such as job security and the safety of the campus
environment, reassuring the parents through relevant data and success stories.

Case Study 2: Student Engagement

Background: Sonia, a student who has finished her PUC, is interested in pursuing higher
education and is curious about campus life and success stories.
Role Play Scenario:
 The counsellor showcases vibrant campus life, describing extracurricular activities
and unique experiences that make the university a memorable learning
environment.
 Shares inspiring success stories of alumni who excelled in their respective fields after
starting their journey in similar courses.
 Answers Emma's questions about campus facilities, clubs, and the overall student
experience, creating a positive and exciting image.

Case Study 3: In-depth Course Knowledge

Background: John, a prospective student, is interested in a particular course but wants more
information about faculty expertise and the curriculum.
Role Play Scenario:
 The counsellor emphasizes the faculty's expertise, showcasing their qualifications
and contributions to the field.
 Provides an overview of the cutting-edge curriculum, explaining how it prepares
students for real-world challenges.
 Highlights specialized facilities and internship opportunities that give the course a
competitive edge.
Case Study 4: Personalized Outreach

Background: Mr. and Mrs. Rodriguez are parents interested in the university but have
specific concerns about their daughter, Sophia, who has unique aspirations.
Role Play Scenario:
 The counsellor tailors messages to address Sophia's specific interests and concerns.
 Conducts follow-up calls to express genuine interest, providing additional
information based on the family's individual needs.
 Ensures responsive communication and personalizes interactions to make the
Rodriguez family feel valued and understood.

Case Study 5: Utilizing Social Media

Background: Hasina, a high school student, is active on social media platforms. She is
considering the university but wants more information through these channels.
Role Play Scenario:
 The counsellor runs targeted social media campaigns addressing parental concerns
about job security and the campus environment.
 Engages Hasina through live Q&A sessions with current students, faculty, and alumni
to provide authentic insights.
 Organizes webinars on trending topics related to the courses, featuring industry
experts and successful alumni to keep Hasina engaged.

Case Study 6: Alumni Engagement

Background: Iqbal, a prospective student, is interested in understanding the university's

impact on students after graduation.
Role Play Scenario:
 The counsellor features diverse alumni testimonials, showcasing success in various
industries and career paths.
 Shares "before and after" narratives, illustrating the growth and achievements of
alumni post-course completion.
 Promotes networking opportunities by hosting events where prospective students
can interact with alumni, fostering a sense of community and mentorship.

Case Study 7: Financial Assistance

Background: The Ram family is interested in the university but is concerned about the
financial aspects, as they have limited resources.
Role Play Scenario:
 The counsellor provides a detailed breakdown of tuition fees, additional costs, and
available financial aid options.
 Shares stories of students who secured scholarships and went on to achieve
academic and professional success, emphasizing the positive impact of financial
assistance.
 Ensures that financial information is easily accessible on the website and in
promotional materials.
Case Study 8: Partnerships and Collaborations

Background: Swathi, a prospective student, is interested in practical experiences and

industry connections.
Role Play Scenario:
 The counsellor highlights partnerships with industries that lead to high-quality
internship placements and job opportunities.
 Showcases guest lectures and workshops conducted by professionals from partner
industries.
 Illustrates community engagement by describing collaborative projects between
students and community organizations.